CBC Corporate Brochure 2011

Pacific Trade International, Inc.

Dear friends, When we began Chesapeake Bay Candle, I knew my passion for fashion and people—and providing design solutions to the needs and desires they may have not yet realized—would define my future work and new company. Realizing the products I wished for in my own home could not be found in stores, helped define the fresh and contemporary feel of our developing brand.

Now, after years of experience in the home fragrance industry, I have learned that one of the most rewarding things about our candle creations is not the stylish designs and unique, nature-inspired fragrances Chesapeake Bay Candle is known for, but the connections our products provide in the lives of consumers. Involved in celebrations and events worth remembering, our candles and home décor help enhance the occasions that create the most joyous memories—the memories that define our lives.

Naturally, we felt inspired by this heartwarming aspect and adapted our company’s mission statement accordingly: Enhancing life’s every occasion and creating beautiful memories with a passionate global team.

As our customers continue to experience our products during the most exciting moments of life, we are continually inspired and renewed by their happiness and take great pride--that through our candles--we have contributed to such times of joy. And, we live by our core values to ensure those opportunities continue.

Mei Xu Creator & President

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The Power of Fragrance & Design Early on, Pacific Trade International found its niche

personality. Unique alliances

in the marketplace as a consumer-inspired company

with the best fragrance vendors

focused on fragrance and driven by design. The

in the U.S. and Europe allow us

ability to provide fully integrated services in consumer

to bring sophisticated, multi-

research, comparative market research, and product

note scents to the market at

design and development has played a critical role in

affordable pricing.

our success.

Creating Objects of Desire Known as a design and fragrance leader within the

With a keen understanding that

industry, today we are trusted by brand partners for

design has the power to turn products

our expertise in consumer trends, identified through

into objects of desire, our packaging is fresh

a unique global research process. Anchoring each of

and natural in look and feel, reflecting our brand

our collections is a macro trend, which responds to

heritage. Global trend research including domestic

consumer attitudes and reflects trends in fragrance,

and international trade show and store visits, as

color, design, and texture relevant to our industry.

well as analyzing the latest trends in fashion, the arts, and pop culture add a modern twist.

Fragrance First Our product design and development method focuses

Our combined efforts in consumer and market

foremost on a deep understanding of the magnificent

research and trend forecasting result in a consumer-

power of scent; a strategic process we call our

inspired, trend-forward, highly saleable product

Fragrance First philosophy. With each collection

portfolio designed to capture the hearts and minds

initiated by aromatics, every Chesapeake Bay Candle

of today’s savvy consumer.

line offers a well-balanced fragrance assortment –providing a captivating scent for every taste and

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THE POWER OF FRAGRANCE AND DESIGN

Corporate Trends

Mood Board

Fragrance Board

Our combined efforts in consumer and market research and trend forecasting result in a consumer-inspired, trend-forward, highly saleable product portfolio designed to capture the hearts and minds of today’s savvy consumer.

Final Product

High Fashion Inspiration

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Product Portfolio Known as the home fragrance brand synonymous with stylish design and unique, nature-inspired fragrances, Chesapeake Bay Candle collections offer the following product categories:

Pillar Candles When it comes to decorating and entertaining, our pillar candles are an excellent choice for any occasion – whether you are looking to create a chic centerpiece for an elegant dinner party or exquisite ambiance Ceramic Jar Candle

for an outdoor gathering with friends. Available in a broad spectrum of colors, shapes, sizes, finishes and fragrances, the possibilities of Chesapeake Bay

Jar Candles

Candle pillar combinations are endless.

Easy to use, and a perfect option for decorating with fragrance, jar candles are always a hit. Unlike pillar candles which need to hold their shape, jar candles can rely on the support of a vessel, meaning the wax formulas used in jar candles can be enriched with a higher fragrance load. Available in a variety of stylish vessels, from clear and tinted glass to matte and glossed ceramic, jar candles are a fundamental part of any Chesapeake Bay Candle collection.

Boxed High Fragrance Candles Inspired by luxury candles available exclusively at high-end boutiques, Chesapeake Bay Candle’s boxed high fragrance candles are an affordable indulgence. Designed to offer a rejuvenating escape at home, every boxed high fragrance candle makes an awe-inspiring gift that is sure to be well-received and cherished by friends and family.

