2014 SC FFC

t i y F l i m a f E G N E L CHAL

2014 AT A GLANCE

SOU H CAROLINA

SIZING IT UP

TOP 5 WAYS

TOP 5

PARTICIPANTS HEARD ABOUT THE CHALLENGE

ACTIVITIES

RADIO

1. Walking 2. Playing Outside 3. Swimming 4. Running 5. Weight Training

WHERE DID OUR FAMILIES

12% 7% 7%

HOSPITALS CCBCC

TV

PALMETTO FUN FACT: The mayors of Columbia and Lexington both participated in the Fit Family Challenge with their families

44

306

231 1,708

291

LIVE?

359

606

4 10

34 50

18

35

246

UPSTATE

145

993

1,401 4

4

9 5 52

788

21 29

10 409 266 38

21 1,557

14

FUN FACT: The Lowcountry region offered more than 15 free “bonus card” events to challenge participants, including 2-week gym memberships, group runs, a trail hike and work-and-learn sessions at the MUSC Urban Farm

9

DILLON

147 4

103

1

LOWCOUNTRY

5

6

44

11

91

The number of events that the Upstate region offered throughout the Challenge

13

53

0

37

17%

SC PARENT MAGS

25%

76

AUDIENCE STATS 1,176,186

716,472

759,761

UPSTATE

PALMETTO

LOWCOUNTRY

2,652,419 total minutes 3,982

3,888

2,436

UPSTATE

PALMETTO

LOWCOUNTRY

10,306 total participants survey says

77% of survey respondents said they exercised more regularly and 62% said their families ate healthier as a result of the Challenge

DIGITAL STATS TOTAL PAGEVIEWS 232,777 ROS pageviews

TOTAL IMPRESSIONS 1.3 million impressions

22%

average open rate of 40+ newsletters that were delivered during the challenge Industry average open rate = 17%

1,115,497 + 204,776 FFC PROMO AD

COCA-COLA BRANDING AD

150 # of social media posts delivered througout the challenge

HEALTH & HOSPITAL STATS HEALTH PARTNER REFERRAL BY

COUNTY Abbeville - 1 Anderson - 27* Beaufort - 10 Berkeley - 3 Brunswick - 1 Calhoun - 1 Charleston - 56* Cherokee - 1 Chester - 1 Chesterfield - 1 Clarendon - 63* Colleton - 8 Dorchester - 1 Fairfield - 1 Florence - 2 Georgetown - 3 Greenville - 8 Greenwood - 6 Hampton - 1 Horry - 4 Jasper - 2 Kershaw - 5 Lexington - 12 Marion - 1 Newberry - 1 Oconee - 47* Orangeburg - 15 Pickens - 16 Richland - 32* Saluda - 2 Spartanburg - 17 Sumter - 7 Williamsburg - 3 York - 5 *Top 5

15

SCHA member hospitals expressed interest in participating in the FFC

11

hospital members actively promoted the Challenge

TOTAL # OF FAMILIES / TOTAL # OF FAMILIES REFERRED BY HOSPITALS

UPSTATE

UP

1,087 / 138

E T A ST

M L PA MIDLANDS

1,180 / 182

T ET

O

W O L

C

N U O

Y R T

LOWCOUNTRY

705 / 46