MONTHLY SUBSCRIPTION BOX A GIFT BOX OF SELECTIVE HANDMADE PRODUCTS DELIVERED TO YOUR DOORSTEPS
BUSI101 BUSINESS PLAN PITCH PEONY CHOI & CHI HANG WONG & CATHERINE WONG
OUR STORY
THE PROBLEM WE ARE SOLVING • • •
Spreading the word – reshaping retail to create a better, diverse and lasting retail ecosystem Inspiring responsible manufacturing – finding new ways to humanize manufacturing Engaging the public, more designers and independent retailers to share in the value of unique, handmade, local goods
THE SOLUTION WE ARE PROVIDING Building a strong community and helping independent designers to thrive and working with them to provide a platform (online subscription box service), making it more efficient for them to run small businesses. Together • • •
we have a great opportunity – To support small creative businesses To connect consumers to the items they buy To influence the ways in which business operates
OUR TEAM PEONY CHOI FOUNDER, GENERAL MANAGER M.Sc. IN STRATEGIC BUSINESS MANAGEMENT B.S. IN MARKETING AND OPERATIONS MANAGEMENT FREELANCE CREATOR AND SELLER OF HANDMADE ITEMS
CHI HANG WONG CO-FOUNDER, DEPUTY MANAGER M.Sc. IN E-COMMERCE AND LOGISTICS TECHNOLOGY B.F.A. IN GRAPHIC DESIGN
FREELANCE DESIGNER SUPPORTER OF HANDMADE CRAFTS
CATHERINE WONG SOCIAL MEDIA ANALYST AND STRATEGIST M.S. IN SOCIAL MEDIA MARKETING B.F.A. ADVERTISING STRONG SUPPORTER OF LOCAL ARTISANS
OUR MISSION
MISSION STATEMENT Collecting little drops of designer’s hope and passion, all in a box – the perfect gift of spreading love.
LEADING WITH OUR VALUES
We are building inclusive, transparent, connected and humane business We plan and build for the long term We value craftsmanship in all we make We believe fun should be part of everything we do
GIVING We support nonprofits – through volunteering by caring, nourishing and developing other individuals.
WHAT IS THE
droplets BOX?
WHAT IS THE
THE
droplets BOX?
droplets BOX COMES WITH: ❶ Value – that is within your budget ❷ Mystery and surprise – for yourself or someone special ❸ Content curation – a card detailing every item in the box and why it was selected
WEBSITE: LIVE DEMO http://www.droplets.com.hk
CURRENT SUPPORTS
CURRENT SUPPORTS
FINANCIALS DROPLETS COMPANY FORECASTED BALANCE SHEET (HKD) Initial Balance
Beginning Jan. 1 2016
Ending Dec. 31 2016
Ending Dec. 31 2017
Ending Dec. 31 2018
Ending Dec. 31 2019
Ending Dec. 31 2020
CURRENT ASSETS: Ending Cash Balance
$180,000
$180,000
$ 331,520
$528,800
$766,760
$1,111,802
$3,843,011
Accounts Receivable
$25,000
$0
N/A
$518,492
$556,732
$888,198
$2,933,904
Allowance for Doubtful Account Net Accounts Receivable
N/A
$0
N/A
($259,246)
($286,869)
$(348,357)
$(399,471)
$0
$0
$0
$385,800
$415,720
$500,310
$1,991,506
TOTAL CURRENT ASSETS
$205,000
$180,000
$ 331,520
$914,600
$1,182,480
$1,612,112
$5,834,517
$25,000
$25,000
$25,000
$52,250
$52,250
$62,850
$62,850
N/A
$0
$8,000
$ 15,800
$23,186
31,566
38,131
$25,000
$25,000
$17,000
$36,450
$29,064
$31,284
24,719
$230,000
$205,000
$348,520
$951,050
$1,211,544
$1,643396
$5,859,236
$0
$0
$20,000
$ 20,000
$ 35,000
$ 60,000
$85,000
FIXED ASSETS: Office Equipment - (net) (5 yr life)
Less Accumulated Deprecation Net Office Equipment (net) TOTAL ASSETS
CURRENT LIABILITIES: Short-Term Investors Taxes Payable