Assorted Pillar Candles

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PRODUCT PORTFOLIO

Boxed High Fragrance Candle

Gift Sets

Alternative Home Fragrance

Created as a gifting solution for every occasion

As home fragrance is becoming an essential part of

and event, gift sets are a part of most Chesapeake

interior lifestyle, Chesapeake Bay Candle collections

Bay Candle collections. Offered in several unique

also include flame-free home fragrance alternatives

fragrance and style options, a gift set allows its

for environments that may not be compatible with

recipient to sample anywhere from two to five

candles. Including reed diffusers, room sprays,

Chesapeake Bay Candle fragrances. Packaged in

scented oils, potpourri sets, scented stones, and

captivating gift boxes, our gift sets often include

more, our alternative home fragrance menu is full of

items such as candles, holders, accessories or home

safe alternatives to candles that are just as inviting.

fragrance items depending on the specific category and price point.

Reed Diffuser Set

Votive Gift Set

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Custom Design & Development Program With the capability to produce an extensive range of

Wicks

home fragrance products for various customers and

We only use 100% cotton, lead-free wicks.

price points, we also offer a special custom design and development program. In fact, Pacific Trade

Candle Finishes

International has a track-record of conceptualizing,

A wide variety of custom-designed finishes including

designing, developing and producing best-selling,

layered, mottled, satin and iced, amongst others,

custom-made home fragrances for some of the most

help our products shine.

recognized national retailers.

Candle Vessels

Partner Dedication

We offer glass and ceramic vessels in a variety of

Our promise is to make our customers’ needs top

different styles, from organic and modern shapes to

priority at all times. We begin every new partnership by

classic and casual styles.

achieving an intimate understanding of our customer’s business and business goals. Next, dedicated account

Candle Accessories

managers work with our in-house marketing, product

Our value-adding attachments such as ribbons,

design and development, sourcing, and logistics

crystals and beads in a well-edited assortment of

departments to provide a tailored solution for every

styles match our vessels and finishes.

customer’s objectives.

Labeling Capabilities Whether you are looking for a fashion-forward lifestyle

Ranging from paper and film substrates with four

collection or a basic wax candle and home fragrance line,

color printing to special effects such as metallic

Pacific Trade International has the expertise, resources,

printing and hot foil stamping, our labels can keep

and partnerships to provide solutions that will inspire

up with great designs.

your customers and accelerate business growth.

Packaging Capabilities

Fragrance Menu

We offer acetate, paper, recycled paper and shrink-

We offer a well-balanced assortment of sophisticated

wrap as packaging options for our products.

multi-note scents and best-selling customer favorites representing all fragrance families and providing a captivating scent for every taste and personality.

Waxes Our meticulously edited assortment of paraffin, soy and vegetable blend formulas are all created and tested for optimal function.

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CUSTOM DESIGN

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Global Strategy With operational headquarters based in Rockville, Maryland and Asian headquarters in Hangzhou, China, Pacific Trade International has a total of six global locations and employs more than two thousand people worldwide.

North American Headquarters Overseeing all business strategy including product design and development, sales and operations, and marketing, our Rockville headquarters works hand in hand with our Asian management in Hangzhou, China.

Asian Headquarters Our Asian headquarters is a driving force behind product innovation, research and development, and also specializes in the production of home fragrance alternatives and home dĂŠcor goods. Collaborating closely with the PTI Sourcing Center in Shanghai, it houses our regional Sales Office and a Design Studio, as well.

Lab technician working on a candle formula

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GLOBAL STRATEGY

Design meeting with Chesapeake Bay Candle creator Mei Xu

Quality control meeting

Chesapeake Bay Candle CEO David Wang

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Global Enterprise our locations and organizational structure PACIFIC TRADE INTERNATIONAL HEADQUARTERS (Rockville, MD, USA)

Product Design & Development, Research & Development, Marketing, Sales, Sourcing, Operations

CHESAPEAKE BAY CANDLE CO. (Glen Burnie, MD, USA)

ASIAN CANDLE COMPANY (Haiphong, Vietnam)

Manufacturing, Research & Development, Distribution Center, Warehousing.

Manufacturing of Filled Vessels, Home Fragrance Alternatives.

Manufacturing, Research & Development.

Manufacturing of Filled Vessels for European Countries, Gift Sets.

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PTI DESIGN & SOURCING CENTER (Shanghai, China)

Sourcing and Design

AROMA CONSUMER PRODUCTS

(Hangzhou, China)

Design, Research & Development, Sourcing, Manufacturing.

Manufacturing of Gift Sets, Home Fragrance Alternatives, Home Decor.

AROMA BAY CANDLE (Haiphong, Vietnam)

Manufacturing, Research & Development.

Manufacturing of Pillar Candles, Tea Lights, Votives

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Global Production “Our goal is to provide our clients with what they want, when they want it.

