MARKET 2021 YEAR-END
REPORT BEAUFORT | HILTON HEAD ISLAND | MAINLAND | THE ISLANDS
EAL LT Y CHARTER ONE REA
TERONERE A LTY. CO M 1 #1 Ranked Real Estate CHAR Company in The Lowcountry
THE LOWCOUNTRY
Year-End 2021 Market Report Fervent buyer demand, driven by pandemic-induced changes to housing needs and preferences, reached extraordinary levels in 2021. The inventory of homes for sale remained low as home seller activity did not rise proportionally to meet this demand. New construction activity, while strong, remains limited by a combination of material and labor shortages, rising material costs, and a regulatory and operational environment that makes it difficult to scale quickly. The strong seller’s market of 2020 continued and even strengthened in 2021, with inventory levels remaining low and multiple offer situations common across much of the housing market both locally and nationally. Multiple offers again drove prices significantly higher for the year. Sales: Pending sales increased 1.2 percent, finishing 2021 at 7,469. Closed sales were up 7.4 percent to end the year at 7,299. Listings: Comparing 2020 to the prior year, the number of homes available for sale was lower by 50.8 percent. There were 483 active listings at the end of 2021. New listings increased by 1.4 percent to finish the year at 7,607. Prices: Home prices were up compared to last year. The overall median sales price increased 11.7 percent to $410,000 for the year. Detached home prices were up 11.9 percent compared to last year, and Attached home prices were up 18.2 percent. List Price Received: Sellers received, on average, 99.2 percent of their original list price at sale, a year-over-year improvement of 1.8 percent.
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The 2021 housing market was once again strong both locally and nationally. Inventory shortages and high buyer demand continued to push home prices higher - with multiple offers on a limited number of homes the common theme in most market segments. This year looks to continue the trends seen over the last 18 months pushing home prices higher still. As mortgage rates are likely to continue to rise over the year, housing affordability will remain an important factor to watch.
CHAR TERONERE A LTY. CO M
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THE LOWCOUNTRY
Market Overview Key Metrics Year-End 2020
Year-End 2021
Percent Change
New Listings
7,505
7,607
+1.4%
Pending Sales
7,380
7,469
+1.2%
Closed Sales
6,797
7,299
+7.4%
142
101
-28.9%
Median Sales Price
$367,000
$410,000
+11.7%
Average Sales Price
$507,320
$607,847
+19.8%
97.4%
99.2%
+1.8%
Days on Market
% of List Price Received
Quick Facts
+7.4% Change in Closed Sales 12-Month Average
-28.9%
+23.1%
Change in Days on Market 12-Month Average
Change in Average Sales Price 12-Month Average
-72.2% Change in Months Supply of Inventory 12-Month Average
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
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THE LOWCOUNTRY
Market Overview New Listings Month
# of New Listings
# of New Listings Prior Year
% Change
January 2021
598
606
-1.3%
February 2021
683
657
+4.0%
March 2021
878
743
+18.2%
April 2021
755
425
+77.6%
May 2021
691
532
+29.9%
June 2021
691
716
-3.5%
July 2021
629
735
-14.4%
August 2021
665
707
