REPRESENTING THE COASTAL LOWCOUNTRY’S
FINEST REAL ESTATE MAINLAND | HILTON HEAD ISLAND | DAUFUSKIE ISLAND | BEAUFORT
BRADFORD GROUP
LOCAL EXPERTISE. PROFESSIONAL GRADE SERVICE. WWW.BRADFORDGROUPSC.COM
The One to Turn to for All of Your Real Estate Needs
ONE COMPANY | ONE VISION | ONE MISSION Charter One Realty sets itself apart as a trusted brokerage in the Lowcountry through our diverse team of expert real estate professionals, support staff, and management. Our extensive knowledge of current market conditions, negotiation, and years of experience in the Lowcountry’s unique real estate market has helped our brand grow through local and international markets. With unparalleled market expertise, resources, leadership, integrity, and professional service, Charter One Realty strives to provide a superior client experience across all market segments.
OUR HISTORY Charter One Realty was founded in 1986 and has attracted some of the most respected and successful real estate professionals in the South Carolina Lowcountry. With decades of experience, a reputation for integrity, and a commitment to exceeding clients’ expectations, Charter One Realty is committed to building a unique team of real estate specialists who are dedicated to customer service and satisfaction, while also serving and giving back to our community. Charter One Realty’s mission statement has always been to provide professional real estate services to its clients. Each agent must be exceptionally knowledgeable and possess a strong work ethic to assist buyers and sellers in achieving their real estate goals and objectives. Over the years, only the Realtors who have displayed these values have been asked to become professionals at Charter One Realty.
OUR STRENGTH For more than three decades, Charter One Realty has been the Lowcountry’s trusted leader in Real Estate. Our company was built by fostering meaningful relationships with a strong foundation in integrity, professional service, and community leadership. Those same guiding principles still ring true today. We take the time to learn about your lifestyle, to lay all the cards on the table, to catch every detail that matters to you, and to help you accomplish your personal real estate goals. Above all, we value our clients: your time, your trust, your relationship. We listen, we deliver, and we make the process so enjoyable that you will rest easy, from beginning to end.
SERVING THE LOWCOUNTRY 9 LOCATIONS
Charter One Realty has 9 offices in the Coastal Lowcountry from Hilton Head Island to Beaufort. Three of those offices are located just outside of the gates of some of the most prestigious communities in the area - Belfair, Berkeley Hall, and Hilton Head Plantation.
CHARTER ONE REALTY 11 & 5 Park Lane, Hilton Head 843-785-4460
CHARTER ONE REALTY PROMENADE 1 Promenade Street, Bluffton 843-815-0055
CHARTER ONE REALTY BERKELEY HALL 1024 Berkeley Hall Boulevard, Bluffton 843-815-8400
CHARTER ONE REALTY BEACH MARKET 2 North Forest Beach Drive, Suite 119 Hilton Head 843-785-1115
CHARTER ONE REALTY COMMERCIAL 1 Promenade Street, Bluffton 843-815-0055
CHARTER ONE REALTY SUN CITY 10 William Pope Drive, Okatie 843-705-2830
CHARTER ONE REALTY NORTH 81 Main Street, Hilton Head 843-681-3307
CHARTER ONE REALTY BELFAIR 2 Belfair Oaks Boulevard, Bluffton 843-757-7710
CHARTER ONE REALTY BEAUFORT 1001 Bay Street, Suite 25, Beaufort 843-379-4460 Relocating to: 203 Carteret Street, Suite 101 in 2021
CHARTER ONE REALTY GIVES BACK
PHILANTHROPY
At Charter One Realty, we are part of our community. We take pride in being a good neighbor, and we are committed to strengthening our community. We are proud to support the following organizations: African Leadership Arts Center of Coastal Carolina Backpack Buddies Berkeley Hall Charity Cup Bluffton Rotary Boys & Girls Club Community Foundation of the Lowcountry Fellowship of Christian Athletes Focus on the Family Habitat for Humanity Heritage Classic Foundation Hilton Head Christian Academy Hilton Head Heroes Hilton Head Humane Association Hilton Head Hospital Auxiliary Hilton Head Symphony Orchestra
Memory Matters Moss Creek Marines Operation R & R Osprey Village Programs for Exceptional People Samaritan’s Purse Second Helpings Society of Bluffton Artists Sun City Community Association The Literacy Center The Deep Well Project The First Tee of the Lowcountry Tiger Bass Race Volunteers in Medicine Hilton Head Volunteers in Medicine Greater Bluffton Jasper VanLandingham Rotary Young Life
OVER $1.6 BILLION IN PROPERTY SALES R E S U LT S T H AT S P E A K FOR THEMSELVES. Charter One Realty’s marketing solutions have consistently proven to have an ability to create focused and rewarding marketing campaigns. Our approach to targeting the most qualified purchasers generated over $1.6 Billion worth of property sales in 2020. Our in-depth knowledge of the Lowcountry real estate market is highly specialized and our expertise has proven to be of significant value to our clients.
