Ready Or Not - Lookbook

READY OR NOT

Ready or Not is an Afrocentric pattern and illustration online based unisex brand, which produces screen-printed garments and accessories (which are pre-ordered or handmade).

The brand is a start-up company curated by Olivia (a friend) and myself. Both African textiles and geometrical shapes inspire the designs; the patterns are either hand-drawn or digitally constructed then screen-printed onto 100% cotton fabric or t-shirts.

The colours used in our designs are both vibrant and earthy, which reflect our african-caribbean backgrounds. The patterns are featured on the Ready or Not website as a navigational tool for customers to purchase items. Each design is linked to the garments constructed in the same style. The logo combines type and pattern and has the ability to be transformed into different line styles (i.e. zig zags and dashes).