t i F y l i m fa CHALLENGE
SC HOSPITALS PARTNER WITH PARENTS FOR A
HEALTHIER
COMMUNITY
prizes,
+
INCENTIVES
MORE!
SPRING 2014
HOSPITAL PARTICIPATION IS EASY AND REWARDING! How can I become a 2014 Fit Family Challenge community ambassador? PARTICIPATING HOSPITALS WILL: • Positively promote the FFC to employees, patients and visitors, encouraging registration and participation. • Link to the Parent magazine in your region (Logo, URL and graphic to be provided). • Display FFC brochures and promo materials in appropriate public areas visible to staff, patients and visitors. • Send a schedule of your free public wellness classes, workshops and programs from May-July 2014 to info@fitfamilychallengeSC.com.
us Please help South reach more ilies Carolina fam age of with a mess wellness!
• Display Upstate Parent, Palmetto Parent or Lowcountry Parent magazines in your location during the Challenge period. (Magazines to be provided to hospitals as inventory allows.) • Utilize all available channels including social media, e-newsletters, websites and print to promote the Fit Family Challenge. FFC TEAM MEMBERS WILL: • List your hospital as a participant in our online FAQ page and link back to your website. • Provide hospital teams with web graphics, URLs and logos for online placement, leading visitors to the FFC content log-in pages. • Provide information and printed collateral for display and distribution to visitors, employees and patients. • Promote and link readers and website visitors from across SC to your wellness programs and appropriate hospital pages. • Help you spread the word in any way we can!
t i F family CHALLENGE
GET FIT LOSE WEIGHT DEVELOP HEALTHY HABITS ATTEND FREE WELLNESS CLASSES GET FITNESS ADVICE FROM LOCAL EXPERTS WIN PRIZES!
HEALTHY FAMILIES ARE
HAPPY FAMILIES
Improve the health and happiness of families in your community by joining the Fit Family Challenge.
T
he Fit Family Challenge is a healthy family lifestyle program for our parent community with fitness classes, expert advice and nutrition information. Over a challenge period, May 15-July 10, families set goals, keep track of healthy habits online and log weekly minutes of activity to be entered to win prizes as incentives to get moving!
DID YOU KNOW? Parenting magazines in the Carolinas are working to challenge local families to get active and get healthy.
For more information about the South Carolina Fit Family Challenge, contact Kendyl Schultz at kschultz@scha.org.
FIT FAMILY CHALLENGE {the big picture}
Coca-Cola always says that good things happen when people come together. Turns out, they’re right.
HERE’S PROOF: 2013 RESULTS
1,088,159
5,592
TOTAL MINUTES
TOTAL PARTICIPANTS
TOTAL IMPRESSIONS: 1,000,000+ radio // 2,725,000+ TV // 3,100,000+ web DEMOGRAPHICS: 39 avg. age of participant // 2 avg. # of kids in household // 80% female // 20% male MOST POPUL AR ACTIVITIES: 18% walk // 12% run/jog // 9% swim // 6% bike // 21% other
PEOPLE ARE
TALKING
“As Mayor of Charlotte, I’m committed to ensuring our residents have access to healthy foods and ample opportunities to exercise so they can live healthy lives. That’s why I support the Coca-Cola Fit Family Challenge and its efforts to boost awareness of the importance of eating healthy and exercising daily.” - Anthony Foxx, mayor of Charlotte, 2009-2013
“Our top favorite things about the Challenge are learning that half of your plate should be fruits and vegetables; and trying the new and improved healthy meals!” - Ellen and David Garfinkle, 2013 Spotlight family kids
“I’ve lost a few pounds and a few inches, although I have a long way to go. I can say I feel much better and have more energy. Eating healthy and drinking plenty of water has become a part of our life. I’m learning to love this journey and can’t wait to continue on with this lifestyle change.” - Shana Hill, 2013 Spotlight family mother of two girls