Process Journal
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Process Journal
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Content
Jacques Demy
Production Timeline
Selected Films
Poster
Film Moodboards
Catalogue
Design Brief
Advertisements
Research Bukets
DVD Packaging Website
Visual Identity
Business System
Festival Title and Logo
Tickets
Typography
Schedule
Graphic Elements
Soundtrack
Master Moodboard
Flying Logo Container
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Deliverables 5
Initial Research
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Selected Films Film Moodboards Design Brief Research Buckets
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Jacques Demy
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Initial Research
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Jacques Demy
Director Choice At the beginning of the research, we are ask to select three directors. After the first round decision, we choose the final one we are interested in. My decision is Jacques Demy. Jacques Demy is a French director who is well known for his colorful, romantic and musical theme. The first movie I saw during the research is The Umbrellas of Cherbourg. I was fascinating of it’s beautiful color palette and the music. So, I started to do more research about him.
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Biography
JACQUES DEMY
Demy was the husband of fellow director Agnès Varda, whose Jacquot de Nantes, a film version of Demy’s autobiographical notebooks, is a loving account of Demy’s childhood and his lifelong love of theatre and cinema. Demy himself appears in the film in the opening and closing sequences, and at several points throughout. He had two children with Varda; Rosalie Varda-Demy, who was the biological daughter of Antoine Bourseiller, and Mathieu Demy.
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Jacques Demy was a French director and screenwriter. He appeared in the wake of the French New Wave alongside contemporaries like Jean-Luc Godard and François Truffaut. Demy’s films are well known for their sumptuous look, drawing on Hollywood musicals, fairytales, jazz, and opera. His films are also distinguishable by their overlapping continuity (i.e., characters cross over from film to film), lush musical scores (typically composed by Michel Legrand) and themes like teenaged love, labor rights, incest, and the intersection between dreams and reality.
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Trade Mark Often directed musicals or movies involving musical numbers and often worked with Catherine Deneuve and Anouk Aimée.
Career After working with the animator Paul Grimault and the filmmaker Georges Rouquier, Demy directed his first feature film, Lola, in 1961, with Anouk Aimée playing the eponymous cabaret singer. The Demy universe here emerges full-fledged. Characters burst into song (courtesy of composer and lifelong Demy-collaborator Michel Legrand); iconic Hollywood imagery is lovingly appropriated as in the opening scene with the man in a white Stetson in the Cadillac, daringly set to Beethoven’s Seventh Symphony); plot is dictated by the director’s fascination with fate, and stock themes of chance encounters and long-lost love; and the setting, as with so many of Demy’s films, is the French Atlantic coast of his childhood, specifically the seaport town of Nantes.
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1951 Les horizons morts (Short)
1982 A Room in Town
1956 Le sabotier du Val de Loire
1984 Louisiana (TV Movie) (uncredited)
1957 Le bel indifférent (Short)
1985 Parking
1958 Musée Grévin (Short)
1988 Three Seats for the 26th
1959 La mère et l’enfant (Short)
1988 Turning Table (collaborator)
1959 Ars (Short) 1961 Lola 1962 The Seven Deadly Sins (segment “La luxure”) 1963 Bay of Angels 1964 The Umbrellas of Cherbourg 1967 The Young Girls of Rochefort 1969 Model Shop 1970 Donkey Skin 1972 The Pied Piper 1973 A Slightly Pregnant Man 1979 Lady Oscar
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1980 La naissance du jour (TV Movie) 11
Filmography
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Selected Films
Lola, 1961
Bay of Angels, 1963
Roland Cassard is a young man with no job and seemingly no prospects. By chance, he runs into his former girlfriend, Cecile who works as a dancer at a cabaret under the stage name Lola. She is now a single mom and works hard to provide her young son with all of the necessities of life. Lola still hopes that her son’s father, Michel–the true love of her life–will someday return to them. Seeing Lola again confirms to Roland
This precisely wrought, emotionally penetrating romantic drama from Jacques Demy, set largely in the casinos of Nice, is a visually lovely but darkly realistic investigation into love and obsession. A bottle-blonde Jeanne Moreau is at her blithe best as a gorgeous gambling addict, and Claude Mann is the bank clerk drawn into her risky world. Featuring a mesmerizing score by Michel Legrand, Bay of Angels is among
that he is in love with her but his feelings aren’t reciprocated. Roland has also met Madame Desnoyer and her 14 year-old daughter, also called Cecile. Madame Desnoyer, a widow, is quite taken with Roland but he has little interest in her. For Roland, he sees little future in remaining in the beautiful France.
Demy’s most somber works.
