"Consume." Social Gaps and a Dead American Dream: Tyler Durden’s Lessons to the Common Man. Date Completed: December 2009. Brief - Personal Essay. A close reading of a cultural text (Fight Club, the film). In this paper, I offer a critique on modern consumerism by exploring the identity crises and avenues of alleviation sought by the film's characters. Is the sense of social disillusionment driven by great social gaps? Is this a result of unequal income distribution? How can such issues be solved? Are the only routes of communication between the rich and poor acts of mass destruction and vandalism? Doesn’t the American Dream teach that hard work will reap its rewards? If so, where are these promised benefits? Could it be that there is a possibility that hard work will achieve nothing; that success is improbable for the common man, that we are being fed falsified versions of an unobtainable goal? Is the American Dream, then, “dead"?