Representing The Coastal Lowcountry’s
Finest Real Estate
27 Greenleaf Road Listing Presentation Prepared for Mr. and Mrs. Schwelke
African Leadership Arts Center of Coastal Carolina Backpack Buddies Bluffton Rotary Boys & Girls Club Community Foundation of the Lowcountry Fellowship of Christian Athletes Focus on the Family Habitat for Humanity Heritage Classic Foundation Hilton Head Heroes
Charter One Realty is proud to support
Hilton Head Hospital Auxiliary Hilton Head Symphony Orchestra Memory Matters Moss Creek Marines Osprey Village Programs for Exceptional People Samaritan’s Purse Second Helpings Society of Bluffton Artists Sun City Community Association The Literacy Center The Deep Well Project The First Tee of the Lowcountry Volunteers in Medicine Hilton Head Volunteers in Medicine Greater Bluffton Jasper VanLandingham Rotary Young Life
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Contents COMPA N Y I N FORM AT ION Who We Are History
S tatistic s 2016 Market Share Luxury Market Share
Personalized M ar ket ing Pl an f or 27 Gr eenlea f Ro ad in Palme tto Bluff
BEN EFI T S OF W ORKI NG W I T H CHA RTER ON E REA LT Y Digital Advantage Global Reach Marketing Plan
S tr ate gic partnersh ip s Who’s Who In Luxury Real Estate LuxuryRealEstate.com
WHO WE ARE
One Company One Vision One Mission As the Lowcountry’s leading brokerage, we are focused on three fundamental principles:
1
2
3
INTEGRITY
PROFESSIONAL SERVICE
LEADERSHIP
Above All Else
Providing Expert Knowledge, Innovation & Personalized Service to All Clients
In the Communities in Which We Live & Work
www.C harterO neR ealty.com (844) 526-0002
Our History Charter One Realty was founded in 1986 and has attracted some of the most respected and successful real estate professionals in the South Carolina Lowcountry. With decades of experience, a reputation for integrity, and a commitment to exceeding clients’ expectations, Charter One Realty is committed to building a unique team of real estate specialists who are dedicated to customer service and satisfaction, while also serving and giving back to our community. What sets Charter One Realty apart from the other real estate companies in the area? The members of the Charter One Realty team of agents and support staff are passionate about what we do, who we work with, where we live, and who we serve - You.
About Us Charter One Realty is the premier real estate company on Hilton Head Island and the surrounding Lowcountry area, including Daufuskie Island, Bluffton and Sun City. For over a decade, Charter One Realty has consistently been the real estate sales volume leader and has maintained its market domination. Our results speak for themselves. Charter One Realty has more top-producing real estate professionals than any other company in the Hilton Head area.
Serv i ng Hi lton He a d I sl a n d Si nc e 1 9 8 6 Established in 1986, Charter One Realty’s mission statement has always been to provide professional real estate services to its clients. To achieve this, then and now, each agent must be exceptionally knowledgeable and possess a strong work ethic to assist buyers and sellers in achieving their real estate goals and objectives. Over the years, only the Realtors who have displayed these values have been asked to become agents at Charter One Realty.
www.C harterO neR ealty.com (844) 526-0002
Personalized Marketing plan 27 Greenleaf Road We understand that every property is unique and will develop a customized marketing plan that will provide the attention and exposure your property deserves. Your property will be expressly positioned to create maximum interest helping to produce the highest possible financial return.
