2016 Year-End
Market Report
Daufuskie Island, Hilton Head Island & The Mainland
Your Personal Real Estate Agent John has over 30 years’ experience in the resort residential real estate industry with a focus on private club real estate. John was the Broker in Charge for Hilton Head Plantation in the early 1990’s and has sold and marketed exclusive private club communities throughout Florida, the Carolinas and the Caribbean. Some of the more notable communities John sold and marketed luxury properties were The Greenbrier in West Virginia, Orchid Island Golf & Beach Club and Windsor in Vero Beach Florida, Ritz Carlton’s Tiburon and The Vineyards in Naples Florida, Governor’s Club in Chapel Hill North Carolina and many of the Ritz Carlton communities in the Caribbean.
Your professionalism is obvious and the sincerity you conveyed in your position can only be appreciated by those privileged to be associated with you. Larry Boecklen Home Owner, Orchid Island Golf & Beach Club
John has been directly responsible for over one billion in sales in his career. He has held a real estate Broker’s license in SC, NC, GA, WV, FL and VA. If you are considering making a purchase in one of Hilton Head Island’s or Bluffton’s many private communities, either on the island or on the mainland, you would be hard pressed to find someone with more experience than John M. Weber.
John has a rare and important understanding of the ultra-affluent and affluent consumers, which allows him to find competitive advantages, leverage engagements and identify market opportunities that most others would miss. Priscilla Jessup Owner, Denmark, The Agency
John is an avid golfer, photographer and loves thoroughbreds. He also loves to travel with his wife of 34 years, especially to San Francisco where their daughter lives with her husband and John and Lynn’s two grandchildren. Reach John at 843-295-2114
Testimonials
John presented the best sales presentation I have seen in years, and I have seen the best! Paul Rizzo Ex Vice Chairman IBM, IBM
Mr. Weber is a sales professional with strong leadership skills, integrity, and a dedication to excellence. I highly recommend John Weber to become a key executive in a dynamic sales environment. Ed Oelschlaeger President, Eco Group
Contents COMPA N Y I N FORM AT ION Who We Are History
M ar ke t Snap shot Daufuskie Island Hilton Head Island Mainland
S tatistic s 2016 Market Share Luxury Market Share
BEN EFI T S OF W ORKI NG W I T H CHA RTER ON E REA LT Y Digital Advantage Global Reach
str ate gic partnersh ip s Who’s Who In Luxury Real Estate LuxuryRealEstate.com
30 celebr ati ng
y e ars i n real es tat e
For three decades, Charter One Realty has been the Lowcountry’s trusted leader in Real Estate. Our company was built by fostering meaningful relationships with a strong foundation in integrity, professional service, and community leadership. Those same guiding principles still ring true today.
We take the time to learn about your lifestyle, to lay all the cards on the table, to catch every detail that matters to you, and to help you accomplish your personal real estate goals. Above all, we value our clients: your time, your trust, your relationship. We listen, we deliver, and we make the process so enjoyable that you will rest easy, from beginning to end. We THANK YOU for your continued support and willingness to refer us to your friends and family.