N/A
N/A
N/A
N/A
N/A
N/A
N/A
TOTAL CURRENT LIABILITIES
$0
$0
$20,000
$20,000
$35,000
$60,000
$85,000
Long Term Debt Outstanding
N/A
$0
$0
$50,000
$50,000
$170,000
$170,000
Principal Payment on Debt
N/A
$0
$0
($38,659)
($46,475)
($69,913)
($81,148)
Remaining Long-term Debt
N/A
$0
$0
$11,341
$3,525
$100,087
$88,852
$0
$0
$20,000
$31,341
$38,525
160,087
173,852
Contributed Capital
N/A
$220,000
$220,000
$220,000
$220,000
$220,000
$220,000
Common Shares
N/A
$0
$0
$150,000
$150,000
$180,000
$180,000
Retained Earnings
N/A
$0
$(232,850)
$1899
$66,850
$123,060
$188,268
$0
$220,000
$ (12,850)
$371,899
$436,850
$523,060
$588,268
$220,000
$7150
$403,240
$475,675
$683,147
$762,120
TOTAL LIABILITIES EQUITY
TOTAL EQUITY TOTAL LIABILITIES & EQUITY
MILESTONE PLAN
SHORT TERM (CONT’)
2015
2015
2016
2016
2016
JUNE
DECEMBER
JANUARY
MARCH
JUNE - DECEMBER
Founded by Peony Choi, Chi Hang Wong and Catherine Wong.
Local creative sellers and designers partnered with droplet’s founders to continue growing their company.
Launched its first monthly subscription box service on their online platform – http://www.droplets.com.hk, receiving great response from the local community, sold 136 boxes in its first week.
Raise more funds from startups and ventures capitals and investors for future projects.
Set up and launch its first pop-up store in Hong Kong.
LONG TERM
2016 – 2020+
2016+
2020
DAILY
REGULAR
AND COMING YEARS
Regular check on maintenance and marketing aspect – daily backup, report and data analysis, web marketing in social media, collaboration with others major ecommerce and search engine optimization.
Expand its team and continuing to scale and delight the community and begin to connect droplets into the global network.
Expand to global markets through key acquisitions.
MILESTONE PLAN SHORT TERM (CONT’)
2016
2016
2017
JUNE
DECEMBER
JUNE
•
Set up and launch our first studio to store designers’ products and packaging work.
•
Launch its first pop-up store
•
Explore the neighboring markets – Taiwan
•
Connect droplets into the local network
Allowing more people to now about the high quality products and services.
•
• •
Successfully reach and connect with over 50 designers and have their product supply regularly.
•
Target at having HKD$50,000+ revenue per month.
Aim at connecting with over 30 Taiwanese designers’ brands and launch a new category to our platform for Taiwanese market.
2018
2017
JUNE
DECEMBER •
Launch Taiwan.
•
Keep exploring potential neighboring markets.
•
Aim at connecting over 60 Taiwanese designers’ brands and over 100 Hong Kong designers’ brands.
•
Target at having HKD100,000+ revenue per month regularly.
2nd
pop-up store in Hong Kong and
1st
pop-up store in
• •
Explore and introduce Japanese designers’ brands to our platform. Aim at connecting with over 20 Japanese designers’ brands and launch a new category to our platform for Japanese market.
WHY INVEST IN US?
SATISFIED CUSTOMERS
PASSIONATE SELLERS
BUILD A BETTER COMMUNITY TOGETHER
Get to know designers and items with reviews from our community.
Buy from creative people who care about quality and craftsmanship.
To spread love and hope to the community, making it a better place.
THANK YOU FOR LISTENING
FOLLOW US @dropletsHK ON INSTAGRAM & FACEBOOK