our commitment to your marketing plan • Provide a customized “Property Folder” containing professionally designed home brochures, plat, floor plan, Savannah Homes magazine article, and Palmetto Bluff lifestyle information • Utilizing the services of professional photographers and videographers for drone footage of your homesite and surrounding common areas • Post your home in the Hilton Head Island Multiple Listing Service with over 1,500 cooperating agents and brokers • Feature your home on CharterOneRealty.com • Introduce your luxury home to our network of over 130,000 real estate professionals in over 37 countries • Promote your property to over 1500 local realtors upon first listing • Market your property in media (online and/or print) • Launch your listing to over 900 Real Estate websites throughout the world • Direct mail and email property flyers to other top producing agents in and around the Hilton Head, Bluffton and Lowcountry area • Multi-pronged online marketing strategies using many websites, driving hundreds of online visitors to your listing • Provide regular updates on comparable properties in your area (sales and new listings)
www.C harterO neR ealty.com (844) 526-0002
Extraordinary
Marketing of Fine Real Estate
For over 3 decades, Charter One Realty has represented the highest standards of service and integrity in the Lowcountry. As the sales volume leader, Charter One Realty has a way of understanding your property and what makes it unique. Our team is committed to ensuring that each property listed with Charter One Realty
receives the attention and exposure it deserves. With our impressive combination of talent and technology, we have the resources, experience, insight, and tools to guide you effectively from beginning to end. Let us introduce you to the strength of Charter One Realty.
www.C harterO neR ealty.com (844) 526-0002
Showcasing Your Home on the Luxury Real Estate Market Because we take a different, customized approach to marketing your property, you can and should expect more. Delivering superior results is the way we do business here at Charter One Realty. As a result, more clients turn to us to market their Luxury Property in the Lowcountry. Equipped with the knowledge and experience to market Luxury Real Estate, we will position your Palmetto Bluff home in the eyes of buyers on a local, regional, national, and international level. We leave no stone unturned
in our quest to deliver the results that truly matter when marketing Luxury Real Estate. Our priority is to make the process of selling your home stress free, and this is where we surpass everyone in the industry. Selling your home is not only our job but our passion, so we intend to do it in such a way that you can continue to pursue your passions with little interruption. Your preferences for showings, scheduling, and feedback will be given our complete attention and care.
local co-op advertising
Charter One Realty features company advertisements bi-weekly in the Island Packet, and monthly in Hilton Head Monthly, Bluffton Monthly, Island Real Estate Magazine, and more. Readers turn to these trusted publications for local news, events, arts & entertainment, sports, and business information to keep them informed and “in the know� about real estate in the Lowcountry.
www.C harterO neR ealty.com (844) 526-0002
social media Our marketing team utilizes social media, highlighting and boosting property videos, to create a buzz around your property. Facebook, Twitter, and Google+ are effectively used to engage the user audience on CharterOneRealty.com. Agents can leverage our social media sharing tools to promote their clients’ properties, and inform consumers about important real estate and local news.
monthly newsletter A monthly newsletter of local real estate updates, including statistics, market news, and more is e-mailed to over 15,000 Charter One Realty clients. The newsletter also includes upcoming events, local news, company happenings, featured communities, community video tours, and articles. All of this is intended to engage the recipient on our website, driving more traffic to our clients’ properties that are listed on CharterOneRealty.com.
www.C harterO neR ealty.com (844) 526-0002
Digital Advantage
Over
charteronerealty.com
According to the National Association of Realtors (NAR), 92% of home buyers use the Internet in their home search. Approximately 47% found the home they ultimately purchased by searching online.
Search Engine Marketing
1.7
Million pa g e v i e w s i n 2016 & over 3 million impressions
Our innovative online marketing campaign has placed us in top positions on all search engines, which means when your property is listed with Charter One Realty, it will receive maximum exposure. Charter One Realty has also enlisted the services of a dedicated Search Engine Marketing firm focused on expanding our digital footprint both locally and globally. We have allocated a six figure annual budget to promote our properties and take the necessary steps to ensure Charter One Realty listings are seen by engaged and qualified buyers.
Website Concierge Charter One Realty has a full-time Client Care Coordinator that responds to every property inquiry in a timely manner and provides each website visitor with a high level of one-on-one personalized assistance.
Online Listing Distribution Your property will be elegantly showcased on our website, as well as our agents’ websites, with professional photography and a virtual tour video. Additionally, your property listing will be distributed to more than 900 real estate website partners ensuring your property receives proper online exposure.