Discover the advantages of working with a company known for innovation and unparalleled results.
SALES VOLUME BY COMPANY Charter One Realty closed out 2020 in style by once again leading the Lowcountry real estate market, commanding a majority 22% market share of residential real estate in our area including Beaufort, Hilton Head Island, the Mainland, and the Islands.
CHARTER ONE REALTY
SALES VOLUME
$1.6 BILLION+
$471M $330M
Charter One Company #2 Realty
$330M
Company #3
Company #4
$321M
Company #5
$297M
Company #6
$232M
Company #7
$217M
$207M
Company #8
Company #9
$183M
Company #10
STRENGTH IN NUMBERS 2020 BUYERS AND SELLERS REPRESENTED 2020 SELLERS REPRESENTED
2020 BUYERS REPRESENTED
COMPANY #2
460
719
COMPANY #4
324
345
BROKERAGE
CHARTER ONE REALTY COMPANY #3 COMPANY #5
1,461 362 244
1,277 461 199
This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market. January 1, 2020 - December 31, 2020.
BRADFORD GROUP YOUR PERSONAL REAL ESTATE TEAM
matthew bradford
michelle bradford
Matthew Bradford brings a strong history of success in commercial and residential real estate to the Bradford Group. He grew up in the Hilton Head Island area and attended Elon College where he studied business law and later finished his education at Appalachian State University where he majored in Real Estate and Urban Analysis. In 1996 Matthew was hired to work in real estate sales for Boddie Noell Enterprises (BNE Land), one of the largest privately held companies in North Carolina. He worked on the Outer Banks in high-end residential sales, mostly dealing with million dollar plus income producing rental property. Along with his father, he formed a general real estate company in Corolla, NC and managed a staff of eight. That experience launched him into commercial sales in 2000. Since 1996, he has sold over $400 million in residential and commercial real estate. He attributes this success to having a great working relationship with local community leaders and living in the Lowcountry since 1976. He has been a CCIM designee since 2016.
As a buyer’s and a seller’s agent at Charter One Realty in Bluffton, SC, Michelle is committed to offering her clients the highest quality representation and professionalism along with superb customer service and individualized marketing strategies while meeting the needs of her clients. Michelle’s personable and professional character allows her to build and maintain solid relationships. Michelle grew up in the area and has deep Lowcountry roots. She is a 1998 graduate of the University of South Carolina - Columbia. Before beginning her career in real estate Michelle studied for her Appraiser’s license. Then in 2002 she became a licensed Realtor and worked for Trademark Properties in Charleston, SC. In 2005 Michelle moved to the Outer Banks of North Carolina where she went on to become a Broker and work for Boddie-Noell Enterprises, one of the largest privately held real estate development companies in North Carolina. She focused on high –end residential sales. Michelle moved back to the Lowcountry in 2006 and currently works for Charter One Realty.
LOCAL EXPERTISE. GLOBAL REACH. STAY CONNECTED
advb
www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
matt and michelle bradford Photography by M.Kat, courtesy of CH2 Magazine
THE ONE TO TURN TO FOR ALL OF YOUR REAL ESTATE NEEDS
THE TEAM BEHIND THE TEAM SUPPORTING YOU EVERY STEP OF THE WAY
Charter One Realty has a unique support structure consisting of up to a three-coordinator system which provides each sales professional a listing, marketing, and closing specialist. These specialists attend to the details of every transaction, create and share effective communications, and ensure every step of the process runs as smoothly as possible - freeing our agents to list and sell more real estate.
KIMBERLEY GRAVES | LISTING COORDINATOR A graduate of Berkeley College of Business with a degree in Paralegal Studies, Kimberley worked for a prestigious mid-sized civil defense law firm in NJ for 16 years. Upon moving to SC in 2011, she switched gears and decided to use her years of administrative and organizational skills in the real estate industry. As Listing Coordinator, Kimberley is proficient in juggling numerous tasks at a time and keeping 30+ agents’ listings compliant in both the Hilton Head and Beaufort Multiple Listing Service.
KAREN LASZIG | CLOSING COORDINATOR Karen Laszig is a results-focused professional offering more than 26 years of experience in the real estate industry. Before joining Charter One Realty, she has helped open companies, worked in IT and web development, been a real estate agent, property manager, marketing, listing, and closing coordinator. She now specializes solely in closings for 30+ agents using the skills she has honed from working in the real estate industry.
