48 Issue CHAMPS Show Magazine August 2023

INSIDE:

By Bernie Boulders

By Kevin Dankman

Staff

Increase Sales With Local Advertising!

By Bernie Boulders

Advertising locally through various channels, including radio, television, print, social media, and text-based ad programs can be a powerful tool for increasing store sales and improving reputation. Each of these channels has its own unique benefits and can be used to reach different audiences and achieve different goals.

Radio advertising can be an effective way to reach a large audience in a specific geographic area. For example, a store could advertise on a local radio station during the morning or evening commute, when listeners are likely to be driving and able to hear the ad. In addition, radio advertising can be relatively inexpensive, making it a good option for small businesses with limited budgets.

Continues On Page 33

Photos by John Hughes on Unsplash

CHAMPS

Television advertising can also effectively reach a large audience, particularly if the store can advertise during popular shows or events. Television ads can be particularly effective for showcasing products or services, as they allow for the use of visuals and can be more engaging than radio ads. However, television advertising can be more expensive than radio advertising. Some businesses may have better options.

Print advertising, such as ads in local newspapers or magazines, can effectively reach a targeted audience. For example, a store that sells Vape products could advertise in a local college magazine. In contrast, a store selling clothing and fashion could advertise in a local parenting magazine. Print ads can be a good option for businesses that want to reach a specific demographic or target market.

Social media advertising can be a cost-effective way to reach a large and targeted audience. Businesses can reach users based on their interests, location, and other demographics by creating ads on platforms such as Facebook or Instagram. Social media advertising can be particularly effective for reaching younger audiences and can be a good option for businesses looking to build brand awareness and engage with customers.

Continues On Page 40

Photo by Sam McGhee on Unsplash

Photo by Brands&People on Unsplash

Photo by Adem AY on Unsplash

Text-based ad programs, such as Google AdWords, can be an effective way to reach users who are actively searching for specific products or services. By creating ads that are triggered by specific keywords, businesses can ensure that their ads are being seen by users who are already interested in what they have to offer. As a result, text-based ad programs can be a good option for businesses looking to drive traffic to their websites or online stores.

In addition to traditional advertising, stores can also use special promotions and calls to action to drive sales and improve reputation. Special promotions, such as sales or discounts, can be a great way to attract new customers and encourage existing customers to make additional purchases. Calls to action, such as offering a free consultation or inviting customers to visit the store, can also effectively drive sales and improve reputation.

Overall, advertising locally through various channels, including radio, television, print, social media, and text-based ad programs, can be a powerful way to increase store sales and improve reputation. In addition, businesses can effectively promote their products and services and build lasting relationships with their customers by targeting specific audiences and using special promotions and calls to action.

FLASH SALE

Retail Mycology: Harnessing the Power of Edible Mushrooms for Well-being

In recent years, the field of mycology has gained significant attention and recognition for its potential to improve human well-being. Edible mushrooms, which have been a part of traditional cuisines and medicinal practices for centuries, are now experiencing a resurgence in popularity. With the emergence of retail mycology, the availability and accessibility of these remarkable fungi have increased, offering a myriad of benefits for our physical and mental health. Let's explore the role of retail mycology in promoting well-being and highlight the growing significance of edible mushrooms in current-day life.

Historical Significance of Edible Mushrooms:

Edible mushrooms have a rich history that spans across cultures and centuries. They have been valued for their nutritional content, unique flavors, and potential health benefits. Civilizations such as the Egyptians, Greeks, and Chinese recognized the medicinal properties of mushrooms and incorporated them into their traditional healing practices. Mushrooms, such as Reishi, Shiitake, and Lion's Mane, have been revered for their immuneboosting, anti-inflammatory, and cognitive-enhancing properties. The revival of interest in these traditional uses has contributed to the emergence of retail mycology.

Continues On Page 54

Retail Mycology: Harnessing the Power of Edible Mushrooms for Well-being

Retail Mycology and Increased Accessibility:

Retail mycology refers to commercially cultivating and distributing edible mushrooms to meet the growing demand. Advances in technology and research have made it possible to grow and experiment with a wide variety of mushrooms in controlled environments. This has led to the availability of diverse mushroom species, including those previously inaccessible or rare. Local farmers, entrepreneurs, and enthusiasts are embracing retail mycology to provide consumers with a range of fresh, dried, and processed mushroom products. From small-scale mushroom farms to specialized online retailers, the accessibility of edible mushrooms has significantly expanded, making them more readily available for consumption and enhancing their integration into current-day life.

Continues On Page 64

Retail Mycology: Harnessing the Power of Edible Mushrooms for Well-being

Health Benefits of Edible Mushrooms:

Edible mushrooms offer a range of health benefits that contribute to overall well-being. They are low in calories, fat-free, and with essential nutrients, including vitamins and minerals with antioxidants. Mushrooms are a valuable source of fiber, which supports digestive health and helps regulate blood sugar levels. Moreover, specific species possess unique bioactive compounds that have been associated with various therapeutic properties. For instance, Reishi mushrooms contain triterpenoids that may enhance immune function, while Lion's Mane mushrooms are believed to stimulate nerve growth and cognition. Incorporating edible mushrooms into our diets can promote vitality, bolster our immune system, and potentially reduce the risk of certain chronic diseases.

