WHAT’S ON GUIDE
JANUARY - JUNE 2024
ADVERTISING BROCHURE
WHAT’S ON OFFER
For the first time, we are offering corporate advertising in our WHAT’S ON GUIDE. The guide is published every 6 months, with a 6 month calendar of events across all Cheltenham Trust venues.
The next guide will feature events between January - June 2024. It will be available and in venues at the beginning of November 2023.
The guide receives extensive marketing each month between November 2023 - May 2024.
You now have the opportunity to advertise both in the physical and digital brochure. Prices are inclusive of both. You can choose a quarter page, half page, or full page and the coveted inside front cover, and back cover are available.
Spaces will be extremely limited for our 1st year so please book early to avoid disappointment.
OUR GUIDE
OVERVIEW
Who is it sent to?
Being the leading provider of culture and leisure in Cheltenham we have a diverse audience which represents the town. We regularly communicate with our core audience of 100,000 subscribers. We also distribute the programme in all of our venues for members of the public to take away for free.
Our what’s on guide showcases our upcoming events at our venues; Cheltenham Town Hall, Pittville Pump Room, The Wilson Art Gallery and Museum and Leisure at Cheltenham over a six month period.
Where is it displayed?
Our physical brochures are printed and available in all of our venues, which have a total monthly footfall of 70,000. We have a digital copy on our website which has received 64,000 impressions to date since July 2023.
Giving back
By being part of our WHAT’S ON GUIDE you are not only receiving crucial advertising but you are contributing to The Cheltenham Trust. A not-for-profit charity. We sustain the heritage of Cheltenham and are the leading provider of culture and leisure. A huge benefit for your CSR strategy and giving back to the community.
OUR OFFER
FOR YOU
Our reach and engagement is extensive. Here we share with you statistics so you know what to expect when you advertise with us.
Monthly social media reach 120,000
Physical brochures distributed 3,000 Email database size (communicated monthly) 100, 000 Total social media followers 40, 200 Average monthly footfall across venues 70, 000 Digital impressions (July - Sept 2023) 64, 000 Average email open rate 32.6% Prices of adverts start from £175 + VAT
PRICES TO FEATURE IN THE WHAT’S ON JANUARY TO JUNE 2024 GUIDE
Full page
Bleed - 3mm (151mm x 48mm)
Text area - (129mm x 42mm)
Full page
Back page/ Internal front page
Bleed - 3mm (151mm x 108mm)
Text area - (129mm x 90mm) 210mm
Bleed - 3mm (154mm x 216mm)
Text area - (140mm x 202mm) 148mm 210mm
Bleed - 3mm (154mm x 216mm)
Text area - (140mm x 202mm)
Half page
Quarter page
Height Width Size 129mm 1/4
page 1/2 page
Price 45mm 129mm 90mm 148mm £175 +VAT £300 +VAT £500 +VAT £800 +VAT
The Cheltenham Trust reserves the right to ensure artwork is suitable for publication. Advertising spaces are limited. If you would like to use our external third party design service, please email us for prices.
FILE FORMATS
In terms of image file types, .ai, .eps, .psd and .jpeg are all acceptable (.jpeg is only okay if it has been compressed for easy sending and was originally made at 300dpi).
When using InDesign, be sure to package your files before sending - this ensures all fonts, and links are retained (it’s also a good idea to outline your type to prevent any typography issues).
PRO TIP
For the best quality print, your logos should be sent to your printer in vector format (.ai or .eps files). Logos taken from websites are generally .gif, .png or .jpeg – none of which are really suitable for printing because they reproduce blurry and pixelated.
Contact us at communications@cheltenhamtrust.org.uk If you’re interested in being part of our guide by the 29th September 2023