FEMS 2011 Science and Media Workshop Workshop: Writing a Press Release
What is a press release? Also called media release, news release or press statement To announce somethingg NEWSWORTHY Your story, your way
How to make it newsworthy?
Create a good, good understandable headline
A few examples: Discovery of "Arsenic-bug" Expands Definition of Life NASA reveals bacteria that can live on arsenic instead of phosphorus NASA Discovers New Life: Arsenic Bacteria with DNA Completely Alien to What We Know
The anatomyy of a press release:: p HEADLINE DATELINE INTRODUCTION BODY BOILERPLATE CLOSE MEDIA CONTACT INFORMATION
Boilerplate /Close Media contact information
Headline
Introduction Dateline
Body
Rule of thumb:
K.I.S.S.
And now we go to the writing phase‌
Thanks for your time and attention! # Chared Verschuur-Ballo FEMS Central Office communications@fems-microbiology.org @FEMSTweets, @charedbv