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Thanks for inquiring about what your home is worth. This is an automated report that shows what homes have been selling for in your neighborhood. No automated report can replace the knowledge and intuition of an experienced agent. We'll look more closely at your area and follow-up with more (human) insight and an estimate of your home's value in today's market. The success in maximizing a home's sale terms is influenced by three factors: how your home is marketed, setting the correct list price and the representation provided by your agent. In the pages that follow, you'll learn how my team and M Realty market homes. We are a local Portland company that has developed the most advanced marketing program in the industry. We call it TrueView. You'll then find a list of homes that have recently near yours, as well as details about each of those homes and some brief analysis of their trends. Lastly you'll learn about me and my team. Please feel free to reach out and use me as your resource for anything real estate-related: big or small. Cheers!
RESUME About Me Hi, I’m Charity Adams. Helping people find their dream home is my dream job. I’ve been building my practice since 2005. While I specialize in listings, I’ve had the privilege of working with a diverse group of buyers and sellers. Focusing on the individual needs and priorities of my clients allows me to tailor a real estate strategy with the highest possible outcome of success. As an M Realty agent, I collaborate with an entire team of in-house marketing professionals to capture the emotion of every home I list. This innovative experience is called TrueView and it is the most beautiful and authentic way to market real estate. TrueView is just one of many innovative tools I use to make sure I am giving my clients the best service possible. I’m always available to take the very best care of anyone you refer to me. Please don’t hesitate to drop me a line with any questions. Also, check out my website to see fantastic examples of everything I mentioned above. While I’m not at the office or out with clients, you can find me practicing yoga, running, swimming, biking, kayaking… basically everything! If it’s an adventure, I’m up for it. I currently reside in Irvington with my son. We have a dwarf holland lop rabbit named Ra (after the sun god – my son’s choice). The next time you’re poised to enter the market, I’d be honored to guide you through this important experience. Whether you’re a buyer or seller, first time home buyer or investor – you can be comfortable with, and confident in me. My committed approach is friendly, professional, thorough and honest and as an experienced agent and Portland native, I’m passionate about our community. I want to extend this greeting and let you know I would be thrilled to be your real estate agent. Feel free to contact me anytime with questions or just to say hello! 503-381-6334(cell) 503-479-8669(main) charitypdx@gmail.com
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
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WHAT IS A CMA? No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful.
What is a CMA? The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data fields such as single-family or condo, number of bedrooms, number of baths, zip codes, and many other factors. Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.
How is the CMA created? CMAs are generated by a computer program supplied by your real estate agent’s multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service’s public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer’s agents create them for their buyers so both sides know what current market conditions are for the homes they’re interested in comparing.
How accurate are CMAs? The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing – new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional’s knowledge and advice.
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
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HOW CMAS CAN VARY Whether you are buying or selling a home, your real estate professional can give you a snapshot of the local market known as the competitive or comparative market analysis or CMA. CMAs are generated from multiple listing service data. They’re convenient reports that help sellers choose a listing price and buyers to make offers on a given home. CMAs vary greatly depending on the search parameters that are input by the real estate professional, by type of home (detached vs. attached), zip code or by street, number of bedrooms, baths and living areas, square footage, and numerous other search criteria. They also tell you which homes have recently sold - six months, three months, one month, and which homes are currently on the market in the area and price range you’re interested in. As many fields of information as there are, some criteria simply can’t be listed in a CMA. If the MLS has a field for “ocean views,” you’ll know. But if not, you’ll have to learn more in the remarks section that is filled in by the listing agent. There you might find “great views.” But who is to say what makes a great view?
CMAs results may vary even between identical homes One property may simply offer better drive-up appeal or is in better condition than the other, and that will be reflected in the sales price. Last, buyer and seller motivation can’t be quantified. You don’t know why a seller agreed to take less for their home or why a buyer paid more for another home. Family problems, corporate relocations and other reasons all play a role. What you can learn from the CMA is how long the home took to sell. If it was quick, the seller was highly motivated. If it didn’t, it was probably overpriced.