-5.9%
September 2021
610
683
-10.7%
October 2021
553
724
-23.6%
November 2021
462
567
-18.5%
December 2021
392
410
-4.4%
12-Month Avg
634
625
+1.4%
Historical New Listings by Month
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
CHAR TERONERE A LTY. CO M
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THE LOWCOUNTRY
Market Overview Pending Sales Month
# of Pending Sales
# of Pending Sales Prior Year
% Change
January 2021
673
446
+50.9%
February 2021
731
537
+36.1%
March 2021
919
407
+125.8%
April 2021
742
296
+150.7%
May 2021
629
593
+6.1%
June 2021
588
852
-31.0%
July 2021
519
799
-35.0%
August 2021
595
765
-22.2%
September 2021
581
770
-24.5%
October 2021
555
764
-27.4%
November 2021
541
660
-18.0%
December 2021
398
491
-18.9%
12-Month Avg
622
615
+1.2%
Historical Pending Sales by Month
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
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THE LOWCOUNTRY
Market Overview Closed Sales Month
# of Closed Sales
# of Closed Sales Prior Year
% Change
January 2021
536
336
+59.5%
February 2021
501
347
+44.4%
March 2021
757
499
+51.7%
April 2021
742
416
+78.4%
May 2021
676
343
+97.1%
June 2021
692
553
+25.1%
July 2021
624
737
-15.3%
August 2021
550
701
-21.5%
September 2021
527
736
-28.4%
October 2021
546
740
-26.2%
November 2021
549
636
-13.7%
December 2021
574
753
-23.8%
12-Month Avg
608
566
+7.4%
Historical Closed Sales by Month
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
CHAR TERONERE A LTY. CO M
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THE LOWCOUNTRY
Market Overview Days on Market Until Sale Month
Days on Market
Days on Market Prior Year
% Change
January 2021
133
136
-2.2%
February 2021
126
149
-15.4%
March 2021
115
150
-23.3%
April 2021
101
134
-24.6%
May 2021
97
133
-27.1%
June 2021
92
147
-37.4%
July 2021
90
142
-36.6%
August 2021
89
157
-43.3%
September 2021
91
152
-40.1%
October 2021
85
142
-40.1%
November 2021
97
128
-24.2%
December 2021
99
125
-20.8%
12-Month Avg
101
142
-28.9%
Historical Days on Market Until Sale by Month
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
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THE LOWCOUNTRY
Market Overview Median Sales Price Month
Median Sales Price
Median Sales Price Prior Year
% Change
January 2021
$389,893
$334,710
+16.5%
February 2021
$388,650
$322,783
+20.4%
March 2021
$378,300
$352,000
+7.5%
April 2021
$391,450
$335,000
+16.9%
May 2021
$410,000
$325,000
+26.2%
June 2021
$400,000
$355,000
+12.7%
July 2021
$400,000
$360,000
+22.2%
August 2021
$403,906
$376,000
+7.4%
September 2021
$393,000
$388,920
+1.0%
October 2021
$453,770
$395,000
+14.9%
November 2021
$430,000
$390,165
+10.2%
December 2021
$465,131
$378,000
+23.1%
12-Month Avg
$410,000
$367,000
+11.7%
Historical Median Sales Price by Month
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
CHAR TERONERE A LTY. CO M
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THE LOWCOUNTRY
Market Overview Average Sales Price Month
Average Sales Price
Average Sales Price Prior Year
% Change
January 2021
$521,696
$399,645
+30.5%
February 2021
$526,692
$430,178
+22.4%
March 2021
$601,011
$449,768
+33.6%
April 2021
$545,727
$455,144
+19.9%
May 2021
$598,695
$456,844
+31.1%
June 2021
$654,367
$488,185
+34.0%
July 2021
$653,496
$500,770
+30.5%
August 2021
