Randall & Payne are proud to become one of the Cheltenham Trust’s first corporate members. We value the trust’s contribution to our town, preserving Cheltenham’s heritage and supporting our community, and share in their ethos. Their wonderful and varied events are important for our community and valued by those who attend.
We are an independent charity, managing some of Cheltenham’s most historic and iconic heritage, cultural and sporting venues, Pittville Pump Room, Cheltenham Town Hall, The Wilson Art Gallery and Museum, Leisure at Cheltenham and the Prince of Wales stadium.
As a multi-function organisation, the trust is driven by a key tenet, to make a difference, to improve the health and wellbeing of the community through a careful blend of community, culture and commercialism. The thread is the DNA that runs through the charity, through the venues, the services and activities it provides to feed mind, soul and body, and its year-round free events that impact significantly on the collective mental health, diversity, community cohesion and sense of wellbeing.
Born out of the Covid-19 pandemic, the community events have attracted thousands, breathed new life into iconic heritage buildings, and sparked a collective community spirit, enabling culture, heritage, entertainment, sport and leisure to be inspiring, inclusive and accessible to all. Hosting large-scale free events brings the community together to celebrate key dates and national events.
Some of the differences we’re making in our community:
2,689
children participated at The Wilson in the learning and engagement events
2,689 children participated at The Wilson in the learning and engagement events in 2023 creating, experiencing, learning and interacting through workshops, exhibitions, activities and events
510
In 2023, on average 510 children attended education swimming sessions
In 2023, on average 510 children attended education swimming sessions each week enabling them to be safe in the water through learning a key life skill
136,950
136,950 people visited Cheltenham Town Hall to attend a show or private hire event, with the venue hosting 144 live shows in 2023
Over
25,000
attended the trust’s community events
25,000 attended the trust’s community events ranging from summer free music at The Garden Bar to three large scale free to attend and participate in annual events: Cheltenham Festival race week; a summer themed party in the park; and the Christmas lights switch on at Pittville Pump Room.
Bringing the community together to celebrate key dates and national events.
Our impact and the positive difference we make is significant. By joining us as a corporate member or working with us as a key event sponsor or supporter, you will enable us to do even more.
The Cheltenham Trust does an incredible amount to support the local community and local charities by putting on wonderful free and affordable events for all to enjoy & to enable charities to use their spaces to help raise much needed funds.
It is therefore so important that businesses support the Cheltenham Trust to achieve these social impact goals and complete the circle of making our local community a better place to be.
Judi Bonham, WSP Solicitors
The trust is recognised locally, and regionally, as an awardwinning charity making a positive impact on its community and those who live, work and visit. Its free community events programme was born out of the Covid19 pandemic when it opened outdoor cafes bringing people together in a safe environment at a time of social restrictions. That grew swiftly into free live music and dance events to largescale community events to mark national dates including Queen Elizabeth II’s platinum anniversary; the Birmingham Commonwealth Games baton relay; and the coronation of King Charles III and Queen Camilla.
The trust has established a high profile and reputation for the strength and positive impact of its venues, activities, services and community programme, and is regularly featured in regional and national media and promotions.
It has a strong digital profile and significant online engagement with a wide and diverse audience. It is active and responsive on Facebook, LinkedIn and Instagram. With current engagement standing at circa 1million, reach is strengthened further through partnerships with leading online platforms such as Cheltenham Rocks, SoGlos, and Cheltenham Noticeboard, enabling it to engage with varied audiences.
• The Key Partner Package is a bespoke offering and can be tailored to your needs and budget, as well as exclusive charity of the year partnerships. Optional upgrades are highlighted in green.
• 10% discount off membership price when signing up for 2 years.
• 15% discount off membership price when signing up for 3 years.
Whats included:
PR opportunities
Social Media announcement upon joining 1 digital screen advert (all venues)
* Key Partner - 2 digital screen advert (all venues)
Feature on our corporate membership web page (launching late 2024)
Corporate gym membership rate at Leisure @ for all employees
Discount on Food & Beverage packages when booked with venue hire:
* 5% , **10%, *** 20%
10% discount on Food & Beverage day delegate boxes
Invitations to special events such as exhibition launches at The Wilson and members only networking
What’s On Guide Advert (2 per year) * 1/4 page, **1/2 Page
Complimentary meeting room hire (1 per quarter)
VIP hospitality at one signature event *(5 pax) ** (10 pax)
Dedicated relationship manager for all bookings
Priority booking for Christmas 2025 events
Volunteering opportunities - tour guide for a day
2 x Platinum memberships at Leisure @
Curator lead tour of The Wilson Art Gallery & Museum (1 per annum)
Use Cheltenham Trust venues for photography/ branding
Promotional pull up banners at Cheltenham Town Hall
Priority access to all sponsorship packages
* Bespoke packages can be tailored to your unique business needs—speak to our team today for more information and personalised solutions. Venue hire subject to availability.
