cumulative the selected works of eric lo
p_ 002
ERIC LO
C U M U L AT I V E
p_ 003
g r e at o a k s g r ow f r o m l i t t l e a c o r n s
Great oaks grow from little acorns. Ever y great work starts from something small. When I design a project, I begin with an idea and a thousand sketches, then tr y and fail a million times slowly transforming the failure into success. In this portfolio, every project is made by a hundred details and thousand hard days of work, they all come from nothing, but now they combine together into this book. This is my cumulation.
p_ 004
ERIC LO
C U M U L AT I V E
p_ 005
ta b l e o f c o n t e n t s
missing
006
silence
024
lonely
046
organize
066
deli
086
calm
104
punk
116
book
132
home
144
remind
160
p_ 006
ERIC LO
C U M U L AT I V E
PROJECT TITLE / MISSING
PROJECT
01
02
03
04
05
06
07
08
09
10
missing
01
a p r o g r e s s i v e d e g e n e r at i v e d i s e a s e t h at a f f e c t s t h e b r a i n
A word,
a smell,
a ring,
a smile, a longing,
a life.
C L A S S / V I S U A L C O M M U N I C AT I O N S L A B
I N S T R U C TO R / P. H A M L E T T, H . W I M M E R
p_ 007
p_ 008
ERIC LO
C U M U L AT I V E
PROJECT
PROJECT TITLE / MISSING
01
01
02
03
04
05
06
07
08
09
10
p_ 009
familiar with a topic and then create work that is vital. APPROACH
F o r t h i s c l a s s , I c h o s e A l z h e i m e r ’s d i s ease as my topic. I designed a book that includes information on the disease that a l l o w s p e o p l e t o u n d e r s t a n d i t b e tt e r. I n terms of format, I used a concept of a photo frame to show one symptom of the d i s e a s e : f o r g e t i n g y o u r f a m i l y. I h o p e t h e r e a d e r w i l n o t o n l y g a i n a b e t t e r u n d e rst anding of Alzheimers but also feel empathy for individuals touched by this disease.
C L A S S / V I S U A L C O M M U N I C AT I O N S L A B
I N S T R U C TO R / P. H A M L E T T, H . W I M M E R
p_ 010
ERIC LO
C U M U L AT I V E
PROJECT TITLE / MISSING
PROJECT
01
02
03
04
05
C L A S S / V I S U A L C O M M U N I C AT I O N S L A B
06
07
08
09
10
I N S T R U C TO R / P. H A M L E T T, H . W I M M E R
p_ 011
p_ 012
ERIC LO
C U M U L AT I V E
PROJECT TITLE / MISSING
PROJECT
01
02
03
04
05
C L A S S / V I S U A L C O M M U N I C AT I O N S L A B
06
07
08
09
10
I N S T R U C TO R / P. H A M L E T T, H . W I M M E R
p_ 013
p_ 014
ERIC LO
C U M U L AT I V E
PROJECT TITLE / MISSING
PROJECT
01
02
03
04
05
C L A S S / V I S U A L C O M M U N I C AT I O N S L A B
06
07
08
09
10
I N S T R U C TO R / P. H A M L E T T, H . W I M M E R
p_ 015
p_ 016
ERIC LO
C U M U L AT I V E
PROJECT TITLE / MISSING
PROJECT
01
02
03
04
05
C L A S S / V I S U A L C O M M U N I C AT I O N S L A B
06
07
08
09
10
I N S T R U C TO R / P. H A M L E T T, H . W I M M E R
p_ 017
p_ 018
ERIC LO
C U M U L AT I V E
PROJECT TITLE / MISSING
PROJECT
01
02
03
04
05
C L A S S / V I S U A L C O M M U N I C AT I O N S L A B
06
07
08
09
10
I N S T R U C TO R / P. H A M L E T T, H . W I M M E R
p_ 019
p_ 020
ERIC LO
C U M U L AT I V E
PROJECT TITLE / MISSING
PROJECT
01
02
03
04
05
C L A S S / V I S U A L C O M M U N I C AT I O N S L A B
06
07
08
09
10
I N S T R U C TO R / P. H A M L E T T, H . W I M M E R
p_ 021
p_ 022
ERIC LO
C U M U L AT I V E
PROJECT TITLE / MISSING
PROJECT
01
02
03
04
05
C L A S S / V I S U A L C O M M U N I C AT I O N S L A B
06
07
08
09
10
I N S T R U C TO R / P. H A M L E T T, H . W I M M E R
p_ 023
p_ 024
ERIC LO
C U M U L AT I V E
PROJECT TITLE / MISSING
PROJECT
01
02
03
04
05
C L A S S / V I S U A L C O M M U N I C AT I O N S L A B
06
07
08
09
10
I N S T R U C TO R / P. H A M L E T T, H . W I M M E R
p_ 025
p_ 026
ERIC LO
C U M U L AT I V E
PROJECT TITLE / SILENT
PROJECT
01
04
02
03
04
05
06
07
08
09
10
silent t h e m o v i e s f e s t i v a l o f a k i r a k u r o s awa
An thought,
a decision,
a struggle,
a story,
a downpour.
