LAUNCH YOUR OWN FRAGRANCE JOURNEY WITH US
Established by Mei Xu and David Wang in 1994, Pacific Trade International is a fully integrated global marketer of home fragrance and home décor products and the company behind one of the top candle brands in the country: Chesapeake Bay Candle. Early on, Pacific Trade International found its niche in the marketplace as a consumerinspired company focused on fragrance and driven by design. The ability to provide fully integrated services in trend and consumer research, comparative market research, sourcing, and product design and development has played a critical role in our success. Today, we are trusted for our expertise in consumer trends, identified through a unique global research process. Our product development method focuses foremost on a deep understanding of the magnificent power of scent; a strategic process we call our “Fragrance First” philosophy. Our portfolio of fragrances includes a wide variety of scents to satisfy every taste, moment and personality. Chesapeake Bay Candle collections offer a well-balanced fragrance assortment with everyday classics and seasonal favorites, as well as innovative creations and experiential fragrances inspired by the latest trends in fine fragrance. With operational headquarters based in Rockville, Maryland and Asian headquarters in Hangzhou, China, Pacific Trade International has a total of five global locations. Our 3 manufacturing facilities in the U.S., China and Vietnam allow us to fulfill our promise of delivering quality products and services to retailers and consumers in the U.S. and around the globe. Each location specializes in the production of certain product categories and offers specific skills and assets from state-of-the-art machinery and product innovation to artisanal know-how and hand-poured techniques. Our combined efforts result in a consumer-inspired, trend-forward, highly saleable product portfolio with constant newness and excitement, designed to capture the hearts and minds of today’s savvy consumers.
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why home fragrance? There are no longer boundaries between home fragrance and home décor, in both ‘masstige’ and prestige markets. Home fragrance is an extension of home décor. Each room can be distinct by its style but also its scent, and appropriate format (candle, diffuser, etc).
In the 2015 WGSN report, “defining luxury”, experts say happiness is less about its monetary value and more about the story and sentiment of something. Time, uniqueness, sustainability and knowhow qualify for luxury. These days, we are observing a shift as people place “more value on inward things”. “It’s gone from owning a luxury product to experiencing a luxury moment.” The latest can be achieved through setting a relaxing mood with a unique scent. “Luxury brands need to think of ways to turn their offering into an experience, a journey that takes their product from being a material good to a memorable moment”, WGSN.
ANY TREND HAS AN EXPRESSION THROUGH FRAGRANCE:
0.4% INCREASE OVER 2008-2013
INCREASE OF 3.7% IN 2014
LUXURY BRANDS GROWTH
The overall air care market rose at a CAGR of 0.4% over 2008-2013 and is forecast to increase to 1% between 2013 and 2018.
In 2014, filled candles, pillars & tapers and votives & tealights all showed market growth in the US. (3.7%, 0.7%
Growth in candles is led by luxury brands showing a rising demand for more complex fragrances and sophisticated look.
and 3.0% respectively)
One of the most common use of candles is to add seasonal ambiance and therefore create a sensory experience through fragrances, shapes, colors and finishes.
Natural elements, botanicals, quiet nature
Festive, joyful and sparkling
Gender neutral fragrances
Indulgent, experiential, cozy
Fine fragrance inspired, from body to home
Destination-driven, exotic
Vessels and jars represent the largest volume and infuse elements of home décor based on trends and seasons; rustic, elegant, glamorous, festive, vintage, minimal, etc. The color and material of the containers (copper, wood, textured glass, marble, etc.) reflect current trends seen in home furnishing and home décor.
Many high-end home decor and design brands have broadened their home fragrance assortment to offer trend right fragrances and collections (Pottery Barn, West Elm, Crate & Barrel, William Sonoma, Jonathan Adler)
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our creative process As a trend-forward company, we look at trends on a daily basis, from fine fragrance and flavors, to home décor and fashion. With a keen understanding that design has the power to turn products into objects of desire, our team of experienced designers creates innovative, high-quality and brand-right packaging with a natural and modern look and feel. Our creative team constantly builds inspiration from global trend research including trade shows and store visits in New York, Paris, London, Frankfurt, Shanghai, Canton, etc. as well as analyzing the latest trends from trend-forecast agency WGSN in fashion, home design, packaging, art, pop culture, etc.
