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PAGE 8-11
ABOUT ME Introduction Resume Business Card Letterhead
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ADVERTISING & DESIGN Campaigns :
Other Projects:
- Kenny Rogers
- PSA Four Paws
- Allianz
- Rice Straw Flyers
- Gardenia
- Nike Ambient Ads
- BloomThis
- Crystal Book - Wine Magazine - Typography - Packaging
B C
VIDEO & AUDIO PRODUCTION - Sunway Promotional Video - Pop Box Video - PSA Human Trafikking Video - PSA Audio DDD, Don’t Drink & Drive
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R H
A E
N O
D N
A G
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PAGE 58-65
PAGE 68-77
PHOTOGRAPHY - Why Film - Types of Cameras Used - Sample of Pictures
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PAGE 8-11
ABOUT ME
Introduction & Webfolio Resume Business Card Letterhead
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WEBFOLIO
Scan to view my digital por tfolio work!
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B U S I N E S S
C A R D
R E S U M E
Business Card Back for Ver 1
Business Card Front for Ver 2
Business Card Back for Ver 2
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A B O U T
M E
Business Card Front for Ver 1
&
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RES U M E
C ARD
CV L e t t er
BU S I N ES S &
Resu me
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PAGE 14-55
ADVERTISING & DESIGN Campaigns :
Other Works:
- Kenny Rogers
- PSA Four Paws
- Allianz
- Rice Straw Flyers
- Gardenia
- Nike Ambient Ads
- BloomThis
- Crystal Book - Wine Magazine - Typography - Packaging
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0 1
K E N N Y
R O G E R S
R O A S T E R S Ke n ny Ro g e r s Ro a s t e r s i s a c h a i n o f c h i c ke n - b a s e d restaurants that still currently operate in Malaysia. W h i l e I wa s a n i n t e r n u n d e r t h e c o m p a ny Ve r s o & Re c t o w i t h i n t h e t i m e p e r i o d o f J a n u a r y M a r c h 2 0 2 0 , I wa s g i ve n t h e o p p o r t u n i t y t o wo r k a l o n g s i d e Ke n ny Ro g e r s Ro a s t e r s . I wa s a p a r t o f t h e i r b r a n d i m a g e c o n s u l t i n g , b r a n d a wa r e n e s s c a m p a i g n s a s we l l a s a g r a p h i c d e s i g n e r f o r par ts of their promotional branding. Attac hed on t h e r i g h t a r e t h e s e a s o n a l a d ve r t s Ke n ny Ro g e r s Ro a s t e r s e m b o d i e d . A d ve r t s o f t h e i r N yo nya c h i c ke n s e r i e s we r e m a d e t h r o u g h t h o r o u g h brainstorming, designing and meticulous target branding. A bright teal bac kground represents t h e l i ve l y f l a vo u r s o f c h i c ke n a n d c o m p l i m e n t s
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A D V E R T I S I N G
&
D E S I G N
s e a s o n a l c i r c u m s t a n c e s . O r i e n t a l e l e m e n t s l i ke t h e g r i n d i n g b ow l , c h i l l i f l a ke s a n d k u i h c o n t a i n e r h e l p m a i n t a i n a N yo nya ‘ f e e l ’.
15
Visual shown is for illustration purpose only.
Get Social with us:
krr.com.my
KRRMalaysia
BERJAYA ROASTERS (M) SDN BHD (278605-A)
RO G ERS
Juicy, tender chicken awash in creamy Nyonya sauce, in true Peranakan style. Comes with a fizzy Lychee Grapefruit beverage and a delightful pandan coconut muffin on the side!
KEN N Y
ROAS TERS
By Kenny Rogers ROASTERS
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A D V E R T I S I N G
&
D E S I G N
16
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adver t holds strong elements and stimuli in t he foreground. We k e p t t h e b a c k g r o u n d w h i t e t o d r a w m o s t a t t e n t i o n t o t h e f oreground. This adver t was also a top-angle shot, showing Ke n n y R o g e r ’ s c h i c k e n o n a d i n i n g t a b l e s e t t i n g . B r i g h t r e d and orange bac kgrounds for t he ot her adver ts represent t he v i b r a n c y a n d ‘ s p i c i n e s s ’ o f Ke n n y R o g e r ’ s Ta n d o o r i c h i c k e n .