CMAs are Tools For these reasons, CMAs are not home valuations. They are tools to use alongside your real estate professional’s knowledge of the market. They may have house-to-house knowledge of the market and be able to tell you why they think one home sold for more than another.
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
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CMAS VS APPRAISALS Market Value Establishing a home’s market value is equally important to buyers, sellers, lenders and real estate professionals so that transactions can proceed quickly and efficiently. A real estate professional may prepare a comparative or comprehensive market analysis (CMA) for their sellers to help them choose a listing price. The CMA includes recently sold homes and homes for sale in the seller’s neighborhood that are most similar to the seller’s home in appearance, features, and general price range.
Home Value Although the CMA is used to help determine current market value, it does not establish the seller’s home value. In fact, the seller’s home is typically not even featured in the CMA. The CMA is merely a guide to help the seller learn what’s happening in their local market, so they can better understand where their home fits in term of price ranges, based on location, features and condition. Once the home is listed on the open market, a buyer makes an offer, usually based in part on a CMA the buyer’s agent has prepared. CMAs can help buyers better understand the local market as well as sellers. If the buyer is receiving financing through a bank, the bank will order an appraisal. Unlike the CMA, a bank appraisal is a professional determination of a home’s value. It’s performed by a licensed appraiser, using guidelines established by the Federal Housing Finance Agency, which regulates federal housing loan guarantors such as FHA, VA and housing loan purchasers Fannie Mae and Freddie Mac.
Appraisal An appraisal is a comprehensive look at a home’s location, condition, and eligibility for federal guarantees. For example, a home that doesn’t meet safety requirements such as handrails on steps will not be eligible for FHA or VA loans until the handrail is installed or repaired. Appraisers use the same data in their market research to find comparable homes as REALTORS® do. They are also members of the MLS, but they also have additional guidelines from the bank to follow that minimize risk to the bank. They may take off value for slow-moving markets, or markets with high rates of foreclosures. If prices are falling, the appraiser takes the number of days a home has been on the market far more conservatively. When the appraisal is finished, the bank makes the decision to fund the loan, or it may require the seller to fix certain items and show proof that the repairs have been made before letting the loan proceed. If the loan doesn’t meet lending guidelines, the bank will decline the loan. Despite stricter lending and appraisal standards, most buyers’ loan applications go through to closing – nearly 85 percent. One reason for that is that real estate agents are preparing CMAs that are better tuned to lending standards, for sellers and buyers to better understand not only what the market is doing, but how much lenders are willing to finance.
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
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PERSONALIZED ESTIMATE
3145 NE 27th Ave, Portland, OR 97212
PREPARED FOR
Matthew Hernandez SEPTEMBER 24, 2015
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
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MAP OF ALL LISTINGS
MLS #
Status
Address
Price
0
Subject
3145 NE 27th Ave, Portland, OR 97212