C L A S S / I N T E G R AT E D C O M M U N I C AT I O N
I N S T R U C TO R / H U N T E R W I M M E R
p_ 027
p_ 028
ERIC LO
C U M U L AT I V E
PROJECT
PROJECT TITLE / SILENT
04
01
02
03
04
05
06
07
08
09
10
p_ 029
to instill the spirit of Akira Kurosawa movies in a film festival. APPROACH
I heard about Akira Kurosawa, a Japanese f i l m d i r e c t o r, w h e n I w a s y o u n g . I really liked his story telling and the meaning I found in his epic movies, but I hadn’t really researched him until this project. In this class, we needed to understand and distill the essence of one film director and make a film festival based on his work. Most of his movies talk about humanity and show that people always struggle with moral questions. So I made a name of this film f e s t i v a l , S i l e n t S t o r m , t o s h o w p e o p l e ’s c o n s t a n t s t r u g g l e w i t h m o r a l i t y .
C L A S S / I N T E G R AT E D C O M M U N I C AT I O N
I N S T R U C TO R / H U N T E R W I M M E R
p_ 030
ERIC LO
C U M U L AT I V E
PROJECT TITLE / SILENT
PROJECT
01
02
03
04
05
C L A S S / I N T E G R AT E D C O M M U N I C AT I O N
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 031
p_ 032
ERIC LO
C U M U L AT I V E
PROJECT TITLE / SILENT
PROJECT
01
02
03
04
05
C L A S S / I N T E G R AT E D C O M M U N I C AT I O N
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 033
p_ 034
ERIC LO
C U M U L AT I V E
PROJECT TITLE / SILENT
PROJECT
01
02
03
04
05
C L A S S / I N T E G R AT E D C O M M U N I C AT I O N
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 035
p_ 036
ERIC LO
C U M U L AT I V E
PROJECT TITLE / SILENT
PROJECT
01
02
03
04
05
C L A S S / I N T E G R AT E D C O M M U N I C AT I O N
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 037
p_ 038
ERIC LO
C U M U L AT I V E
PROJECT TITLE / SILENT
PROJECT
01
02
03
04
05
C L A S S / I N T E G R AT E D C O M M U N I C AT I O N
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 039
p_ 040
ERIC LO
C U M U L AT I V E
PROJECT TITLE / SILENT
PROJECT
01
02
03
04
05
C L A S S / I N T E G R AT E D C O M M U N I C AT I O N
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 041
p_ 042
ERIC LO
C U M U L AT I V E
PROJECT TITLE / SILENT
PROJECT
01
02
03
04
05
C L A S S / I N T E G R AT E D C O M M U N I C AT I O N
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 043
p_ 044
ERIC LO
C U M U L AT I V E
PROJECT TITLE / SILENT
PROJECT
01
02
03
04
05
C L A S S / I N T E G R AT E D C O M M U N I C AT I O N
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 045
p_ 046
ERIC LO
C U M U L AT I V E
PROJECT TITLE / SILENT
PROJECT
01
02
03
04
05
C L A S S / I N T E G R AT E D C O M M U N I C AT I O N
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 047
p_ 048
ERIC LO
C U M U L AT I V E
PROJECT TITLE / SILENT
PROJECT
01
02
03
04
05
C L A S S / I N T E G R AT E D C O M M U N I C AT I O N
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 049
p_ 050
ERIC LO
C U M U L AT I V E
PROJECT TITLE / SILENT
PROJECT
01
02
03
04
05
C L A S S / I N T E G R AT E D C O M M U N I C AT I O N
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 051
p_ 052
ERIC LO
C U M U L AT I V E
PROJECT
P R O J E C T T I T L E / L O N E LY
01
02
03
04
05
06
07
08
09
10
lonely
03
a p l ac e o f n o s ta l g i a
An autumn,
a book, a breeze,
a tear,
a sickness for home.