R e a ltor . c om Sho w c ase Charter One Realty is a partner with Realtor.com and our listings are enhanced with up to 36 pictures, a slideshow tour, and video while providing in-depth traffic reports to our seller clients.
www.C harterO neR ealty.com (844) 526-0002
charteronerealty.com 250,000 Visits in 2016
8
Average Minutes Per Visit
over 50%
Of visitors return to our site to continue their property search
Partnering With Over 900 Real Estate Websites Equating to millions of viewed listings each month ensuring YOUR listing gets the exposure it deserves. • Realtor.com • Trulia • Zillow • Yahoo Real Estate • Homefinder.com • Homes.com • The Real Estate Book • List Hub • ListHub Global • Land Watch • ...And More
www.C harterO neR ealty.com (844) 526-0002
C h a rt er On e R e a lt y ’s Glob a l R e a c h
International Marketing Program
145 Languages
Each property listed on CharterOneRealty.com is translated into 104 different languages and the corresponding currencies.
175 Countries
International buyers from over 175 countries have visited CharterOneRealty.com
connections around the world Helping our clients navigate the waters of real estate with authority is one of the benefits that sets Charter One Realty apart. Another distinguishing trait is our ability to unite buyers and sellers globally. Through our referral network with LuxuryRealEstate.com, we have a network of over 130,000 real estate professionals across the globe.
Over
$700 Million in Sales in 2016
Over
Sa les Doll a r Volume
$702M
1,675
4.5
R e a l E s tat e Transactions in 2016
Av er a g e N u m ber of Properties sold per day in 2016
S ale s V olume By C ompany F or Hi lton Head I sl and & Th e M ai nl and C lo sed Be t w een 0 1 /0 1 /1 6 and 1 2 /3 1 /1 6 $249M
$216M $214M
$203M $130M
Charter One Realty
Company #2
Company #3
Company #4
Company #5
Company #6
$104M
$95M
$94M
$87M
Company #7
Company #8
Company #9
Company #10
www.C harterO neR ealty.com (844) 526-0002
391
Connecting Buyers With More Luxury Properties in the Lowcountry
Tran sa ct ions
C h a rt er One R ealt y Sales Profession a l s s old mor e M i llion D oll ar plu s propertie s 208
t h an an y near - p eer bet ween Jan ua ry 20 1 2 December 2 0 1 6
82
Charter One Realty
Company #2
Company #3
74
Company #4
63
Company #5
61
Company #6
56
55
55
Company #7
Company #8
Company #9
www.C harterO neR ealty.com (844) 526-0002
42
Company #10
Partnering With The Best In Luxury Real Estate
As the Lowcountry’s leader in luxury real estate, our partnership with Who’s Who in Luxury Real Estate is a perfect combination. Partnership Charter One Realty has partnered with Who’s Who in Luxury Real Estate, a prestigious global network of high-end real estate brokers and firms. The network extends a membership invitation to individuals who consistently demonstrate expertise in the marketing of luxury properties. To be eligible for membership, firms must list and sell in the top 10 percent of their market, and provide an extensive sales history, references, and marketing examples. Network The Who’s Who in Luxury Real Estate network is a global collection of the finest luxury brokers in the
world. Their exclusive membership of more than 3,800 offices and 130,000 sales professionals in more than 37 countries, collectively sells in excess of $500 billion worth of real estate annually. LuxuryRealEstate.com has been voted “Best of the Web” by Forbes magazine multiple times, praised by the International Herald Tribune, Town & Country, the Wall Street Journal, and has been ranked “Best Website” by consumers, according to surveys by the Luxury Institute. Since its debut in 1995, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the internet, consistently driving more traffic to member websites, and generating more qualified inquiries than any other website.
global network Our affiliation with Who’s Who in Luxury Real Estate and LuxuryRealEstate.com provides us with a host of unique services that are unparalleled. It is a platform that allows us to connect to the most qualified buyers of luxury real estate locally, nationally, and globally. Because we have been serving the Lowcountry for over 30 years, we understand the local market and are fully equipped to market your luxury property in the most effective way, both locally and globally. Our relationship with LuxuryRealEstate.com affirms our commitment to provide you a superior level of service and marketing expertise.
