Resonate

RESONATE

2015—2018

SELECTED WORKS OF NINA CHEN

As a designer, I want to evoke emotions, through images, memories, and artful composition, because design is meant to be seen, experienced and used by people.

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RESONATE

2015—2018

Selected works of Nina Chen

COPYRIGHT © 2018 NINA CHEN ALL RIGHTS RESERVED. NO PARTS OF THIS BOOK MAY BE REPRODUCED OR TRANSMITTED IN ANY FORM OF BY ANY MEANS, ELECTRONIC, MECHANICAL, INCLUDING PHOTOCOPY OR ANY STORAGE AND RETRIEVAL SYSTEM, WITHOUT PRIOR WRITTEN PERMISSION.

INTRODUCTION

As a designer, I want to evoke emotions, through images, memories, and artful composition, because design is meant to be seen, experienced and used by people.

TABLE OF CONTENTS

THE SELECTED WORKS OF NINA CHEN

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TABLE OF CONTENTS

01: MFA Thesis Mr.C’s, p.006 02: MFA Thesis Mr.C’s app game, p.042 03: It’ll make sense when you are older, p.064 04: Nancy’s ESL tutoring service, p.080 05: Pinkerton rebranding, p.096 06: See the feelings, p.118 07: Ukids branding / you & your kids, p.138 08: Adobe live stream event , p.168 09: After the fairytale film festival, p.188

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MFA THESIS MR. C’S

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A thesis project is an exploration of defining a real-world issue. It’s a year-long process of conducting research, distilling information and developing solution through graphic design approach. The design solution will strongly reach its target audience across various design platform that shows design practice and design thinking.

OVERVIEW:

According to research, bringing children to museums at a young age increases tolerance, empathy, and critical thinking. Yet, a key problem for most parents is they don’t know how to help their children engage with art in a museum setting. As a result, children’s visiting experience with their parents in art museums is mostly passive participation and children ending up feeling bored.

I solved this problem by creating a brand called Mr.C. It contains different materials for families as a tool to use while they visit art museums, such as an art activity book, mobile app game and a website for people to share their visiting experiences with others.

Master of Fine Arts, Graphic Design Thesis Project

OBJECTIVE:

MFA THESIS MR. C’S

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Better interaction

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CLASS: MFA THESIS

INSTRUCTOR: PHIL HAMLET, WIOLETA KAMINSKA, JOHN NETTLETON, CAROLINA DE BARTOLO

KEYWORDS: ENGAGING, FRIENDLY

DELIVERABLES: ACTIVITY BOOK, WEBSITE,MOBILE APP, POSTERS, EMAIL SUBSCRIPTION CATEGORY: EDITORIAL DESIGN, BRANDING, UI/UX DESIGN

SEMESTER: SPRING 2016-SPRING 2018

Mr. C is a museum guide which helps both children and adults improve their interaction during their visit. The guide and system encourages people to learn about artists and their art.

MFA THESIS MR. C’S

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更好的互動

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課程名稱：碩士論文 指導教授：菲爾哈姆雷特、瓦蕾塔卡曼斯卡、約翰內特爾頓、卡羅萊納 關鍵字：有魅力的、友善的 學期：2016春季至2018春季 項目：互動活動書、網站、手機App、宣傳海報、電子郵件訂閱 類別：編輯設計、品牌設計、互動介面設計

Ｃ先生是一位美術館導覽，幫助家長和小朋友在逛美術館時能夠提升

彼此之間的互動，使他們能夠藉著這樣的機會擁有更好的參觀學習 經驗以及建立拜訪美術館的良好興趣。

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MFA THESIS MR. C’S

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MFA THESIS MR. C’S

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m u G e u s i u M for kids de

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Mr.C

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MFA THESIS MR. C’S

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MFA THESIS MR. C’S

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MFA THESIS MR. C’S

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MFA THESIS MR. C’S

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MFA THESIS MR.C’S APP GAME

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Better Interaction

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INSTRUCTOR: PAUL DERBY, CAROLINA DE BARTOLO

CATEGORY: BRANDING, UI/UX DESIGN

CLASS: NATURE OF INTERACTION DELIVERABLES: MOBILE APP

KEYWORDS: ENGAGING, FRIENDLY

SEMESTER: FALL 2017

The objective of this project is to investigate how research and audience understanding create successful interactive projects that can enhance a user’s experience with a brand. I designed a mobile game app, Mr. C’s museum scavenger hunt, which is a fun and engaging way for kids to explore art.

