PRIME CREDIT
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PERSONAL FINANCE WITH THE SPIRIT OF PRIMECREDIT BROTHERHOOD
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hen it comes to personal finance, locals in Hong Kong have long held a wide array of choices. From short-term lending to car finance to credit cards, the market can often be a daunting experience, particularly for those with smaller or urgent lending needs. “Borrowing money is not something local people are comfortable openly discussing with friends or family,” says Beril Shen, Chief Business Officer at PrimeCredit. “Some can feel helpless.” That is where the team from PrimeCredit Limited stand far ahead of the field. It knows and understands the needs of Hong Kongers, and has a 40year proven track record of providing financial products and services that are tailored to individual customers. Its people-focused approach is aimed at solving financial problems and enabling opportunities in a sustainable manner. From establishing credit for new entrants into the job market or emerging entrepreneurs, to credit score improvement to those who need it, the advisors at PrimeCredit Limited are there to listen, advise and—most importantly—help. “Our customer focus is on developing long-term relationships in the spirit of PrimeCredit brotherhood,” continues Shen. “Our clients feel we are there to help when they need us and that we will always have their back.” This is clearly evident in Prime Credit’s latest personal loan campaign, which reinforces PrimeCredit brothers’ empathy and their persistence in offering help during the difficult time between Christmas and Chinese New
38 HONG KONG BUSINESS ANNUAL 2021
Year. This is especially timely with extension of social restrictions affecting businesses and employment currently. Online loan applications are easy and quick, as is the simple, three-step process. No document and handling fees are required (subject to T&Cs applicable). Clients can get instant loan disbursement to any of their designated bank accounts or get cash directly from an assigned PrimeCredit branch. In addition, successful loan applicants will also earn a cash bonus of up to HK$8,000 as a “Laicee” during the festival seasons of Christmas and Chinese New Year (subject to T&Cs applicable). The PrimeCredit brotherhood spirit The spirit of brotherhood is also a strong part of the corporate culture of PrimeCredit Limited, and principaly what attracted Shen and many of her colleagues away from the mainstream banking sector. Many of them have now been colleagues for close to 30 years at PrimeCredit, building a strong brand across the versatile platform for the Hong Kong market. “Our brand is localised to back up our mass market customers with products and services designed in line with their needs,” reaffirms Shen. “Our focus is on lending and credit needs on personal loans and credit cards. Of course bank lending services are available, but if you are freelance, do not have stable income, or don’t have a top-grade of credit rating, they may exclude you.” This is where PrimeCredit steps in, with responsible lending parameters to assist any customers in need, including sole proprietors and entrepreneurs, with finance that is
