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An Inductive Approach
Avoid jumping to conclusions: Observe, then theorize.
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Legacy. Affordable. Real estate. Private lines. Vertical integration.
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Losing relevancy. Loss of old customers. Confusing brand image. Attracting new customers. Constant leadership change.
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Wal-mart. Reshoring. Fast fashion. Uncertain economy. RIsing raw material prices / wages.
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Millennials. Social media. Ethnic consumers. Internationalization. Designer collaborations.
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