6 minute read
Extending the prime of your life
LOGO
When it comes to personal finance, locals in Hong Kong have long held a wide array of choices. From short-term lending to car finance to credit cards, the market can often be a daunting experience, particularly for those with smaller or urgent lending needs. “Borrowing money is not something local people are comfortable openly discussing with friends or family,” says Beril Shen, Chief Business Officer at PrimeCredit. “Some can feel helpless.”
That is where the team from PrimeCredit Limited stand far ahead of the field. It knows and understands the needs of Hong Kongers, and has a 40year proven track record of providing financial products and services that are tailored to individual customers. Its people-focused approach is aimed at solving financial problems and enabling opportunities in a sustainable manner.
From establishing credit for new entrants into the job market or emerging entrepreneurs, to credit score improvement to those who need it, the advisors at PrimeCredit Limited are there to listen, advise and—most importantly—help.
“Our customer focus is on developing long-term relationships in the spirit of PrimeCredit brotherhood,” continues Shen. “Our clients feel we are there to help when they need us and that we will always have their back.”
This is clearly evident in Prime Credit’s latest personal loan campaign, which reinforces PrimeCredit brothers’ empathy and their persistence in offering help during the difficult time between Christmas and Chinese New Year. This is especially timely with extension of social restrictions affecting businesses and employment currently. Online loan applications are easy and quick, as is the simple, three-step process. No document and handling fees are required (subject to T&Cs applicable). Clients can get instant loan disbursement to any of their designated bank accounts or get cash directly from an assigned PrimeCredit branch. In addition, successful loan applicants will also earn a cash bonus of up to HK$8,000 as a “Laicee” during the festival seasons of Christmas and Chinese New Year (subject to T&Cs applicable).
The PrimeCredit brotherhood spirit
The spirit of brotherhood is also a strong part of the corporate culture of PrimeCredit Limited, and principaly what attracted Shen and many of her colleagues away from the mainstream banking sector. Many of them have now been colleagues for close to 30 years at PrimeCredit, building a strong brand across the versatile platform for the Hong Kong market.
“Our brand is localised to back up our mass market customers with products and services designed in line with their needs,” reaffirms Shen. “Our focus is on lending and credit needs on personal loans and credit cards. Of course bank lending services are available, but if you are freelance, do not have stable income, or don’t have a top-grade of credit rating, they may exclude you.” This is where PrimeCredit steps in, with responsible lending parameters to assist any customers in need, including sole proprietors and entrepreneurs, with finance that is
PHILOSOPHY
With over 40 years of experience in offering financial products and services, PrimeCredit is committed to providing high-quality customer service, professional consultation and tailormade solutions. Whilst ensuring all their staff are well trained with a high standard of product knowledge, PrimeCredit also emphasizes its understanding of what the customers feel, think and wish, in order to provide them with a comprehensive range of all-round, customer-centric and value-added services.
FAST FACTS
• PrimeCredit Limited is a leading finance company in Hong Kong established in 1977 focusing on
Personal Loan and Credit Card services. • In August 2004, Standard
Chartered PLC acquired
PrimeCredit, and PrimeCredit became a wholly owned subsidiary of Standard Chartered
Bank (Hong Kong) Limited. • In May 2015, PrimeCredit was acquired by PrimeCredit Holdings
Limited which is a consortium formed by a collaboration of
China Travel Financial Holdings
Company Limited, Pepper Australia
Pty Limited and York Capital
Management Global Advisors, LLC.
This page: (Left) PrimeCredit personal loan campaign; (Right) WeWa credit card Shoot N Win interactive mobile AR game; Opposite page: Beril Shen, Chief Business Officer, PrimeCredit Limited
based on personal credibility.
The lending consultants at PrimeCredit provide their clients with solutions for cash turnover needs, debt consolidation, debt restructuring, and credit score improvement - helping tens of thousands to reduce financial stress yearly. “Tough times will always pass” points out Shen. “But we are there for our clients in both bad and good times—that is the spirit of PrimeCredit brotherhood.”
The “3A Principal”
The cornerstones of PrimeCredit’s success in the Hong Kong market have long been based on its principles of the three As: creating products and services that are consistently Affordable, Available, and Accessible.
Affordable borrowing from a responsible lender requires due diligence to understand the customer’s needs. By understanding economic frustration in HK, flexible repayment arrangements is now available to customers in need so as to support them to get through financial hardship. “This is how we help our clients,” says Shen.
Making products Available through a variety of services is also important. In this way, PrimeCredit focuses more on customer borrowing experiences. Many customers may just need a temporary small amount of cash flow for help. It doesn’t make sense to ask them to go through the same process of a larger loan that would require more documents and more time to process. Therefore, for small loans, instant loan approval and disbursement solutions are offered to allow 24x7 easy online borrowing experience with documents waiver. Loan applications can be completed and approved within 10 minutes, with customers able to access the borrowed funds right away in their bank account.To enable such convenient and fast services, PrimeCredit has adopted e-KYC, through ID authentication and facial recognition technology.
PrimeCredit is highly client-centric and its client services are widely Accessible. Customers are able to visit any of 30 branches across Hong Kong Island, Kowloon, and the New Territories, or contact its customer service team by phone. There is also online access via PrimeCredit’s website, Facebook page, and technology-driven mobile app that give clients “one click” solutions for cash withdrawals, 24x7 bank transfers and access to revolving loan accounts.
Shoot N Win with the WeWa Card
In 2016, PrimeCredit launched its unique WeWa credit card, creating a better, more rewarding proposition for young consumers’ lifestyles. This striking card rewards spending with cash rebates, merchant offers and discounts through a personalized, interactive shopper experience of the OmyCard mobile app.
The card has recently launched an innovative and award-winning augmented reality (AR) game called Shoot N Win. Cardholders can explore participating shopping malls, supermarkets, and department stores in different districts in HK and seek out some of the characters floating in AR interface, shoot and earn specific rewards or discounts before purchase.
PrimeCredit is continuously working with merchants to expand its offers and engage their customers of all ages. The WeWa credit card applications are processed online, with the issuance of a virtual card eliminating the need to wait for application approval.
Warning: You have to repay your loans. Don’t pay any intermediaries. Complaint Hotline: 2111 2999 Money Lender’s Licence Number: 1084/2020