$626,504
$548,392
+14.2%
September 2021
$606,913
$557,142
+8.9%
October 2021
$667,864
$568,960
+19.1%
November 2021
$611,627
$545,831
+12.1%
December 2021
$670,410
$521,379
+28.6%
12-Month Avg
$607,847
$507,320
+23.1%
Historical Average Sales Price by Month
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
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THE LOWCOUNTRY
Market Overview Percent of List Price Received Month
% of List Price Received
% of List Price Received Prior Year
% Change
January 2021
98.3%
96.8%
+1.5%
February 2021
98.4%
97.3%
+1.1%
March 2021
98.3%
97.2%
+1.1%
April 2021
99.0%
97.1%
+2.0%
May 2021
99.6%
97.1%
+2.6%
June 2021
100.2%
96.6%
+3.7%
July 2021
99.7%
97.2%
+2.6%
August 2021
99.4%
97.8%
+1.6%
September 2021
99.4%
97.6%
+1.8%
October 2021
99.1%
97.7%
+1.4%
November 2021
99.1%
97.7%
+1.4%
December 2021
99.7%
97.9%
+1.8%
12-Month Avg
99.2%
97.4%
+1.8%
Historical Percent of List Price Received by Month
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
CHAR TERONERE A LTY. CO M 11
THE LOWCOUNTRY
Market Overview Inventory of Homes for Sale Month
# of Homes For Sale
# of Homes For Sale Prior Year
% Change
January 2021
839
2,145
-60.9%
February 2021
743
2,155
-65.5%
March 2021
659
2,351
-72.0%
April 2021
624
2,354
-73.5%
May 2021
624
2,165
-71.2%
June 2021
654
1,910
-65.8%
July 2021
745
1,726
-56.8%
August 2021
767
1,578
-51.4%
September 2021
736
1,393
-47.2%
October 2021
674
1,278
-47.3%
November 2021
545
1,122
-51.4%
December 2021
483
981
-50.8%
12-Month Avg
684
1,052
-35.0%
Historical Inventory of Homes for Sale by Month
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
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THE LOWCOUNTRY
Market Overview Months Supply of Inventory Month
Months Supply of Inventory
Months Supply of Inventory Prior Year
% Change
January 2021
1.3
4.6
-71.7%
February 2021
1.1
4.6
-76.1%
March 2021
1.0
5.1
-80.4%
April 2021
.9
5.3
-83.0%
May 2021
.9
4.9
-81.6%
June 2021
.9
4.0
-77.5%
July 2021
1.1
3.5
-68.6%
August 2021
1.1
3.0
-63.3%
September 2021
1.1
2.5
-56.0%
October 2021
1.1
2.2
-50.0%
November 2021
0.9
1.9
-52.6%
December 2021
1.6
1.6
-50.0%
12-Month Avg
1.0
3.6
-72.2%
Historical Months Supply of Inventory by Month
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
CHAR TERONERE A LTY. CO M 13
HILTON HEAD ISLAND
Year-End Highlights Hilton Head Island Homes Year-End 2020
Year-End 2021
Percent Change
New Listings
1,659
1,419
-14.5%
Closed Sales
1,572
1,474
-6.2%
$625,000
$799,950
+28.0%
153
96
-37.0%
Year-End 2020
Year-End 2021
Percent Change
New Listings
1,421
1,613
+13.5%
Closed Sales
1,399
1,518
+8.5%
$302,500
$359,100
+18.7%
125
75
-39.5%
Median Sales Price Days on Market
Hilton Head Island Villas
Median Sales Price Days on Market
Number of Closed Sales at Various Price Points Under $500K
1,638
$500K - $750K
675
$750K - $1M
406
$1M - $1.5M
279
$1.5M & Above
309
Represents Homes, Villas, and Lots This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
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MAINLAND 29910 & 29909
Year-End Highlights Mainland Homes Year-End 2020
Year-End 2021
Percent Change
New Listings
3,000
2,896
-3.5%
Closed Sales
2,722
2,990
+9.8%
$335,000
$385,115
+15.0%
134
95
-29.1%
Median Sales Price Days on Market
Number of Closed Sales at Various Price Points Under $500K
