MEDIA The placement of advertising during a campaign is essential to reach customers. By using various media, the brand is able to spread awareness, image and information about themselves (Domazet, Dokic & Milovanov, 2018), thus fulfilling the four objectives of the AIDA model (Posner, 2015), mentioned on page 23 in table 8.
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TOOLS
The media strategy of the Nude Ethics X Urban Outfitters campaign is to reach as many customers as possible through a variety of media tools. This should include new and existing customers so that Nude Ethics is using this collaboration to its full potential in order to spread brand awareness. By combining traditional and online media, the promotional activity should spread communications through several channels. With advertisement starting in October, the maintenance of promotion is essential to sustain a loyal customer following before, during and after the launch event.
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