RO G ERS
a f ew var iations of bac kground colour and elements. The f irst
KEN N Y
ROAS TERS
T h e s e w e r e t h e Ta n d o o r i c h i c k e n s e a s o n a l a d v e r t s . We c r e a t e d
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A L L I A N Z Allianz SE is a European multinational f inancial ser vices company. Its core businesses are insurance and asset management. While I was an intern under t he company Verso & Recto wit hin t he time period of Januar y - Marc h 2020, I was given t he oppor tunity to work alongside Allianz SE. We were given classic elements of t heir brand: t he dark blue and white palette, a more serious, business-like tone and segments of t heir ser vices to promote. A LRT and MRT train station campaign was proposed, including wraps to cover pillars, stairs, escalators, tic ket barriers and trains adver tising Allianz. We’ve also created and introduced an ‘A’ mascot blue in colour consisting of
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A D V E R T I S I N G
&
D E S I G N
Allianz’s main proper ties and brand message.
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AL L I AN Z
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A D V E R T I S I N G
&
D E S I G N
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AL L I ANZ
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A L L I A N Z - V I S U A L S These are the main visuals for the wraps around KL Sentral’s LRT and monorail station. We included daily environments and activities, with the Allianz mascot taking part in them. The phrase ‘Allianz got you covered from A -Z’ was the main message we were tr ying to convey. The mascot is pictured to be a ‘helping hand’ in these visuals, which represents how
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A D V E R T I S I N G
&
D E S I G N
Allianz as a company can be a helping hand to anyone.
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AL L I AN Z
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G A R D E N I A R E B R A N D Gardenia Bakeries (KL) Sdn Bhd is a Malaysian baker y com pany owned by QAF Ltd. The main products of t his company are based on bread, cakes and baker ies. The com pany is known f or t h e s l o g a n “ Yo u c a n e v e n e a t i t o n i t s o w n ! ” . Their adver tising and brand image has stayed consistent t hroughout many years. The main pur pose of t his campaign and brand book was to g i v e G a r d e n i a ’ s b r a n d i m a g e a m a k e ov e r, g i v i n g cur rent consumers somet hing new and alter native while attracting new customers. This Gardenia brand book embodies a traditional
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A D V E R T I S I N G
&
D E S I G N
b a k e r y ‘ f e e l ’.
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Front
C O M P L I M E N T
Back
S L I P S
Back
Front
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GARD EN I A
C A R D S
REBRAND
B U S I N E S S
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A D V E R T I S I N G
&
D E S I G N
E N V E L O P E
[ Size : 22 cm (w) x 11 cm (h)]
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[ Size : 21 cm (w) x 29.5 cm (h)]
GARD EN I A
1
REBRAND
L E T T E R H E A D
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2
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A D V E R T I S I N G
&
D E S I G N
L E T T E R H E A D
[ Size : 21 cm (w) x 29.5 cm (h)]
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[ Size : 22.5 cm (w) x 30 cm (h)]
Outer
Inner
GARDEN I A
F O L D E R
REBRAN D
P R E S E N T A T I O N
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A D V E R T I S I N G
&
D E S I G N
30
B O O K L E T S P R E A D
31
b r a n d i m a g e w e r e r e p l a c e d w i t h h e a r t i e r, w a r m e r tones. I focused mainly on simple compositions and minimalist layouts.
GARD EN I A
REBRAND
Several commercial elements of t he or iginal
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A D V E R T I S I N G
&
D E S I G N
32
B O O K L E T S P R E A D
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kinds of bread and t he overall process of bread making. Colour palettes were also showcased in one of t he two-page spreads.
GARDEN I A
big par t of t his brand book , showcasing dif f erent
REBRAN D
Colour ful bac kgrounds and visuals were also a
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0 4
B L O O M T H I S B l o o m T h i s i s a n o n l i n e f l o r i s t c r e a t i n g i n n ova t i ve f l owe r b o u q u e t s & g i f t s . T h e i r s t u n n i n g l y h a n d c r a f t e d d e s i g n e r f l owe r s c a n b e d e l i ve r e d t o yo u o n - d e m a n d o r s i m p l y s u b s c r i b e f o r p r e m i u m f r e s h f l owe r s eve r y we e k ! T h i s B l o o m T h i s c a m p a i g n c o n s i s t s o f a c o m p a ny we b s i t e , a p r o m o t i o n a l t wo - p a g e m a g a z i n e s p r e a d , f l ye r s a n d a n ove r a l l presentation book spread. Attac hed on the right a r e p a g e i n s e r t s o f t h e B l o o m T h i s c o m p a ny we b s i t e . A m i n i m a l i s t i c , s i m p l e l a yo u t wa s c h o s e n against pure white or dusty pink bac kgrounds to c o m p l e m e n t t h e i r f l owe r s a n d m a ke t h e i r p r o d u c t s
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A D V E R T I S I N G
&
D E S I G N
the main focal point.
