Selling Your Home by Charity Adams

SELLING YOUR HOME

PRESENTED BY:

ABOUT US MASTERS OF MARKETING AND NEGOTIATIONS Buying or selling a home is life-altering, which is why you don’t want just any Realtor by your side. As top real estate professionals, we have a proven track record of seamless transactions and excellent customer service. Our expertise lies in helping my clients get the home they want by handling the big (and small) details thoroughly. For sellers, we devise creative ways to prepare and market the home for sale, and for buyers, we go the extra mile to make the offer stand out. We make the difference in the sale by focusing on the details that matter most in this wildlycompetitive Portland Market.

Charity Adams PRINCIPAL BROKER & LICENCED CONTRACTOR (CCB#234198)

(503) 381-6334

SoldByCharityandAngela.com

charitypdx@gmail.com

1201 NE Lloyd Blvd Portland, OR 97232

PAGE TWO | SELLING YOUR HOME

MEET OUR TEAM IRIS

TRANSACTION COORDINATOR

I have over 25 years experience in the real estate and mortgage industry, focusing on file management and compliance. My passion for real estate combined with my thirst for knowledge allows me to stay abreast of changes in the industry.

HEATHER

LISTING COORDINATOR

With over five years of experience in the Real Estate industry, I enjoy assisting and specializing in all areas of listing support. I pride myself on careful attention to detail and aiding my team in their efforts to serve our wonderful agents.

PAGE THREE | SELLING YOUR HOME

CLIENT TESTI MONIALS J. MESBERG Charity is the finest realtor I’ve ever worked with. She has handled 7 real estate transactions for both my family and my son’s family over the past 4 years (both on the buy side and sell side) and in every case she has handled the transactions flawlessly. She is tremendously responsive and she knows exactly how to get deals done that both the buyer and the seller can feel good about. When we’ve sold properties she’s helped us to select prices that led to quick offers and closures, several times above asking price. You could not pick a better realtor to work with.

D. WILLIAMS If you are in the market to either sell your home and/or purchase a home, Charity will make the process smooth and enjoyable. Life transitions can be very stressful and as someone who had not gone through the house-selling and buying process before, it was extra stressful. Charity took the time to explain each step through the process and checked-in to ensure that I felt comfortable. One of the many things that I felt Charity excelled at, was the "behind-the-scenes" negotiations. She was able to skillfully de-escalate a few rather tense situations and I felt she had our best interests in mind the entire time. I would highly recommend working with Charity, she is our real estate agent for life!

PAGE FOUR | SELLING YOUR HOME

THE SELLER ROADMAP This is a brief summary of the timeline for selling your home. Remember, as your real estate team, we will be there to be sure you feel confident during each step of this process.

Interview

Pricing

Staging

Find the right Real Estate Agent for you

Review comparable homes and establish a price for your home

Prepare your home to make it's debut on the market

Marketing

MLS

Photographs

We will use a strategic marketing plan to ensure maximum exposure

Your home will go live on the MLS and will be viewable to potential buyers

We will have your home professionally photographed for the MLS

Offer

Under Contract

Negotiations

We will review all offers and help you understand all the terms of the contract

After accepting an offer, your home will officially be under contract

We will negotiate any repair requests made by the buyer

10 Closing

Hooray! Time to hand over your keys and celebrate selling your home

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ABOUT YOU As your real estate team, our number one goal is to help you achieve your own. We make it a priority to understand your situation when it comes to selling your home so we can accomplish your goals.

YOUR WHY Why are you moving? How soon do you need to move?

YOUR PLAN What will you do if your home doesn’t sell in the expected timeframe?

OBSTACLES Do you anticipate any major challenges with selling your home?

PAGE SIX | SELLING YOUR HOME

ABOU T YOU R HOME

What drew you to this home when you bought it?

What is your favorite feature of your home?

What do you like most about your neighborhood?

What are some nearby attractions and amenities?

What don't you like about your home?

PAGE SEVEN | SELLING YOUR HOME

PHOTO PREP CHECKLIST Clean the entire house Create a list for the photographer of areas of your home your want them to capture (and any areas you do not) Turn on all lights, lamps and overheads. Be sure to replace any burned out bulbs Shutters and blinds should all be set to matching angles Clean all glass mirrors Declutter all counter spaces in kitchen and bathrooms Turn off all ceiling fans Remove your furry friends from the areas being photographed Store away pet supplies, food bowls, toys, etc. Cut the lawn and make sure your patio furniture is arranged Sweep the porch and exterior area

PAGE EIGHT | SELLING YOUR HOME

PRICING We will work together to establish a fair market value for your home and make sure that you feel confident in the price that we set to list your home at. Our goal is to attract the greatest amount of buyers as soon as your home hits the market.

