Elite Concepts Ltd

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ELITE CONCEPTS’ SUCCESSFULLY BUILT THREE ELITE BARS IN HONGKONG SKYLINE

Hong Kong is renowned throughout the world for its excellent restaurants and fine dining. Established in 1991, Elite Concepts aims to fill a market niche for high quality independent dining and entertainment venues catering to a younger, more sophisticated clientele.

Its founder, Paul Hsu, devoted his time to learn all aspects of the hospitality industry and to absorb each country’s unique culture for him to create an authentic and luxurious experience for every guest. Hsu with Elite Concepts’ Executive Director Bernard Lam has pursued this vision, building Elite Concepts into one of Asia’s leading hospitality management and consulting firms in the country.

For these efforts, Elite Concepts has won an award under Innovative F&B Concepts in the Hong Kong Business Magazine’s High Flyers Awards 2021. Now on its 18th year, the awards programme has hailed businesses representing a wide range of industries, including banking and finance, insurance, legal services, interior design, F&B, ICT services, that have exemplified how a remarkable commitment to innovation, strong focus on customer service, and adherence to social responsibility make a business successful.

Elite Concepts has created a number of innovative and timely dining concepts including American Country, French Provençal, Rustic Italian, Slick Japanese, and Retro‑Vietnamese, which has revitalized Hong Kong’s favourite dining and entertainment districts such as Lan Kwai Fong and Knutsford Terrace during the 90’s.

In a business known for intense competition, the ability to adapt to changing market needs and trends is vital. In order to find new markets, expand clientele base, and achieve new successes, Elite Concepts has taken a step further to work with synergy partners and strike out into a new direction. Unique as it is, the “yè shanghai” concept has proven itself capable for expansion to other lifestyle capitals of the world. Over the years, Elite Concepts has developed a diverse portfolio of restaurants as well as bars and clubs in Beijing, Hong Kong and Jakarta while other cities are being considered that include Shenzhen and Ho Chi Minh City.

Renowned as one of Asia’s most innovating, leading hospitality groups based on its portfolio of restaurants in Asia, Elite Concepts has established three uniquely different bars that are attached to their restaurants. Each bar has its own spectacular view across Victoria Harbour, each offering a different mood to suit their customers on any given day of the week.

Situated on the 30th floor of i‑Square within Nanhai No.1 restaurant, Eyebar can boast to be the longest established of these bars, opening in 2009. This is without a doubt the most spectacular venue from which to take in an unrivalled view of the Hong Kong island city skyline, while enjoying a relaxing drink.

PHILOSOPHY FAST FACTS

Inside the minds of Elite Concepts staff are a wealth of ideas which will grow into tomorrow’s hospitality trends. We are experts at seeing the potential in new ideas, and making the most of that potential. • Since its inception in 1991 with the aim to fill a market niche for highquality free-standing restaurants,

Elite Concepts has evolved into a dynamic enterprise with the capability to transform visionary ideas into commercial successes. • Over the years, it has developed a diverse portfolio of restaurants, bars & clubs in Hong Kong, China and Vietnam. • Elite Concepts restaurants including yè shanghai, nanhai no.1, eyebar, Deng G and SHU K are all widely acclaimed for cutting-edge interior design, and famous city panoramas, each with a story of its own. • With market sensitivity, attention to details, sound management, and solid expertise, Elite Concepts will continue Defining Asian Hospitality in the years to come.

This page: Eyebar, Penthouse, K Bar

Opposite page: Paul Hsu, founder and executive director of Elite Concepts, and Bernard Lam, Executive Director of Elite Concepts

It has long been popular with the Tsim Sha Tsui after‑hours chillout crowd and overseas visitors alike, who enjoy its wide open terrace space, with high ceiling and huge windows overlooking a gobsmacking panoramic view of the harbour and all that surrounds it, especially scenic as the evening begins and the lights come alive while sipping on a glass or two of happy hour offerings. Eyebar is also home of their special signature cocktail called the ‘Suzie Wrong’. The bar has also been the hottest spot for some mellow tunes with a view for quite a while, unrivalled on this side of the pond for its stylish setting.

For centuries, with a history of immigration and culture of inclusion, culinary influences in Sichuan fused and mingled. Elite Concepts celebrates this evolution and unique curiosity at K Bar, located at than K11 Musea on the 4th floor inside the Deng G Sichuan restaurant with an evocative list that marries exotic tastes from historic cities, near and far.

Enjoying in good company, music, and merriment, K Bar itself is somewhat cozier than Eyebar, with its plush sofa corners and sensuous mood lighting, and the terrace itself is longer and narrower looking out across the harbour. It’s more of a chill place, perfect for a quiet tete a tete, or to just sit alone and marvel at that magnificent expanse of ever‑ bustling waterway after a hard day. K Bar has its ‘Lamei Hour’ (Sichuan style happy hour) offerings, including some uniquely concocted chilled Baiju cocktails, a perfect combination before or after catching a movie.

Another well‑kept secret this side of TST, inside its most stylish and happening mall address is the Penthouse. For a different view in more ways than one, up on the 7th floor and situated within the premises of the long established Ye Shanghai Kowloon restaurant, wander into the elegant lounge vibe that is Penthouse. Its sense of ambiance comes from its host restaurant, which for over 20 years has offered an alluring taste of the golden age of Shanghai past to its loyal patrons.

Step outside and yet again you’ll be confronted in the outdoor terrace with a dramatic and scenic presentation towards the west of the harbour and beyond, boasting equally as stunning sunsets, as well as a menu that offers yet a different set of innovative cocktail temptations. The terrace here is wider, yet comfortable and equally as private as that of K Bar.

Apart from these bars, Elite Concepts have established dining restaurants including Yè Shanghai, Deng G, 1949, and Duck de Chine that are all widely acclaimed for cutting‑edge interior design, and famous city panoramas, each with a story of its own.

Looking to the future with the goal of delivering the ultimate guest experience, the fast‑growing hospitality group also revealed that they will be launching Elite Access, their 1st loyalty mobile app in this month for its customers to enjoy exclusive perks and offerings from their restaurants and bars.

With market sensitivity, attention to details, sound management, and solid expertise, Elite Concepts will surely continue to be a dynamic enterprise with the capability to transform visionary ideas into commercial successes in the years to come.