35
D E S I G N
BLO O M TH I S
W E B S I T E
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D E S I G N
A D V E R T I S I N G
&
D E S I G N
M A G A Z I N E
This magazine design is meant to look like an adver torial. Classy yet simple, it is exactly what BloomThis represents. Darker hues in pictures used and dusty pink highlighted texts maintain a sophisticated
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aura, letting viewers get to know BloomThis as an established, professional online florist.
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BLO O M TH I S
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A D V E R T I S I N G
&
D E S I G N
38
S P R E A D D E S I G N
39 BLO O M TH I S
This presentation spread design was used to present t he overall BloomThis campaign. A minimalistic layout was still preser ved, wit h pure white bac kgrounds and borders to make elements and products of the campaign stand out.
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0 5
P A W S
P S A
F o u r Pa w s i s a g l o b a l a n i m a l we l f a r e o r g a n i s a t i o n for animals under direct human influence, whic h r eve a l s s u f f e r i n g , r e s c u e s a n i m a l s i n n e e d a n d p r o t e c t s t h e m . T h e i r v i s i o n i s a wo r l d w h e r e h u m a n s t r e a t a n i m a l s w i t h r e s p e c t , e m p a t hy a n d u n d e r s t a n d i n g . T h i s P S A s t r i ve s t o b r i n g a wa r e n e s s to suc h issues, encouraging suppor t and funding t owa r d s t h e s e a n i m a l s . T h r e e m a i n a d ve r t s o f e n d a n g e r e d a n i m a l s we r e p r e s e n t e d , e a c h t o b e used as a billboard or public transpor t ad to gain m a x i m u m ex p o s u r e . T h e d e s i g n s o f t h e s e v i s u a l s we r e e m p h a s i s e d w i t h b a r s i n t h e f o r e g r o u n d , b l o c k i n g b a c k g r o u n d i m a g e s a n d t i t l e t ex t i n c l u d e d
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A D V E R T I S I N G
&
D E S I G N
to represent the frustration these animals feel
41 PAWS
P SA
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A D V E R T I S I N G
&
D E S I G N
42
V I S U A L S
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PAWS
P SA
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N I K E
A M B I E N T
A DV E R T I S E M E N T S N i ke , I n c . i s a n A m e r i c a n wo r l d - r e n ow n e d corporation that is engaged in the design, d eve l o p m e n t , m a n u f a c t u r i n g , a n d wo r l d w i d e m a r ke t i n g a n d s a l e s o f f o o t we a r, a p p a r e l , equipment, accessories, and ser vices. This project c o n s i s t e d o f a m b i e n t a d s t h a t we r e m a d e t o p r o m o t e N i ke ’ s f o o t we a r. T h e t e r m ‘ a m b i e n t ’ means placing the ad at unusual places or u n c o nve n t i o n a l p l a c e s w h e r e yo u wo u l d n ’ t ex p e c t a n a d ve r t i s e m e n t . A t t a c h e d o n t h e r i g h t a r e exa m p l e s o f a m b i e n t a d s . T h e f i r s t a d wa s p l a c e d in one of One Utama mall’s escalators. While c o n s u m e r s t a ke t h e e s c a l a t o r, v i s u a l m a n i p u l a t i o n
D E S I G N &
s e r i e s . T h e s l o g a n ‘ wa t e r r e s i s t a n t . J u s t s t e p i n i t ’ r e f l e c t s t h e o r i g i n a l N i ke s l o g a n ‘ J u s t D o I t ’. T h i s
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s h o e s . T h e s l o g a n ‘ a p a i r f o r eve r yo n e ’ a p p l i e s ,
A D V E R T I S I N G
wo u l d m a ke t h e m l o o k l i ke t h ey we r e we a r i n g N i ke
a s a nyo n e c a n t a ke t h e e s c a l a t o r, n o m a t t e r a g e , g e n d e r o r s i z e . T h e s e c o n d a d wa s p l a c e d i n a p u d d l e t o p r o m o t e N i ke ’ s wa t e r p r o o f f o o t we a r
a m b i e n t a d s h ow s c o n s u m e r s N i ke ’ s wa t e r p r o o f f o o t we a r i s e f f e c t i ve .
