Food Revival (Yorkshire) The logo for Food Revival Yorkshire consists of a modified script typeface, contrasting with a bold sans serif typeface to bring vintage and modern styles together. Although the logo can be made any colour, I have chosen to use orange. In colour theory, orange is said to stimulate appetite, as well as suggest the feeling of creativity (i.e repurposing food). In this instance, orange also brings a fresh, young aesthetic to the entire brand - which is echoed in promotional materials and across the webstie.