Our fragrance manager, trained at one of the top perfumery schools in Paris, France carefully selects fragrances which match our brand identity & collections’ personalities. From best-selling classics to the most refined raw materials, all our fragrances are developed with some of the best fragrance houses worldwide. Our fragrance palette covers all home fragrance families & includes pure single notes, essential oil infused creations, as well as multi layered accords, offering an array of options to our consumers & allowing them to create the ambiance they desire. At Pacific Trade International , we tell our stories with scents. Each of our fragrances tells a story about an ingredient, a place, a season, a color. Aside from creativity, research is also a significant part of our development. We regularly conduct consumer surveys to better respond to the demand of our consumers. Our team also analyzes the market from a product and fragrance perspective to define opportunities and add constant newness and excitement.
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our portfolio
Chesapeake Bay Candle Heritage Collection The home fragrance brand synonymous with stylish design and unique nature-inspired fragrances from Maryland’s idyllic shoreline. The frosted glass, reminiscent of beach glass forged by nature, creates an organic look and diffuses light peacefully.
Alassis An exclusive collection celebrating the renaissance of fragrance – reviving natural, ancient oils and traditional Mediterranean ingredients into a collection of exquisite, authentic fragrances in elegant, handblown art glass, evoking the spirit of the Mediterranean, the cradle of fragrance, into your home.
Mind & Body Collection Peace and serenity emanating from the open shoreline of the Bay a calmness at the sight of open water, and a peaceful tranquility that brings perspective and relaxation into your home‌ Fragrances and their ingredients and essential oils are harmoniously paired with colors to translate a mood and emotion.
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private label collections 2010 - A Candle For the First Lady The White House invited Mei to create a candle exclusively for First Lady Michelle Obama. Designed as a special gift for foreign dignitaries, the Chesapeake Bay Candle White House Candle was included in a gift basket presented to wives of Heads of States invited to the United Nations General Assembly for the First Lady’s farm-to-table event held on September 24, 2010.
2014 - New York Botanical Garden c ACCT:
2008 PACIFIC TRADE INTERNATIONAL
PIER 1
PROJECT :
N/A
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PROJECT:
5515 Security Lane, Suite 1100 Rockville, Maryland 20852 United States of America
PAGES:
ph. 301.816.4200 fax. 301.816.4220
Spg 2010
VENDOR & ITEM # :
ABC
DESIGNER: CA
ITEM DESCRIPTION :
3 wick sculpted candle
SCALE :
100%
Chesapeake Bay Candle has partnered with The New York Botanical Garden on a finely fragranced collection to celebrate the exceptional beauty and unique artistry of the Garden’s rare archival holdings, and to share with consumers, through fragrance, the magnificent botanicals found in its diverse living collections.
DATE :
12/21/09
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expert partnership Our design studio, fragrance expertise and product development team will support you throughout development and offer an expert partnership:
Formats: include pillars, jar candles, boxed
Candle Accessories: Our value-adding
high fragrance vessels, votives, tea lights, gift sets, reed diffusers, oil and wax warmers, wax melts and other flameless alternatives and home dĂŠcor products.
attachments such as ribbons, crystals and beads provide an element of decor.
counts more than 1,000 exclusive creations representing all fragrance families.
and film substrates to special effects such as metallic printing and hot foil stamping, our labels will enhance the personality of your products with custom-made design.
Wax: Our meticulously edited assortment of
Packaging Capabilities: We offer paper,
paraffin, soy, and vegetable blend formulas are all created and tested for optimal function.
recycled paper, acetate, wood, cardboard and shrink wrap as packaging options.
Wicks: All wicks are lead free and tested to
Newsletter: Our fragrance team outputs a
ensure that they give the best performance with the chosen wax formula.
monthly newsletter highlighting industry insights and trends. This newsletter is made available to all of our partners.
Fragrances: Our library of fragrances Study brand identity and related trends in home decor, high fashion, beauty and fragrance.
Work with first-class fragrance houses to develop multi-notes fragrances using refined raw materials and essential oils.