i n tegr it y | professional servic e | l eadersh i p TOLL FREE: 844.526.0002
W W W. C H A R T E R O N E R E A L T Y. C O M
2016 Year-End Market Report
Ten Locations To Serve You CHARTER ONE REALTY 11 Park Lane, Hilton Head 843-785-4460 CHARTER ONE REALTY 5 Park Lane, Hilton Head 843-785-4460 CHARTER ONE REALTY NORTH 81 Main Street, Hilton Head 843-681-3307 CHARTER ONE REALTY BEACH MARKET 2 North Forest Beach Drive, Suite 119, Hilton Head 843-785-1115 CHARTER ONE REALTY COLLETON RIVER 2 Colleton River Drive, Bluffton 843-689-3131 CHARTER ONE REALTY PROMENADE 1 Promenade Street, Bluffton 843-815-0055 CHARTER ONE REALTY BELFAIR 2 Belfair Oaks Boulevard, Bluffton 843-757-7710
Offering full service real estate assistance, Charter One Realty has ten offices in the South Carolina Lowcountry located from Hilton Head Island, to Bluffton, to Sun City Hilton Head. Five of those offices are located just outside of the gates of some of the most prestigious communities in the Lowcountry - Belfair, Berkeley Hall, Colleton River, Oldfield and Hilton Head Plantation. The friendly atmosphere in our offices reveals our commitment to the value of every interaction and our desire to serve our clients in a welcoming environment. For our clients looking to sell, our agents have the best knowledge of how to price, present, and market property to sell for the best price and in the timeliest fashion. Likewise, for our clients looking to buy, our agents have the knowledge to explain the various local communities and their special amenities. When that perfect property is found, Charter One Realty agents have the experience to make the sales process understandable, the negotiations smooth, and the closing worry-free. Our team of more than 130 full-time real estate professionals and 40+ assistants is uniquely structured in such a way that we all work together to best serve our clients.
CHARTER ONE REALTY BERKELEY HALL 1024 Berkeley Hall Boulevard, Bluffton 843-815-8400 CHARTER ONE REALTY SUN CITY 10 William Pope Drive, Okatie 843-705-2830 CHARTER ONE REALTY OLDFIELD 10 Oldfield Way, Okatie 843-645-2530
www. www. Charter Charter One OR ne ealty.com Realty.com (844) (844) 526-0002 526-0002
One Company One Vision One Mission As the Lowcountry’s leading real estate brokerage, we are focused on three fundamental principles:
1
2
3
INTEGRITY
PROFESSIONAL SERVICE
LEADERSHIP
Above All Else
“
Providing Expert Knowledge, Innovation & Personalized Service to All Clients
In the Communities in Which We Live & Work
When we decided to sell our townhouse we interviewed a number of realtors. We were most impressed with the presentation and professional approach of Charter One Realty. Most important to us was the way they kept us informed of progress and market conditions on a regular basis. They worked aggressively on our behalf and sold our property for what we felt was a fair and reasonable price.
”
-Alan Mendelson, Seller
www.C harterO neR ealty.com (844) 526-0002
Our History Charter One Realty was founded in 1986 and has attracted some of the most respected and successful real estate professionals in the South Carolina Lowcountry. With decades of experience, a reputation for integrity, and a commitment to exceeding clients’ expectations, Charter One Realty is committed to building a unique team of real estate specialists who are dedicated to customer service and satisfaction, while also serving and giving back to our community. What sets Charter One Realty apart from the other real estate companies in the area? The members of the Charter One Realty team of agents and support staff are passionate about what we do, who we work with, where we live, and who we serve - You.
About Us Charter One Realty is the premier real estate company on Hilton Head Island and the surrounding Lowcountry area, including Daufuskie Island, Bluffton and Sun City. For over a decade, Charter One Realty has consistently been the real estate sales volume leader and has maintained its market domination. Our results speak for themselves. Charter One Realty has more top-producing real estate professionals than any other company in the Hilton Head area.
Serv i ng Hi lton He a d I sl a n d Si nc e 1 9 8 6 Established in 1986, Charter One Realty’s mission statement has always been to provide professional real estate services to its clients. To achieve this, then and now, each agent must be exceptionally knowledgeable and possess a strong work ethic to assist buyers and sellers in achieving their real estate goals and objectives. Over the years, only the Realtors who have displayed these values have been asked to become agents at Charter One Realty.