CLASS / TYPE EXPERIMENTS
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 053
p_ 054
ERIC LO
C U M U L AT I V E
PROJECT
P R O J E C T T I T L E / L O N E LY
03
01
02
03
04
05
06
07
08
09
10
p_ 055
explore various way to use typography and create a brochure. APPROACH
I chose Huntington Park to be the subject of my brochure. I used t ype to create a lonely feeling that I feel in this park. Although this park is beautiful and people always relax in here, it reminds me m y h o m e t o w n . I a l s o w r o t e a p o e m t h a t I u s e i n t h e b r o c h u r e , d e s c r i b i n g h o w I feel lonely here. The smell of the air and the sounds of conversation, everything creates an unfamiliar web and wraps me t i g h t l y. I t r e m i n d s m e o f a p o e m , c a l l e d Nostalgia, from my hometown.
CLASS / TYPE EXPERIMENTS
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 056
ERIC LO
C U M U L AT I V E
P R O J E C T T I T L E / L O N E LY
PROJECT
01
02
03
CLASS / TYPE EXPERIMENTS
04
05
06
07
08
09
10
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 057
p_ 058
ERIC LO
C U M U L AT I V E
P R O J E C T T I T L E / L O N E LY
PROJECT
01
02
03
CLASS / TYPE EXPERIMENTS
04
05
06
07
08
09
10
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 059
p_ 060
ERIC LO
C U M U L AT I V E
P R O J E C T T I T L E / L O N E LY
PROJECT
01
02
03
CLASS / TYPE EXPERIMENTS
04
05
06
07
08
09
10
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 061
p_ 062
ERIC LO
C U M U L AT I V E
P R O J E C T T I T L E / L O N E LY
PROJECT
01
02
03
CLASS / TYPE EXPERIMENTS
04
05
06
07
08
09
10
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 063
p_ 064
ERIC LO
C U M U L AT I V E
P R O J E C T T I T L E / L O N E LY
PROJECT
01
02
03
CLASS / TYPE EXPERIMENTS
04
05
06
07
08
09
10
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 065
p_ 066
ERIC LO
C U M U L AT I V E
P R O J E C T T I T L E / L O N E LY
PROJECT
01
02
03
CLASS / TYPE EXPERIMENTS
04
05
06
07
08
09
10
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 067
p_ 068
ERIC LO
C U M U L AT I V E
PROJECT TITLE / MISSING
PROJECT
01
02
03
04
05
C L A S S / V I S U A L C O M M U N I C AT I O N S L A B
06
07
08
09
10
I N S T R U C TO R / P. H A M L E T T, H . W I M M E R
p_ 069
p_ 070
ERIC LO
C U M U L AT I V E
P R O J E C T T I T L E / L O N E LY
PROJECT
01
02
03
CLASS / TYPE EXPERIMENTS
04
05
06
07
08
09
10
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 071
p_ 072
ERIC LO
C U M U L AT I V E
P R O J E C T T I T L E / L O N E LY
PROJECT
01
02
03
CLASS / TYPE EXPERIMENTS
04
05
06
07
08
09
10
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 073
p_ 074
ERIC LO
C U M U L AT I V E
PROJECT TITLE / ORGANIZE
PROJECT
06
01
02
03
04
05
06
07
08
09
10
organize M a k e Yo u r L i f e B e t t e r
A space,
an arrangement a choice,
a lifestyle.