Analyze current assortment, define any gaps and offer solutions to give you a competitive advantage.
Propose shapes, materials, patterns, color palette and style that are brandright and trend right for core and seasonal collections.
Conduct a “fragrance personality� test to define your fragrance identity based on level of complexity, sophistication and authenticity.
Design custom labels.
Labeling Capabilities: Ranging from paper
Candle Finishes: A wide variety of customdesigned finishes including layered, mottled, satin, iced, embossed and debossed amongst others.
Candle Vessels: We offer glass, ceramic, marble and tin vessels in a variety of different styles and treatments, from organic and modern shapes to classic and casual styles.
Source high-quality materials, attachments and other packaging accents.
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Offer sustainable and environmentally friendly solutions such as recycled glass and repurposed materials.
Ensure strong cold & hot throw as well as safe and quality use.
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our global structure To fulfill our promise of delivering premium products and services to retailers and consumers in the U.S. and around the globe, we have established vertically integrated operations and a unique network of global vendor partners. Today, we own three factories, each of which is equipped with state-of-the-art machinery, allowing every location to specialize in the production of different product categories.
North American headquarters (Rockville, MD, USA) Overseeing all business strategy including product design and development, sales and operations, and marketing, our Rockville headquarters works hand in hand with our Asian management in Hangzhou, China.
Chesapeake Bay Candle Co. (Glen Burnie, MD, USA) Opened in June 2011, our 1st domestic manufacturing facility produces an extensive range of filled vessels through standardized, automated production processes. Equipped with a state-of-the art research and development center, as well as burn testing and fragrance evaluation labs, the Glen Burnie location also houses an impressive warehouse and operates a distribution center within its 117,200 square feet of space.
Asian headquarters (Shanghai, China) Our Asian headquarters is a driving force behind product innovation, research and development, and also specializes in the production of home fragrance alternatives and home décor goods. Collaborating closely with the PTI Sourcing Center in Shanghai, it houses our regional Sales Office and a Design Studio, as well. “Our goal is to provide our clients with what they want, when they want it. Today’s consumers are smart shoppers that demand instant gratification. They will not wait if a product is out of stock. Candles are about passion, and passion cannot wait.” CEO and Co-Founder of Pacific Trade International, Mei Xu
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Aroma Consumer Products (Hangzhou, China) & Aroma Bay Candle (Haiphong, Vietnam) Our first factory was established in 1995 in Hangzhou, China and continues to manufacture home fragrance alternatives such as reed diffusers, room sprays and oil warmers as well as home décor items. Meanwhile, our most artisanal candle products – pillar candles in an impressive range of sizes and finishes, votives, tea lights, and gift sets – are produced in our manufacturing facility in Vietnam.
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quality & compliance Pacific Trade International counts numerous members in its Quality Team throughout the different sites, to ensure development and delivery of quality and safe products. They are Responsible for quality, testing, regulatory compliance, social compliance & environmental compliance.
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Member Of National Candle Association (NCA)
Candles are compliant with ASTM Candle Safety Standards.
Ensure that all raw materials, products, and factories meet company, customer, and industry standards and are compliant with all federal, state, and applicable international regulations.
Conduct regulatory reviews and risk assessment of all new products to proactively find and resolve potential mass production quality, safety, and regulatory product risks.
Test products in development at multiple stages to ensure that they perform optimally and safely and will arrive in stores without damage (transit and stability testing).
Conduct inspections on raw materials, during production, and after production is complete to ensure all production units are of the highest quality.
Hold multiple Pre-Production Planning Meetings between PTI & factory to ensure launch from development to mass production will be successful.
Continuously improve product quality and performance with internal product performance reviews, national secret shopper program reports, and retailer/consumer feedback.
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Today, Chesapeake Bay Candle provides style, fragrance, and ambiance to millions of families in the United States and around the world, and continues to draw inspiration from Maryland’s idyllic shoreline. Discover our collections, place your order and let us share our passion for home fragrance with you by visiting our website: www.chesapeakebaycandle.com
5515 Security Lane, Suite 1100, Rockville, MD 20852 | 1.800.331.8339 www.chesapeakebaycandle.com
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