1
14238442
A
2909 NE FREMONT ST
$599,000
2
15179944
A
3146 NE ALAMEDA TER
$875,000
3
15675480
A
2925 NE 23RD AVE
$575,000
4
15631666
P
3334 NE 30TH AVE
$519,900
5
15042839
P
3137 NE 31ST AVE
$999,900
6
15332628
P
3024 NE 24TH AVE
$729,000
7
15160743
P
2726 NE SISKIYOU ST
$537,000
8
15608969
S
2835 NE 25TH AVE
$761,000
9
15609133
S
2816 NE RIDGEWOOD DR
$460,000
10
15239645
S
3604 NE 24TH AVE
$750,000
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
MLS #
Status
Address
11
15612145
S
3125 NE 25TH AVE
$599,900
12
15640518
S
3509 NE 23RD AVE
$486,000
13
15000635
S
3533 NE 24TH AVE
$685,000
Status: A = Active, P = Pending, S = Sold
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
Price
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SUMMARY OF COMPARABLE PROPERTIES Active Listings Address
Beds
Baths
YrBlt
SqFt
List Price
2909 NE FREMONT ST
3
2.10
2010
2,842
$599,000
3146 NE ALAMEDA TER
5
3.10
1930
3,720
$875,000
2925 NE 23RD AVE
4
2.00
1924
2,898
$575,000
3,153
$683,000
Averages
Sold Price
Sold Date
Sold Price
Sold Date
Pending Listings Address
Beds
Baths
YrBlt
SqFt
List Price
3334 NE 30TH AVE
3
2.00
1913
2,764
$519,900
3137 NE 31ST AVE
4
3.00
2015
3,544
$999,900
3024 NE 24TH AVE
4
2.10
1950
4,361
$729,000
2726 NE SISKIYOU ST
3
2.00
1927
1,981
$537,000
3,162
$696,450
Averages
Sold Listings Address
Beds
Baths
YrBlt
SqFt
List Price
Sold Price
Sold Date
2835 NE 25TH AVE
4
1.10
1915
2,716
$699,000
$761,000
9/16/15
2816 NE RIDGEWOOD DR
2
3.20
1919
2,673
$498,000
$460,000
8/30/15
3604 NE 24TH AVE
3
2.10
1925
2,350
$700,000
$750,000
8/31/15
3125 NE 25TH AVE
3
2.00
1923
2,508
$599,900
$599,900
8/25/15
3509 NE 23RD AVE
2
1.00
1924
2,082
$475,000
$486,000
9/18/15
3533 NE 24TH AVE
3
2.00
1924
2,890
$685,000
$685,000
9/4/15
2,536
$609,483
$623,650
Averages
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
LIS
COMPARABLE PROPERTIES A
2909 NE FREMONT ST, Portland, OR 97212 Single Family Residence, 3 beds, 2.10 baths, 2,842 sqft, 3,000 to 4,999 SqFt lot size
$599,000
Status Status: Active MLSNum MLSNum: 14238442 Source Source: RMLS Area Area: Portland Northeast Acres Acres: 0.08 Garage Garage: 2 Year Built Built: 2010 List date date: 9/9/14 DOM DOM: 380
A
3146 NE ALAMEDA TER, Portland, OR 97212-1632 Single Family Residence, 5 beds, 3.10 baths, 3,720 sqft, 5,000 to 6,999 SqFt lot size
$875,000
Status Status: Active MLSNum MLSNum: 15179944 Source Source: RMLS Area Area: Portland Northeast Subdivision Subdivision: ALAMEDA Acres Acres: 0.13 Lot Dim Dim: 5,625 sq. ft. Garage Garage: 1 Year Built Built: 1930 List date date: 9/21/15 DOM DOM: 3
A
2925 NE 23RD AVE, Portland, OR 97212 Single Family Residence, 4 beds, 2.00 baths, 2,898 sqft, 5,000 to 6,999 SqFt lot size
$575,000
Status Status: Active MLSNum MLSNum: 15675480 Source Source: RMLS Area Area: Portland Northeast Subdivision Subdivision: Irvington Acres Acres: 0.11 Lot Dim Dim: 50' X 100' Garage Garage: 1 Year Built Built: 1924 List date date: 9/21/15 DOM DOM: 3
P
3334 NE 30TH AVE, Portland, OR 97212 Single Family Residence, 3 beds, 2.00 baths, 2,764 sqft, 3,000 to 4,999 SqFt lot size
$519,900
Status Status: Pending MLSNum MLSNum: 15631666 Source Source: RMLS Area Area: Portland Northeast Subdivision Subdivision: ALAMEDA Acres Acres: 0.11 Garage Garage: 0 Year Built Built: 1913 List date date: 9/17/ 15 Pending date date: Sep 21, 2015 Off-market date date: Sep 21, 2015 DOM DOM: 4
Information is deemed reliable but not guaranteed. Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
Source: RMLS
LIS
COMPARABLE PROPERTIES P
3137 NE 31ST AVE, Portland, OR 97212 Single Family Residence, 4 beds, 3.00 baths, 3,544 sqft, 5,000 to 6,999 SqFt lot size
$999,900