Continues On Page 70

Culinary Delights and Gastronomic Exploration:

One of the most enjoyable aspects of retail mycology is the culinary exploration it offers. Edible mushrooms bring a delightful depth of flavor and texture to dishes. From hearty mushroom risottos to savory mushroom soups and stir-fries, these fungi provide versatile ingredients that will elevate meals' taste and nutritional profile. Furthermore, the unique characteristics of different mushroom varieties allow for a diverse array of gastronomic experiences. Whether one seeks the umami-rich Shiitake or Maitake's delicate, seafood-like flavor, the exploration of edible mushrooms opens up a world of culinary possibilities.

Retail mycology is revolutionizing the availability and integration of edible mushrooms into current-day life. Cultivation and distribution make these remarkable fungi more accessible to a broader population, contributing to improved well-being. The historical significance of edible mushrooms and their health benefits and culinary versatility make them an important component of a healthy and satisfying lifestyle. As retail mycology continues to evolve, we can expect to see further advancements, ensuring that the wonders of edible mushrooms are within reach for all, and fostering a society that values the potential of these fungi for holistic well-being.

Are you ready for Retail Mycology?

CHAMPS Sure is! CHAMPS has a whole Mycology Department ready to keep your store up-to-date and in the know! So come to any CHAMPS Show to fill your store with the latest and greatest.

By the CHAMPS Staff

Next month CHAMPS Trade Show fly's into Denver for another great show in the Mile HIGH City.

Once again, CHAMPS is bringing the big guns out and giving $5000 cash to a store each day.

That's Right, two stores will win $5000 cash! The odds of winning are way better than hitting the lottery, that's for sure!

If you're a shop in the surrounding states, Register now! You could drive in, stay one night and win $5000! I would take this Gamble.

This year CHAMPS will be in Hall C. You can enter from the Welton Ave Side of the building the same way we did in past years.

No other show gives back to Buyers and Artists as much as CHAMPS Trade Show.

The Hotel of Choice this year will be the Hampton Inn & Suites Denver Downtown - Convention Center, 550 15th Street Denver, Colorado 80202. $165 + TAXES AND FEES

CUT-OFF DATE: 09/08/23. A great deal for a hotel in Downtown Colorado!

One of the best things is starting the day with a complimentary Breakfast! You will likely catch the CHAMPS Crew gathered early each morning there.

Continues On Page 100

Photos by Hampton Inn Suites

Once you get to the show, the Glass Games team has another great year of events planned. These events will all be made at home and brought in. There is no live glassblowing in Denver.

The tradition of the Goblet Grab will continue! This is one of the most anticipated events of the year. For $200 you can choose one of the amazing goblets. Anyone can enter Shops, Vendors, Press, or guests are all welcome.

The marble set Competition is back!

And new this year to celebrate the Legal Mushroom Movement in Denver

Fungus - Among Us! that has a realistic mushroom incorpo rated into it.

This promises to be fun for everyone! Who will be the Fungi King of Colorado?

The show floor is bound to be full of amazing new products in all categories, especially the Mycology dept. Alongside great new products are the Show Specials. Show specials are always the biggest hit for Shops. When I was buying for a store, my first question was always… What’s your show special?

Continues On Page 103

Photo by Timothy Dykes on Unsplash

Snooze Breakfast Burrito from Snooze an A.M. Eatery

Denver is a food lover's paradise, boasting a diverse range of culinary options that cater to every palate. Start your day at one of the city's charming cafes like "Snooze an A.M. Eatery" or "Jelly Cafe," where you can savor mouthwatering breakfast dishes and freshly brewed coffee. Indulge in fluffy pancakes, hearty omelets, and creative takes on classic brunch favorites.

For lunch, head to "Mercantile Dining & Provision," a culinary gem located in Union Station. This award-winning restaurant offers a farm-to-table dining experience, showcasing seasonal ingredients in beautifully crafted dishes. Please take advantage of their house-cured meats, artisanal cheeses, and delightful pastries.

When it's time for dinner, immerse yourself in the vibrant atmosphere of Larimer Square, a historic district filled with charming restaurants. "Rioja" is a standout choice, known for its Mediterranean-inspired cuisine and an extensive wine list. Indulge in their creative small plates, delectable seafood, and divine desserts.

Denver is brimming with captivating tourist attractions if you are an adventurer and want something beyond its culinary scene. Explore the "Denver Art Museum," a world-class institution housing a vast collection of American Indian, Western, and contemporary art. The unique architecture of the museum is a work of art in itself.

Continues On Page 107

Mercantile Dining & Provision

Denver Art Museum

Photo by Acton Crawford on Unsplash

Nature enthusiasts shouldn't miss the "Denver Botanic Gardens." This urban oasis spans 24 acres and features stunning themed gardens, from the serene Japanese Garden to the vibrant Mordecai Children's Garden. Take a leisurely stroll, admire the exquisite flora, and find tranquility amidst the bustling city.

If you're seeking adventure, head to "Confluence Park" where the South Platte River and Cherry Creek meet. Join a guided rafting tour or rent a kayak to paddle along the picturesque waterways, immersing yourself in the beauty of the surrounding landscapes.

When CHAMPS Visits Denver, Colorado, you can fill your off time by exploring the diverse food scene, discovering

Colorado State Capitol at Sunrise

Photo by Noah Sandoval on Unsplash

Con uence Park