Passionate pursuit of purposeful profit

Making Hong Kong a better place to live—this is the promise of the premier Information and Communications Technology (ICT) service provider, Hong Kong Broadband Network (HKBN). This is also the same promise that fuels the company on its transition from telco to ICT services leader.

As a world-class telecom company established in 1999, HKBN has always been dedicated to its core purpose: providing a broad range of services such as broadband, mobile, entertainment, and voice and enterprise solutions at an exceptional level of desirability that drives better uptake and overall, better profits.

Whilst citizens of the country would like nothing more than to see their home flourish and thrive, delivering this vow does not come easy, yet by uniquely combining the strengths of three leading telcos, a WiFi expert, a cloud expert and a preeminent technology provider, HKBN has unleashed the power of business with a full suite of ICT solutions.

“We believe the role of purpose, when unleashed by more businesses with premier ICT solutions, can have a transformative effect to make the world a better place,” said Billy Yeung, Co-Owner and Chief Executive Officer - Enterprise Solutions.

“We actively encourage more people to realise a future where purpose becomes the driving factor for private business. At every possible occasion, we do our best to inspire different stakeholders to join this purposeful profit evolution,” Billy added.

Strength amidst the global crisis

Whereas COVID-19 is an unprecedented global crisis, HKBN sees COVID-19 as an unprecedented calling to serve the community and an accelerant for much needed transformations.

HKBN embraces imperfect and incomplete information decision making and relies on our agility to adjust to changing conditions. In uncertainty, HKBN’s clear core purpose of “Make our Home a Better Place to Live” sets a very clear priority on safety above all else, impact to the community and taking care of stakeholders.

HKBN embraces the “Change or Die” phrase and proves that they can continue on living. With the company already exited past predicaments such as SARS in 2003 and the global financial crisis in 2008 stronger, they are confident that they would be able to do it again with COVID-19.

Combined strength of tri-carrier network diversity

Constantly looking for and delivering new ways to disrupt the market, HKBN has become the second-largest ICT solutions provider to both enterprise and residential markets, thanks to their strategic integrations.

Exceptional to Hong Kong, HKBN is the city’s only carrier that possesses a tri-carrier fibre network that combines the company’s strength with New World Telecom and WTT Networks.

Covering over 2.3 million households and over 7,000 non-residential buildings and facilities, this unique tri-carrier network allows customers to enjoy unprecedented diversity and resilience.

“For businesses, particularly those who operate or depend on missioncritical applications, we offer network resilience that is intelligently built-in and always on. Couple that with our one-stop capabilities to deliver powerful, scalable ICT solutions… and we’re perfectly positioned to enable businesses

PHILOSOPHY FAST FACTS

HKBN is driven by a passionate pursuit of Purposeful Profits, striving to become Hong Kong’s most preferred Information and Communications Technology (ICT) solutions provider. • HKBN continued to deliver a solid set of operational and financial results in FY20 with its group revenue, EBITDA and Adjusted

Free Cash Flow (AFF) increased year-on-year by 85%, 47% and 49%, respectively, to $9.45m, $2.51m and $1.1m. • The company’s enterprise revenue increased by 103% year-on-year to over $4.7m. Total number of enterprise customers increased to 105,000. Network covers over 7,300 commercial buildings & facilities.

This page: More than 1,000 HKBN Enterprise Solutions Talents joined hands in expressing their determination to achieve heights for FY20!

to do and achieve more for their customers,” explained Doris Chan, CoOwner and Chief Operations Officer, HKBN Enterprise Solutions.

Stronger as one

At HKBN, management and employees believe that to succeed means to evolve relentlessly. Broader coverage. More innovation. The latest technologies.

With the digital world sprouting exciting new possibilities, the company is delivering even better services to make daily life easier and doing business far more profitable.

“To achieve all this, we’ve accelerated expansion of our expertise through acquisitions, spurring change on the inside. By uniquely combining the elite strengths of acquisitions and mergers, namely, Y5Zone, NWT, ICG, WTT and JOS to our bench, we have transformed our competitiveness and capabilities to create one united, stronger HKBN – ready to disrupt and lead the market,” the Group explained.

With each sequential integration of the five acquisitions postManagement Buy Out in 2012, HKBN has learned and strengthened the “best of breed” merger process where there is no ex-HKBN, ex-WTT, ex-JOS, etc silo culture that should survive, but rather there is only one “best of breed” 1-HKBN. Currently, the firm is well on track to fully realise the highlighted $300m synergies from the recent WTT Merger and JOS acquisition by FY21.

Aside from these acquisitions, HKBN Group, HKBN Talent CSI Fund, Kerry Group, Peterson Group Charity Foundation and Wu Jieh Yee Charitable Foundation have also joined hands last October 2020 to leverage their resource capabilities and expeditiously launch the ConnectED@Home Programme for Disadvantaged Students, providing free high-performance tablets, 6-month 4.5G unlimited data SIMs and Wi-Fi dongles worth over $2.7m to over 1,300 students from disadvantaged families for online learning.

The programme helps disadvantaged students to learn from home, ease the financial burden for their families, and narrow the digital divide. The programme has 10 NGOs as partners to identify eligible disadvantaged families and donate Internet devices and services based on their needs.

More than ready to disrupt and lead

Throughout HKBN’s journey of incredible change, the company has never lost sight of their primary goal: to give customers the best, most innovative and reliable service possible.

HKBN’s digital transformation is now paying big dividends. Being digital has transformed the company from a “fibre” company to a “distribution” company, leveraging on the massive reach of 1-in-3 residential households and 1-in-2 active enterprises in Hong Kong.

Beyond operational transformation, the company also launched the HKBN Talent CSI Fund seeded by co-owners’ contribution of 4 million HKBN shares currently valued at over $54m. This fund is governed independently from the HKBN executive group with the additional checks and balances of independent non-executive directors as voted in by co-owners and provides CSI Fund the runway to make strategic impact, rather than just short term ad-hoc initiatives.

Returning to their core purpose, the premier ICT solutions provider has one certain path paved for the future: making Hong Kong a better place.

In October 2020, the company announced their partnership with Finnish cybersecurity service provider FSecure, offering new solutions under HKBN PROTECT. The solutions will empower HKBN residential customer’s home network and Internet devices with all-around at-home and on-the-go protection.

“At HKBN, we are innovators, managers, marketers, technologists, CoOwners, mothers, husbands, sons, daughters and much more. While we wear many different hats, what we share in common is the love for the city we call home, our Hong Kong,” HKBN added.