Status Status: Pending MLSNum MLSNum: 15042839 Source Source: RMLS Area Area: Portland Northeast Subdivision Subdivision: Alameda Acres Acres: 0.11 Lot Dim Dim: 50 X 100 Garage Garage: 1 Year Built Built: 2015 List date date: 7/15/15 Pending date date: Sep 1, 2015 Off-market date date: Sep 1, 2015 DOM DOM: 48
P
3024 NE 24TH AVE, Portland, OR 97212-3457 Single Family Residence, 4 beds, 2.10 baths, 4,361 sqft, 7,000 to 9,999 SqFt lot size
$729,000
Status Status: Pending MLSNum MLSNum: 15332628 Source Source: RMLS Area Area: Portland Northeast Subdivision Subdivision: Irvington Acres Acres: 0.16 Lot Dim Dim: 69 X 100 Garage Garage: 2 Year Built Built: 1950 List date date: 7/16/15 Pending date date: Aug 24, 2015 Off-market date date: Aug 24, 2015 DOM DOM: 39
P
2726 NE SISKIYOU ST, Portland, OR 97212 Single Family Residence, 3 beds, 2.00 baths, 1,981 sqft, 3,000 to 4,999 SqFt lot size
$537,000
Status Status: Pending MLSNum MLSNum: 15160743 Source Source: RMLS Area Area: Portland Northeast Acres Acres: 0.11 Garage Garage: 1 Year Built Built: 1927 List date date: 8/10/15 Pending date date: Aug 15, 2015 Off-market date date: Aug 15, 2015 DOM DOM: 5
S
2835 NE 25TH AVE, Portland, OR 97212 Single Family Residence, 4 beds, 1.10 baths, 2,716 sqft, 5,000 to 6,999 SqFt lot size
$761,000
Status Status: Sold MLSNum MLSNum: 15608969 Source Source: RMLS Area Area: Portland Northeast Subdivision Subdivision: IRVINGTON/ALAMEDA Acres Acres: 0.11 Garage Garage: 1 Year Built Built: 1915 List date date: 7/31/15 Sold date date: 9/16/15 Pending date date: Aug 4, 2015 Off-market date date: Aug 4, 2015 DOM DOM: 4
Information is deemed reliable but not guaranteed. Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
Source: RMLS
LIS
COMPARABLE PROPERTIES S
2816 NE RIDGEWOOD DR, Portland, OR 97212 Single Family Residence, 2 beds, 3.20 baths, 2,673 sqft, 5,000 to 6,999 SqFt lot size
$460,000
Status Status: Sold MLSNum MLSNum: 15609133 Source Source: RMLS Area Area: Portland Northeast Acres Acres: 0.13 Garage Garage: 0 Year Built Built: 1919 List date date: 6/6/15 Sold date date: 8/30/15 Pending date date: Jul 24, 2015 Off-market date date: Jul 24, 2015 DOM DOM: 48
S
3604 NE 24TH AVE, Portland, OR 97212 Single Family Residence, 3 beds, 2.10 baths, 2,350 sqft, 5,000 to 6,999 SqFt lot size
$750,000
Status Status: Sold MLSNum MLSNum: 15239645 Source Source: RMLS Area Area: Portland Northeast Acres Acres: 0.11 Lot Dim Dim: 5000 sq.ft. Garage Garage: 0 Year Built Built: 1925 List date date: 6/25/15 Sold date date: 8/31/15 Pending date date: Jun 29, 2015 Off-market date date: Jun 29, 2015 DOM DOM: 4
S
3125 NE 25TH AVE, Portland, OR 97212 Single Family Residence, 3 beds, 2.00 baths, 2,508 sqft, 5,000 to 6,999 SqFt lot size
$599,900
Status Status: Sold MLSNum MLSNum: 15612145 Source Source: RMLS Area Area: Portland Northeast Acres Acres: 0.11 Garage Garage: 2 Year Built Built: 1923 List date date: 6/29/15 Sold date date: 8/25/15 Pending date date: Jul 5, 2015 Off-market date date: Jul 5, 2015 DOM DOM: 6
S
3509 NE 23RD AVE, Portland, OR 97212 Single Family Residence, 2 beds, 1.00 bath, 2,082 sqft, 3,000 to 4,999 SqFt lot size
$486,000
Status Status: Sold MLSNum MLSNum: 15640518 Source Source: RMLS Area Area: Portland Northeast Subdivision Subdivision: Alameda Acres Acres: 0.11 Garage Garage: 1 Year Built Built: 1924 List date date: 8/18/15 Sold date date: 9/18/15 Pending date date: Aug 22, 2015 Off-market date date: Aug 22, 2015 DOM DOM: 4
Information is deemed reliable but not guaranteed. Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
Source: RMLS
LIS
COMPARABLE PROPERTIES S
3533 NE 24TH AVE, Portland, OR 97212 Single Family Residence, 3 beds, 2.00 baths, 2,890 sqft, 5,000 to 6,999 SqFt lot size