www.C harterO neR ealty.com (844) 526-0002
The 2016 Real Estate Market Year In Review Our overall local real estate market saw a jump of 10.8% in total sales volume for homes, lots and villas. But, the number of transactions was only up by 2.5%. What that signaled was an increase in pricing. But, you need to dig into the numbers to figure out where that increase occurred. As you might expect, good fortune was delivered unequally. Homes. The Bluffton/Okatie market had the biggest success story in home sales. The number of transactions in those areas increased by 13% with the median sales price increasing by 7% to $278,950. Hilton Head Island saw a 3.6% decline in the total number of home sales with the median sales price increasing by 1.8% to $519,000. Within the entire home market, over 88% of all homes sold were priced under $700K. This was the healthiest segment of the entire market. As a result, this segment of the market is experiencing a sellers market. Much of the growth seen in the market occurred here. Homes priced between $700K and $1M represented only 7% of all home sales and currently remains in a weak buyers market. For homes listed over $1.0M, the market continues to have its challenges as a strong buyers market with almost 2 years worth of inventory being available based upon current consumption rates. Only 5% of all homes sold were in this pricing segment. Villas. The vast majority of all villas in our market are located on Hilton Head Island. Last year, the median price for villas increased by 10.5% to $210,000. Within the villa market, over 83% of all villas sold were priced under $400K. This was the healthiest pricing segment of the villa market. As such, they are in a sellers market. Villa sales priced between $400K and $600K represented approximately 10% of the sales. Villas priced in this segment continue to be in a buyers market. Villas priced above $600K represented 6% of all villa sales. Currently, this segment is in a buyers market with more than a year’s worth of inventory available.
Lots. The big winners in lot sales were lot owners on Hilton Head Island as the median price increased by over 27% to $170,000. The Bluffton/Okatie market also saw an increase of 13% in its median price to $89,500. Overall, the number of lot sales was down from the prior year. But, that was likely due to many of the undervalued lots being purchased the year before for investment portfolios. Within the entire lot market, almost 56% of all lot sales were for under $100K. Thereafter, 28% were between $100K and $200K, 10% between $200K and $400K, and 6% over $400K, respectively. Our expectation is for the market to continue trending into more positive territory as the economy continues to strengthen. If you are considering buying or selling, be sure to call your Charter One Realty agent to give you analysis of the market related to your specific need.
HISTORIC AL CLOSED SALES BY THE MONTH Month
2015
2016
Percent Change
January
227
284
25.11%
February
245
236
-3.67%
March
340
329
-3.24%
April
334
368
10.18%
May
388
450
15.98%
June
422
445
5.45%
July
429
392
-8.62%
August
377
405
7.43%
September
355
436
22.82%
October
330
247
-25.15%
November
248
327
31.85%
December
366
313
-14.48%
12-Month Average
338
353
4.2%
This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.
www.C harterO neR ealty.com (844) 526-0002
2016 YEAR-END Market Report
market snapshot HOME, VILLA & LOT SALES
DAUFUSKIE ISLAND HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
VILLAS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 22 $373,750 397
2016 22 $404,500 193
% 0% 8.% -51%
2015 10 $110,000 24
2016 9 $250,000 38
% -10% 127% -35%
2015 24 $28,500 213
2016 38 $18,500 204
% 58% -35% -4%
Hi lton He a d Off P l a n tat i on HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
VILLAS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
Sea Pines
2015 129 $309,000 80
2016 120 $310,000 59
% -6% 0% -26%
2015 265 $102,000 53
2016 248 $115,775 36
% -6% 13% -32%
2015 37 $65,000 279
2016 33 $112,000 115
% -10% 72% -58%
HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
VILLAS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 188 $626,500 117
2016 189 $610,000 73
% 1% -2% -37%
2015 131 $350,000 124
2016 132 $365,000 95
% 1% 4% -23%
2015 22 $440,000 146
2016 15 $425,000 98
% -31% -3% -32%
This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.