C L A S S / N AT U R E O F I D E N T I T Y
I N S T R U C TO R / H U N T E R W I M M E R
p_ 075
p_ 076
ERIC LO
C U M U L AT I V E
PROJECT
PROJECT TITLE / ORGANIZE
06
01
02
03
04
05
06
07
08
09
10
p_ 077
rebrand a company to give them a new look, feel and identity. APPROACH
I n t h i s p r o j e c t , I ch o s e a n h i s t o r i c l y A m e r i c a n b r a n d : Tu p p e r w a r e . A l t h o u g h I h a v e u s e d t h i s p r o d u c t s i n c e I wa s yo u n g , I d i d n’t r e a l l y k n ow m u ch a b o u t t h e b r a n d . A ft e r i n t e n s i ve r e s e a r ch , I fe l t c o m p e l l e d t o g i ve t h e m new life. I began by renaming this historic b r a n d t o Tu p p e r s y s t e m . I n s t e a d o f b e i n g u s e d by wo m e n t o o r g a n i ze t h e i r k i t ch e n , t h e Tu p p e r s y s t e m w i l l f o c u s o n p e o p l e w h o have a hard time managing their life and will help them balance their time.
C L A S S / N AT U R E O F I D E N T I T Y
I N S T R U C TO R / H U N T E R W I M M E R
p_ 078
ERIC LO
C U M U L AT I V E
PROJECT TITLE / ORGANIZE
PROJECT
01
02
03
C L A S S / N AT U R E O F I D E N T I T Y
04
05
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 079
p_ 080
ERIC LO
C U M U L AT I V E
PROJECT TITLE / ORGANIZE
PROJECT
01
02
03
C L A S S / N AT U R E O F I D E N T I T Y
04
05
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 081
p_ 082
ERIC LO
C U M U L AT I V E
PROJECT TITLE / ORGANIZE
PROJECT
01
02
03
C L A S S / N AT U R E O F I D E N T I T Y
04
05
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 083
p_ 084
ERIC LO
C U M U L AT I V E
PROJECT TITLE / ORGANIZE
PROJECT
01
02
03
C L A S S / N AT U R E O F I D E N T I T Y
04
05
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 085
p_ 086
ERIC LO
C U M U L AT I V E
PROJECT TITLE / ORGANIZE
PROJECT
01
02
03
C L A S S / N AT U R E O F I D E N T I T Y
04
05
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 087
p_ 088
ERIC LO
C U M U L AT I V E
PROJECT TITLE / ORGANIZE
PROJECT
01
02
03
C L A S S / N AT U R E O F I D E N T I T Y
04
05
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 089
p_ 090
ERIC LO
C U M U L AT I V E
PROJECT TITLE / ORGANIZE
PROJECT
01
02
03
C L A S S / N AT U R E O F I D E N T I T Y
04
05
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 091
p_ 092
ERIC LO
C U M U L AT I V E
PROJECT TITLE / ORGANIZE
PROJECT
01
02
03
C L A S S / N AT U R E O F I D E N T I T Y
04
05
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 093
p_ 094
ERIC LO
C U M U L AT I V E
PROJECT TITLE / ORGANIZE
PROJECT
01
02
03
C L A S S / N AT U R E O F I D E N T I T Y
04
05
06
07
08
09
10
I N S T R U C TO R / H U N T E R W I M M E R
p_ 095
p_ 096
ERIC LO
C U M U L AT I V E
PROJECT TITLE / DELI
PROJECT
01
07
02
03
04
05
06
07
08
09
10
deli Th e B e s t F o o d o f G e r m a n
A taste,
a temperature,
a smell,
a satisfaction.
C L A S S / PAC K AG I N G T WO
I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 097
p_ 098
ERIC LO
C U M U L AT I V E
PROJECT
PROJECT TITLE / DELI
07
01
02
03
04
05
06
07
08
09
10
p_ 099
design an series of packaging for a deli.
APPROACH
For this project, we needed to find an existing deli, analyze it and then design a whole p a ck a g i n g s ys t e m fo r i t . I ch o s e a G e r m a n d e l i , M ß n ch n e r H a u s , w h i ch h a s s e r ve d t h e S a n Fr a n c i s c o E a s t Bay fo r 3 0 ye a r s . Th e owner bought the store 25 years ago and started to ser ve customers by providing fresh food. I designed a new logo to give them a more modern feeling . The concept of logo comes from the transactional German house. The new logo not only refreshes the look and feel of this deli, but also provides a strong symbol to customers as something t h a t ’s e a s y t o r e m e m b e r.
