New look for Talke

A SMART MOVE

STRATEGY • TALKE HAS MARKED ITS DIAMOND ANNIVERSARY WITH A NEW LOOK, A NEW MISSION AND A NEW COMMITMENT, BACKED BY 75 YEARS OF EXPERIENCE AND ITS FAMILY VALUES

ALFRED TALKE SR established the firm that still bears his name 75 years ago this year, with a single truck and a lot of hard work. He started out hauling lignite, used as a fuel by the local chemical industry that was just recovering from the Second World War but, with support from the Allies as part of reconstruction efforts, was soon to grow rapidly, providing more work for the new breed of small transport companies.

Spool forward to 2022 and Talke still focuses on the transport of chemicals or, rather, sees itself as “a globally leading logistics solutions provider for the world of chemistry”. It has marked its 75th anniversary this year with a series of articles charting its history and development and topped that off with a newly sharpened strategic focus, corporate mission statement and corporate design.

This is not a revolution but represents a continuation of how the company has seen itself since its inception. As Alfred Talke Jr, grandson of the founder and a member of the executive management of the family-owned firm, says: “When my grandfather founded Talke, he saw his primary task as being to develop solutions to the challenges facing his customers. We are continuing this selfconcept as we embrace the future and make logistics a success factor for our customers.”

Talke’s newly formulated mission statement commits the company to sharpening its focus on its customers and their requirements. But it also leans on the long-standing spirit, expertise and engagement of the global Talke team. Furthermore, as a family business, Talke says it is “aware of its special responsibility in ecological, economic and social terms”.

WHAT DOES IT MEAN? “The new brand expresses this more sharply defined self-concept in a visible way, consciously combining tradition and modernity,” the company states. So, rather than starting from scratch, the new brand and livery retain the corporate colours but bring the identity up to date with sharper design. A new figurative element symbolises the ‘next level’ to which Talke wants to take its customers while the new slogan, “always a smart move”, expresses the company’s aspirations and makes a promise to provide its customer with the intelligent solutions they will need to continue taking them forward into a more connected world.

Given Talke’s track record over the past 75 years, its customers – which include more than half of the world’s 50 largest chemical companies – look well set to be able to continue to rely on the company. From one man and his truck in 1947, Talke now employs some 4,600 people in three continents around the world.

Today’s core competencies are transport, packaging, storage and handling of hazardous and non-hazardous substances in liquid, solid and gaseous states. Talke also advises on, designs and implements logistics processes, buildings and facilities, something it has been doing since the 1950s. Digital services round out the portfolio of customised customer solutions.

“Offering all these competencies from a single source along the entire supply chain is a unique selling point of Talke and a key customer benefit,” the company states. www.talke.com

The most modern fleet, shaping a sustainable future

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