www.C harterO neR ealty.com (844) 526-0002
2016 Year-End Market Report
market snapshot HOME, VILLA & LOT SALES
Forest Beach HOMES
2015 UNITS SOLD 23 MEDIAN SOLD PRICE $1,270,000 MEDIAN DAYS ON MARKET 385
VILLAS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 215 $192,000 96 2015 4 $240,000 288
2016 28 $1,187,000 194
% 21% -2% -49%
2016 174 $185,000 92
% -19% -3% -4%
2016 5 $569,000 206
% 25% 137% -28%
Shipyard HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
VILLAS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 14 $392,500 108
2016 17 $394,000 102
% 21% .38% -5%
2015 68 $260,000 106
2016 72 $272,000 93
% 5% 4% -12%
2015 3 $214,000 178
2016 1 $180,000 632
% -66% -15% 255%
wexford HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 20 $885,000 201
2016 28 $990,000 224
% 40% 11% 11%
2015 6 $199,000 345
2016 6 $165,000 391
% 0% -17% 13%
Long Cove HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 20 $675,000 150
2016 25 $720,000 289
% 25% 6% 92%
2015 7 $47,500 366
2016 8 $52,500 323
% 14% 10% -11%
Pa l m e t t o D u n e s HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
VILLAS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 76 $707,500 162
2016 66 $797,500 137
% -13% 12% -15%
2015 144 $326,750 156
2016 159 $361,000 96
% 10% 10% -38%
2015 6 $325,000 472
2016 7 $325,000 251
% 16% 0% -46%
This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.
www.C harterO neR ealty.com (844) 526-0002
2016 Year-End Market Report
market snapshot HOME, VILLA & LOT SALES
Folly Field HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
VILLAS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
pa l m e t to H a l l
2016 8 $445,000 146
% 60% -11% 75%
UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 76 $122,750 139
2016 115 $132,000 110
% 51% 7% -20%
UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 9 $80,000 210
2016 1 $350,000 135
% -88% 337% -35%
port royal HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
VILLAS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
HOMES
2015 5 $501,000 82
2015 64 $568,750 132
2016 51 $670,000 108
% -20% 17% -18%
2015 8 $281,500 127
2016 13 $299,900 283
% 62% 6% 122%
2015 9 $500,000 274
2016 5 $505,000 219
% -44% 1% -20%
LOTS
2015 35 $530,000 127
2016 17 $526,500 172
% -51% -1% 35%
2015 6 $120,000 34
2016 6 $120,000 213
% 0% 0% 526%
H i l t o n H e a d P l a n tat i o n HOMES
2015 210 $415,000 67
2016 224 $419,950 57
% 6% 1% -14%
2015 17
2016 16
% -5%
MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
$365,000 174
$380,250 121
4% -30%
LOTS
2015 12 $125,750 249
2016 9 $130,000 88
% -25% 3% -64%
UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
VILLAS UNITS SOLD
UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
Home Sales By Price Range Hilton Head Island 4%
2%
3%
Under $200,000
6%
$200,000-$400,000 27%
9%
$400,000-$600,000 $600,000-$800,000 $800,000-$1,000,000
16%
$1,000,000-$1,200,000 33%
$1,200,000-$1,500,000 Over $1,500,000
This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.
www.C harterO neR ealty.com (844) 526-0002
Selling Your Home in 2017? Here Are The Latest Market Predictions Article Courtesy of James Wedgeworth
features of 2017, according to Builder Online. Don’t have any of these features in your current home? Don’t worry. We can help you add value to your home so you can sell for the most money possible (no costly renovations required).
It is that time of year: the holidays have passed, and many homeowners are reviewing their 2017 real estate resolutions (sell the house, upsize or downsize, buy that dream vacation home, etc.). With your resolutions in place, you might be researching 2017 housing market predictions to figure out when you should sell your home and what tomorrow’s home buyers are searching for. After all, you have invested your time and money into your property. Don’t you want to see your hard work pay off?
Sustainable And Smart Homes Are A Priority Even though green homes are not a new idea, the trend will likely continue into 2017. Since many buyers are eager to save money on monthly energy bills, energy-efficient home features and “smart” home systems are inching toward the “needs” column on buyers’ wants and needs lists. REALTOR® Magazine’s 2017 design trend predictions include more efficient HVAC systems, low-E window film, and even circadian lighting. Selling Your Home In 2017? We can help you check “home selling” off your list of New Year’s resolutions. Charter One Realty offers invaluable resources on our website about selling, understanding the current market, and pricing your home. Contact us and we will help you get started.