2,549
$500K - $750K
485
$750K - $1M
219
$1M - $1.5M
153
$1.5M & Above
137
Represents Homes, Villas, and Lots
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
CHAR TERONERE A LTY. CO M 15
HILTON HEAD ISLAND AND DAUFUSKIE
Year-End Snapshot By Community
MLS Area/Neighborhood Daufuskie Island Homes Villas Lots Folly Field Homes Villas Lots Forest Beach Homes Villas Lots Hilton Head General Homes Villas Lots Hilton Head Plantation Homes Villas Lots
Year-End 2020 Closed Sales
Year-End 2021 Closed Sales
Percent Change
65 5 57
74 8 84
+13.8% +60.0% +47.3%
12 141 3
18 171 8
+50.0% +21.2% +166.6%
60 264 8
60 351 2
0% +32.9% -75.0%
222 372 48
243 416 101
+9.4% +11.8% +110.4%
330 15 14
243 19 22
-26.3% +26.6% +57.1%
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
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MLS Area/Neighborhood Indigo Run Homes Villas Lots Long Cove Homes Lots Palmetto Dunes Homes Villas Lots Palmetto Hall Homes Lots Port Royal Homes Villas Lots Sea Pines Homes Villas Lots Shipyard Homes Villas Lots Spanish Wells Homes Lots Wexford Homes Lots Windmill Harbour Homes Villas Lots
Year-End 2020 Closed Sales
Year-End 2021 Closed Sales
Percent Change
69 3 18
67 1 24
-2.8% -66.6% +33.3%
46 15
53 12
+15.2% -20.0%
125 264 14
127 261 11
+1.6% -1.1% -21.4%
64 11
36 21
-43.7% +90.9%
82 8 14
51 18 9
-37.0% +125.0% -35.7%
355 189 17
335 156 20
-5.6% -17.4% +17.6%
14 119 0
14 114 3
0% -4.2% +300.0%
13 0
19 3
+46.1% +300.0%
56 19
46 17
-17.8% -10.5%
27 12 13
45 6 22
+66.6% -50.0% +69.2% CHAR TERONERE A LTY. CO M 17
MAINLAND 29909 & 29910
Year-End Snapshot By Community
MLS Area/Neighborhood Belfair Homes Lots Berkeley Hall Homes Lots Bluffton General Homes Villas Lots Callawassie Island Homes Lots Colleton River Homes Lots Hampton Hall Homes Lots
Year-End 2020 Closed Sales
Year-End 2021 Closed Sales
Percent Change
69 12
60 25
-13.0% +108.3%
49 22
61 20
+32.6% -9.0%
1215 143 47
1287 181 72
+5.9% +26.5% +53.1%
45 7
73 28
+62.2% +300.0%
62 30
43 59
-30.6% +96.6%
92 1
102 34
+10.8% +3300.0%
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
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MAINLAND 29909 & 29910
Year-End Snapshot By Community
MLS Area/Neighborhood Hampton Lake Homes Villas Lots Moss Creek Homes Villas Lots Oldfield Homes Lots Palmetto Bluff Homes Lots Rose Hill Homes Lots Sun City/Riverbend Homes Lots
Year-End 2020 Closed Sales
Year-End 2021 Closed Sales
Percent Change
123 2 37
101 10 41
-17.8% +400.0% +10.8%
112 9 9
78 3 5
-30.3% -66.6% -44.4%
46 27
57 23
+23.9% -14.8%
102 162
112 168
+9.8% +3.7%
22 22
93 19
+322.7% -13.6%
699 8
776 9
+11.0% +12.5%
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
CHAR TERONERE A LTY. CO M 19
BEAUFORT
Year-End Snapshot By Community
MLS Area/Neighborhood Battery Point Homes Lots Bull Point Homes Lots Cat Island Homes Lots Celadon Homes Lots Coosaw Point Homes Lots Dataw Island Homes Lots Fripp Island Homes Lots Habersham Homes Lots
Year-End 2020 Closed Sales
Year-End 2021 Closed Sales
Percent Change
22 2
42 5
+90.9% +150.0%
4 7
6 20
+50.0% +185.7%
26 6
26 16
0% +166.6%
17 4
22 5
+29.4% +25%
19 11
19 28
0% +264.2%
122 14
123 51
+0.81% +264.2%
197 49
158 112
-19.7% +128.5%
60 71
85 90
+41.6% +26.7%
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market.