$685,000
Status Status: Sold MLSNum MLSNum: 15000635 Source Source: RMLS Area Area: Portland Northeast Subdivision Subdivision: Alameda Acres Acres: 0.11 Garage Garage: 1 Year Built Built: 1924 List date date: 7/16/15 Sold date date: 9/4/15 Pending date date: Jul 20, 2015 Off-market date date: Jul 20, 2015 DOM DOM: 4
Information is deemed reliable but not guaranteed. Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
Source: RMLS
COMPARABLE PROPERTY STATISTICS Active Listings Number of listings
3
Lowest price
$575,000
Average price
$683,000
Highest price
$875,000
Avg price per sqft
$215
Avg DOM
128
Pending Listings Number of listings
4
Lowest price
$519,900
Average price
$696,450
Highest price
$999,900
Avg price per sqft Avg DOM
$227 24
Sold Listings Number of listings
6
Lowest price
$460,000
Average price
$623,650
Highest price
$761,000
Avg price per sqft Avg DOM
$247 11
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
AN
introducing trueview How we market homes
m realty
what is trueview? TrueView is the most beautiful and effective marketing program available to sellers. It was developed by our M Realty marketing team and is exclusive to M. What started as a project to market high-end estates has now become the new standard for all properties listed with M Realty. Take a look at how beautifully we capture a home's elements, big and small. We then craft a TrueView presentation for the web and in print, distributing the experience across all modern channels. Please feel free to reach out to us to discuss how TrueView could maximize the sale of your home.
How trueview works DISCOVER the uncommon story Your home has a story to tell. The story comes alive when we uncover a deeper sense of how you live in your home and experience its various spaces and qualities.
capture the distinct qualities Photographs, video, and copy are the building blocks of our marketing materials. The M Realty on-staff media team collaborates with our agents on each listing to capture the distinct story of your home and convey it to potential buyers.
present online and in print We build a complete website for your home that combines professional photos with carefully crafted videos— creating an experience that keeps serious home-seekers engaged. We also produce in-house, high quality print pieces including a multi-page, bound Super Flyer with high resolution pictures and a digital version perfect for sharing on Facebook.
Reach a large targeted audience For each listing, we execute a coordinated marketing campaign designed to cast the widest possible net and target key demographics. We use traditional tactics, such as direct mail and open houses, as well as cutting edge online marketing through social media and search engine optimization. The result is a trackable, dynamic marketing program that will convey a finely crafted story to every potential buyer.
engage the new owners The way your property is presented online and in print is as important as having the right price. M Realty marketing creates an emotional connection that engages the new owners, and maximizes the sale price.
The M media team The vision for how we market homes requires a whole team of experts. We use so much world class equipment on every listing that we filled the M production van to ensure everything is at our fingertips. Our media team captures the story of your home and presents it beautifully online and in print with professionals in photography, videography, design, copywriting, and project management.
meet the team
The M Realty media team collaborates with you and your agent to capture the story of your home with photography, video, design, and inspired copywriting.