MFA THESIS MR.C’S APP GAME

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更好的互動

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課程名稱：字體字型系統 指導教授：保羅德比、卡羅萊納 關鍵字：有魅力的、友善的 學期：2017 春季 項目：手機App 類別：互動介面設計

透過調查、研究和理解使用者的重要性，能夠創造出成功的交互介面

設計項目，並且增強用戶的品牌體驗。Mr.C的博物館尋寶遊戲APP能夠引起

兒童在美術館內的興趣和探索力，增加他們與展品的互動，是一個有趣並 富有吸引的手機互動程式。

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Sunlight Yellow

Joyful Orange

Sky Blue

Color palette

Sunlight Yellow

Sky Blue

R: 255 G: 241 B: 186 HEX: #FFF1BA

R: 83 G: 141 B: 202 HEX: #538DCA

Joyful Orange R: 242 G: 107 B: 67 HEX: #F26B43

Typeface

Aa

Aa

Speak Pro Regular / Heavy

Phoreus Cherokee Light / Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,./;’[ ]\=+!~#@^&*

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,./;’[ ]\=+!~#@^&*

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,./;’[ ]\=+!~#@^&*

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,./;’[ ]\=+!~#@^&*

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IT WILL MAKE SENSE WHEN YOU’RE OLDER

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About the future

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CLASS: TYPE SYSTEM

KEYWORDS: BOLD, EMOTIONAL, SIMPLE

SEMESTER: FALL 2016

CATEGORY: EDITORIAL DESIGN, WEB DESIGN, UI/UX DESIGN

INSTRUCTOR: TIM CARPENTER

DELIVERABLES: BOOK, WEBSITE, MOBILE APP

I created a book for an episode from the radio show This American Life. In episode 875, four people shared their story about what they have learned as they get older. I translated the speaker’s tone in the book by using different type weights and scale, so the reader can experience the speaker’s emotion while reading through the book.

IT WILL MAKE SENSE WHEN YOU’RE OLDER

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關於未來

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課程名稱：字體字型系統 指導教授：提姆卡盼德 關鍵字：衝擊、多感的、簡單 學期：2016 秋季 項目：書籍、網站、手機 類別：編輯設計、網頁設計、互動介面設計

在這個項目中，我為廣播劇“美國生活”的其中一集創作了一本書。在第875集

中，有四個人分享了他們隨著年齡的增長所學到的知識和領悟。我通過使用不

同粗細的字型和大小比例對比強烈的視覺衝突，來詮釋書中講者的語氣， 因此讀者可以在閱讀此書籍時體驗講者的情感。

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IT WILL MAKE SENSE WHEN YOU’RE OLDER

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IT WILL MAKE SENSE WHEN YOU’RE OLDER

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NANCY’S ESL ENGLISH TUTORING SERVICE

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Learning a language

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CLASS: VISUAL LITERACY

INSTRUCTOR: HUNTER WIMMER

DELIVERABLES: BROCHURE, POSTER, IDENTITY SYSTEM

KEYWORDS: WELCOMING, PLAYFUL

SEMESTER: FALL 2015

CATEGORY: BRANDING, EDITORIAL DESIGN, UI/UX DESIGN

The goal of this project is to create an identity system for a small business or service. I chose Nancy’s ESL tutoring service which provides English language services to both native and non-native speakers. I created friendly illustration and used vivid colors to convey the message of the service.

NANCY’S ESL ENGLISH TUTORING SERVICE

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學習語言

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課程名稱：視覺闡述 指導教授：沆特維爾 關鍵字：歡迎的、有趣的 學期：2015 秋季 項目：書籍、網站、手機 類別：編輯設計、網頁設計、互動介面設計

該項目要求選擇某個小型企業或服務項目並為其設計品牌識別系統。Nancy

的ESL輔導服務適用於所有年齡段的英文本地人和非英文母語人士，它的

服務包含了各種語言方便的改進。 我繪製了友善的插圖，並使用明亮的顏色 來吸引目標觀眾。

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PINKERTON REBRANDING

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We never sleep

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CLASS: NATURE OF IDENTITY

INSTRUCTOR: HUNTER WIMMER

DELIVERABLES: BRAND BOOK, WEBSITE, IDENTITY DESIGN

KEYWORDS: RELIABLE, TRUSTWORTHY CATEGORY: BRANDING, UI/UX DESIGN

SEMESTER: FALL 2017

The purpose of this project is to visually understand identity and branding as it relates to a variety of businesses and their organizational structures. I developed a new visual system for Pinkerton, which identifies, manages business risks and security concerns globally. The identity system I developed elevates their original brand value and expands their audience to areas of business, education, and government.

