CHAUNTELLE LEWIS http://cjnlewis.co.uk
cjnlewis93@gmail.com
I am excited by AN interdisciplinary and expanded inclusive IDEA of graphic design; ONE THAT has no limits, restrictions or set criteriA, which enables me to test its parameters through the range mediums available to me. Through collaborative work I am exposed to different ways of thinking and addressing problems. My work takes on a user-centered approach, through the use of design ethnography such as shadowing and observing behaviours, which PROVIDES ME WITH insights about my target audience and the strongest solution(s). Research is a tool that enables me to have compassion and empathy towards my end user.
FISHMONGERING
A Fishmonger is a person or shop that sells fish for food. This project explores the process of preparing and selling fish through the medium of film. Fishmongering is not a glamorous process, as fishmongers start their day at 4am: gutting, scaling, filleting fish and dealing with customers and suppliers. Through design ethnography: interviewing and shadowing my local fishmonger Terry (from Jonathan Morris Fishmonger in Victoria Park); I gained an in-depth insight into the process, which I used to create a film to represent fishmongering in a positive manner.
Click here for video link.
A film that portrays the traditional process from Terry’s perspective-who demonstrates the importance of providing an honest service for locals. The images above are snippets from the film that were captured to portray the quality of the produce. The middle section of the film is used to reflect Terry’s personality and his knowledge about the produce he sells daily. The opacity boxes have been used to mirror the black chalkboards in the shop and highlight quotes extracted from interviews with Terry.
MAPPING THE CITY
Mapping the City is an exhibition of cartographic representations of the chosen cities of 50 established and emerging graffiti and street artists. The outcome is a collaborative piece that places the voices of the artists at the heart of the catalogue.
Continuing on from the front page the names of the artist is colour coordinated throughout the book. The colours indicate the medium (paper, sculpture, canvas and video used by the artists. The image above is a collage of the layout of the whole book, which transitions from text to image based posters.
CONTROL
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Control is a collaborative film about the GP/patient relationship and the reality of control in the NHS. The film translates the cases into physical blue objects (below) linking it to the NHS logo, allowing future users of the NHS the control and interaction we found lacking in the cases studied. The film begins with the GP’s voiceover: “I think most people have this vision of the NHS as a single body, which is a myth, it just isn’t set out like that”. Through interviews we discovered that casual users of the NHS assume their GP has complete control over their case. This often has the effect of GPs taking the blame for events further down the line. This was in contrast to interviews with long-term patients with chronic conditions who often took control of their own cases, as a result of more experience with the NHS.
A collaborative exhibition at the Royal Marsden Hospital: showcasing our solutions and engaging in discussion with NHS staff. Through conversations with a range of people it was evident that the lack of control for GPs and patients was a major issue, which needed addressing.
READY OR NOT
The aim of this project was to create an adaptable brand identity for Ready or Not: an Afrocentric pattern and illustration online based unisex brand, which produces screenprinted garments and accessories (which are both pre-ordered or handmade). The brand is a start-up company curated by myself and a friend Olivia, with the intention to have a company that can be used to sell garments and receive commissioned work once we graduate. The logo combines type and pattern and has the ability to be transformed into different line styles (i.e. zig zags and dashes).
The designs are inspired by both african textiles and geometrical shapes. The patterns are both hand-drawn or digitally constructed then screenprinted onto 100% cotton fabric. The colours used in our designs are both vibrant and earthy, which reflect our African-Caribbean backgrounds.The patterns are featured on the Ready or Not website as a navigational tool for customers to purchase items. Each design is linked to the garments constructed in the same style.
The Ready or Not website acts as a platform for customers to buy garments, as well as, engage with the work Olivia and I are doing through our blog posts.
1ST BAKE...6TH BAKE
1 tsp vanilla extract
280g plain flour
225g butter
180g sugar & 1 pinch salt
Ingredients x6 Biscuits x6 Baking x6
1 egg yolk
1. Place the butter and sugar in a large bowl and beat together until light and fluffy, then beat in the egg yolk and add 1 teaspoon of vanilla extract. Sift together the flour and salt into the mixture and stir until combined. Half the dough, shape into balls, wrap in Clingfilm and chill in the refrigerator for 30-60 minutes. 2. Preheat the oven to 190째C. Line 1-2 baking sheets with baking paper. Unwrap the dough and roll out to 3mm thick. Depending on the occasion and age group, cut out sheets, spaced well apart. Bake in the preheated oven for 10-15 minutes, or until light golden brown. 3. Leave to cool on the baking sheets for 5-10 minutes, then transfer the cookies to wire racks to cool completely. Leave the cookies on the racks. The same method was applied to all six batches of biscuits (using the number six as the main formula).
The stem of this project rooted from my interest in birth order and middle child syndrome (when a middle child - typically of a family of three kids who are close in age - feels left out or neglected). Using my family as a basis for my exploration (3 boys and 3 girls on my mother’s side). I aimed to eliminate the stigma of being the middle child by portraying the idea of parenting being trial and error through the process of baking.
NFC HERE
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Subtle changes were created from the process but all looked relatively similar. Each batch was individually packaged and labelled in the order they were baked. Colour has been used as a tool to separate the male and female names.
BOW STORIES
“When I think of Bow the colours that come to mind are red because of the gangs and crime; green for the lack of grass, and grey because of all the pavement.” “Bow’s always been synonymous with crime as long as i’ve known it... It was only in recent times when dentification...became an issue that I started to see the area become a lot more sanitised-crime became less... But as long as I will know itBow will always be...this angsty area where grime orginated from... all this anger towards the government.” Errol (lived in Bow for 23 years).
Callum (lived in Bow for 20 years.)
Chanel (lived in Bow for 19 years).
Location: ‘Open Space Park’-Merchant Street.
Location: Bob’s Park-Bromley by Bow.
Location: Merchant Street.
Location: Canterbury House-Bromley by Bow.
Through various interviews with locals I gathered stories and experiences about Bow, which reflect both the positive and negative elements of living in the area. Each participant was captured next to his or her chosen locations. The majority of the locations have been transformed, so I decided to use stills to convey the idea of the stories being frozen in time.
Bow Stories is an interactive installation that puts locals (residents, workers and current and ex students) at the forefront; giving them a platform to recall experiences and memories about the area. From the interviews conducted the colour that locals stated that represented Bow was red-from Bow’s red bricks to its red train station doors. The lampposts act as a touchpoint for locals and passersby to engage with Bow. The logo incorporates the outlines of the east and west ward of Bow and embeds the lamppost within the Nordersten typeface.
NFC HERE
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Lamppost icons have been plotted on TFL maps which are located directly outside of Bow Road Train Station. The lampposts light flashes red when locals walk under it (middle image). The NFC bump feature on selected lampposts then allows locals to connect to the Bow Stories app that features all of the stories (last image).
I am a firm believer in the importance of design being a reflection of the multifaceted society that we live in. The underpinning aim of my work is not only to raise awareness about issues but also to create effective design solutions that take into account the end users needs. What links all of my projects together is my faith in graphic design.