Greg
Jeff
Ali
Hannah
Ed
Katie
Media Production Director
Creative Director
Listing Marketing Director
TrueView Coordinator
Photographer
Senior Photographer
Jazmin
Tami
Cassie
Ivan
Randee
Erik
Print Production
Print Production
Graphic Designer
Senior Graphic Designer
Photographer
Photographer
Nicole
Becca
Jeremy
Tabitha
Hashim
Trinh
Print Production
Agent Marketing Director
Media Specialist
Data & Media Specialist
Data Sculptor
Media Specialist
present online and in print We build a complete website for your home that combines professional photos with carefully crafted videos—creating an experience that keeps serious home-seekers engaged. We also produce in-house, high quality print pieces including a multi-page, bound Super Flyer with high resolution pictures and a digital version perfect for sharing on Facebook.
SINGLE PROPERTY WEBSITE A custom website for your home allows buyers to revisit your home online as often as they like, which creates an emotional bond with the property.
super flyer Every home we sell receives an impressive multi-page Super Flyer available digitally and in print—ideal for open houses and social media marketing.
print material Print has its place in a comprehensive marketing program. We take the same care with our print materials as we do with our online marketing to reach a target audience for your home.
Social media Social media, especially Facebook, is an exceptional way to share your home for sale with the community.
reach a large, targeted audience For each listing, we execute a coordinated marketing campaign designed to cast the widest possible net and target key demographics. We use traditional tactics, such as direct mail and open houses, as well as cutting edge online marketing through social media and search engine optimization. The result is a trackable, dynamic marketing program that will convey a finely crafted story to every potential buyer.
Engage new owners TrueView elevates the way your property is presented online and in print and differentiates your home from the competition.
For examples and in-depth information about our marketing program, visit:
www.mportlandhomes.com/trueview
WHY YOU NEED A REAL ESTATE PROFESSIONAL If you’re planning to sell your home, it’s probably crossed your mind to try to sell it yourself and save the sales commission. But, there are some very good reasons why that would be a mistake. According to housing industry experts at HomeGain.com and Realtor.org, more homes listed by real estate agents are sold than homes marketed by owners, and they sell more quickly and for more money.
Homes listed by real estate professionals get more exposure and their sellers get more support. Real estate professionals offer many advantages: • They’re trained and licensed professionals. • They have experience in your neighborhood and your market. • They have oversight from brokers and state licensing officials. • Their job is to advise you the best way to reach your goals. • Their continuing education keeps them up-to-date on housing issues. • They know how to present your home and deal with buyers. • They know how and where to market properties. • They know how to overcome typical snags that occur in all real estate transactions and closings. • They understand state-required disclosures and look out for your best interests. • They understand personal safety and security for your belongings during showings. • They know the best resources to make transactions go more smoothly, from bankers to home-stagers to contractors. • They have the most accurate data sources – the MLS, the only data repository that has the most up-todate listing and sales information. • They know how to negotiate. • Their job is making real estate transactions successful. When you market your own home, you have to make the time to do all the jobs a real estate professional would do, and you’ll be competing against other sellers who have real estate professionals by their sides. If you can’t leave work to show your home, or you feel it requires more knowledge and experience than you have, you can’t go wrong by hiring a well-respected real estate professional.
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
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INTELLIGENT PRICING AND TIMING Pricing a home for sale is as much art as science, but there are a few truisms that never change. • Fair market value attracts buyers, overpricing never does. • The first two weeks of marketing are crucial. • The market never lies, but it can change its mind.
Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons but the two largest are location and condition. Generally, fair market value can be determined by comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special which tempts them to put a higher price on the home, believing they can always come down later, but that’s a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range, and look for the best value in that range.