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MLS Area/Neighborhood Harbour Island Homes Lots Hundred Pines Homes Lots Ladys Island Homes Lots Mossy Oaks Homes Lots New Point Homes Lots Pigeon Point Homes Lots Pleasant Point Homes Lots Port Royal Homes Lots Royal Pines Homes Lots Shell Point Homes Lots Spanish Point Homes Lots St Helena Homes Lots
Year-End 2020 Closed Sales
Year-End 2021 Closed Sales
Percent Change
78 10
94 36
+20.51% +260.0%
14 1
8 0
-42.8% -100.0%
474 92
521 173
+9.9% +88.0%
161
143
-11.1%
5
5
0%
14 1
16 5
+14.2% +400%
31 1
46 1
+48.3% 0%
35 9
37 15
+5.7% +66.6%
211 25
251 27
+146.9% +8.0%
54 2
68 4
+25.9% +100.0%
31 3
45 3
+45.1% 0%
6 1
5 0
-16.6% -100%
95 64
106 118
+11.57% +84.3% CHAR TERONERE A LTY. CO M 21
#1 Real Estate Brokerage in the Lowcountry We Sell A Property Every 3 Hours*
SALES VOLUME BY COMPANY FOR ALL HILTON HEAD ISLAND & MAINLAND AREAS CLOSED BETWEEN 01/01/21 & 12/31/2021
$1Billion+ ($1,978,027,340) COMPANY #2
$663M
COMPANY #3
$527M
COMPANY #4
$469M
COMPANY #5
$386M
COMPANY #6
$351M
COMPANY #7
$347M
COMPANY #8
$303M
COMPANY #9
$301M
COMPANY #10
$268M
This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy. Data provided by Resides MLS may not reflect all real estate activity in the market. Based on Charter One Realty’s 2021 YTD Closed transactions.
22 C H A R T E R O N E R E ALTY.C OM
BROKERAGE IN THE LOWCOUNTRY
Representing More $1 Million Plus Buyers Than Any Other Brokerage In The Lowcountry Shown in Number of Buyer Purchases January 2021 - December 2021
228 COMPANY #2
88
COMPANY #3
72
COMPANY #4
46
COMPANY #5
43
Representing More $1 Million Plus Sellers Than Any Other Brokerage In The Lowcountry Shown in Number of Seller Transactions January 2021 - December 2021
271 COMPANY #2
79
COMPANY #3
51
COMPANY #4
50
COMPANY #5
43
CHAR TERONERE A LTY. CO M 23
#1Visited
REAL ESTATE WEBSITE IN THE LOWCOUNTRY
CharterOneRealty.com
24 C H A R T E R O N E R E ALTY.C OM
IT IS NOT ABOUT BEING ONLINE - IT IS ABOUT BEING FOUND ONLINE. We continue to push boundaries and learn new techniques to drive the most relevant buyers to CharterOneRealty.com maximizing the potential for your property to be found quickly on the web. Our innovative online marketing campaigns place us in top positions on all search engines, which means that when your property is listed with Charter One Realty, it will receive maximum exposure ensuring your listing is seen by engaged and qualified buyers.
Our Effective Print & Digital Techniques Produce
WEBSITE VISITOR TRAFFIC FROM JANUARY - DECEMBER 2021 Top 10 local brokerage websites as ranked by visitors.*
1,200,000
1 Million+
1,000,000
of Search Engines
DunesRealEstate.com
HiltonHeadHomes.com
TheAllianceGroupRealty.com
HomesonHiltonHead.com
TheOceanBroker.com
LowcountryRealEstate.com
200,000
HiltonHeadRealEstates.com
Page #1
400,000
Weichertcp.com
Found on
600,000
CollinsGroupRealty.com
Pageviews in 2021
800,000 CharterOneRealty.com
2.5 Million+
NUMBER OF WEBSITE VISITORS
Website Visitors in 2021
0
*This information is based on data provided by SimilarWeb from January 1, 2021 - December 31, 2021. The content, data, and other information contained and provided on or through the product is for informational purposes only. Such information is believed to be reliable; however, SimilarWeb does not warrant its accuracy, timeliness, or completeness.
