Monde & Moon: Final Folio by Laura Hudson

FINAL FOLIO

LAURA HUDSON S2841584

3 PRODUCT PITCH The product concept was derived from a 3 product pitch, where a majority vote decided which concept should be chosen. The three intial concepts were: •

Steampunk themed jewellery made with old analogue watch pieces, metal wires, beads and other metal resources.

•

Handpainted Clocks with animal or nature based themes.

•

Decorated Journals made from fabrics (either personally designed or sourced from existing locations), beads, string and other interesting textures.

FINAL CONCEPT Hand painted clocks with stylised animal designs. These clocks will use other textures to create a textured surface. Bright colours will be utilised to attract attention and add visual aesthetic. This product idea isn’t financially detrimental and is a creative venture that could branch off into other things.

MOCK UPS

PRODUCT SHOTS

BRANDING

LOGO

C:0 M:0 Y:0 K:100

C:0 M:0 Y:0 K:0

C:0 M:79 Y:94 K:0

C:50 M:70 Y:80 K:70

SUPPORTING TYPEFACES

AaBb01 PT Sans

MAIN

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

AaBb01

PT Sans Narrow

FEATURE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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PT Serif

RARE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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12pt Body Copy Regular

12pt Body Copy Italic

12pt Body Copy Bold

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris at ultricies augue. Nulla facilisi. Sed eu hendrerit purus, at vehicula orci. Proin a mi orci. Integer ut elementum urna, at aliquet nisl. Duis porta, lectus egestas aliquet facilisis, nibh odio sodales leo, sit amet volutpat lacus tellus vel tortor. Nulla id imperdiet dui, ac feugiat lacus. Mauris tincidunt dui non adipiscing porta. Etiam tristique, arcu ac posuere molestie, ligula sem faucibus diam, facilisis lobortis arcu massa sed enim. Ut id euismod turpis, sed porttitor nunc. Morbi varius turpis nec elit mollis, a venenatis diam scelerisque. Duis ut mi eu purus ultricies convallis a vitae odio. Maecenas non orci in tortor interdum sagittis id id libero. Donec in viverra tortor.

LOGO APPLICATION CORRECT

INCORRECT

STATIONERY

13th April, 2014

PACKAGING As Monde & Moon products will primarily be purchased online and shipped, the most common packaging will include a mailing box and bubble wrap or tissue paper. To give some form of branding the bubble wrap and tissue paper will be sealed closed with stickers. A swing tag will also be attached to the product In the case the product is sold â&#x20AC;&#x2DC;in storeâ&#x20AC;&#x2122; there are specific bags to be used. The clock will still be wrapped in tissue paper to prevent damage and sealed with the sticker again.

SWING TAGS

Painted Clock [Deer]

$25.00

Painted Clock [Deer]

$25.00

WEBSITE

WEBSITE The website will be a primary online presence for Monde & Moon and also the main platform for customers to gain information and contact details of the business. All products will be uploaded on this site and purchased via mondeandmoon.com or Etsy. Updates and announcements will be launched via the home page and on any other social media platforms. Information regarding the BEARHEADS cause and WSPA can also be located on this website via the BEARHEADS Logo.

SOCIAL MEDIA Social Media platforms are the best way to communicate with a vast audience. For Monde & Moon, the following sites will be used. • Instagram • Facebook • Tumblr • Pinterest • Etsy Announcements and updates from Monde & Moon will be posted on these sites. It also allows Monde & Moon to gather feedback from the target audience.

SOCIAL MEDIA

PRODUCT SHOTS

T-SHIRTS $20

THIS TABLE 20% OFF

SHOP FIT OUT In the long term future, Monde & Moon would ideally like to have a store fit out. This would include an opening event to generate interest. The products would be stocked in store and the online store would still exist. Events, announcements and discounts would be updated via social media. This environment would allow customers to be more interactive and have face to face communication with the staff.

MARKET STALLS Monde & Moon will be utilising local markets to sell their product ranges. Most commonly used will be the local Surfers Paradise Night Markets. Due to the amount of people that visit these markets, if nothing sells it would be a great way to raise awareness for the business and talk about the products. The QCA Markets and Carrarra Markets will also be ideal locations.

CAUSE RELATED MARKETING

Monde & Moon has chosen to name the following campaign ‘BEARHEADS’. BEARHEADS primarily aims to work in conjunction with both Monde & Moon and WSPA to raise funds for WSPA’s SAVE THE BEARS campaign. The branding gives another element of definition to the campaign and ties in with Monde & Moon’s branding.