Today’s consumers are smart shoppers that demand instant gratification.

They will not wait if a product is out of stock. Candles are about passion, and passion cannot wait.”

To fulfill our promise of delivering premium products and services to retailers and consumers in the U.S. and around the globe, we have established vertically integrated operations and a unique network of global vendor partners. Today, we own four factories, each of which is ISO 9001 certified and equipped with state-ofthe-art machinery, allowing every location to specialize in the production of different product categories.

Our U.S. Factory Based in Glen Burnie, Maryland, our first domestic manufacturing facility opened in June 2011, and

Co-Owner and President of Pacific Trade International, Mei Xu, discusses the increase in our speed to market and service capabilities through the establishment of our domestic factory.

produces an extensive range of filled vessel goods through

standardized,

automated

production

processes. Equipped with a state-of-the art research and development center, as well as burn testing and fragrance evaluation labs, the Glen Burnie location also houses an impressive warehouse and operates a distribution center within its 117,200 square feet of space.

Our Factories in China and Vietnam Our first factory was established in 1995 in Hangzhou, China and continues to manufacture home fragrance alternatives such as reed diffusers, room sprays and oil warmers as well as gift sets and home décor items, today.

Meanwhile, our most artisanal candle products – pillar candles in an impressive range of sizes and finishes, votives, tea lights, and gift sets – are produced by our two manufacturing facilities in Haiphong, Vietnam. A broad range of the artisanal wax products manufactured at Aroma Bay Candle and Asian Candle Company are hand-made by skilled candle artisans.

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GLOBAL PRODUCTION

Candle artisan in our factory in Vietnam

Quality control team at our U.S. factory

Candle production at our U.S. factory

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Social Responsibility

Social responsibility is one of Pacific Trade International’s

For 2010 and 2011, Chesapeake Bay Candle partnered

core values and an integral component of the company’s

with Susan G. Komen for the Cure®, the world’s largest

philosophy, spirit and culture.

breast cancer research movement. Through this initiative, Chesapeake Bay Candle proudly introduced a

It was in the late 1980s-- long before Pacific Trade

special collection of candles inspired by the thousands

International was established-- that Mei Xu took on an

of women that have heroically battled breast cancer,

internship-turned-job as a Project Coordinator at the

as well as the loved ones that have held their hands

World Bank, working to implement water systems for

throughout the fight. As we inspire, imagine, and hope

those less fortunate. Traveling to countries such as

for the cure, one dollar from every candle sold goes to

Bangladesh, Mongolia, Sweden and Britain, she not

Susan G. Komen for the Cure®.

only discovered a love for travel and other cultures, but a strong passion for social work, as well.

Today, social responsibility is one of Pacific Trade International’s core values and an integral component of the company’s philosophy, spirit and culture.

Today, we believe it is our obligation as a successful company to give back to our community and support charitable organizations. We have a history of supporting groups with which we have a special connection,

including

The

Committee

of

200,

Vital Voices Global Partnership, Meridian International Center, National Gallery of Art, Children’s National Medical Center, American Red Cross, American Cancer Society and Muscular Dystrophy Association.

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SOCIAL RESPONSIBILITY

in association with

The Chesapeake Bay Candle – Susan G. Komen for the Cure® Collection

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Our Story Established by husband-and-wife team Mei Xu and

basics of candle making at his offices in New Jersey.

David Wang, Pacific Trade International is a fully

Bubbling with anticipation, the small team returned to

integrated global marketer of candles, home fragrance,

Annapolis, Maryland and used Campbell’s soup cans

and home décor products and the company behind

as molds in the basement of their home to create their

one of the most popular candle brands in the country

first candles.

and around the world: Chesapeake Bay Candle.

A Brand is Born In early 1994, Mei and David both resigned from their

Leaving out the additive needed to create a seamless

jobs to follow their entrepreneurial spirits and establish

satin finish, Mei, David and Richard coincidentally

Pacific Trade International. To get started, friends and

created a mottled texture that would later become a

family in China assisted them in importing a variety of

Chesapeake Bay Candle signature look.

products for the home. After a successful exhibition at the Charlotte Gift Fair in North Carolina, one product

With a striking, contemporary collection and an

stood out from everything else: candles.

established network of retailers, only one thing was missing: a name for their soon-to-be successful brand.

With a long list of new customers and more than ninety thousand dollars worth of orders in hand, their products

Mesmerized and inspired by the beauty of the

became available in about one hundred doors by the

Chesapeake Bay shoreline near their home, they

end of 1994.

decided to pay tribute and named the collection Chesapeake Bay Candle.

