v e t e r a n s s u ppl e m e n t
EXPERT ADVICE: Paul Linenberg | President | Gotcha Covered
Give Back to the Community by Maintaining a Charitable Giving Program
Paul Linenberg is the president of Gotcha Covered, a custom window treatment franchise that has over 120 franchises in the United States and Canada combined. The company specializes in providing end-to-end consultation to its clients. For more information, please visit gotchacovered.com. For more information regarding Gotcha Covered franchising opportunities, please visit gotchacoveredfranchising.com.
Whether you are watching TV or reading your local newspaper, it is common to see nonprofits requesting donations for various causes. Instead of letting these opportunities fall by the wayside, franchises and other organizations should take an active role in supporting charities on both a national and local level. If an organization has the resources, giving back to the community should be a priority. It’s my belief that organizations should make it a focus to establish and maintain charitable giving programs because, in most cases, we have the capital and 64 Franchising MAGAZINE USA
and corporate staff can feel good about working for a company that is doing some good above and beyond taking care of their clients, which can add more meaning to the employees and owner’s daily work. Having a charitable giving program can also let the world know that you care about more than just making a profit, which can attract potential clients and employees. In addition to those internal benefits, the monetary donations and time spent with the nonprofit will only help the cause in which you are supporting.
resources to do it. Running a business means that we generate revenue and profits, and I believe that we have an obligation to give some of that back and provide some benefits to the larger society of which we are a part. This is one of those cases wherein a small contribution by a large number of businesses can have a major positive effect on society that compounds with more participation.
Starting and Maintaining Charitable Giving Programs
Charitable contributions can have several benefits for both the organization and the charities that receive the donations. On a personal level, I believe the biggest benefit is that we, collectively and in our own way, do benefit society with our involvement in charitable programs. A secondary benefit is that both the franchise owners
It is never too late to start a charitable giving program. Whether you have been in business for five years or 100 years, there is always an opportunity to give back to the community or support a cause you are passionate about. In fact, I would encourage it. Remember, it is OK to start small. View this as a long-term, permanent