Here are a few real estate predictions for 2017 that may come into play when you sell your home. Buyers Want The Best Of Both Worlds If you live in a suburban community that’s surrounded by urban amenities, chances are good that your location will be a selling point for buyers. According to MarketWatch.com, today’s buyers want “surban” homes just steps from shops, restaurants, schools, and parks. These Home Features Are “In” Formal dining rooms and dark kitchen cabinets are out. Open layouts, white kitchens, and first-floor master suites are just a few of the “in” real estate
www.C harterO neR ealty.com | (844) 526-0002
THE MARKET IS MOVING CHARTER ONE REALTY NOTABLE SALES
1
2
3
4
5
6
1. 2. 3. 4. 5. 6.
Listed & Under Contract 5 Wagener Place | Port Royal | 5BR/6BA/2HBA | List Price $5,700,000 Listed & Sold 91 Inverness Drive | Colleton River | 4BR/4.5BA | List Price $3,295,000 Listed & Sold 121 Mooring Bouy | Palmetto Dunes | 4BR/4.5BA | List Price $1,829,000 Listed & Sold 42 Wexford on the Green | Wexford | 4BR/4.5BA | List Price $1,175,000 Listed & Sold 10 Indigo Plantation Road | Oldfield | 5BR/5.5BA | List Price $799,000 Listed & Sold 54 Newberry Court | Belfair | 3BR/3.5BA | List Price $649,000
www.C harterO neR ealty.com | (844) 526-0002
2016 Year-End Market Report
market snapshot HOME, VILLA & LOT SALES
windmill harbour HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
VILLAS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
indigo run HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
VILLAS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS
2015 57 $590,000 80
2016 52 $625,750 52
% -8% 6% -35%
2015 1
2016 3
% 200%
$420,000 91
$435,000 14
3% -84%
2015 16
2016 11
% -31%
$133,750 202
$160,000 271
19% 34%
UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 16 $582,000 166
2016 14 $767,500 154
% -12% 31% -7%
2015 5 $255,000 141
2016 6 $412,500 94
% 20% 61% -33%
2015 2 $425,000 418
2016 2 $393,500 115
% 0% -7% -58%
spa n i sh w el l s HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 5 $886,250 127
2016 4 $1,127,500 10
% -20% 27% -92%
2015 0 $0 0
2016 3 $165,000 256
% 100% 100% 100%
Median Sales Price & Units Sold Homes on Hilton Head Island $700,000 $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 $0
120 100 80 60 40 20 0
Median Sales Price (Homes)
Units Sold (Homes)
This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.
www.C harterO neR ealty.com (844) 526-0002
mainland market snapshot HOME, VILLA & LOT SALES
b l u f f t o n o f f p l a n tat i o n HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
VILLAS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 937 $373,750 45
2016 997 $404,500 33
% 6% 8% -26%
2015 91 $83,000 35
2016 81 $100,000 30
% -10% 20% -14%
2015 56 $57,625 56
2016 69 $89,000 69
% 23% 54% 23%
colleton river HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
moss creek HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
VILLAS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
0% 2% 4%
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 65 $387,000 105
2016 53 $390,000 104
% -18% 1% -1%
2015 6 $153,000 395
2016 3 $155,000 132
% -50% 1% -55%
UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 7 $62,000 61
2016 3 $247,000 127
% -57% 298% 108%
UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 25 $589,000 168
2016 22 $842,500 132
% -12% 43% -21%
2015 13 $938 132
2016 18 $15,001 301
% 38% 1499%
128%
belfair HOMES
LOTS
2015 37 $605,000 122
2016 33 $616,250 91
% 22% 1% -25%
2015 5 $82,500 24
2016 11 $130,000 150
% 120% 57% 525%
Homes Sales By Price Range Mainland 1%
0%
Under $200,000 20%
13%
$200,000-$400,000 $400,000-$600,000 $600,000-$800,000 $800,000-$1,000,000 $1,000,000-$1,200,000
60%
$1,200,000-$1,500,000 Over $1,500,000
This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.