C L A S S / PAC K AG I N G T WO
I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 100
ERIC LO
C U M U L AT I V E
PROJECT TITLE / DELI
PROJECT
01
02
C L A S S / PAC K AG I N G T WO
03
04
05
06
07
08
09
10
I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 101
C U M U L AT I V E
SINCE 1980
MUNCHNER HAUS GERMAN DELICATESSEN
MH
Munchner Haus German Deli
GE
EST. 1980
RM
I
GERMAN DELICATESSEN
US HA
Munchner Haus
HNER
E AN D
L
ERIC LO
MUNC
p_ 102
PROJECT TITLE / DELI
PROJECT
01
02
C L A S S / PAC K AG I N G T WO
03
04
05
06
07
08
09
10
I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 103
p_ 104
ERIC LO
C U M U L AT I V E
PROJECT TITLE / DELI
PROJECT
01
02
C L A S S / PAC K AG I N G T WO
03
04
05
06
07
08
09
10
I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 105
p_ 106
ERIC LO
C U M U L AT I V E
PROJECT TITLE / DELI
PROJECT
01
02
C L A S S / PAC K AG I N G T WO
03
04
05
06
07
08
09
10
I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 107
p_ 108
ERIC LO
C U M U L AT I V E
PROJECT TITLE / DELI
PROJECT
01
02
C L A S S / PAC K AG I N G T WO
03
04
05
06
07
08
09
10
I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 109
p_ 110
ERIC LO
C U M U L AT I V E
PROJECT TITLE / DELI
PROJECT
01
02
C L A S S / PAC K AG I N G T WO
03
04
05
06
07
08
09
10
I N S T R U C TO R / T H O M A S M C N U LT Y
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PROJECT TITLE / DELI
PROJECT
01
02
C L A S S / PAC K AG I N G T WO
03
04
05
06
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09
10
I N S T R U C TO R / T H O M A S M C N U LT Y
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PROJECT TITLE / DELI
PROJECT
01
02
C L A S S / PAC K AG I N G T WO
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I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 115
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calm a series of architecture posters
A line,
a thought,
a grid, a dot,
a world.
CLASS / TYPE EXPERIMENTS
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 117
p_ 118
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p_ 119
explore various way to use typography, create a poster series. APPROACH
I ch o s e a J a p a n e s e a r ch i t e c t u r e c o m p a n y, Kouichi Kimura. So I designed a series of posters for them. I chose three words that r e p r e s e n t t h e s p i r i t o f t h e c o m p a n y, a n d used different architectural elements to c r e a t e a w o r d f o r e a ch p o s t e r. I w a n t e d t o convey a feeling of stablilty and serenity for the viewer of this poster series.
CLASS / TYPE EXPERIMENTS
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 120
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PROJECT TITLE / CALM
PROJECT
01
02
03
CLASS / TYPE EXPERIMENTS
04
05
06
07
08
09
10
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 121
p_ 122
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PROJECT TITLE / CALM
PROJECT
01
02
03
CLASS / TYPE EXPERIMENTS
04
05
06
07
08
09
10
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 123
p_ 124
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PROJECT TITLE / CALM
PROJECT
01
02
03
CLASS / TYPE EXPERIMENTS
04
05
06
07
08
09
10
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 125
p_ 126
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C U M U L AT I V E
PROJECT TITLE / CALM
PROJECT
01
02
03
CLASS / TYPE EXPERIMENTS
04
05
06
07
08
09
10
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 127
p_ 128
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PROJECT TITLE / CALM
PROJECT
01
02
03
CLASS / TYPE EXPERIMENTS
04
05
06
07
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09
10
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 129
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PROJECT TITLE / PUNK
PROJECT
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05
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punk punk is not dead
An impulse,
a challenge,
an eclipse,
a belief.
