Veterans and Franchising

Page 16

veterans supplement

FOCUS: Cinch I.T

Cinch I.T Hosts 100 Mile Ruck March Challenge Cinch I.T. - one of the fastest growing I.T. service providers in the U.S. - hosted the 2nd annual 100-Mile Ruck March Challenge this month to help benefit families dealing with childhood cancer. Former U.S. Army Ranger, President of Cinch I.T., and Princeton Massachusetts resident, Rick Porter was at the helm of

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the operation. The event took place from July 21-24 in neighboring Worcester and collected donations during its nightly events from participating athletes and volunteers. 100% of the money that was raised has been donated to Why Me & Sherry’s House, an organization dedicated to providing love and support services to families with childhood cancer. Why Me & Sherry’s House is the vision of thirteenyear-old Sherry Shepherd, and the promise

kept by those who loved her to keep her dream alive. This year’s event raised over $133,945, nearly $62,000 over its initial goal. The donation link will be open until the red-carpet premier of the documentary film, which is slated to release in October. The 100-Mile Ruck March Challenge is a military-inspired event, where a small group of 33 athletes rucked (hike with a weighted rucksack) 25 miles a day for four days. Each competitor camped out on the farm of a local brewery and continued the march each morning at sunrise. Athletes carried everything they needed for the four-day event on their backs as they navigated the 100-Mile course, cooked their own meals, set up and broke down their own camps each night, tended to their feet and bodies, dealt with tornado warnings, avoided a family of bears, and battled through one of the most intense heat waves on record, all in an attempt to earn the coveted 100-Mile Ruck March Finisher Medal. At the end of each day, individuals would come out and support the ruck athletes by joining the competitors at a different brewery to toast their accomplishments and encourage them to ruck on. The three participating breweries; Milk Room Brewery, Stone Cow Brewery,


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