A Report on Olive Oil Consumption in India, A Chef at Large Production

Page 1











22% Female

5%

Male 14% 64%

2% 2%

Tier 1

Tier 2

11% 18 - 24 years 25 - 34 years 35 - 44 years 50% 95%

35%

45 - 54 years 55 years onwards

Tier 3





We prefer other oils

We have no reason to do so

Expensive

Doesn't go with Indian food

Already healthy lifestyle

Family doesn't like the taste

We don't trust imports

Agree

Disagree



80% 70% 60% 50% 40% 30% 20% 10%

Health Benefits 0%

Superior Taste

Going with the trend



Advertisement Expert Advice Peer Recommendation

Health Article Recipe Requirement





70% 60% 50%

40% 30% 20% 10% 0% Extra Virgin

Sauteing

Virgin Salad Dressing

Frying (all sorts)

Do not use

Normal Massages

Indian Cooking

Beauty Treatment

Baking

Pomace Hair Care



25

20

Borges

Figaro

Leonardo

Bertolli

Del Monte

Kirkland

Farrell

Oleev

Rafael Salgado

23%

15%

14%

13%

9%

4%

3%

3%

2%

15

10

5

0 Borges

Figaro Borges

Leonardo Figaro

Leonardo

Bertolli Bertolli

Del Monte Del Monte

Kirkland Kirkland

Farrell

Farrell Oleev

Oleev Rafael Salgado

Rafael Salgado



16.00% 14.00% 12.00% 10.00%

8.00% 6.00% 4.00% 2.00% 0.00% Tier 3 Bertolli

Borges

Tier 2 Del Monte

Farrell

Figaro

Kirkland

Tier 1 Leonardo

Oleev

Rafael Salgado



14.00%

12.00%

10.00%

8.00%

6.00%

4.00%

2.00%

0.00% 18 - 24 years

25 - 34 years Bertolli

Borges

Del Monte

35 - 44 years Farrell

Figaro

Kirkland

45 - 54 years Leonardo

Oleev

Rafael Salgado

55 years onwards



80 70 60

50 250ml or less 250ml to 500ml

40

500ml to 1 litre 30

More than 1 litre

20 10 0 Bertolli

Borges

Del Monte

Farrell

Figaro

Kirkland

Leonardo

Oleev

Rafael Salgado





Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.