CHAR TERONERE A LTY. CO M 25
CHARTER ONE REALTY
Local Rankings #1 #1
Ranked Real Estate Brokerage in the Lowcountry for closed sales volume and transactions since 2011
Luxury Brokerage for closed sales volume and transactions of $1 Million plus properties
Voted Best Real Estate Company Several Years in a Row
26 C H A R T E R O N E R E ALTY.C OM
9 Office Locations
Over 150 Sales Associates
Across the Lowcountry
And More Than 50 Service Professionals
CHARTER ONE REALTY
National Rankings Charter One Realty ranks among real estate’s elite brokerages in America according to several independent organizations that monitor and measure the industry.
TOP
With a total sales volume of nearly $2 billion and completing more than 2,700 transactions in 2021, Charter One Realty placed among the top national brokerages in the U.S. according to the Swanepoel Mega 1000 list, RIS Media Power Broker Survey, and the REAL Trends 500.
1%
With approximately 86,000 real estate brokerages nationwide, Charter One Realty ranks among the top 1% of all U.S. brokerages.
SWANEPOEL MEGA 1000 LIST
#219 RANKED
out of the top 1,000 brokerages in the U.S. based on sales volume.
RIS MEDIA POWER BROKERS
#200 RANKED
out of the top 1,000 brokerages in the U.S. based on sales volume.
TOP
REAL TRENDS 500
500
Ranked in the top 500 Brokerages in the U.S. by sales volume and transaction sides. CHAR TERONERE A LTY. CO M 27
AFFILIATES Largest Global Network of Leading Independently Owned Real Estate Companies
Largest International Network of the Most Powerful Independent Brokerages For listings $1 Million and up
A Collection of the Finest Real Estate Firms in the World Showcased on LuxuryRealEstate.com For listings $500,000 and up
Charter One Realty Partners with the Brokerages Within These Top Luxury Networks to Market Your Home to the World’s Most Affluent Buyers.
28 C H A R T E R O N E R E ALTY.C OM
CHAR TERONERE A LTY. CO M 29
The Largest Global Network of Independently Owned Real Estate Companies Maximizing the exposure of your property to motivated buyers looking to relocate.
120 CLIENT Introductions Made Daily Worldwide
1.3 MILLION Global Transactions Annually
1.3 MILLION
$296
GLOBAL TRANSACTIONS ANNUALLY
BILLION IN HOME SALES VOLUME IN 2020 AMONG THE TOP 500 U.S. FIRMS
120
CLIENT INTRODUCTIONS MADE DAILY WORLDWIDE
40%
OF TOP 125 U.S. MARKETS WHERE A LEADINGRE AFFILIATE RANKS NUMBER 1
More Sales Volume than Any Other Real Estate Network, National Brand, or Franchise 30 C H A R T E R O N E R E ALTY.C OM
Sourced from REAL Trends 500 for 2020, realtrends.com.
When Your Property is Listed with Charter One Realty it is Promoted on LeadingRE.com
Found on
550
Affiliate Websites
Throughout
73
Countries
Presented to
150,000
Associates Worldwide
WELL CONNECTED Our network connects us, and you, to luxury experts and buyers in 800+ major cities from Bangkok to Barcelona — not just within one brand or company, but among the finest, most wellknown leaders in each market. These relationships generate thousands of client introductions and billions in sales each year. *Reserved for Properties Listed at $500,000 and above.