CHRISTMAS LIGHT SWITCH ON
£5-10,000 (Excluding VAT)
• Named event
• Sponsorship of the stage and entertainment
• Your logo on website, all marketing materials and social channels
• Onstage promotion of your business and services
• VIP hospitality for key clients
SUMMER SOUNDS AT IMPERIAL GARDEN BAR
£3,500 (Excluding VAT)
• Sponsorship of the weekly live entertainment programme throughout the summer
• Your logo on website, all marketing materials and social channels
• Branded banner on stage
• Client hospitality packages
SPONSOR AN EXHIBIT THE WILSON ART GALLERY & MUSEUM
VARIABLE PRICES (Excluding VAT)
• Sponsorship of exhibits in the museum and art gallery
• Your logo on website
• VIP hospitality for key clients
• Your company name displayed with the exhibit
SUMMER SIGNATURE EVENT
£5-10,000 (Excluding VAT)
• Named event
• Sponsorship of the stage and entertainment
• Your logo on website, all marketing materials and social channels
• Onstage promotion of your business and services
• VIP hospitality for key clients
UNIFORM SPONSOR
FROM £3,500 PER ANNUM (Excluding VAT)
• Company logo on all Cheltenham Trust uniform for duration of sponsorship
• Your logo on website, digital screens and within What’s On Guide as an official Cheltenham Trust partner.
• Dedicated social media post to announce partnership
• 10% discount on Food & Beverage packages when booking hire with Cheltenham Trust (max. two per annum)
LEISURE @ SEASONAL KIDS PARTIES
£1,000 (Excluding VAT)
• Sponsorship of seasonally themed family events at Leisure @ Cheltenham
• Exclusive on-site promotion during event, including company banners and display stand
STAGE SPONSORSHIP
STARTING FROM £25,000 (Excluding VAT)
• Exclusive sponsorship of the Town Hall main stage
• Official naming rights to the main stage
• Branded signage within the venue all year round
• VIP hospitality for up to 10 at signature event
• Company logo on display in front of the stage at each co-promotion event
• Digital screen advert for your business
CHELTENHAM TRUST MEMBERSHIP SPONSOR
£3,000 PER ANNUM (Excluding VAT)
• Branding on member digital welcome packs
• Your logo on website, all marketing materials and social channels relating to Cheltenham Trust memberships
• 10 x duo memberships for your staff/clients
EVENT TICKETS
£300 PER EVENT (Excluding VAT)
• Your company logo displayed on all e-tickets for a show at Cheltenham Town Hall
• 20% discount on 3 event bundles
* Bespoke packages can be tailored to your unique business needs—speak to our team today for more information and personalised solutions.
So why become a corporate member and partner with The Cheltenham Trust?
• Deliver against CSR (community social responsibility) and enhance reputation by supporting a charity with evidenced impact on thousands of people in your local community.
• Enjoy an excellent range of benefits for your company, business or organisation such as cultural previews; networking and hosting opportunities; priority access to leading venues; hospitality opportunities.
• Raise your profile through the trust’s digital engagement, partners and corporate networks.
The Mortgage Branch proudly supports The Cheltenham Trust’s community initiatives, helping enrich local lives. We believe in giving back to the town that inspires us and where many of our clients live and thrive. Together, we build stronger communities, fostering growth and opportunity for all.
Dom Sheahan, The Mortgage Branch
Our vision is to continue to grow, securing the ongoing and future sustainability of the important heritage and iconic Cheltenham venues we manage; to provide a rich and diverse portfolio of culture, heritage, sport, leisure and entertainment to growing audiences; to support the local and visitor economy, and to continue to impact positively on the lives of the community, making a real difference to the collective mental health, wellbeing and happiness of those in our communities.
As a charity, the trust is able to deliver to a certain level, but it is ambitious and recognises that, through partnerships and working with others, so much more can be achieved. In 2023 the trust invited the community to become partners by launching its first individual membership scheme, enabling people to enjoy a range of benefits and support the charity’s community activities.
Now that is being extended to corporate memberships, giving businesses and organisations the opportunity to work with this renowned charity and develop mutually beneficial relationships.
Contact us today for more information: Tel: 01242 387464 or email partnerships@cheltenhamtrust.org.uk
The Cheltenham Trust Cheltenham Town Hall, Imperial Square, Cheltenham GL50 1QA. Registered Charity No. 1158606 cheltenhamtrust.org.uk