C L A S S / T Y P E SYS T E M S
I N S T R U C TO R / B R E N DA N C A L L A H A N
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p_ 133
to collaborate with classmates and design a series of books. APPROACH
In this class, we were asked to collaborate with two other classmates to design three b o o k s , e a ch w i t h a d i ffe r e n t t a ke o n t h e s a m e theme. My teammates were Emily Shields a n d M o r g a n M a r c a n i . F i r s t , we p i cke d t h r e e different topics and then combined those ideas into one topic: Punk Is Not Dead. Then we were asked to come up with a unique way to develop three different directions w i t h i n t h a t t h e m e fo r e a ch o f u s t o d e s i g n a book around. Our themes were fashion, music and lifest yle and mine was fashion. I used lively color in this book to show the spirit of punk fashion.
C L A S S / V I S U A L C O M M U N I C AT I O N S L A B
I N S T R U C TO R / P. H A M L E T T, H . W I M M E R
p_ 134
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PROJECT TITLE / CALM
PROJECT
01
02
03
CLASS / TYPE EXPERIMENTS
04
05
06
07
08
09
10
I N S T R U C TO R / K AT H R I N B L AT T E R
p_ 135
p_ 136
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C U M U L AT I V E
PROJECT TITLE / PUNK
PROJECT
01
02
C L A S S / T Y P E SYS T E M S
03
04
05
06
07
08
09
10
I N S T R U C TO R / B R E N DA N C A L L A H A N
p_ 137
p_ 138
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PROJECT TITLE / P CU AN LM K
PROJECT
01
02
03
C L A S S / T Y P E SYS E X PTEERM IM SE N T S
04
05
06
07
08
09
10
I N S T R U C TO R / B K AT R EH NRDA I NNBCLA AT LL TA ER HAN
p_ 139
p_ 140
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PROJECT TITLE / PUNK
PROJECT
01
02
C L A S S / T Y P E SYS T E M S
03
04
05
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07
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09
10
I N S T R U C TO R / B R E N DA N C A L L A H A N
p_ 141
p_ 142
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PROJECT TITLE / PUNK
PROJECT
01
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C L A S S / T Y P E SYS T E M S
03
04
05
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09
10
I N S T R U C TO R / B R E N DA N C A L L A H A N
p_ 143
p_ 144
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PROJECT TITLE / PUNK
PROJECT
01
02
C L A S S / T Y P E SYS T E M S
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I N S T R U C TO R / B R E N DA N C A L L A H A N
p_ 145
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C U M U L AT I V E
PROJECT TITLE / PUNK
PROJECT
01
02
C L A S S / T Y P E SYS T E M S
03
04
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09
10
I N S T R U C TO R / B R E N DA N C A L L A H A N
p_ 147
p_ 148
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book a craft of book
A cut,
a line, a piece,
an inch, a surprise,
a message.
CLASS / BOOK ART
I N S T R U C TO R / R . C H A D W I C K
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PROJECT
PROJECT TITLE / BOOK
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p_ 151
to create art work that uses book art skills.
APPROACH
This project was an opportunity to create anything we wanted that used the book art s k i l l s we l e a r n e d i n c l a s s . I ch o o s e t o m a ke a hand-cut book. I found a old dictionar y with beautiful animal illustrations that I used as my subject. I really like animals and care about environment, so I decided to base this project on it. The concept for the project is t h a t i f we d o n’t s t o p p o l l u t i n g e a r t h , b o o k s will be the last place that these animals live.
CLASS / BOOK ART
I N S T R U C TO R / R . C H A D W I C K
p_ 152
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PROJECT TITLE / BOOK
PROJECT
01
CLASS / BOOK ART
02
03
04
05
06
07
08
09
10
I N S T R U C TO R / R . C H A D W I C K
p_ 153
p_ 154
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PROJECT TITLE / BOOK
PROJECT
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CLASS / BOOK ART
02
03
04
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06
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09
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I N S T R U C TO R / R . C H A D W I C K
p_ 155
p_ 156
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PROJECT TITLE / BOOK
PROJECT
01
CLASS / BOOK ART
02
03
04
05
06
07
08
09
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I N S T R U C TO R / R . C H A D W I C K
p_ 157
p_ 158
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PROJECT TITLE / BOOK
PROJECT
01
CLASS / BOOK ART
02
03
04
05
06
07
08
09
10
I N S T R U C TO R / R . C H A D W I C K
p_ 159
p_ 160
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PROJECT TITLE / BOOK
PROJECT
01
CLASS / BOOK ART
02
03
04
05
06
07
08
09
10
I N S T R U C TO R / R . C H A D W I C K
p_ 161
p_ 162
ERIC LO
C U M U L AT I V E
PROJECT TITLE / HOME
PROJECT
08
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02
03
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05
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home s u s ta i n a b l e b i r d h o u s e
A fortress,
a home,
a metaphor,
a movement.