PRICING Our goal is to price your home correctly the first time.

HOME VALUE We will discuss what factors determine the price of your home.

FACTORS What factors do NOT determine the price of your home?

PAGE NINE | SELLING YOUR HOME

PRICING PHILOSOPHY WE PRICE YOUR HOME AT THE VALUE where we believe it will sell. Here are our steps for determining a listing price:

SEARCH RADIUS

Determine an appropriate search radius around the home for comparative analysis.

$615,000

d i

$659,900

$723,800

SOLD HOMES

$710,000

Using your CMA, compare your home to recently sold homes that have similar features (size, condition, style, etc.) These are called comparables.

e a

$655,000

$599,900

f $690,000

b $775,000

$599,900

$775,000

not as good

better

$620,500

$723,800

$655,000

not as good

better

best

$620,500

COMPETITION Visit houses that are currently for sale and compare them to your house.

$590,000

HOW DO AGENTS GET PAID There are no upfront costs or fees associated with us marketing your property, and the marketing dollars we spend are included in our fee. We get paid at the close of your sale.

3.3% Listing Agent

$690,000

$710,000

better

$615,000

$659,900

not as good

better

j $590,000

not as good

agents 6%

OUR STANDARD COMMISSION IS 6% 2.7% Buyer’s Agent

94%

COLLABORATE Collaborate with other agents who have recently sold similar homes. Learn from their experience regarding pricing, and time on the market.

homeowner

PAGE TEN | SELLING YOUR HOME

MARKETING PLAN We will work together to establish a winning marketing plan for your home. We approach each listing with a fresh perspective, so we will be sure to customize our marketing plan specifically for your property. Here are a few stellar approaches...

A vanguard interactive listing brochure.

Hold Open House the first weekend after placing property on the market

High resolution, professional quality photography

Informative & engaging MLS listing description

Strategic & targeted online campaign

Targeted social media advertising

Expose to our associates at weekly business meeting

Promote at a Realtor Open House Luncheon

Door-knock the neighborhood & pass out listing flyer

PAGE ELEVEN | SELLING YOUR HOME

MAXIMUM EXPOSURE TODAY, WE KNOW THAT 90% OF CONSUMERS BEGIN THEIR HOME SEARCH ONLINE. Contrary to what you might expect, buyers who conduct online research, and are the most technically savvy, also rely on our tools when shopping for a home. We understand that selling a home requires an integrated approach, combining traditional marketing with progressive web-based, mobile, and social media strategies. That’s why you’ll see our yard signs all over town and also find a video of every home we list on our own Youtube channel, Instagram, Facebook and Facebook ads; we not only create a brochure for every property, but also create an online presence like no other for your home, to connect with buyers on the go. We are committed to presenting your home to as many buyers as possible, however or wherever they choose to search.

HOME TOUR VIDEOS

High resolution, professional quality photography

LIVING ONLINE HOME BOOKS

Bringing the story of your home to life with engaging interactive home brochures

TARGETED SOCIAL MEDIA ADS

Expanded reach to potential buyers through targeted social media ads and property boosts There is no room for complacency. We are tactically proficient, using the latest industry tools to achieve outstanding results. But we are also alive to the art and nuance of our profession.

TRADITIONAL MARKETING Flyers Just Listed Postcards Sign in Your Yard Printed Home Brochures Email Campaign Broker to Broker Networking Newsletters Open House

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A D DI T IO N AL N O TE S

PAGE THIRTEEN | SELLING YOUR HOME

Charity Adams PRINCIPAL BROKER & LICENCED CONTRACTOR (CCB#234198)

Thank you for choosing us to help you in the task of selling your home. We look forward to working with you to help you achieve all of your real estate goals.

Charity Adams PRINCIPAL BROKER &

ROENST REANC TTOERD( CB L I C E N C E DP C C BY#:2 3 4 1 9 8 ) (503) 381-6334

SoldByCharityandAngela.com

charitypdx@gmail.com

1201 NE Lloyd Blvd Portland, OR 97232