www.C harterO neR ealty.com (844) 526-0002
2016 Year-End Market Report
mainland market snapshot HOME, VILLA & LOT SALES
rose hill HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
hampton Hall HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 55 $330,000 73
2016 66 $347,293 65
% 20% 5% -10%
2015 11 $70,000 182
2016 20 $61,250 144
% 81% -12% -20%
berkele y hall
2015 63 $525,000 80
2016 46 $531,998 79
% -26% 1% -1%
2015 28 $90,125 202
2016 27 $77,500 256
% -3% -14% 26%
HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 27 $647,000 190
2016 19 $580,000 266
% -29% -10% 40%
2015 16 $18,000 180
2016 4 $1,000 346
% -75% -94% 92%
Median Sales Price & Units Sold Homes on the Mainland $310,000 $300,000 $290,000 $280,000 $270,000 $260,000 $250,000 $240,000 $230,000
250 200 150 100 50 0
Median Sales Price (Homes)
Units Sold (Homes)
This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.
www.C harterO neR ealty.com (844) 526-0002
mainland market snapshot HOME, VILLA & LOT SALES
ha mpton l ake HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
VILLAS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
h i lton h e a d l a k e s HOMES
2015 25 $522,000 152
2016 74 $483,565 121
% 196% -7% -20%
UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 9 $490,000 69
2016 5 $500,000 116
% -44% 2% 68%
UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 127 $81,000 11
2016 77 $142,500 97
% -39% 75% 781%
LOTS
2015 21 $324,535 29
2016 11 $339,930 41
% -47% 4% 41%
2015 25 $75,900 41
2016 40 $68,819 4
% 60% -9% -90%
Sun City / Riverbend SUN CITY UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 469 $257,500 25
2016 586 $275,000 20
% 24% 6% -20%
2015 9 $109,000 77
2016 4 $150,000 230
% -55% 37% 198%
Pa l m e t t o B l u f f HOMES
2015 UNITS SOLD 16 MEDIAN SOLD PRICE $1,187,500 MEDIAN DAYS ON MARKET 92
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 12 $235,500 180
2016 17 $1,110,000 81 2016 10 $182,250 136
Oldfield HOMES
% 6% -6% -11% % -16% -21% -24%
UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 19 $655,000 87
2016 18 $680,000 239
% -5% 3% 174%
2015 22 $68,000 66
2016 20 $56,750 202
% -9% -16% 206%
call awassie isl and HOMES UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
LOTS UNITS SOLD MEDIAN SOLD PRICE MEDIAN DAYS ON MARKET
2015 26 $331,950 275
2016 26 $477,500 304
% 0% 43% 10%
2015 6 $44,500 550
2016 2 $193,500 53
% -66% 334% -90%
This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.
www.C harterO neR ealty.com (844) 526-0002
Digital Advantage
Over
CharterOneRealty.com
According to the National Association of Realtors (NAR), 92% of home buyers use the internet in their home search. Approximately 47% found the home they ultimately purchased by searching online.
Search Engine Marketing
1.7
Million pa g e v i e w s i n 2016 & over 3 million impressions
Our innovative online marketing campaign has placed us in top positions on all search engines, which means when your property is listed with Charter One Realty, it will receive maximum exposure. Charter One Realty has also enlisted the services of a dedicated Search Engine Marketing firm focused on expanding our digital footprint both locally and globally. We have allocated a six figure annual budget to promote our properties and take the necessary steps to ensure Charter One Realty listings are seen by engaged and qualified buyers.
Website Concierge Charter One Realty has a full-time Client Care Coordinator that responds to every property inquiry in a timely manner and provides each website visitor with a high level of one-on-one personalized assistance.
Online Listing Distribution Your property will be elegantly showcased on our website, as well as our agents’ websites, with professional photography and a virtual tour video. Additionally, your property listing will be distributed to more than 900 real estate website partners ensuring your property receives proper online exposure.