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
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INTELLIGENT PRICING AND TIMING
Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, a description in the local Multiple Listing Service, distribution across the Internet, open houses, broker’s caravan, ads, and email blasts to your listing agent’s buyers, your home will get the greatest flurry of attention and interest in the first two weeks. If you don’t get many showings or offers, you’ve probably overpriced your home, and it’s not comparing well to the competition. Since you can’t change the location, you’ll have to improve the home’s condition or lower the price. Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home’s curb appeal, or perhaps stage the interior to better advantage. The market can always change its mind and give your home another chance, but by then you’ve lost precious time and perhaps allowed a stigma to cloud your home’s value. Intelligent pricing isn’t about getting the most for your home – it’s about getting your home sold quickly at fair market value.
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
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NEGOTIATING WITH BUYERS Sellers today have to do more to attract buyers and offers than ever before. When offers come in, sometimes they are low or have conditions that have to be negotiated. As a seller, you can be proactive before the offers come in to make sure negotiations are kept to a minimum and in your favor.
Negotiate by planning ahead Before you begin negotiations with any buyer, make sure you have the upper hand by removing any sticking points in advance. Price your home to sell at or below current market comparables and you’ll more likely receive serious offers close to your asking price. Put your home in spotless move-in condition, with no visible repairs needed. Declutter your home, deep clean it, paint it and repair it, and keep it “show-ready” every day it’s on the market. Get your home inspected so you know where issues are and can correct them before they become negotiating points that cost you money. Buyers respond well to fair pricing and a “model home” appearance. Your buyer has less to negotiate, and will more likely make an offer closer to asking price.
When the offer comes in Buyers sometimes test sellers with low offers, but don’t get upset or discouraged. If the offer is too low, simply have your agent return the offer with a copy of recent comparables to show that your home is priced fairly at current market value. They will get the message, and either come back with a reasonable offer, or move on to another home. If the offer is low, but close to what you want, study the terms carefully, adding up possible expenses such as paying the buyer’s closing costs. Ask for the buyer’s reasoning behind the offer to give you insight into the buyer's mindset. Could the buyer be trying to buy more house than he or she can afford? Could a change of financing help get closer to your price? Can you afford to help with the buyer's closing costs if he or she will raise the offer price? Before you agree, make sure the buyer is preapproved with a lender and working with a real estate professional. Serious buyers have access to the same comparables as you do, so a buyer working with a real estate professional is more likely to be preapproved by a lender and informed of current market conditions. A full price offer doesn’t mean negotiations are over. It could signal that the buyer intends to negotiate a lot of repairs or refurbishing costs during the inspection period. Stay calm and reasonable.
If you’ve done your homework – priced and prepared your home for the highest, best offer, your home will sell at a fair price.
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
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ONLINE HOME VALUES AND YOUR HOME Plenty of sellers have visited online home valuation sites such as Zillow, Trulia, eAppraisal, and others only to be shocked at the value of their homes. Most sellers are pleased when the values appear higher than they expected, but many online valuations come in far lower.
Online Valuations Estimating a home’s market value is far from an exact science. What these sites attempt to do is provide greater transparency to homebuyers and sellers by making data derived from public records, more…public. They publish what you paid for your home and how much you pay in taxes. Many have satellite views so accurate they can spot your cat laying on the front porch. How do they do it? Home valuation sites contract with major title companies such as First American to obtain county tax roll data. All property is registered with the county for property taxing purposes. They also find ways to become members of local multiple listing services, which are either subsidiaries of real estate associations or owned by local real estate brokers. That way, they have access to listing data. Between tax roll data and listing data, home valuation sites apply their own secret sauce, or algorithm to come up with “zestimates” or approximate values of what homes are worth. Sometimes the results are spot on, but they can also be terribly inaccurate. First, transaction data has to be recorded with the county, which could take weeks. But, what alters the algorithm most is that properties not currently on the market are included in the data. The algorithms can’t possibly show whether or not a home has been updated, how well it’s maintained, or esoteric values such as curb appeal and views. For that reason, online valuations should be used only as one of many tools to estimate a home’s value.
