"Game of Thrones Season 2 Marketing Plan." Date Completed: April 2014. Brief: The Tobe Report - Internship Application. Before being accepted as an intern at The Tobe Report, I was asked to demonstrate how I use trend analyses to develop strategic recommendations for clients. The prompt: "Setting your own scenario / premise for a film or television show's situation (i.e. if it is a new release or the premiere of a new season), develop a promotional strategy for the marketing department, which wants to engage current audience members and/or reach a new demographic market. What kind of program can they introduce to capture a larger portion of the masses? What tools can they utilize (i.e. social media), and what types of collaborations can they experiment with (i.e. celebrity endorsements, product tie-ins)?" Chosen scenario: HBO's Game of Thrones, entering its second season.