Finding Design Inspiration in Frankfurt A few months later at Europe’s largest gift fair -- the

Forging Partnerships

Ambiente show in Frankfurt -- Mei noticed interior

By

lifestyle goods in refreshing contemporary styles

appointments with retailers such as Bed Bath &

and modern pop colors like mango, lime green, and

Beyond, Bloomingdale’s and Nordstrom to show

lavender dancing before her eyes. Remembering the

off her first line of hand-made candles. Blessed with

dull home departments she had explored in Manhattan

success, it seemed no matter where the candles were

stores, Mei realized she had truly discovered a void in

presented, buyers demanded them for their stores.

the American market.

Over the course of the years, Chesapeake Bay Candle

the

spring

of

1995,

Mei

was

scheduling

went on to establish partnerships with America’s most Discussing her findings back in the United States,

renowned retailers including Target, Kohl’s, Bed Bath &

she was introduced to Peter French, owner of French

Beyond and Hallmark.

Color and Fragrance Company, who invited Mei, David, and their first partner, Richard Zhu, to come learn the

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OUR STORY

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Our Journey The history of Chesapeake Bay Candle

1996 - National Presence Department stores such as Bloomingdale’s and Nordstrom, specialty stores like Bed, Bath & Beyond, and numerous independent retail stores now carry Chesapeake Bay Candle.

1997 - Bullseye Chesapeake Bay Candle becomes available at Target. It is the beginning of a long-term strategic partnership resulting in significant business growth for both brand and retail partner.

1994 – A Brand Is Born

2000 – Fast & Furious

1994 - A Brand Is Born

2000 - Fast & Furious

Husband-and-wife team Mei Xu and David Wang establish Pacific Trade International and create signature home fragrance brand, Chesapeake Bay Candle, using Campbell soup cans as candle molds. The success story begins.

Experiencing astonishing average annual growth, Inc. magazine recognizes Pacific Trade International in the years 2000 and 2001 as one of America’s fastest growing privately owned companies.

1995 - Global Enterprise

2001 - State Of The Art

After working with external candle vendors for more than a year, Mei convinces her sister to open a manufacturing facility in Hangzhou, China -- the foundation for the company’s system of vertically integrated operations.

Responding to tremendous growth, Pacific Trade International relocates the factory in Hangzhou, China to a new state-of-the-art facility also housing a design studio, sourcing center and showroom/sales office.

1997 – Bullseye

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THE HISTORY OF CHESAPEAKE BAY CANDLE

Since 1994, Pacific Trade International has built the reputation of a consumer-inspired, design and fragrance driven company. This timeline presents the milestones throughout our company history.

2010 - A Candle For The First Lady

2004 - Vietnam

The White House invites Mei to create a candle exclusively for First Lady Michelle Obama.

Designed as a special gift for foreign dignitaries, the Chesapeake Bay Candle White House Candle is included in a gift basket presented to the guests of the First Lady’s farm-to-table event held on September 24, 2010.

As the result of continuous and rapid business growth, Pacific Trade International opens a second manufacturing facility, Aroma Bay Candle, based in Haiphong, Vietnam.

2007 - Shanghai Expanding the reach of our sourcing efforts, Pacific Trade International opens a sourcing center in Shanghai. The Center cultivates close relationships with vendor partners throughout Asia and works to diversify the sourced goods product menu.

2011 - U.S. Factory

Pacific Trade International opens its first U.S. production and distribution facility in Glen Burnie, Maryland -- near the Chesapeake Bay, close to our roots.

2011 – U.S. Factory

2010 – A Candle For The First Lady

2007 - Three’s Company Pacific Trade International opens its third manufacturing facility, Asian Candle Company, also based in Haiphong, Vietnam.

2010 - National Branding At Kohl’s Kohl’s introduces an impressive sixteen-foot, floor-to-ceiling branded Chesapeake Bay Candle hutch elevating their home department and increasing departmental business growth.

2010 – National Presence at Kohl’s

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Our Mission Enhancing life’s every occasion and creating beautiful memories with a passionate global team.

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Our Core Values We are passionate.

We are determined. We are innovative.

We deliver quality and service.

We invest in a talented team.

We care about giving back to our community.

We celebrate success.

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Pacific Trade International, Inc. 5515 Security Lane, Suite 1100 Rockville, Maryland 20852 Ph: 1.800.331.8339 | Fax: 301.816.4220 www.chesapeakebaycandle.com | like us on facebook follow us on