PINKERTON REBRANDING

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我們從不休息

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課程名稱：企業識別系統 指導教授：沆特維爾 關鍵字：信靠的、穩重的 學期：2017 秋季 項目：品牌書、網站、識別設計 類別：品牌策劃設計、互動介面設計

該項目的目標是透過視覺方面來理解一個公司的品牌形象及其各種業務和

相關的組織結構。平克頓是一個全球性管理業務風險和安全問題的企業，

其企業的服務遍及世界各地。我替平克頓企業設計了一個新的視覺系統，

強調該企業原初的價值，並且將其客戶從單一族群擴展到其他領域 如商業、教育和政府領域。

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PINKERTON REBRANDING

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PINKERTON REBRANDING

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3X

2X 3X 2X

60˚ 60˚

X 11X

60˚ 2X

2X

2X

X

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X X

6X

X

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PINKERTON REBRANDING

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Trusty Blue

Golden Brown

Passion Orange

Color palette Trusty Blue

Passion Orange

R: 2 G: 35 B: 78 HEX: #02234E

R: 253 G: 72 B: 39 HEX: #FD4827

Golden Brown R: 176 G: 164 B: 133 HEX: #B0A485

Typeface

Aa

Aa

Berthod Akzidenz Grotesk Light / Medium / Bold

Futura BT Light / Medium / Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,./;’[ ]\=+!~#@^&*

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,./;’[ ]\=+!~#@^&*

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,./;’[ ]\=+!~#@^&*

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,./;’[ ]\=+!~#@^&*

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,./;’[ ]\=+!~#@^&*

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,./;’[ ]\=+!~#@^&*

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PINKERTON REBRANDING

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SEE THE FEELINGS

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Visit experience

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CLASS: TYPE EXPERIMENT

KEYWORDS: BOLD, EMOTIONAL

CATEGORY: ART DIRECT, EDITORIAL DESIGN, PHOTOGRAPHY

INSTRUCTOR: STANLEY ZIENKA

DELIVERABLES: 8”X10” BOOK

SEMESTER: SPRING 2017

This project challenged us to interpret any personal experience of our own into a book.

I chose to document my visit to San Fransico Modern Museum of Art, and explain the visit experience by using engaging layout.

SEE THE FEELINGS

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參觀經驗

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課程名稱：字體字型實驗 指導教授：史丹利辛卡 關鍵字：強烈的、多感的 學期：2017 春季 項目：書籍(8x10英吋) 類別：藝術指導、編輯設計、攝影

舊金山當代美術館最新的語音導覽以與往不同的說故事方式，有趣並吸引人

感官的手法來解說藝術，是一個很特別並新奇的全新體驗。在這個項目中，

我利用實驗性的字體字型排版方式，紀錄了我使用舊金山當代美術館的語音 導覽參觀的旅程體驗（看和聽）。

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SEE THE FEELINGS

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SEE THE FEELINGS

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SEE THE FEELINGS

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SEE THE FEELINGS

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SEE THE FEELINGS

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SEE THE FEELINGS

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SEE THE FEELINGS

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UKIDS BRANDING / YOU & YOUR KIDS

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The power of imitation

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CLASS: VISUAL THINKING

INSTRUCTOR: DAVID HAKE

SEMESTER: SUMMER 2016

CATEGORY: BRANDING, ART DIRECT, UI/UX DESIGN

KEYWORDS: FRIENDLY, ENGAGING

DELIVERABLES: BROCHURE, WEBSITE, CARD GAME, POSTER

In this project, I proposed a topic, identified its relevant audience and stakeholders, and then create and implement compelling visual elements in a variety of media that work together as a cohesive system. I created a brand named Ukids, which offer playful materials that encourage parents to be good role models and help their children learn.

UKIDS BRANDING / YOU & YOUR KIDS

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模仿的力量

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課程名稱：視覺思考 指導教授：大衛漢克 關鍵字：友善的、有趣的 學期：2016 夏季 項目：冊子、網站、遊戲卡、宣傳海報、活動相關輸出品 類別：品牌策劃、藝術指導、互動介面設計

該項目要求提出一個社會存在的大眾問題作為主題，確定其相關群眾

和既得利益者，然後透過各種媒材中查找相關資源，設計出引人注目的

視覺，並整合所有元素作為一個有凝聚力的品牌設計。孩子容易模仿

父母的行為舉止，因此父母作為良好行為的榜樣至關重要。Ukids

是一個鼓勵父母成為榜樣並幫助孩子從中學習良好行為舉止的教育品牌。

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UKIDS BRANDING / YOU & YOUR KIDS

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UKIDS BRANDING / YOU & YOUR KIDS

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UKIDS BRANDING / YOU & YOUR KIDS

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UKIDS BRANDING / YOU & YOUR KIDS

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UKIDS BRANDING / YOU & YOUR KIDS

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UKIDS BRANDING / YOU & YOUR KIDS

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UKIDS BRANDING / YOU & YOUR KIDS

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ADOBE LIVE EVENT

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The beauty of type

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KEYWORDS: BOLD, ENGAGING, COMPELING

DATE: 25-27 APRIL, 2017

CATEGORY: ART DIRECT, BRANDING, EDITORIAL DESIGN

CLIENT: ADOBE LIVE, MICHAEL CHAIZE, RUFUS DEUCHLER DELIVERABLES: POSTERS, TICKETS, PASS, BROCHURE

I was invited by Adobe to be their guest in a three-day Graphic Design live stream that showed designers’ creative process. Over the course of the three-day session, I designed a visual system for an imaginary design event and created a number of deliverables which include posters, entrance ticket, identity card holder and a brochure.

