Enter Digital Brand Guideline - unpublished version

Prepared by HumanĂŠ Studio for Enter Digital Agency

Brand Book for Enter Digital

Published at 2019

Photo Source by Al ghazali at https://unsplash.com/@algi93

Enter

Enter

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Enter Enter

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Push Enter Before You Start

Prepared by HumanĂŠ Studio

for Enter Digital Agency

Brand Book for Enter Digital

Updated July 2019

Introduction This Brand Guideline book is the documentation for all designs that we work together.

And the regulations of designs that should be follow, to mantain the consistencies of designs.

Prepared by HumanĂŠ Studio

for Enter Digital Agency

Table of Contents

Updated July 2019

Logo Design

Design Elements

Implementations

1.

The Basic

5.

9.

2.

Clear Space and Grid System

Brand Colors and Colors Scheme

6.

Type Face & Fonts

3.

Logo Color Usage and Background

7.

Additional Element or Supergraphic

4.

Do’s and Don’ts

8.

Cinematic Moodboard

Business Card

10. Letterhead 11. Envelope 12. Visual Post Template

00

01.

Logo Design

Logo Design

The Basic We design this logo to brings simplicity & modern. The geometry grids makes it impressed smart and professional. The shape of logogram is from letter E that combines with Impactful, Start / Power Button, and Elevate symbols. These are the key messages that we would like to Convey to our audiences.

Ideas of Logogram design

Impactful

03

Start / Power Button

Company Initial

Elevating

Brand Guidline Book for Enter Digital

The logotype Enter we crafting with sans serif fonttype based. Will bring bold, modern feels

Logotype Grid System

Brand Guidline Book for Enter Digital

Line Character Combine with Logogram

04

Logo Design

Clear space & Measurements We give space to breathe on the logo. Ideally, the clear space area should make the identity looks stand out if the logo shown up with other logos. Also to avoid other elements that can distract the originality of identity and make the identity lose the brand essence.

05

Brand Guidline Book for Enter Digital

The example is in minimum size.

Size in mm, 10 mm = 1 cm

The example is in minimum size.

Size in pixel

W: 25 mm

W: 100 px

W: 30 mm

W: 110 px

W: 5 mm

W: 16 px

Good identity should be easily recognizable by audiences. The good visibility really affecting audiences in recognizing the identity. So we set the minimum size for logo usage.

Brand Guidline Book for Enter Digital

04

Logo Design

Logo Colors

& Logo on Background

Logo on Background The logo should be fit with some various background including photo background.That must have min 30% colors contast

For the placement of logo, we can follow the basic grid below, but it’s depend on needs and layout to follow aesthetics.

Brand Guidline Book for Enter Digital

Logo Colors There are few logo variations colors that can be used on some various background depends on needs and aesthetics.

Brand Guidline Book for Enter Digital

08

Logo Design

Do’s & Don’ts It must be applied on every logo usage because will a ect on consistency identity and brand image.

Please consider and wise when using the logo on some various media whether printed or non-printed (digital).

This part gives you some information about do’s and don’ts in logo usage.

Original logo

Original logo with tagline

Use logo symbol

09

Brand Guidline Book for Enter Digital

Don’t distort the logo

Don’t put shadow effect

Don’t apply single color, except in Black and white

Don’t apply gradient

Don’t flip the logo

Don’t add other element to logo

Don’t apply blur effect

Don’t rotate

Brand Guidline Book for Enter Digital

10

02.

Design Elements

Design Elements

Brand Colors & Colors Scheme There are brand colors as a primary with the variations colors scheme that can be apply for branding and other design needs.

Bright Blue R:65 G:116 B:186 HEX #4174BA

13

Dark Blue C:78 M:53 Y:0 K:0

R:43 G:53 B:64

C:80 M:68 Y:53 K:50

HEX #2B3540

Brand Guidline Book for Enter Digital

Bright Blue R:65 G:116 B:186

C:78 M:53 Y:0 K:0

HEX #4174BA

Dark Blue R:43 G:53 B:64

C:80 M:68 Y:53 K:50

HEX #2B3540

Dark Grey R:50 G:50 B:30

Grey C:70 M:63 Y:62 K:59

HEX #323232

Brand Guidline Book for Enter Digital

R:114 G:114 B:114 HEX #727272

White C:56 M:48 Y:47 K:14

R:225 G:225 B:225

C:0 M:0 Y:0 K:0

HEX #ffffff

14

Design Elements

Typeface & Fonts That typeface we use there’s 2 fonts, that must apply for primary and secondary font

15

Push Enter Before You Start Font Type

Font Weight

Font Size

Kanit

Light

60 points

Brand Guidline Book for Enter Digital

Primary Font

Secondary Font

Kanit

Roboto

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll

Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww

Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww

Xx Yy Zz

Xx Yy Zz

1234567890!@#$%^&*()

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & *

-+=,.‘“:;|\

( ) - + = , . ‘ “ : ; | \

Font Weight

Font Weight

Regular

Thin

Light

Bold

Extrabold

Brand Guidline Book for Enter Digital

Black

Semibold

Thin

Light

Bold

Black

Regular

Medium

16

Design Elements

Supergraphic There are pattern that inspired from Enter’s logogram.

These additional elements can be used to gain aesthetics without losing the key message of this brand.

17

Brand Guidline Book for Enter Digital

Brand Guidline Book for Enter Digital

18

Design Elements

Photo & Video Moodboard It must be applied on every logo usage because will a ect on consistency identity and brand image. Please consider and wise when using the logo on some various media.

All this images is from unsplash.com

19

Brand Guidline Book for Enter Digital

Brand Guidline Book for Enter Digital

20

03.

Implementations

Implementations

Business Card

Paper Size 3“ X 2”, 250 Gsm

Colors Use

Fonts Use Kanit, Roboto

24

Implementations

Letterhead

Paper Size A4 Paper

Colors Use

Fonts Use Kanit, Roboto

Brand Guidline Book for Enter Digital

Envelope

Paper Size DL Envelope, 22 cm X 11 cm

Colors Use

Fonts Use Kanit, Roboto

26

Implementations

Visual Post Template

It must be applied on every logo usage because will a ect on consistency identity and brand image.

Please consider and wise when using the logo on some various media.

27

Brand Guidline Book for Enter Digital

Brand Guidline Book for Enter Digital

28

Thank You :)

Prepared by HumanĂŠ Studio

for Enter Digital Agency

Brand Guideline Book Needs of branding design it’s always develop, this book is created based on the very basic needs for today. In the future we have always developing and flexible to apply our designs in every aspects.

Updated July 2019

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Enter

Enter

Enter

Ente

Ente

er

er

Enter Enter

Enter Enter

Prepared by HumanĂŠ Studio

for Enter Digital Agency

Updated July 2019