Prepared by HumanĂŠ Studio for Enter Digital Agency
Brand Book for Enter Digital
Published at 2019
Photo Source by Al ghazali at https://unsplash.com/@algi93
Enter
Enter
Enter
Ente
Ente
er
er
Enter Enter
Enter Enter
Push Enter Before You Start
Prepared by HumanĂŠ Studio
for Enter Digital Agency
Brand Book for Enter Digital
Updated July 2019
Introduction This Brand Guideline book is the documentation for all designs that we work together. And the regulations of designs that should be follow, to mantain the consistencies of designs.
Prepared by HumanĂŠ Studio
for Enter Digital Agency
Table of Contents
Updated July 2019
Logo Design
Design Elements
Implementations
1.
The Basic
5.
9.
2.
Clear Space and Grid System
Brand Colors and Colors Scheme
6.
Type Face & Fonts
3.
Logo Color Usage and Background
7.
Additional Element or Supergraphic
4.
Do’s and Don’ts
8.
Cinematic Moodboard
Business Card
10. Letterhead 11. Envelope 12. Visual Post Template
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01.
Logo Design
Logo Design
The Basic We design this logo to brings simplicity & modern. The geometry grids makes it impressed smart and professional. The shape of logogram is from letter E that combines with Impactful, Start / Power Button, and Elevate symbols. These are the key messages that we would like to Convey to our audiences.
Ideas of Logogram design
Impactful
03
Start / Power Button
Company Initial
Elevating
Brand Guidline Book for Enter Digital
The logotype Enter we crafting with sans serif fonttype based. Will bring bold, modern feels
Logotype Grid System
Brand Guidline Book for Enter Digital
Line Character Combine with Logogram
04
Logo Design
Clear space & Measurements We give space to breathe on the logo. Ideally, the clear space area should make the identity looks stand out if the logo shown up with other logos. Also to avoid other elements that can distract the originality of identity and make the identity lose the brand essence.
05
Brand Guidline Book for Enter Digital
The example is in minimum size. Size in mm, 10 mm = 1 cm
The example is in minimum size. Size in pixel
W: 25 mm
W: 100 px
W: 30 mm
W: 110 px
W: 5 mm
W: 16 px
Good identity should be easily recognizable by audiences. The good visibility really affecting audiences in recognizing the identity. So we set the minimum size for logo usage.
Brand Guidline Book for Enter Digital
04
Logo Design
Logo Colors & Logo on Background
Logo on Background The logo should be fit with some various background including photo background.That must have min 30% colors contast
For the placement of logo, we can follow the basic grid below, but it’s depend on needs and layout to follow aesthetics.
Brand Guidline Book for Enter Digital
Logo Colors There are few logo variations colors that can be used on some various background depends on needs and aesthetics.
Brand Guidline Book for Enter Digital
08
Logo Design
Do’s & Don’ts It must be applied on every logo usage because will a ect on consistency identity and brand image. Please consider and wise when using the logo on some various media whether printed or non-printed (digital). This part gives you some information about do’s and don’ts in logo usage.
Original logo
Original logo with tagline
Use logo symbol
09
Brand Guidline Book for Enter Digital
Don’t distort the logo
Don’t put shadow effect
Don’t apply single color, except in Black and white
Don’t apply gradient
Don’t flip the logo
Don’t add other element to logo
Don’t apply blur effect
Don’t rotate
Brand Guidline Book for Enter Digital
10
02.
Design Elements
Design Elements
Brand Colors & Colors Scheme There are brand colors as a primary with the variations colors scheme that can be apply for branding and other design needs.
Bright Blue R:65 G:116 B:186 HEX #4174BA
13
Dark Blue C:78 M:53 Y:0 K:0
R:43 G:53 B:64
C:80 M:68 Y:53 K:50
HEX #2B3540
Brand Guidline Book for Enter Digital
Bright Blue R:65 G:116 B:186
C:78 M:53 Y:0 K:0
HEX #4174BA
Dark Blue R:43 G:53 B:64
C:80 M:68 Y:53 K:50
HEX #2B3540
Dark Grey R:50 G:50 B:30
Grey C:70 M:63 Y:62 K:59
HEX #323232
Brand Guidline Book for Enter Digital
R:114 G:114 B:114 HEX #727272
White C:56 M:48 Y:47 K:14
R:225 G:225 B:225
C:0 M:0 Y:0 K:0
HEX #ffffff
14
Design Elements
Typeface & Fonts That typeface we use there’s 2 fonts, that must apply for primary and secondary font
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Push Enter Before You Start Font Type
Font Weight
Font Size
Kanit
Light
60 points
Brand Guidline Book for Enter Digital
Primary Font
Secondary Font
Kanit
Roboto
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww
Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww
Xx Yy Zz
Xx Yy Zz
1234567890!@#$%^&*()
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & *
-+=,.‘“:;|\
( ) - + = , . ‘ “ : ; | \
Font Weight
Font Weight
Regular
Thin
Light
Bold
Extrabold
Brand Guidline Book for Enter Digital
Black
Semibold
Thin
Light
Bold
Black
Regular
Medium
16
Design Elements
Supergraphic There are pattern that inspired from Enter’s logogram. These additional elements can be used to gain aesthetics without losing the key message of this brand.
17
Brand Guidline Book for Enter Digital
Brand Guidline Book for Enter Digital
18
Design Elements
Photo & Video Moodboard It must be applied on every logo usage because will a ect on consistency identity and brand image. Please consider and wise when using the logo on some various media. All this images is from unsplash.com
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Brand Guidline Book for Enter Digital
Brand Guidline Book for Enter Digital
20
03.
Implementations
Implementations
Business Card
Paper Size 3“ X 2”, 250 Gsm
Colors Use
Fonts Use Kanit, Roboto
24
Implementations
Letterhead
Paper Size A4 Paper
Colors Use
Fonts Use Kanit, Roboto
Brand Guidline Book for Enter Digital
Envelope
Paper Size DL Envelope, 22 cm X 11 cm
Colors Use
Fonts Use Kanit, Roboto
26
Implementations
Visual Post Template
It must be applied on every logo usage because will a ect on consistency identity and brand image. Please consider and wise when using the logo on some various media.
27
Brand Guidline Book for Enter Digital
Brand Guidline Book for Enter Digital
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Thank You :)
Prepared by HumanĂŠ Studio
for Enter Digital Agency
Brand Guideline Book Needs of branding design it’s always develop, this book is created based on the very basic needs for today. In the future we have always developing and flexible to apply our designs in every aspects.
Updated July 2019
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Enter
Enter
Enter
Ente
Ente
er
er
Enter Enter
Enter Enter
Prepared by HumanĂŠ Studio
for Enter Digital Agency
Updated July 2019