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The Young Girls of Rochefort, 1967
Roland Cassard is a young man with no job and seemingly no prospects. By chance, he runs into his former girlfriend, Cecile who works as a dancer at a cabaret under the stage name Lola. She is now a single mom and works hard to provide her young son with all of the necessities of life. Lola still hopes that her son’s father, Michel–the true love of her life–will someday return to them. Seeing Lola again confirms to Roland
Delphine (Catherine Deneuve) and Solange (Françoise Dorléac) are twin sisters who each want to find romance and leave their small seaside town of Rochefort, France. Soon they befriend a couple of visiting carnival workers who frequent their lonely mother’s (Danielle Darrieux) café and hire the girls to sing in the carnival. Wanting a career as a songwriter, Solange falls for an American musician, Andy
that he is in love with her but his feelings aren’t reciprocated. Roland has also met Madame Desnoyer and her 14 year-old daughter, also called Cecile. Madame Desnoyer, a widow, is quite taken with Roland but he has little interest in her. For Roland, he sees little future in remaining in the beautiful France.
(Gene Kelly), while Delphine dumps her beau and searches Rochefort for her ideal man.
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The Umbrellas of Cherbourg, 1964
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Donkey Skin, 1970 The education of a princess wrapped in a love story. A king and queen live happily until her sudden death. The king decides to marry his lovely daughter. She’s willing, but the Lily Fairy serves as a social conscience, intent on thwarting incest. She instructs the princess to request a series of dresses impossible to make; however, the king’s tailor succeeds. So the fairy plots the princess’s escape, wearing the skin of the king’s prize donkey. She’s spirited away to be a scullery maid dressed in the noisome skin. A wandering prince sees her in the woods and is smitten. Can love find its course, and does the princess learn a lesson of life’s hardships?
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Lola(1961)
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Film Moodboards
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Bay of Angels(1963)
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The Umbrellas of Cherbourg, 1964
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The Young Girls of Rochefort, 1967
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Donkey Skin, 1970
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Design Brief
Biography
Filmography
Determined from a young age to become a film director, Jacques Demy (5 June 1931–27 October 1990) drew on his love for Hollywood musicals and fairytales to create a unique and inspired body of work unlike anything else in cinema history. He was influenced as a film maker at once by the French New Wave, and by Hollywood. His best films are, consequently, hybrids of both, often concerning relationships between dreams and reality.
Lola (1961), Seven Deadly Sins (1961), Bay of Angels (1962), The Umbrellas of Cherbourg (1964), The Young Girls of Rochefort (1967), Model Shop (1969), Donkey Skin (1970), The Pied Piper (1971), A Slightly Pregnant Man (1973), Lady Oscar (1978), La Naissance du jour (1980), A Room in Town (1982), Parking (1985), La Table tournante (1988), Three Places for the 26th (1988)
His bittersweet, yet uplifting movies, frequently set in the kind of seaside towns were he grew up, reflect his romantic, yet somewhat disillusioned view of human relationships. His best loved films were romantic, lyrical and fairytale like, but always imbued with dark undercurrents of psychological realism. Love – its transient joys and bitter disappointments–was a constant theme running through his work; his protagonists often finding their attainment of it thwarted by chance and coincidence. While some have described his work as fantasy, Demy was just as concerned with portraying real life and genuine human emotion accurately as the other leading New Wave directors and his work has a depth and sincerity that undercuts any p ossibility of over-sentimentality.
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Guiding Narrative
Where heading to home from studio
Thread Unfulfilled Characters who are looking for dreams and love, yet often struggle between the reality and dream, which force them to make choices in their journey. In the end, the fate leads them to meet an unexpected ending.
Additional Event A concert which perform the songs from The Umbrellas of Cherbourg and The Young Girls of Rochefort which are written by Michel Legrand.
JACQUES DEMY
What After practicing dancing at the studio, on her way home she saw a couple in love and this sparked romantic fantasies for her and she start to dance on the street. She saw romance everywhere.
Even though Jacques Demy is a French based Director who were in the French new wave moment. Jacques Demy was also influenced by the Hollywood musical. As the result, the festival will be open at Barnsdall Gallery Theatre, which is in the Hollywood. The address is 4800 Hollywood Boulevard, Los Angeles, CA 90027. We will held in 2018 on Valentines Day which is the perfect day to represent the romance, love stories what shows in Jacques Demy’s movies. Welcoming the people who are not only interesting Jaques Demy’s works but also to those people who also experience the same love story.