All creatures deserve respect, compassion and love; at least, that’s what we at Monde & Moon believe. So it hurts us to know that over 20 000 bears are being held in captivity as ‘Bile Bears’ across Asia alone. Being a Bile Bear means living cramped cages and being ‘surgically milked’ every day for the bile that resides in the gall bladder. It a painful process that destroys bears physically and mentally. This process is done from the bears are three years old. For a bear that’s twenty, that means over 7 300 times. WSPA envision a world where animal welfare matters and animal cruelty has ended. Their SAVE The BEARS campaign has resulted in numerous bears being rescued and placed in sancturies and numerous Bear Bile Factories closed down. With over 17 offices and a growing network of over 1000 organisations worldwide, WSPA is regarded as the world’s largest alliance of animal welfare organisations. Starting in the month of June, Monde & Moon will be releasing a range of specially designed t-shirts and home wares to raise funds for WSPA under the campaign name of BEARHEADS.

PRODUCTS

MUGS All proceeds from mug purchases will be donated directly to WSPA. There are mulitple designs to suit a broad range of audiences.

T- SHIRTS T-shirts will be worn by both Monde & Moon staff members/ promotional officers and also are available to purchase for the general public. The shirts are mainly to spread awareness and are another element designed to appeal to a broad audience. All proceeds will be donated to WSPA.

PRINTED MEDIA

BE A

BEARHEAD. BUY A MUG. MONDEANDMOON.COM

From the month of June onwards, MONDE&MOON will be joining forces with WSPA to raise funds and awareness about WSPA’s, ‘Save The Bears Campaign’.

MAGAZINE AD The magazine ad aims to target audiences between ages 16-30. The magazine ad also aims to promote the product as much as possible. All other revenues generally advertise the campaign to raise awareness. To implement the advertisement, Monde & Moon will be using magazines such as Frankie, Inside Out, Yen, Adore Home and Home Beautiful. As the campaign grows Monde & Mpon hope to host future BEARHEADS ads in other popular magazines to generate interest.

POSTERS The first poster is utilised to generate awareness in the community about Bile Bears and will be placed in numerous locations. The second poster will be utilised to promote the products for the campaign and the business. Both products will be held in store, at any pop up events such as market stalls, expos or future events. Both posters will also be placed in the general community such as bus stops, shopping centres and busy public areas.

WEBSITE/SOCIAL MEDIA

WEB BANNERS Web banners will be utilised on websites such as Facebook and any other business Monde & Moon associates with, to create awareness for both Monde & Moon and the BEARHEADS Campaign.

BE A

BEARHEAD. BUY A MUG.

MONDEANDMOON.COM

Monde & Moon aim to reach a large audience to try and raise as much funds as possible for WSPA. Two different banners exist to target different audiences and also appeal to different tastes. Some people may feel more inclined to see what the campaign is about through emotional connection or interest in the product itself.

WEBSITE The website will include a seperate page that is also connected to the WSPA page where people can find more information about the cause. The page will be formatted as a click through page, like an image slider with only the information relevant to that page lit up. It provides information about WSPA, the partnership with WSPA and Monde & Moon, what the BEARHEADS campaign is and also information about the Bear Bile Industry and how to donate.

SOCIAL MEDIA Social Media outlets primarily include Facebook and Instagram due to the interactive nature of the sites. Facebook will have a promotional banner placed up in the month of June when the partnership begins. It can be interchanged with the regular banner and any other promotional banner. Instagram will be hosting a promotional giveaway to spread awareness for the campaign and to rally up followers. The give away includes a free shirt, mug and a 10% discount voucher. The competition runs over the month of July and August and the winner is chosen on the 30th of August. Online presence is a great way to promote and raise awareness for WSPA, Monde & Moon and the BEARHEADS Campaign.

STICKERS BEARHEADS will release promotional items whenever there is a event. These items can also be purchased in store/online and can be used as a free give away. The main purpose is purely to promote awareness for WSPA and BEARHEADS. This is an example of only one promotional item, future items may also include water bottles, wristbands, posters and more.

FUTURE PRODUCTS Monde & Moon hope to create a range of future products using natural resources. Lights, Cutlery and stationery will be most likely to be next in production. Future promotional items will include flyers, water bottles and maybe some seedling packets with instructions on how to grow flowers and vegetables. These items will be branded for Monde & Moon. Monde & Moon will also create future products for the BEARHEADS Campaign.

FINAL FOLIO

LAURA HUDSON S2841584