C L A S S / PAC K AG I N G T WO
I N S T R U C TO R / T H O M A S M C N U LT Y
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p_ 165
to design and brand a sustainable birdhouse.
APPROACH
In this project, we needed to design a sustainable birdhouse, so we had to consider the material and the store where it was going to be sold. For my birdhouse, I decided on a typical customer at CB2 as my audience. CBS is a store that sells modern design for the home. I came up with a new name, Secret Base, for my birdhouse and it focused on young adults. Secret Base is not only functional, but also fashionable. The style is modern and cool; something that young people would love to have at home, either i n d o o r o r o u t d o o r.
C L A S S / PAC K AG I N G T WO
I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 166
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PROJECT TITLE / HOME
PROJECT
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02
C L A S S / PAC K AG I N G T WO
03
04
05
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09
10
I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 167
p_ 168
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PROJECT TITLE / HOME
PROJECT
01
02
C L A S S / PAC K AG I N G T WO
03
04
05
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09
10
I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 169
p_ 170
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PROJECT TITLE / HOME
PROJECT
01
02
C L A S S / PAC K AG I N G T WO
03
04
05
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09
10
I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 171
p_ 172
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PROJECT TITLE / HOME
PROJECT
01
02
C L A S S / PAC K AG I N G T WO
03
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09
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I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 173
p_ 174
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PROJECT TITLE / HOME
PROJECT
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02
C L A S S / PAC K AG I N G T WO
03
04
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09
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I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 175
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PROJECT TITLE / HOME
PROJECT
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C L A S S / PAC K AG I N G T WO
03
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I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 177
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PROJECT TITLE / HOME
PROJECT
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C L A S S / PAC K AG I N G T WO
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I N S T R U C TO R / T H O M A S M C N U LT Y
p_ 179
p_ 180
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PROJECT TITLE / REMIND
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remind
10
a n a l z h e i m e r ’s c a r e g i v e r s o r g a n i z a t i o n
A word,
a source,
a touch,
a help.
C L A S S / M FA T H E S I S
I N S T R U C TO R / P H I L H A M L E T T
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p_ 183
removing anxiety from people who work with victims of dementia. APPROACH
To s u p p o r t A l z h e i m e r ’ s c a r e g i v e r s b y p r o v i d ing resources to reduce stress and increase k n o w l e d g e . M y g o a l i s t o h e l p A l z h e i m e r ’s c a r e g i v e r s h e l p t h e m s e l v e s . To s o l v e t h i s i s sue, I developed a non-profit organization, c a l l e d “ R E M I N D ”, w h i c h m e a n s c a r e g i v e r s should be aware that they need help too. This organization develops multiple ways to help caregivers get support, educate themselves about this disease and help them to know about resources. In anticipation of a cure, I hope to provide caregivers the help that t h e y n e e d s o t h a t t h e y, i n t u r n , c a n c a r e f o r t h e o n e s t h e y l o v e w h o h a v e A l z h e i m e r ’s .
C L A S S / M FA T H E S I S
I N S T R U C TO R / P H I L H A M L E T T
p_ 184
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PROJECT TITLE / REMIND
PROJECT
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02
C L A S S / M FA T H E S I S
03
04
05
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09
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I N S T R U C TO R / P H I L H A M L E T T
p_ 185
p_ 186
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PROJECT TITLE / REMIND
PROJECT
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02
C L A S S / M FA T H E S I S
03
04
05
06
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09
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I N S T R U C TO R / P H I L H A M L E T T
p_ 187
p_ 188
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PROJECT
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OVER FIFTEEN MILLION AMERICANS PROVIDE UNPAIDCARE FOR A PERSON WITH ALZHEIMER’S OR OTHER DEMENTIAS.