R e a ltor . c om Sho w c ase Charter One Realty is a partner with Realtor.com and our listings are enhanced with up to 36 pictures, a slideshow tour, and video while providing in-depth traffic reports to our seller clients.
www.C harterO neR ealty.com (844) 526-0002
CharterOneRealty.com 250,000 Visits in 2016
8
Average Minutes Per Visit
over 50%
Of visitors return to our site to continue their property search
Partnering With Over 900 Real Estate Websites Equating to millions of viewed listings each month ensuring YOUR listing gets the exposure it deserves. •
Realtor.com
•
Trulia
•
Zillow
•
Yahoo Real Estate
•
Homefinder.com
•
Homes.com
•
The Real Estate Book
•
List Hub
•
ListHub Global
•
Land Watch
•
...And More
www.C harterO neR ealty.com (844) 526-0002
C h a rt er On e R e a lt y ’s Glob a l R e a c h
International Marketing Program
175 Countries
International buyers from over 175 countries have visited CharterOneRealty.com
connections around the world Helping our clients navigate the waters of real estate with authority is one of the benefits that sets Charter One Realty apart. Another distinguishing trait is our ability to unite buyers and sellers globally. Through our referral network with LuxuryRealEstate.com, we have a network of over 130,000 real estate professionals across the globe.
Over
$700 Million in Sales in 2016
Over
S al es Dol l ar Volum e
$702M
1,675
4.5
R e a l E s tat e Transactions in 2016
Av er a g e N u m ber of Properties sold per day in 2016
Sa l e s V olume By C om pan y For Hi lton Head I sl an d & T h e M ai n l an d Clo sed Be t ween 01/01/16 an d 12/31/16 $249M
$216M $214M
$203M $130M
Charter One Realty
Company #2
Company #3
Company #4
Company #5
Company #6
$104M
$95M
$94M
$87M
Company #7
Company #8
Company #9
Company #10
www.C harterO neR ealty.com (844) 526-0002
Connecting Buyers With More Luxury Properties in the Coastal Lowcountry. 391
T r an sact ion s
C ha rter On e R ealt y S ales Profession al s S ol d More M i llion Doll ar Plus Propert i e s 208
Tha n Any Near- Peer Bet ween Ja nua ry 2012 an d Decem ber 2016
82
Charter One Realty
Company #2
Company #3
74
Company #4
63
Company #5
61
Company #6
56
55
55
Company #7
Company #8
Company #9
www.C harterO neR ealty.com (844) 526-0002
42
Company #10
Partnering With The Best In Luxury Real Estate
As the Lowcountry’s leader in luxury real estate our partnership with Who’s Who in Luxury Real Estate is a perfect combination. Partnership Charter One Realty has partnered with Who’s Who in Luxury Real Estate, a prestigious global network of high-end real estate brokers and firms. The network extends a membership invitation to individuals who consistently demonstrate expertise in the marketing of luxury properties. To be eligible for membership, firms must list and sell in the top 10 percent of their market, and provide an extensive sales history, references, and marketing examples. Network The Who’s Who in Luxury Real Estate network is a global collection of the finest luxury brokers in the
world. Their exclusive membership of more than 3,800 offices and 130,000 sales professionals in more than 37 countries, collectively sells in excess of $500 billion worth of real estate annually. LuxuryRealEstate.com has been voted “Best of the Web” by Forbes magazine multiple times, praised by the International Herald Tribune, Town & Country, the Wall Street Journal, and has been ranked “Best Website” by consumers, according to surveys by the Luxury Institute. Since its debut in 1995, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the internet, consistently driving more traffic to member websites, and generating more qualified inquiries than any other website.
Global Network Our affiliation with Who’s Who in Luxury Real Estate and LuxuryRealEstate.com provides us with a host of unique services that are unparalleled. It is a platform that allows us to connect to the most qualified buyers of luxury real estate locally, nationally, and globally. Because we have been serving the Lowcountry for over 30 years, we understand the local market and are fully equipped to market your luxury property in the most effective way, both locally and globally. Our relationship with LuxuryRealEstate.com affirms our commitment to provide you a superior level of service and marketing expertise.