45
NI KE
AM BI ENT
AM BV ER T S
46
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C RYS TA L S R E I M A G I N E D Created as a passion-project, Cr ystals Reimagined is one of my f avour ite personal wor ks. This cof f ee-table book was designed to educate and showcase t he benef its cr ystals hold. Ranging from tips on how to c hoose a cr ystal f or yourself to how t hese cr ystals af f ect your 7 c hakras, this book is a beginner’s guide to using cr ystals for healing. This book is also one of my f irst creations t hat make use of all spectr ums of colours. Bac kgrounds and visual elements of this book were br ight, colour ful and captivating to ref lect t he nature of cr ystals and t he way t hey look. The images used in t his booklet were also
D E S I G N &
look for ward to producing future creative wor ks that align with this passion-project.
0 2
and lighting showcasing dif f erent kinds of cr ystals
A D V E R T I S I N G
captured and designed by myself. The com position
in t hese images were meticulously planned to f it t h i s b o o k l e t ’ s ov e r a l l t h e m e . O n e o f a k i n d , I h a d plenty of fun creating this cof fee-table book and
47
CRYS TAL S REI M AG I N ES
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0 8
W I N E
M A G A Z I N E
R E D E S I G N This project was given wit h a sole pur pose of re-designing a poor two-page magazine s p r e a d . Ta k e n f r o m a l o c a l w i n e m a g a z i n e , attac hed on t he top r ight is t he or iginal twopage spread shown. I personally t hought t his attac hment was lac klustre in ter ms of colour use and it ’s composition of information. Attached on t he bottom r ight was my version of t he same magazine spread. In t he im proved pages, I made full use of colour and text elements. The bac kground was c hanged to a deep, velvety maroon to reflect the colour of wine. The title ‘Blending In’ was also im proved wit h creative text
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A D V E R T I S I N G
&
D E S I G N
p l a y. I m a d e s u r e t o c r e a t e a n i m p r o v e d v e r s i o n t hat does not look anyt hing like t he or iginal to maximise the full potentials of this ar ticle
49
How one German hybrid is helping to improve Michigan reds. Most of the wines drunk today are made from a
single species of grape vine, Vitis vinifera. Through time, various crossings — both accidental and deliberate — have given rise to thousands of different varieties from this species, each with its own unique flavor signatures and preferred habitats. So we have the likes of Pinot Noir, Chardonnay, Merlot, Riesling, Cabernet Sauvignon, Syrah, and Sauvignon Blanc — all from vinifera, but all distinctly different. It’s estimated that around 98 percent of all wine consumed today is made from vinifera vines. So what of the 2 percent that doesn’t come from this species? It turns out that there’s an interesting story here:
“We may be about to see the rise of the hybrids.”
What is a hybrid? The term “hybrid” refers to vines that are the result of a cross between two species. The term is used as a catch-all, but frequently involves crossing native vines from North America or Asia with vinifera; however, it can also refer to accidental crosses of native vine species. 8 MICHIGAN UNCORKED
Hybrids are still grown here because there are some sites that get too cold in the winter for vinifera to grow. Back in 1960, six of its top 10 varieties were hybrids, including its top three — Albany Surprise, Baco 22A, and Seibel 5455. Another advantage is that they’re tough and can survive much lower temperatures without winter damage, which may help them gain traction as hybrids continue to grow in popularity.