Ask your real estate professional for their expert analysis Ask your real estate professional for a comparative market analysis, or CMA. He or she can show you the most recent listings and sold comparables, accurate to within hours or a few days at most. .
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
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ONLINE VALUATION ANALYSIS Active Listings Address
List Price
Zestimate
Difference
2909 NE FREMONT ST
$599,000
$699,483
16.78%
3146 NE ALAMEDA TER
$875,000
$988,652
12.99%
2925 NE 23RD AVE
$575,000
$625,737
8.82%
Pending Listings Address
List Price
Zestimate
Difference
3334 NE 30TH AVE
$519,900
$535,702
3.04%
3137 NE 31ST AVE
$999,900
$687,022
-31.29%
3024 NE 24TH AVE
$729,000
$774,380
6.22%
2726 NE SISKIYOU ST
$537,000
$603,632
12.41%
Sold Listings Address
Sold Date
Sold Price
Zestimate
Difference
2835 NE 25TH AVE
9/16/15
$761,000
$725,248
-4.70%
2816 NE RIDGEWOOD DR
8/30/15
$460,000
$698,590
51.87%
3604 NE 24TH AVE
8/31/15
$750,000
$679,668
-9.38%
3125 NE 25TH AVE
8/25/15
$599,900
$640,937
6.84%
3509 NE 23RD AVE
9/18/15
$486,000
$547,550
12.66%
3533 NE 24TH AVE
9/4/15
$685,000
$709,237
3.54%
$623,650
$666,871
10.14%
Sold Averages Source: RMLS
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
THE VALUE OF YOUR HOME In a neighborhood of similar homes, why is one worth more than another? That’s the question that’s teased buyers and sellers for ages, but the answer is simple.
Every home is different. When a home is sold, a willing seller and a willing buyer have just announced to the world the value of that home. From there, other similar homes are benchmarked, but other factors come into play. The most important are: Location - The closer a home is to jobs, parks, transportation, schools, and community services, the more desirable it is. Size - Square footage impacts home values because they’re built using more materials. Larger lot sizes mean more privacy. Number of bedrooms and baths - Over time, median homes have grown larger. Decades ago, household members shared bedrooms and baths without complaint, but today, families want more privacy. The median home purchased today is a three-bedroom, two-bath home. Features and finishes - Features such as outdoor kitchens and spa baths make a home more luxurious. A home finished with hardwood floors and granite countertops is going to cost more than a home with carpet and laminate countertops. Condition - The closer a home is to new construction, the more it will retain its value. It’s perceived as more modern, up to date, and perhaps safer. Homes that are not updated or in poor repair sell for less. It’s a good idea for homeowners to keep their homes updated and in top repair. Curb appeal - From the street, the home looks clean, fresh, and inviting. Fresh landscaping and flowers won’t change the size or location, but they certainly add charm.
When two homes are identical in the same neighborhood, a higher price may come down to something as simple as views, or paint colors, or the overall taste of the homeowner. Valuing a home will never be an exact science, but if you buy wisely, keep your home updated and in good repair, you should recoup most if not all of your investment.
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
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M TOGETHER
As a potential client, I want you to know that our transactions together have significant value. Through the closing of every real estate transaction, I am able to give back to local nonprofits who are working to bring hope and healing to our community. As an active member of the Board of Directors of the Kinship House, I not only participate in various fundraising efforts, but I have the privilege of bettering my very own neighborhood in Hip Zip 97212. Thank you for your continued business and support! —
About Kinship House: Kinship House provides outpatient mental health services to children and their families. Specializing in championing children and families, Kinship House also helps with target interventions during all stages of foster care, reunification and adoption.
Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com
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CONTACT ME
Charity Adams M Realty, LLC Address
2211 NW Front Ave #101
Mobile
503.381.6334
charitypdx@gmail.com
Web
www.charitypdx.com
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Charity Adams | M Realty, LLC | 2211 NW Front Ave #101 | Mobile: 503.381.6334 | charitypdx@gmail.com | www.charitypdx.com