LuxuryRealEstate.com Annual Statistics
5M 24M 130K 65K
Website Visits
Unique Page Views
Agents Properties in Over 68 Countries
Top 10 Visiting Countries to LuxuryRealEstate.com United States
Germany
Canada
Brazil
United Kingdom
Sweden
Australia
Mexico
China
Italy
L u x u r y R e a l E s tat e . c o m W e b s i t e LuxuryRealEstate.com, frequently ranked ‘Best Website’ in consumer and industry surveys, has been recognized for excellence by the WMA Awards and the Webby Awards, and has been voted ‘Best of the Web’ by Forbes magazine multiple times. Since its debut in 1995, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the Internet, and has several times more $1,000,000+ content of any near-peer.
s i t e f e at u r e s • • • • •
Mobile Friendly Responsive Design User Friendly Map Search Multiple Languages Property Videos 3D Virtual Tours
property enhancements Every network member of Who’s Who in Luxury Real Estate has an individual website showcasing their residential properties. In addition, a single property website is created for each Charter One Realty listing on LuxuryRealEstate.com increasing our clients’ online listing exposure. Features include: • • • • • • •
Integration with the Luxury Lounge providing extensive property reporting for each listing on LuxuryRealEstate.com Individual IDX search capability Map search Company profile connected with each property listing for ease of contact Social sharing capabilities on all property pages Rich set of possible listing features including additional text, pictures, and video Single property websites for each published listing
W o r l d C l a s s Pa rt n e r s h i p s In order to increase exposure for your home and ultimately uncover the right buyer, Who’s Who in Luxury Real Estate has formed long-standing alliances with the finest international publications including Unique Homes, duPont Registry, and Wall Street Journal. Properties listed with Charter One Realty reap the benefit of these strong partnerships.
• • • •
Wall Street Journal (International): 116,000+ subscribers Wall Street Journal (Regional): 47,795 – 294,382 Unique Homes: 50,000+ (6x/year) duPont Registry: 95,000+ (12x/year)
L u x u r y R e a l E s tat e M a g a z i n e Published three times a year, this award-winning publication with a distribution of 50,000 is sent to high net-worth individuals across the globe. Luxury Real Estate is stocked on international newsstands and international airline lounges in over 80 countries. print distribution • • • • • • • • •
10,000 poly-bagged with Unique Homes 10,000 to international newsstands (reach into 80 countries) 9,500 placed in international and U.S. airline lounges 8,000 to top clients of Who’s Who in Luxury Real Estate Members 5,000 direct mailed to entertainment industry and sports celebrities 5,000 direct mailed to advertisers and Who’s Who in Luxury Real Estate members 1,000 direct mailed to individuals in the U.S. with a net worth of $40 million+ 1,000 to Fortune 1000 500 to the top 500 CEOs in the U.S.
E-Mail distribution 100,000 U.S. households with incomes in excess of $250,000 will receive a link to the digital magazine.
CHARTER ONE REALTY NORTH 81 Main Street, Suite 202, Hilton Head 843-681-3307
CHARTER ONE REALTY COLLETON RIVER 2 Colleton River Drive, Bluffton 843-689-3131
CHARTER ONE REALTY PROMENADE 1 Promenade Street, Suite 101, Bluffton 843-815-0055
CHARTER ONE REALTY BELFAIR 2 Belfair Oaks Boulevard, Bluffton 843-757-7710
CHARTER ONE REALTY BEACH MARKET 2 North Forest Beach Drive, Suite 119, Hilton Head 843-785-1115 CHARTER ONE REALTY SUN CITY 10 William Pope Drive, Bluffton 843-705-2830
CHARTER ONE REALTY 5 & 11 Park Lane, Hilton Head 843-785-4460
CHARTER ONE REALTY BERKELEY HALL 1024 Berkeley Hall Boulevard, Bluffton 843-815-8400 CHARTER ONE REALTY OLDFIELD 10 Oldfield Way, Okatie 843-645-2530
www.C harterO neR ealty.com | (844) 526-0002