Media Strategy

from Nude Ethics X Urban Outfitters Promotional Campaign

Creative Strategy

MEDIA MEDIA

STRATEGY STRATEGY

The placement of advertising during a campaign is essential to reach customers. By using various media, the brand is able to spread awareness, image and information about themselves (Domazet, Dokic & Milovanov, 2018), thus fulfilling the four objectives of the AIDA model (Posner, 2015), mentioned on page 23 in table 8.

The media strategy of the Nude Ethics X Urban Outfitters campaign is to reach as many customers as possible through a variety of media tools. This should include new and existing customers so that Nude Ethics is using this collaboration to its full potential in order to spread brand awareness. By combining traditional and online media, the promotional activity should spread communications through several channels. With advertisement starting in October, the maintenance of promotion is essential to sustain a loyal customer following before, during and after the launch event.

TOOLS

FIG 64

@flossie

@kateelisabethxo @emilycanham @olivianeill @bella.hill

The importance of social media influencers has been previosuly highlighted on page 24, and so figures 65-74 showcase a number of instagram influencers that would be appropriate to include in the paid promotional activity. Each has been chosen on the basis of their social media following, as well as their aesthetics and overall values that they promote. For example, the majority of these influencers are either vegetarian or vegan, and have previosuly promoted sustainable fashion in the past.

They will be sent the PR packages in the return of promoting the collaboration on their platforms, and so it is imperative that this online media is used in order to expose new followers to Nude Ethics. By maintaining social media interaction with these influencers, it will help generate further buzz and excitement around the collection and launch, therefore fulfilling one media objective.