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Who A ballet dancer (female)
Location & Dates
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Research Buckets
Photo Style Keywords: Reality Fantasy, Fairytale, Bitter
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Typography Style 23
Keywords: Big type, clean layout
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Color Keywords: Cotton Candy, Bright color
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Graphic Style
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Keywords: Modern shape
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Typography Graphic Elements Master Moodboard
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Festival Title and Logo
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Visual Identity
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Festival Title and Logo
Title and Subtitle Exploration Title
Subtitle
1. Bitter Sweet
1. In the pursuit of romance and dreams, fate leads to an unexpected ending.
2. Doomed 3. Two Hearts and Four Eyes 4. When dream meet Reality 5. After the fairytale 6. Flawed Fantasy 7. Love, Dream, Fate 8. Feast of Love & Dream 9. Ups and Downs 10. A reality from fairy tale
2. The romance in reality in the films of Jacques Demy 3. The unpredictable ending in the films of Jacques Demy 4. The path of destiny you’re on in the films of Jacques Demy 5. Follow the choice what fate made in the films of Jacques Demy 6. Fate make the decision in the films of Jacques Demy 7. Three component of life in the films of Jacques Demy 8. Fate is the condiment in life in the films of Jacques Demy 9. The one you never knew in the films of Jacques Demy 10.The unpredictable ending in the films of Jacques Demy
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Logo Sketches 29
At the first phase, I tried more modern look and more feminist such as organic lines.
JACQUES DEMY
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Logo Refinements Based on the director’s background and fashion. I use Bodoni as my structure and I redesign it.
after the
After the
After the
after the
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Final Logo 31
The final logo I use Futura and the redesign Bodoni as a combination. Which matches the fashion of the 60s style.
JACQUES DEMY
GR. 612
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Typography &Color
Typefaces
Color
Using the same type combination of the logo, which is Bodoni and Futura.
Selected by the films of Jacques Demy. The colors are sweet and lovely.
In The Films of Jacques Demy
After The Fairytale Pursuing dreams and love Jacques Demy’s crystalline debut gave birth to the fictional universe in which so many of his characters would live, play, and love. It’s among his most profoundly felt films, a tale of crisscrossing lives in Nantes that floats on waves of longing and desire. Heading the film’s ensemble is the enchanting Anouk Aimeé as the title character, a cabaret chanteuse; she’s awaiting the return of a long-lost lover and unwilling to entertain the adoration of another love-struck soul, the wanderer Roland (Le trou’s Marc Michel). Humane, wistful, and witty, Lola is a testament to the resilience of the heartbroken.
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Graphic Elements 33
Geometric shapes and bar and tiny texture.
JACQUES DEMY
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Master Moodboard
Level one
Secondary images, more use as open pages.
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Level two:
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abstract images and textures.
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Level three:
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Poster Catalogue DVD Packaging Schedule & Tickets Advertisements Website Business System Soundtrack Flying Logo Container
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Production Timeline
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Deliverables
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INTEGRATED COMMUNICATIONS
Production Timeline
POSTER CATALOG
WK05 WK06 WK07 WK08 WK09 WK10 WK11 WK12 WK13 WK14 WK15 DESIGN DEVELOP DEPLOY
ADS
PAKG
WWW
BIZSYS
FLY LOGO
TICKET
SCHE
SOUND-
APJ
CNTAR
Initial posters
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Poster
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Final poster
Catalog concept
Following the graphic element and the color palette I use in the poster. The catalog is in a decent hardcover notebook format. It contain the most information of the festival.
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Catalog
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DVD Packaging
DVD Packaging concept
For the DVD packaging I used the color palette to showcase the overall style and system. The container of the DVD is a standing holder which make it easy to use.
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INTEGRATED COMMUNICATIONS
Schedule & Tickets
Schedule concept
According to my thread and guiding narrative, I choose a handy pass holder to contain my schedule.
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INTEGRATED COMMUNICATIONS
Ticket concept
The tickets are also contain in the pass holder. I used the graphic elements to showcase the theme of Jacques Demy’s movie style.
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Business System
Business System concept 47
Continuing to use the graphic element to and color to convey the elegant and joyful style through the business system.
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Soundtrack
Soundtrack concept
Following the guiding narrative, I choose to make the USB soundtrack as a accessories. I used a decent drawer box to be the container.
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Advertisements
Advertisement concept
To be used to promote the festival. I used similar layout as the poster but shown the content differently due to the different format of the advertisements.
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Website
Website concept
This is a functional website for detail information about the schedule, location, films, etc.
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INTEGRATED COMMUNICATIONS
Flying Logo
Flying Logo concept
Begin in black and end in black. The transition of the video are the bounding graphic elements. The overall mood is delightful which follow the thread.
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Container
Container concept 55
The container is a elegant handy suitcase which matches the 60s fashion look.
JACQUES DEMY
Design Yung Jou Chen Course GR.612 Integrated Design Instructor Hunter Wimmer ESL Support Susan Pasley Contact yungjouchen@gmail.com
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