21
ELITE CONCEPTS LTD
ELITE CONCEPTS’ SUCCESSFULLY BUILT THREE ELITE BARS IN HONGKONG SKYLINE
H
ong Kong is renowned throughout the world for its excellent restaurants and fine dining. Established in 1991, Elite Concepts aims to fill a market niche for high quality independent dining and entertainment venues catering to a younger, more sophisticated clientele. Its founder, Paul Hsu, devoted his time to learn all aspects of the hospitality industry and to absorb each country’s unique culture for him to create an authentic and luxurious experience for every guest. Hsu with Elite Concepts’ Executive Director Bernard Lam has pursued this vision, building Elite Concepts into one of Asia’s leading hospitality management and consulting firms in the country. For these efforts, Elite Concepts has won an award under Innovative F&B Concepts in the Hong Kong Business Magazine’s High Flyers Awards 2021. Now on its 18th year, the awards programme has hailed businesses representing a wide range of industries, including banking and finance, insurance, legal services, interior design, F&B, ICT services, that have exemplified how a remarkable commitment to innovation, strong focus on customer service, and adherence to social responsibility make a business successful. Elite Concepts has created a number of innovative and timely dining concepts including American Country, French Provençal, Rustic Italian, Slick Japanese, and Retro-Vietnamese, which has revitalized Hong
46 HONG KONG BUSINESS ANNUAL 2022
Kong’s favourite dining and entertainment districts such as Lan Kwai Fong and Knutsford Terrace during the 90’s. In a business known for intense competition, the ability to adapt to changing market needs and trends is vital. In order to find new markets, expand clientele base, and achieve new successes, Elite Concepts has taken a step further to work with synergy partners and strike out into a new direction. Unique as it is, the “yè shanghai” concept has proven itself capable for expansion to other lifestyle capitals of the world. Over the years, Elite Concepts has developed a diverse portfolio of restaurants as well as bars and clubs in Beijing, Hong Kong and Jakarta while other cities are being considered that include Shenzhen and Ho Chi Minh City. Renowned as one of Asia’s most innovating, leading hospitality groups based on its portfolio of restaurants in Asia, Elite Concepts has established three uniquely different bars that are attached to their restaurants. Each bar has its own spectacular view across Victoria Harbour, each offering a different mood to suit their customers on any given day of the week. Situated on the 30th floor of i-Square within Nanhai No.1 restaurant, Eyebar can boast to be the longest established of these bars, opening in 2009. This is without a doubt the most spectacular venue from which to take in an unrivalled view of the Hong Kong island city skyline, while enjoying a relaxing drink.
