A 55+ Cl ub Aging Well
W
hile hospitals across the nation have adapted to meet changing demands during the pandemic, Renown Health has stepped up in a unique way – growing a fun, free club for anyone 55 and older. Renown Health’s Sterling Silver Club was created to help seniors live healthy, happy lives every day. With exclusive benefits all designed with member interests in mind, the club is a welcoming place for people to shine and embrace the joys of healthy aging. We recently checked in with the Sterling Silver Club to see what they’ve been up to since launching the program in 2019 – and they’ve been up to a lot! In under two years, the many social opportunities, entertainment events, special discounts, and presentations with health insights and tips from Renown and community experts helped the club thrive and grow to 8,000 members. How did the club manage to do so well, even during the time of COVID? It found a new “virtual” space to meet. Adapting to a Pandemic to Keep Members Connected When lockdowns began last March due to the virus, club organizers picked up the phone and sent out surveys to ask members how they were doing and to find out how the Sterling Silver Club could be most helpful to them during the pandemic. Based on the valuable feedback they received, the club launched weekly activities and special events virtually, both online and by phone. This not only provided a remote, safe and genuine connection for members, it also allowed them to discover ways to improve their wellness and self-care while at home.
bers,” said Tori DellaRocca, who oversees the club for Renown. “What I’ve learned is that personal connections matter most. (55+ Club page 26)
“Our members have enjoyed the opportunity to learn from experts in the field of healthy aging as well as connect with their fellow community memwww.SeniorSpectrumNewspapers.com // March 2021
|
25
