: one year on Cork Beo launched at the end of May last year, setting out to inform and entertain the people of Ireland’s biggest county and reflect and amplify the new energy and enterprise of a region on the rise.
The site broke the 1 million page This allowed us to reach and views mark within two months, cover every community in Cork, steadily growing month-onreporting the news people month to 7.5 needed, covering “From launch, Cork Beo has million views businesses and proved popular among Irish in May - the community advertisers. It was one of highest we’ve groups doing the most anticipated brand ever recorded. what they launches within our group, A year on, editor Joe O’Shea Users across web, expanding our digital audience could to cope, reflects on “an action-packed mobile and the network into a new region thus highlighting the and news-rich first 12 months on app peaked at 2.1 expanding our audience reach. positive side as In a year, we have collaborated much as possible. Leeside.” million making with our agency and brand our birthday partners to deliver successful “When we went live at the end month a record We also worked campaigns for Guinness Cork of May 2019, we were launching breaking one. closely with Jazz Festival and Six Nations, straight into a busy summer That’s what you our commercial an Ulster Bank property partnership and even at of festivals, major outdoor call ‘the icing on division to launch this time, local Cork brands concerts, sport and tourism the cake!’ #InThisTogether, like Kearys Motor Group are along our fabulous Atlantic a coronavirus turning to us to help them get coast. We won our first response back to business.” award - for Best campaign and Padraig Sugrue The summer of 2020, is Use of Facebook our pledge to the Group Sales Director obviously, looking a lot different. - at the Cork small businesses But since the very start, with a Digital Marketing of Cork that we’re team of just two which quickly Awards after six months. A full here to support them. expanded to four full-time year in and we’ve grown our journalists and a commercial social media following to 65k. I believe this collective effort solutions hub, we editorially and commercially have worked hard “The aim of the Never did we has helped CorkBeo to build an #InThisTogether campaign to bring Cork city think we’d be audience and a brand - but most was solidarity and usefulness and county the marking our first importantly to build trust - in - a resource for readers to news, views and anniversary in the just one year. better understand how they features that fully can continue to support their circumstances reflect life on that we are. At We aim to cover everything in local businesses and at the Leeside. same time, those businesses the very start Cork - what people are talking have an opportunity to of the ongoing about - what they should be demonstrate how they’ve We have covered public health talking about - and we are been helping their customers, it all, from serious crisis, we began looking forward to continuing to employees and communities. crime, to traffic a daily live-blog build our brand and our audience Ultimately proving how and travel, jobs, which ran in the months to come.” valuable our audience can be the economy and for 70 days up to to these brands.” the lighter side of the first phase of - LesleyAnn Diffin life in the fun and the Government’s Brand Comms for Reach, publisher of Cork Beo. food capital of return to normal Ireland. plans.
