Creat ing pl aces wi t h h ear t

We are a property developer uniquely dedicated to the wellbeing of people and our planet. By doing those two things well, prosperity blossoms. That’s why we believe in the “3 Ps”: People, Prosperity and Planet With this social mission, we channel profits from our work back to the communities of Hong Kong, creating places with heart, and filling them with inspiration and creativity.

The competitive landscape for hotels has shifted significantly in the last decades. With the vast number of third-party Online Travel Agents (OTAs) continuing to dominate the online booking landscape, the growth of bookings on OTAs and the subsequent commissions charged is an everpresent challenge for all hoteliers. Finding ways to win back direct guest acquisition has become the most significant priority for almost all hotels. It is critical for hotels to equip themselves with the right solutions and marketing strategies to compete in this dynamic digital environment and win customers back.

Being acknowledged by Hong Kong Business with the Technology Excellence Award in E-Commerce - Business Services, Harvest Elite International Limited (Harvest Elite) is a leading integrated Smart System Solution company that specialises in the hospitality industry. Their ace system – VHSHUB is a holistic technology solution for hotels to bridge the digital gap and make a direct connection.

Ms Sharon Tam, Co-founder and Chief Operating Officer of Harvest Elite, said “The recognition from the Hong Kong Business Magazine is a true testament to all the hard work and effort put into our products by our Hong Kong and overseas teams and their overall dedication to helping our clients. This is also a great follow-up since being selected by Tencent as a Strategic Partner in Smart Hotel Solution. “

Holistic solutions for the hospitality sector

VHSHUB is a well-rounded technology solution for hotels to re-establish their routes to the direct booking journey, helping them bridge the digital gap and directly re-engage clients through the social platform they prefer. VHSHUB is currently available on WeChat, with a direct connection to the Chinese market.

“China is the largest outbound tourism market in Asia and the second largest in the world. Over the years, many hotels tried to tap into the Chinese market, however, deterred by numerous obstacles such as its intricate internet censorship and complicated cross-border payment issues. Hence, albeit at exorbitant commission rates, many hotels still depend on OTAs. This prompted us to develop

The VHSHUB includes hospitality service tools such as accommodation bookings, F&B reservations, e-Shop, CRM membership system, and social media marketing management along with cross-border payment solutions, enabling hotels to seize direct engagement opportunities. Through VHSHUB, hotels can directly offer clients deeper discounts, exclusive incentives, and customised promotional activities without paying excessive commissions or going through a third-party platform. They can also adjust these promotional offers and activities flexibly according to clients’ responses and engagements.

VHSHUB, a holistic technological solution to address the specific challenges hotels have been experiencing.” Sharon added.

WeChat is known as China’s number one “super-app”. It is well-penetrated in the Chinese population, with nearly 1.3 billion monthly active users, of which over 900 million use WeChat Pay. Harvest Elite’s VHSHUB enables hotels to build their own customer portals on WeChat and integrate them with their existing hotel systems, in order to own their own distribution channel to engage with both their existing and potential customer directly through WeChat.

For hotels that have limited technology, financial, and manpower resources to focus on developing a new platform, VHSHUB is the optimal solution. The system is designed to seamlessly integrate into the hotels’ existing infrastructures to act as an extension of hotels’ systems upon deployment. More importantly, all data generated from VHSHUB is owned by the hotels, empowering hotels to build and deliver their key brand messages directly to their target audience and understand the voice of customers, previously unattainable via third-party platforms.

The VHSHUB team also provides comprehensive marketing support and member management tools to help drive direct client engagement for both new and repeat clients.

Looking forward, Harvest Elite will continue to develop the VHSHUB product offering and expand the solutions to multiple social platforms. VHSHUB on LINE is targeted to be launched by the end of the year, with WhatsApp to follow. The overall growth strategy encompasses expansions into new geographic locations with multiple social platforms, as well as services to be offered to both the domestic and international tourist markets.