BETH BOULWARE | MARKETING COORDINATOR As a graduate of Clemson University with a degree in Graphic Communications, Beth has over 10 years of experience in the marketing and graphic design industries. Using her creativity and years of experience, she helps create a myriad of luxury marketing pieces that strike a balance between research and creative expression for over 30 agents at Charter One Realty.
www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
WHAT OUR CLIENTS SAY ABOUT US TESTIMONIALS
Working with Michelle Bradford was excellent! She was so very well versed in the marketplace in terms of home values, amenities, proximity to shopping and schools. We were relocating from Atlanta to Okatie when we met Michelle. She was extremely helpful in getting us the information we needed for everything from schools to summer camps to great restaurants! She is a true professional, always timely in her responses (even at odd hours) and always courteous and fair. She helped us get through hurdles that were not typical in the purchase of a property and did so in a way that took the pressure off of us. We truly loved working with her and can now call her friend!
The Bradford Group is very knowledgeable of the local market and has a passion for helping people. They truly care about helping their clients find their dream home, and I would highly recommend them to anyone in the market looking to buy or sell a home!
Both Michelle and Matthew are very knowledgeable about properties in Oldfield. They were very professional and helpful in marketing our house, including printing brochures, videoing the property and holding a realtor open house. They also helped facilitate inspection repairs prior to closing when we were out of town. We would certainly recommend The Bradford Group, whether buying or listing a house in Oldfield.
Matthew is very knowledgeable of the local gated communities. He knew them cold and had really a solid handle on their pros and cons. His commercial real estate knowledge and deal structure is impressive too. I would recommend Matthew again and would use him in the future too!
Matt knows the area, reads people well, follows up promptly and gets things done. He made us feel as if we were his only client— which, of course, is not the case. We highly recommend this duo.
We’ve worked with several realtors over the years, but none as thorough, professional and responsive as Matthew and Michelle. Their attention to detail is exceptional and they’re always there with feedback and suggestions before we can ask. We would highly recommend the Bradfords to anyone buying or selling property in the Greater Bluffton area.
www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
YOUR PERSONALIZED MARKETING PLAN We understand that every property is unique and will develop a customized marketing plan that provides the attention and exposure your property deserves. Your property will be expressly positioned to create maximum interest helping to produce the highest possible financial return.
OUR COMMITMENT TO YOUR MARKETING PLAN • Create professionally designed property flyers using the services of professional photographers • Post your property in the Hilton Head Island Multiple Listing Service with over 1,500 cooperating agents and brokers • Place your property on CharterOneRealty.com • Introduce your luxury home or villa to our network of over 130,000 real estate professionals in over 37 countries • Promote your property to hundreds of local Realtors upon first listing • Market your property in media (online and/or print) • Launch your listing to over 900 Real Estate websites throughout the world • Direct mail and email property flyers to other top producing agents in and around Hilton Head, Bluffton, Beaufort, and the Lowcountry area • Utilize multi-pronged online marketing strategies using many websites, driving hundreds of online visitors to your listing • Provide regular updates on comparable properties in your area (sales and new listings)
Equipped with the reach and resources that make a difference, we will position your Lowcountry property in the eyes of buyers on a local, regional, national, and international level. We leave no stone unturned in our quest to deliver superior results for you.
www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
DELIVERING RESULTS ANNOUNCING YOUR PROPERTY The greatest interest in a property happens within the first few weeks of being on the market - which is why one of our first initiatives will be to announce your property to more than 1,500 Realtors upon initially listing your property. Additionally, we will create a compelling marketing campaign including a high-end property brochure with professional photography.
D I R E C T M A I L & D I G I TA L M A R K E T I N G Charter One Realty showcases your property before the largest pool of home-buyers with both online efforts and direct mail campaigns. Our proven marketing plan is built around exposure - all of which is tailored to address the specific challenges and opportunities of the Lowcountry real estate marketplace. Our in-house marketing, print house, mail center, and internet marketing departments work swiftly producing high quality marketing materials with new ideas and innovations that set our real estate professionals and clients apart from the competition. From direct mail targeting specific buyers to digital marketing campaigns, the story of your property will be presented to the most qualified buyers.
M O N T H LY N E W S L E T T E R A monthly newsletter with local real estate updates, including statistics, market news, and more is e-mailed to over 15,000 Charter One Realty clients. The newsletter also includes upcoming events, local news, company happenings, featured communities, community video tours, and articles. All of this is intended to engage the recipient on our website, driving more traffic to our clients’ properties that are listed on CharterOneRealty.com.