A recent trip to Germany’s Mosel wine region told this story. I drove up the slopes behind the village of Kröv, in a region that’s famed for producing some of the world’s top Rieslings. This is where winegrower Jan Matthias Klein has plans to plant a vineyard with a difference, in a place called Kröv Paradies. Rather than Riesling, he’s going to plant two hectares with PIWI vines over the next couple of years. He showed me the plot where the schist soils are already under preparation. This was a great success, and now the likes of Riesling, Chardonnay, and Cabernet Franc are doing very well in the Finger Lakes. 9 MICHIGAN UNCORKED
M AGAZ I NE
After
W I NE
RED ES I G N
Before
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0 9
T Y P O G R A P H Y S E L F
P O R T R A I T
This project was also anot her passion-project of mine. Introduced as a project to fully represent m y p e r s o n a l i t y, t h i s s e l f - p o r t r a i t w a s a p a r t o f my typography lessons. Using only text elements, we were instructed to form an A3 por trait of what we t hought represented ourselves. I have always taken an interest in traditional Japanese ar t and decided to use t his piece to represent my p e r s o n a l i t y. T h e G r e a t Wa v e o f f Ka n a g a w a i s a woodbloc k pr int by t he Japanese ukiyo-e ar tist H o k u s a i . I t w a s p u b l i s h e d s o m e t i m e b e t w e e n 18 2 9 a n d 18 3 3 i n t h e l a t e E d o p e r i o d a s t h e f i r s t p r i n t in Hokusai’s series Thir ty -six Views of Mount Fuji.
D E S I G N &
Wa t e r c a n b e s t i l l , h a r m l e s s a s w e l l a s d a n g e r o u s and out of control. The range and f lexibility of
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for waves and visual elements consisting of only
A D V E R T I S I N G
I recreated t his painting wit h blue palettes of text
text. The main f ocal point of t his painting shows a wave t hat towers over Mount Fuji. I wanted to u s e l a r g e b o d i e s o f w a t e r t o r e p r e s e n t f l u i d i t y.
water is what I aim to become in lif e. As quoted from Br uce Lee: “Be like water making its way t hrough crac ks. Do not be asser tive, but adjust to t he object, and you shall f ind a way around or t hrough it. If not hing wit hin you stays r igid, outward t hings will disclose t hemselves. Em pty your mind, be f or mless.”
51
P O R TRAI T
slight colour
T Y P O G RAP H Y S EL F
no colour
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1 0
PA C K A G I N G P R O J E C T This project was an eco-green movement. The aim was to design an ever y -day product from recycled and scrap mater ials. Af ter muc h t hought, I d e c i d e d t o i n c o r p o r a t e p l a s t i c a n d p o l y e s t e r, two of t he wor ld’s main wastes t hat contr ibute to the greenhouse gas ef fect. Using plastic and p o l y e s t e r, I d e c i d e d t o m a k e m y p r o d u c t a t o t e bag. A tote bag is handy and can be used in ever yday lif e. Attac hed on t he top r ight are initial sketc hes of t he bag, draf ting how it would look and feel. Af ter gathering all materials needed and renting a sewing mac hine, a halftransparent bag wit h a f ir m polyester base was
D E S I G N &
product a new and polished f inish, making it known how recycled mater ials can be reused and
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product. Using recycled plastic from trash bags,
A D V E R T I S I N G
made. Attached on the bottom right is the final
hexagonal patter ns were sewn on t he polyester b a s e a s a n e l e m e n t o f d e s i g n . T h e ov e r a l l b l a c k and transparent ar rangement gives t he recycled
repur posed in many ways.
53
Final Product
PAC KAG I N G
P RO J ECT
Sketches
54
11
R I C E S T R A W F L Y E R Rice Straws is an eco-friendly business p o w e r e d b y N LY T E C H . N LY T E C H B i o t e c h S d n Bhd is a newly setup company t hat focuses on the biodegradable and petroleum plastic replacement solution. The solution must be sustainable, produced at a lower / acceptable cost which will help to reduce CO2 and reduce t he Greenhouse Ef fect. I took a keen interest in this corporation, making this project a source of f lyers t hat can represent t he movement t hey were t a k i n g f o r t h e e n v i r o n m e n t . T h e p h o t o g r a p h y, composition of text and colour palettes were all par ts of my designing process. Images of t he
D E S I G N &
t heir rice straw can be t he f irst c hange we can implement. The main colours used for this theme
0 2
lighting, along with other visual elements such as
A D V E R T I S I N G
rice straw were taken under professional studio
t he tableclot h, wooden utensils and glass plate. The bac k of t hese f lyers showcase t he wor ldwide plastic waste phenomenon, and how using
w e r e g r e e n a n d y e l l o w, t a k i n g a f t e r t h e i r c u r r e n t logo. This flyer is also available in bot h por trait and landscape layouts.
