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Creative Objectives

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Communications Mix

Communications Mix

CREATIVECREATIVE

01 LAUNCH A POP-UP STALL IN UO. To bring this brand into the physical world, a pop up stall will create an engaging and memorable experience which will gain brand awareness. 02 CREATE TRADITIONAL ADVERTISING CAMPAIGN. Traditional advertising can build brand awareness through exposure to a numbder of audiences that would not typically shop from the brand. 03 EXPAND SOCIAL MEDIA PROMOTIONAL ACTIVITY. Creating social media promotion for the collaboration will increase engagement with existing followers, as well as exposing social media users to the campaign. 04 CREATE A MOBILE APP TO INCREASE CUSTOMER ENGAGEMENT A mobile app allows further interactivity with consumers, as it can provide loyalty schemes, discounts and another accessible platform for purchases.

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