Signature
the TERONERE collection CHAR A LTY. CO M 31
An Exclusive Network Reaching High-Net-Worth Buyers Around the World
g LUXURY PORTFOLIO & LEADINGRE g LEADINGRE
YOUR ASSURANCE OF QUALITY The quality of the professional you retain and the company for which they work should be unquestionable. Companies that apply for membership in Leading Real Estate Companies of the World® must meet a standard of quality and performance to be accepted and remain in the network. Even fewer firms qualify for entry into Luxury Portfolio International.® These brands truly are a mark of excellence.
ONLY 20%
of applicants qualify for membership 32 C H A R T E R O N E R E ALTY.C OM
© 2021 Luxury Portfolio International® | Each firm independently owned and operated. Equal Housing Opportunity.
When Your Property is Listed with Charter One Realty it is Posted on LuxuryPortfolio.com* More than 3 million affluent consumers visit the flagship website, LuxuryPortfolio.com, every year to browse in a setting dedicated solely to significant properties and a discerning lifestyle.
And Displayed on Key Websites Around The World wsj.com
mansionglobal.com
barrons.com and Penta online ($1 Million +)
grupoexpansion.com
JamesEdition.com and Bloomberg Property Listings ($1 Million +)
*For qualifying properties.
countrylife.co.uk
($1 Million +)
marketwatch.com
youtube.com (via LuxeTour™)
juwai.com
WeChat ($1 Million +)
leadingre.com
CHAR TERONERE A LTY. CO M 33
REACHING HIGH-NET-WORTH BUYERS Statistics show Luxuryportfolio.com visitors plan to spend $1M+ on their next home:*
Every year, millions of affluent consumers visit luxuryportfolio.com to browse in a setting dedicated solely to significant properties and a discerning lifestyle. These are high-net-worth buyers, not dreamers. Globally, their average liquid assets are $10.3 million, and 69% own a second home. In the U.S. alone, luxuryportfolio.com curates more properties priced over $1 million than any other luxury property network. Globally, LPI markets approximately 50,000 properties annually. Their proprietary LuxeAnalytics application gives you a real-time view into where your listing is reaching potential buyers.
$10.3 M Liquid Assets
69%
Own a Second Home
YOUR PROPERTY WILL BE TRANSLATED INTO:
9
Languages
34 C H A R T E R O N E R E ALTY.C OM
60+
Currencies
*According to YouGov Affluent Perspective; Global respondents in the market or a primary personal residence over $1 million in the next three years.
LUXURY IS OUR BUSINESS A property such as yours requires a tailored and strategic approach to pricing, marketing and negotiation. Luxury Portfolio International® members represent a level of expertise which gives you the confidence that comes from working with the very best.
HIGH PROFILE MEDIA PROMOTION OPTIONS Our Luxury affiliates are constantly researching and tracking the latest trends of affluent consumers around the world. Armed with this knowledge, Charter One Realty understands how to best position your property and effectively reach today’s luxury buyer through print and digital outlets.
Luxury Portfolio provides sophisticated digital advertising tools to our agents, including email marketing opportunities that target other agents around the world to share significant listings, and banner ad technology that strategically reaches luxury homebuyers browsing online. CHAR TERONERE A LTY. CO M 35
36 C H A R T E R O N E R E ALTY.C OM
For nearly 35 years, Who’s Who in Luxury Real Estate (LRE®) has represented the world’s top high-end real estate professionals from both independent and franchised companies and provided them with the best possible marketing tools and connections to the best luxury real estate professionals around the world.
Charter One Realty: 150+ Sales Professionals 9 Offices Who’s Who of Luxury Real Estate: 125,000+ Sales Professionals Member Offices in 35+ Countries
A GLOBAL COMMUNITY OF LOCAL EXPERTS The global relationships cultivated through members of Who’s Who in Luxury Real Estate provide unmatched promotion for your luxury real estate and connections to local real estate professionals around the world. This hand-selected group with properties in more than 60 countries collectively sells over $240 billion of real estate annually making it the most elite and comprehensive luxury real estate network in the world. *Reserved for Properties Listed at $500,000 and above.
