Towards Business: Entrepreneurs Segment Market Share Expansion Strategy
This case provides participants with the opportunity to develop the leadership strategy in the small and micro business segment for Rosbank, a leading universal bank in Russia. As part of the case study, participants will have to analyze current market trends, evaluate Rosbank position and prospects, as well as to formulate suggestions pertaining to market share increase. In order to retain its grounds and attract new active customers, Rosbank should focus on development of alternate sale channels and pay close attention to perfection of product range. The goal of the bank is to double the number of active customers and the profit per each customer.