welcome to
cambridgeshire’s parenting magazine In 2012 we launched Cherubs; a brand new concept for Cambridgeshire’s parenting market. Our focus has always been to bring valuable information to local mums, dads and grandparents, information that cannot be found elsewhere easily. By offering our readers this unique resource we have ensured that Cherubs is the place where children’s brands to talk to local parents. The response from both brands and readers alike has been phenomenal; they love the beautiful layout of the magazine, the intelligent features and the useful lifestyle pages. But aside from this, they know that they can click on our website and find everything they need know to be a well-informed local parent. Our magazine comes out with each season but our website is always there, bang up to date, ready when our readers are! We also use our social media to interact and promote our advertisers and editorial to drive more traffic to our site. Offers and competitions ensure that readers of the magazine have yet more reasons to visit cherubsnet. With our every growing brand comes the launch of our digital app, which allows parents to read the magazine, anytime, on the go! It is completely free to download into your newsstand on your mobile or tablet. We also use our login facility on our website to grow our database of local parents and use this information to send out monthly e-newsletters with valuable editorial as well as exciting offers and competitions! We hope you will agree that Cherubs is a great platform to promote your business.
Kelly and Katie Cherubs editors
Our audience
Distribution
Our digital offering
The Cherubs reader is an AB1 thirtysomething parent or parent to be with children from birth to 10 years.
Cherubs has a quarterly, seasonal circulation of 30,000 issues and is distributed across Cambridgeshire and Rutland to key aspirational shopping streets and businesses.
A unique resource for busy parents including: Fully searchable what’s on calendar. Up-to-date listings of events, online reviews, articles, competitions, etc.
The bulk of our distribution is through private nurseries and pre-schools, however copies are also available through the maternity wards, local hospitals, antenatal classes and baby groups.
The digital offering is just as important to our readership as the printed quarterly magazine. Readers can visit our website www.cherubsnet.com or follow us on Facebook and Twitter for immediate news and updates on brands, events or offers.
They have a high disposable income . Would like 2 to 3 children. Shop locally and online in their preferred boutiques and specialist retailers. They are a professional or are thinking about going back to work.
We also distribute to a highly select residential profile. Postcodes currently include: CB23, (Cambourne, Cambridge), PE2, (Sugar Way and Cardea, Peterborough), PE7 (Hampton, Peterborough) and PE9 (Stamford).
Advertisers can also benefit from our smartphone app which will bring our content to an even wider audience.
Advertising
Advertising Rates
All adverts are payable in advance of publication. A 20% deposit will be taken at the time of booking and the balance will be payable on invoice. All artwork should be provided for the advertorial. Please note that the layout and font used should not be similar to the magazine editorial. Cherubs reserves the right to request artwork revisions if required. The title ‘Advertorial’ will be placed at the foot of the advertorial.
Production Requirements
All advertising should be provided as final print-ready PDFs with all images at high resolution (300dpi) in CMYK. No transparency settings over 1.3 please. Please email all ad copy to: katie@cherubsnet.com. It is recommended that full-page advertisements are accompanied by a colour-calibrated proof generated from a CMYK file. Advertisers should obtain appropriate consent and/or copyright for all materials supplied. A confirmation booking form will be sent to all prospective advertisers to be signed and returned to secure your booking. All order forms and copy must be submitted to Cherubs within the deadlines provided.
Editorial Design
We also offer quality, bespoke artwork design at a cost of £25 per design for any size advert.
We do try to support our advertisers with editorial content. However this is at the discretion of the Editor and cannot be guaranteed. Any editorial would follow the design and styling of Cherubs magazine. To guarantee editorial coverage, we would charge 50p per word and inclusion would be at the discretion of the editor.
Full Page - £400 Half page - £220 Quarter page - £115 Eighth page - £75 Competition page - £150 plus prizes Special positions - +15% DPS - £750 IFC - £500 OBC - £700 Advertorials – POA Series discounts - 4 months @ 15%
Artwork Specifications Full page - 297 x 210mm (with 5mm bleed) Half page portrait - 266 x 88mm Half page landscape - 132 x 180mm Quarter page - 132 x 88mm Eighth page - 63 x 88mm Half eighth - 31 x 88mm
Copy Deadlines Spring 2014
Copy deadline – 5th April 2014 Publication – 15th April 2014
Summer 2014
Copy deadline – 23rd June 2014 Publication – 1st July 2014
Autumn 2014
Copy deadline – 16th September 2014 Publication - 3rd October 2014
Winter 2014
Copy deadline – 21st November 2014 Publication – 1st December 2014
Digital Rates Banners
All prices are per month and would be set up on a rolling month to month contract paid by direct debit. One months’ notice cancellation period. Leaderboard - 728 x 90 - £100 Medium Square - 300 x 250 - £90
Display Banner - 300 x 100 - £50 Full Banner - 468 x 60 - £50
Editorial
All editorial would be available on the website for one calendar month. Featured Article - £150 The featured article would be visible on our home page and also through our advice/ new section. We would promote the article through our social media channels. Our newsworthy updates, such as new shop openings, product launches, current media stories are usually linked up to our facebook and twitter posts. Competition - £80 Your competition would be available on our competitions pages and a prize would need to be supplied. All entries would be directed through to the advertiser Reader offer - £50 We would list your offer on our discounts page and would require a discount code for redemption.
E-newsletters
Each month from May 2014, we will mail out a beautifully designed e-newsletter to our database of Cherubs readers. Our database is derived from our own readers when they enter a competition or register on our website. This is a great way to promote your business/product/event direct to the inboxes of Cherubs readers and works especially well with reader codes or competitions. Banner - 468 x 60 px - £80 Advertorial feature - 75 words plus image - £80 Small Square - 165 x 137 px - £50 Product inclusion - 50 words plus image - £50 Event listing - 75 words plus image - £80 Competition - 50 words plus image - £50 Reader offer - 50 words plus image - £50