55
An environmentally friendly solution for plastic straws.
THE PROBLEM
Plastic takes years to decompose, 50 years for plastic bags to 500 years for plastic bottles.
Complete your eco-friendly collection. Biodegradable straws made from 100% natural ingredients.
THE SOLUTION
Rice + Tapioca = RiceStraws Affordable
Quality Eco-friendly & Edible
Signifcantly lower selling price
Lasts 4 - 10 hours in cold drinks
compared to other eco-friendly
Lasts 2 - 3 hours in hot drinks
straws in the market.
Be the change. Order one today at ricestraws.net.
NLYTECH Solutions Sdn Bhd
| YT Law +6012477 6917
| ytlaw@nlytech.com
Complete your eco-friendly collection. Biodegradable straws made from 100% natural ingredients.
RI C ES TRAW
D E S I G N S
FLY ER
F L Y E R
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PAGE 58-67
VIDEO & AUDIO PRODUCTION - Sunway Promotional Video - Pop Box Video - PSA Video with Jeremy - PSA Audio DDD, Don’t Drink & Drive
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P O P B OX
V I D E O
A common problem nowadays is coordinating your time with the parcel’s arrival time. PopBox solves that problem. When your parcel arrives at the PopBox locker, you will instantly receive an SMS notification
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V I D E O
A N D
F I L M
P R O D U C T I O N
with your unique PIN code.
59
and enter the unique PIN code to collect your parcel. This video showcases the ser vice PopBox provides and how to use PopBox. Scan to watch
P O P BOX
Then, at your convenience, you can go to the locker
V I DEO
VIDEO
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S U N WAY P R O M O T I O N A L
V I D E O
This video promotes Sunway University, the Department of Communication. In this video, all of Sunway’s facilities, daily student life and activities are showcased. The shooting, video production and visual elements were
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V I D E O
A N D
F I L M
P R O D U C T I O N
all crucial parts in the making of this project.
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V I D EO
Scan to watch
S U N WAY
VIDEO
P RO M OTI O N AL
PROMOTIONAL
62
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P S A
H U M A N
T R A F I K K I N G
V I D E O
This video is a PSA on the topic of human trafficking. Several students were brought in and inter viewed under studio lighting about questions and facts regarding human trafficking. We then compared these answers to
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actual facts, highlighting the severity of this issue.
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TRAFI KK I N G
VIDEO
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This audio recording was made as a radio PSA advertisement. This PSA highlights the consequences of drunk driving and reasons to stop. A pair project, both my partner and I took turns narrating this PSA along with SFX added to maximise viewers’ effect. This ‘DDD’
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PSA aims to reduce chances of reckless drunk driving.
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PAGE 68-77
PHOTOGRAPHY - Why Film
- Types of Cameras used - Sample of Pictures
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W H Y
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With the popularity of digital photography growing by leaps and bounds over the last decade, some say film has been dying a slow death ever since–or is already dead. The reality is that film has never really gone away. Known simply for its retro, analogue status, film has the ability to create a look and feel that many believe digital can still not achieve.
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This is why I take film pictures.
The Konica C35 EF
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U s e d the Fuji Zoom Cardia 950 date
The Konica C35 EF was the world’s first 35mm compact
The Fuji Zoom Cardia 950 date is a fully automatic
camera with built-in flash. In the 1970s it was one of Andy
35mm powered zoom camera introduced by Fuji in
Warhol’s favourite cameras and now, 5 0 y e a r s l a t e r,
1991. This camera uses a Fujinon branded 38 to 85mm
it ’s mine.
f/3.8 to 8.2 autofocus zoom lens. It is able to use DX-
The camera has a similarly configured 4-element Hexanon
coded film with speeds of 50 to 1600 ISO. I normally
38mm F2.8 lens. This camera is useful for shots where I
use this camera for outdoor shots or for pictures that
can determine my own points of focus, since this model has
need high amounts of exposure.
no auto-focus feature. I use this for pictures with a more professional feel, usually under controlled lighting indoors. look and feel that many believe digital can still not achieve.
the Fuji Zoom Cardia 950 date
FI L M ?
the Konica C35 EF
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