C L A S S / M FA T H E S I S
I N S T R U C TO R / P H I L H A M L E T T
p_ 189
p_ 190
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PROJECT
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C L A S S / M FA T H E S I S
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I N S T R U C TO R / P H I L H A M L E T T
p_ 191
p_ 192
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PROJECT
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C L A S S / M FA T H E S I S
03
04
05
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I N S T R U C TO R / P H I L H A M L E T T
p_ 193
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PROJECT
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C L A S S / M FA T H E S I S
03
04
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I N S T R U C TO R / P H I L H A M L E T T
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PROJECT
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C L A S S / M FA T H E S I S
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I N S T R U C TO R / P H I L H A M L E T T
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PROJECT
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C L A S S / M FA T H E S I S
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I N S T R U C TO R / P H I L H A M L E T T
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C L A S S / M FA T H E S I S
03
04
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I N S T R U C TO R / P H I L H A M L E T T
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C L A S S / M FA T H E S I S
03
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I N S T R U C TO R / P H I L H A M L E T T
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C L A S S / M FA T H E S I S
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I N S T R U C TO R / P H I L H A M L E T T
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C L A S S / M FA T H E S I S
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I N S T R U C TO R / P H I L H A M L E T T
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C L A S S / M FA T H E S I S
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I N S T R U C TO R / P H I L H A M L E T T
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C L A S S / M FA T H E S I S
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I N S T R U C TO R / P H I L H A M L E T T
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C L A S S / M FA T H E S I S
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I N S T R U C TO R / P H I L H A M L E T T
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C L A S S / M FA T H E S I S
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I N S T R U C TO R / P H I L H A M L E T T
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I N S T R U C TO R / P H I L H A M L E T T
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I N S T R U C TO R / P H I L H A M L E T T
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thank you
There are too many people I want to thank,
T h i r d , I w a n t t o g i v e t h a n k s t o m y f a m i l y,
but it is hard to convey my thanks from
m y d a d , m o m a n d y o u n g e r s i s t e r. I c o u l d ’ t
this little page.
f i n i s h t h i s M FA p r o g r a m w i t h o u t y o u r s u p port. Every time I received from a phone
First I want to thanks all the instructors
call or Skype it was really helpful for me
who have t aught me at AAU. Mar y Scott,
and gave me more energy that I can keep
P h i l H a m l e tt , H u n t e r W i m m e r, B o b S l o t e ,
working. Nothing is more important than
and many others. Thank you all for pushing
y o u r h a p p y f a c e s , t h a t ’s w h e r e m y p o w e r
m e , m a k i n g m e b e tt e r, o ffe r i n g m e s u p p o r t
comes from.
when I doubted. Those experiences improved my design skills and also sharpened
F i n a l l y, I w a n t t o t h a n k s A n n a , m y g i r l -
my design sense.
friend who has supported me over the last seven years. Thank you for your sacrifice
Second, I want to thanks all my classmates
and understanding to let me study abroad,
that have provided me support with either
your support let me work on my design
the design part or language. Emily Shields,
w i t h o u t w o r r y i n g a b o u t a n y t h i n g . Yo u a l -
M o n i c a M i l l e r, a n d m a n y o t h e r c l a s s m a t e s ,
ways give me comfort and courage when I
thank you for all that you have helped me
f e e l h e l p l e s s . Yo u a r e r e a l l y i m p o r t a n t t o
with when I struggled with my project or
me and I couldn’t finish this without your
any design/ language issue.
support, thank you.
p_ 222
ERIC LO
ERIC LO Phone Email Web
+1 415 609 7437 Ericlo85@live.com Ericlodesign.com
ACADEMY OF ART SAN FRANCISCO
School of Graphic Design 79 New Montgomery Street San Francisco CA 94105 Department Chair Mary Scott Department Director Phil Hamlett Eric Lo Eric Lo Printing Giant Horse Printing Binding Arnold’s Bookbinding Text Stock 100 lb. Finch Text Typeface Garamond Pro & Univers Software Adobe Creative Suite 5.5 Designer
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