SOCIAL MEDIA
PROPERTY CAMPAIGNS WHERE THEY MATTER MOST Our marketing team utilizes social media, highlighting and boosting property videos, to create a buzz around your property. Facebook, Instagram, Twitter, YouTube, Pinterest, and Google+ are effectively used to engage the user audience on CharterOneRealty.com. Agents can leverage our social media sharing tools to promote their clients’ properties and inform consumers about important real estate and local news.
online
propert y distribution
c harter o ne r ealt y.com
www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
Our online syndication ensures that your property is elegantly showcased to a qualified, world-wide audience. We do not rely solely on the MLS. Your property will have the presence it deserves on more than 900 real estate websites including Realtor.com, Trulia, Zillow, LuxuryRealEstate.com, and more.
SEARCH ENGINE MARKETING Our innovative online marketing campaign has placed us in top positions on all search engines - which means when your property is listed with Charter One Realty, it will receive maximum exposure. Charter One Realty has also enlisted the services of a dedicated Search Engine Marketing firm focused on expanding our digital footprint both locally and globally. We have allocated a six-figure annual budget to promote our properties and take the necessary steps to ensure Charter One Realty listings are seen by engaged and qualified buyers.
R E A LT O R . C O M A D V A N T A G E P R O B R O K E R Charter One Realty is a partner with Realtor.com and our listings are enhanced with additional photos, a slideshow tour, and video while providing in-depth traffic reports to our seller clients.
PA R T N E R I N G W I T H O V E R 9 0 0 R E A L E STAT E W E B S I T E S Our partnership with over 900 real estate websites equates to millions of viewed listings each month ensuring YOUR listing gets the exposure it deserves.
EXTRAORDINARY MARKETING WITH A GLOBAL REACH
AT A GLANCE CHARTERONEREALTY.COM WEBSITE STATISTICS
TOP 10 VISITING COUNTRIES TO CHARTERONEREALTY.COM United States Canada United Kingdom Australia China
France Brazil India Philippines
10M+
More than 10M unique page views
400
Potential buyer leads generated each month
175
CharterOneRealty.com was visited by international visitors from over 175 countries around the world
Japan
www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
LUXURY REAL ESTATE Charter One Realty is partnered with Who’s Who in Luxury Real Estate, a prestigious global network of highend real estate brokers and firms. Their exclusive membership of more than 3,800 offices and more than 125,000 sales professionals in 35+ countries collectively sells in excess of $240 billion worth of real estate annually. Properties listed with Charter One Realty reap the benefit of this strong partnership with Luxury properties showcased on LuxuryRealEstate.com. Since its debut, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the Internet and has several times more $1,000,000+ listings of any near-peer. Charter One Realty: 140+ Sales Professionals 9 Offices Who’s Who of Luxury Real Estate: 125,000+ Sales Professionals Member Offices in 35+ Countries
2020 MARKET SHARE Having such a strong foothold on this competitive market not only continues to reinforce the company’s position in the Lowcountry, but throughout the nation, ranking Charter One Realty among the top 500 brokerages in the U.S. With more than 375 $1 Million+ transactions in 2020, Charter One Realty commands a majority 30% market share of the $1 Million+ residential luxury market in the Lowcountry.
FLUENT IN LUXURY When it comes to representing buyers and sellers of million dollar plus properties, Charter One Realty leads the way, outpacing every other brokerage in the Lowcountry.
30%
27%
33%
Charter One Realty represented 30% of all 2020 million plus transactions in the Lowcountry.
Charter One Realty represented 27% of the 2020 million plus buyer purchases in the Lowcountry.
Charter One Realty represented 33% of the 2020 million plus seller transactions in the Lowcountry.
Bringing More Million Plus Buyers into the Lowcountry
Representing More Million Plus Sellers in the Lowcountry
Shown in Number of Buyer Purchases January 2020 - December 2020
Shown in Number of Seller Transactions January 2020 - December 2020 CHARTER ONE REALTY
172 41
COMPANY #2
40
COMPANY #3
38
COMPANY #4
36
COMPANY #5
206 41 36 33 29
This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market. January 1, 2020 - December 31, 2020.
BRADFORD GROUP THE BUYING PROCESS
1
2
Initial meeting with your REALTOR® to discuss agency relationship and your new home needs.
Identify a lender and receive a pre-qualification for purchase. This will determine your purchasing power.
Preview properties with your REALTOR® that you consider “ideal properties”.
6
5
4
A physical property inspection is scheduled. Your insurance provider is selected and their contact information is provided to your lender.
Loan commitment is received.