CHAR TERONERE A LTY. CO M 37
A Closer Look
When your Property is Listed with Charter One Realty, it is Showcased on the #1 Portal for Luxury Properties
Page Views per month: 6,376,496* Users per month: 172,766** Men/Women: 54.2% / 45.8% Average Age: 34
As exclusive partners of Who's Who in Luxury Real Estate, the properties we represent are showcased on LuxuryRealEstate.com, the #1 portal for luxury properties online presenting more multi-million-dollar estates than any near-peer.
Average Household Income: $398,029 Average Value of Household Assets: $1,913,008
LuxuryRealEstate.com The Webby Award-Winning Luxury Real Estate Website with the Most Multi-Million Dollar Properties LUXURYREALESTATE.COM
25,126
SOTHEBY’S
22,320 21,247
CHRISTIE’S
20,495
LUXURY PORTFOLIO
11,778
SAVILLS
10,879
KNIGHT FRANK CB GLOBAL LUXURY
38 C H A R T E R O N E R E ALTY.C OM
8,683
MAXIMIZING PROPERTY EXPOSURE
Global Network
GLOBAL LUXURY SEARCH
Who’s Who in Luxury Real Estate members around the world display the Global Luxury Search link reach on their websites allowing markets around the world. With listings in more than 60 countries, LuxuryRealEstate.com’s international is unparalleled. visitors to view the entire LuxuryRealEstate.com collection of EVENTS from their local real estate websites providing both THE NETWORK properties Regarded as one of the ‘Best Conferences Associates .............................................................125,000+ local and global promotion ofReal yourEstate luxury real estate. Who’s Who in Luxury Real Estate offers opportunities to connect with top luxury real estate professionals in unique
Offices ...................................................................3,250
and Events for Luxury Brokers’ by Placester, four annual
Members ...............................................................424
networking events connect key industry leaders from top
Countries with Offices ..........................................38
international companies.
MEMBERS
MAGAZINE
Consistently recognized with the industry’s most
Luxury Real Estate Magazine is an award-winning publication
coveted awards from REAL Trends, National
of the most affluent audiences around the world. In
Association of REALTORS®, The International
addition, they are stocked in international newsstands and
Property Awards, New York Times and Forbes.
YOUR PROPERTY CAN80 BEcountries. FOUND FROM international airline lounges in more than
450+ AFFILIATE SITES IN 40+ COUNTRIES
CHAR TERONERE A LTY. CO M 39
c h a rt er on er e a lt y. c o m RANKED AMONG THE TOP 500 BROKERAGES IN THE U.S.
CHARTER ONE REALTY 11 & 5 Park Lane, Hilton Head 843-785-4460
CHARTER ONE REALTY BELFAIR 2 Belfair Oaks Boulevard, Bluffton 843-757-7710
CHARTER ONE REALTY BEACH MARKET 2 N Forest Beach Drive, Suite 119, Hilton Head 843-785-1115
CHARTER ONE REALTY BERKELEY HALL 1024 Berkeley Hall Boulevard, Bluffton 843-815-8400
CHARTER ONE REALTY NORTH 200 Merchant Street, Hilton Head 843-681-3307
CHARTER ONE REALTY SUN CITY 10 William Pope Drive, Bluffton 843-705-2830
CHARTER ONE REALTY PROMENADE 1 Promenade Street, Suite 101, Bluffton 843-815-0055
CHARTER ONE REALTY BEAUFORT 203A Carteret Street, Beaufort 843-379-4460
CHARTER ONE REALTY COMMERCIAL 1 Promenade Street, Suite 101, Bluffton 843-815-0055
BECKY HERMAN
MONICA DAVIS
TIERRA SCHAFFER
MICHELLE ELLIOTT
www.hermananddavis.com office | 843.891.2169 | email | info@hermananddavis.com
LYNN SHEALY