ADOBE LIVE EVENT

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字體字型的美

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客戶：Adobe Live、麥克查爾斯、羅福斯多切爾 關鍵字：強烈的、吸引的 日期：四月二十五至四月二十七，2017年 項目：活動宣傳海報、展覽門票、展覽通行證、活動手冊 類別：藝術指導、品牌策劃設計、編輯設計

Adobe邀請我上他們為期三天的平面設計網上直播活動的嘉賓。在三天的

直播節目中，我為一個虛擬的字體字型活動設計了一套品牌視覺系統。

其中包括活動宣傳海報、展覽門票、展覽通行證以及活動手冊。在直播設計

的過程中也與線上提問的觀眾進行問答，即時回應觀眾提問的設計相關 問題和設計操作。

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ADOBE LIVE EVENT

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Curious Green

Warm Orange

Mystical Black

Eager Purple

Color palette Curious Green

Warm Orange

C:100 M:0 Y:60 K:0 HEX: #00A88D

C:0 M:61 Y:68 K:0 HEX: #F48159

Eager Purple

Mystical Black

C:56 M:88 Y:0 K:0 HEX: #854299

C:0 M:0 Y:0 K:100 HEX: #000000

Typeface

Aa Univers LT Std Light / Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,./;’[ ]\=+!~#@^&* ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,./;’[ ]\=+!~#@^&*

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ADOBE LIVE EVENT

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ADOBE LIVE EVENT

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ADOBE LIVE EVENT

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ADOBE LIVE EVENT

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ADOBE LIVE EVENT

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AFTER THE FAIRYTALE FILM FESTIVAL

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Love & destiny

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CLASS: INTEGRATED COMMUNICATION

KEYWORDS: FEMININE, DELICATE

SEMESTER: SPRING 2017

CATEGORY: BRANDING, ART DIRECT, PRODUCT DESIGN, WEB DESIGN

INSTRUCTOR: HUNTER WIMMER

DELIVERABLES: BOOK, WEBSITE, POSTER, PRODUCTS

For this project, I created a film festival for a chosen movie director and developed fully integrated messaging that works across any medium. After the Fairytale film festival showcased French film director Jacques Demy’s most iconic movies, including Lola (1961), Bay of Angels (1963), The Umbrellas of Cherbourg (1964), The Young Girls of Rochefort (1967), and Donkey Skin (1970).

AFTER THE FAIRYTALE FILM FESTIVAL

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愛和命運

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課程名稱：視覺傳達整合 指導教授：沆特魏曼 關鍵字：女性的、精緻的 學期：2017 春季 項目：書籍、網站、宣傳海報、影展相關產品 類別：品牌策劃、藝術指導、產品設計、網頁設計

該項目要求為選定的電影導演創建一個電影影展，並使用各種媒材以傳達此

導演的創作精神和理念。電影影展“童話故事之後”展示了法國導演雅克·戴米

最具代表性的電影，包括蘿拉(1961年），天使灣(1963年），瑟堡雨傘(1964 年），羅什福爾年輕女孩(1967年）和驢皮(1970年）。

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206 IT WILL MAKE SENSE WHEN YOU’RE OLDER

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Lola

Directed by Jacques Demy

Bay Of Angels

Directed by Jacques Demy

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Donkey Skin Directed by Jacques Demy

The Young Girls of Rochefort Directed by Jacques Demy

The Umbrellas of Cherbourg Directed by Jacques Demy

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Thank you for all the support and love.

Instructors include Mary Scott, Phil Hamlett, Carolina De Bartolo, Hunter Wimmer, Stanley Zienka, Wioleta Kaminska, John Nettleton, David Hake and Tim Carpenter.

Family include Dad & Mom, my sister Lora, my brother Henry and Gary Liu.

RESONATE THE SELECTED WORKS OF NINA CHEN NAME: Nina Yung Jou chen EMAIL: yungjouchen@gmail.com TELEPHONE: 415-837-8245 WEBSITE: www.ninachendesign.com

SCHOOL: Academy of Art University PROGRAM: Graphic Design and Digital Media INSTRUCTOR: Mary Scott COURSE: MFA portfolio seminar

FONTS: Lekton, Berthold Akzidenz Grotesk BOOK BINDER: Blurb.com SOFTWARE: Adobe Creative Cloud

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