9 Loan documents are fully executed and your lender sends funds for closing.
10
Congratulations!
➢
Transfer of title and close of escrow occurs, providing you with keys to your new property in the Lowcountry.
Identify the perfect property and discuss options and strategies in preparation for the contract of purchase. Prepare deposits.
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8
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Based on market conditions, you and your Determine the necessary REALTOR® will negotiate documents that your lender the offer. Once all parties will need to process your agree and the contract loan. is executed, the earnest money deposit is presented.
7
3
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www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
BRADFORD GROUP THE SELLING PROCESS
• Execute listing agreement and proper disclosures and upload to HHI MLS • Professional photography shoot with drone aerials and possibly drone video • Decide with the owners which pictures they want to use on MLS and internet. • Create a virtual tour of the property for enhanced internet and MLS viewing. • Create custom high gloss brochure for the property and potential buyers. • Place lockbox at property that digitally tells us by email and text who is showing the home along with their contact information that allows us to field any questions and ask for feedback. • E-blast out to over 1,300 local realtors the property details, pictures and showing instructions once a week until property sells. • Create and implement postcard campaign to relevant communities in our area as well as a postcard out to the client’s community to let property owners know their property is for sale. • Decide and implement what local publications we will advertise the property, usually the Bluffton Monthly and CB2 magazine which have the largest national subscription audience and are the most read locally.
• Once the listing is uploaded to MLS, it automatically is an enhanced listing on Realtor. com, Zillow.com, and a featured listing on our BradfordGroupSC.com site. Through Charter One Realty it is published to over 900 real estate websites to ensure maximum online exposure. • We make sure all disclosures and relative documents (surveys, elevation certificates, etc.) are readily accessible on the internet and MLS. • We send out your listing to our personal database of over 35,000 potential buyers who are looking for property in the Bluffton/Hilton Head area and ask them if they would like to view the property in person. • We look back two years of sales in your community and found out who are the top five agents who sell in your community, besides ourselves and field a call to them prior to it going live on MLS to give them the details of your property. This tends to create a great buzz and starts us off with a good bit of showings right out of the gate. • We pay boosting fees on our social media (Facebook and Instagram) to broadcast your property out to a large audience who belong to our page who are always interested in property in our area. • Geofarming through Facebook and Instagram.
www.BRADFORDGROUPSC.com | 843.290.8121 or 843.290.8122
COMMERCIAL DIVISION
TAKING COMMERCIAL REAL ESTATE TO A PROFESSIONAL GRADE
“
“Rule No. 1: Never lose money. Rule No. 2: Never forget rule No. 1.” – Warren Buffett
“
The brokers of the Charter One Realty Commercial Division have over 60 years combined experience with education levels ranging from degrees in finance, real estate and urban analysis, business law, civil engineering and an MBA. Our brokers are dedicated to their craft with accreditations including Certified Commercial Investment Members, serving on local advisory boards, and keeping current with the local County and Town activities in our area. They have the relationships here locally to accomplish any goals you may have as an investor or a company. They accomplish your goals with integrity, discipline, and trust within our local area. It is their local connections and expertise that make them resourceful and efficient in accomplishing your goals in a timely manner.
MATTHEW BRADFORD
As a full-service commercial and residential real estate brokerage conducting the lion’s share of transactions in the Lowcountry, our client base is a wealth of referrals who want to invest in commercial real estate, buy land and develop, or simply learn more about how they can become involved in commercial real estate. This fact alone sets us apart from any other commercial real estate company in our service area. Our sales professionals embody our brand which conveys integrity, strength, and trust.
843.290.8121 MATT@CHARTERONEREALTY.COM
COMMERCIAL R E A L T Y
ONE COMPANY | ONE VISION | ONE MISSION Retail Space • Office Space • Warehouse and Flex Space • Industrial Space Land and Site Selection • Leasing Site Selection • Leasing Services for Landlord and Tenant Investment Real Estate (NNN no or low owner responsibilities) With unparalleled market expertise, resources, leadership, integrity, and professional service, Charter One Realty strives to provide a superior client experience across all Lowcountry market segments.
i ntegr it y | professional servic e | l eadersh i p w w w. C h a r t e r O n e R e a l t y C o m m e r c i a l . c o m MAT THEW BR ADFORD: 843.290.8121
BRADFORD GROUP
LOCAL EXPERTISE. PROFESSIONAL GRADE SERVICE. MATTHEW BRADFORD 843.290.8121 | MATT@CHARTERONEREALTY.COM MICHELLE BRADFORD 843.290.8122 | MICHELLEMBRADFORD@GMAIL.COM
WWW.BRADFORDGROUPSC.COM