LuxuryRealEstate.com Annual Statistics
5M 24M 130K 65K
Website Visits
Unique Page Views
Agents Properties in Over 68 Countries
Top 10 Visiting Countries to LuxuryRealEstate.com United States
Germany
Canada
Brazil
United Kingdom
Sweden
Australia
Mexico
China
Italy
l u x u r y r e a l e s tat e . c o m W e b s i t e LuxuryRealEstate.com, frequently ranked ‘Best Website’ in consumer and industry surveys, has been recognized for excellence by the WMA Awards and the Webby Awards, and has been voted ‘Best of the Web’ by Forbes magazine multiple times. Since its debut in 1995, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the Internet, and has several times more $1,000,000+ content of any near-peer.
s i t e f e at u r e s • • • • •
Mobile Friendly Responsive Design User Friendly Map Search Multiple Languages Property Videos 3D Virtual Tours
property enhancements Every network member of Who’s Who in Luxury Real Estate has an individual website showcasing their residential properties. In addition, a single property website is created for each Charter One Realty listing on LuxuryRealEstate.com increasing our clients’ online listing exposure. Features include: • Integration with the Luxury Lounge providing extensive property reporting for each listing on LuxuryRealEstate.com • Individual IDX search capability • Map search • Company profile connected with each property listing for ease of contact • Social sharing capabilities on all property pages • Rich set of possible listing features including additional text, pictures, and video • Single property websites for each published listing
w or l d c l as s pa rt n ersh i p s In order to increase exposure for your home and ultimately uncover the right buyer, Who’s Who in Luxury Real Estate has formed long-standing alliances with the finest international publications including Unique Homes, duPont Registry, and Wall Street Journal. Properties listed with Charter One Realty reap the benefit of these strong partnerships.
• • • •
Wall Street Journal (International): 116,000+ subscribers Wall Street Journal (Regional): 47,795 – 294,382 Unique Homes: 50,000+ (6x/year) duPont Registry: 95,000+ (12x/year)
l u x u r y r e a l e s tat e m a g a z i n e Published three times a year, this award-winning publication with a distribution of 50,000 is sent to high net-worth individuals across the globe. Luxury Real Estate is stocked on international newsstands and international airline lounges in over 80 countries. print distribution • 10,000 poly-bagged with Unique Homes • 10,000 to international newsstands (reach into 80 countries) • 9,500 placed in international and U.S. airline lounges • 8,000 to top clients of Who’s Who in Luxury Real Estate Members • 5,000 direct mailed to entertainment industry and sports celebrities • 5,000 direct mailed to advertisers and Who’s Who in Luxury Real Estate members • 1,000 direct mailed to individuals in the U.S. with a net worth of $40 million+ • 1,000 to Fortune 1000 • 500 to the top 500 CEOs in the U.S. E-Mail distribution 100,000 U.S. households with incomes in excess of $250,000 will receive a link to the digital magazine.
CHARTER ONE REALTY NORTH 81 Main Street, Suite 202, Hilton Head 843-681-3307
CHARTER ONE REALTY COLLETON RIVER 2 Colleton River Drive, Bluffton 843-689-3131
CHARTER ONE REALTY PROMENADE 1 Promenade Street, Suite 101, Bluffton 843-815-0055
CHARTER ONE REALTY BELFAIR 2 Belfair Oaks Boulevard, Bluffton 843-757-7710
CHARTER ONE REALTY BEACH MARKET 2 North Forest Beach Drive, Suite 119, Hilton Head 843-785-1115 CHARTER ONE REALTY SUN CITY 10 William Pope Drive, Bluffton 843-705-2830
CHARTER ONE REALTY 5 & 11 Park Lane, Hilton Head 843-785-4460
CHARTER ONE REALTY BERKELEY HALL 1024 Berkeley Hall Boulevard, Bluffton 843-815-8400 CHARTER ONE REALTY OLDFIELD 10 Oldfield Way, Okatie 843-645-2530
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