Little Treasures

Beautifully made, sustainably sourced and designed to last for decades to come, there's much to love about Bobby Rabbit's gorgeous range.

For Bobby Rabbit founder Nicky King, it was a small cuddly bunny (named, you’ve guessed it, Bobby) that became the inspiration and namesake for her award-winning online shop – Bobby Rabbit. Bobby accompanied Nicky throughout her childhood adventures and still lives today, delicately stored away inside a shoebox in her wardrobe. With those treasured memories from her childhood in mind, Nicky decided that she wanted to be the person to curate those special toys and accessories that are a part of little ones’ lives not just for a few years, but for decades to come.

Ray Zebra cotton soft toy, £44

‘Cherish when small and remember with a smile when tall’ is the business ethos, and it’s a motto that rings true across every item – big and small – within its expansive repertoire. It’s also what sets Bobby Rabbit apart from so many other children’s retailers, in that each product is designed with quality and longevity at the forefront; not just brought into the world to fit with a fashion or fad, but to relish in childhood and in the many years afterwards, regardless of how things change.

Sentimentality goes a long way, of course, but sustainability is Bobby Rabbit’s bread and butter. The brand is very much of the belief that if we all buy a little less, we can still spend the same, and have the added bonus of owning a beautiful collection of items that last for generations. Natural, quality, sustainably-sourced materials are what make this possible, and can be seen across the whole of Bobby Rabbit’s collection, which is carefully and lovingly hand-picked for this very reason.

Candylab sheriff car wooden toy, £38

The Savannah! Playroom (pictured above) – one of Nicky’s Bedtime Story collections, which she creates twice a year – is no exception, and its vibrant, colourful playroom, nursery and bedroom accessories, made from responsibly-sourced wood, cotton, rattan and raffia, are filled with magic and imagination. Comprising rugs, dress-up sets, cushions, nightlights and teepees, little ones can spend hours world-building with soft dolls and animal toys for company, without fear that toys may be worn through or exhausted by the time younger siblings come to play. After all, each piece is designed to last.

Every child deserves a Bobby Rabbit, believes Nicky, which is why she’s made it her mission to bring together collections of charming, quality products that capture this enduring magical spirit. And the evidence is paramount – there’s never any joy in throwing away beautiful toys like these. To invest in and give your heart to those plush pals that stand the test of time (and do their bit for the planet) is worth its weight in gold.