14 386 global sales final

2014 Updates

Choice Hotels Corporate Priorities – 2014

• “The New Comfort” Brand Plan for Comfort Inn® & Comfort Suites® • Cambria Suites® Expansion • Ascend Hotel Collection® Growth • Sleep Inn® Designed to Dream®

2014 Corporate Priorities

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Choice’s Global Reach

*All numbers are approximate and subject to change.

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A Variety of Brands for a Variety of Consumers

Amenities vary by location and by brand

Brand Overview

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2014 Highlights Ascend Hotel Collection® continues to expand to 150+ hotels, with locations now in North America, Europe, the Caribbean, Central America and Australia • Hotel Blake in Chicago and Blake Hotel in New Orleans now open Cambria Hotels & Suites® Openings: • Miami Airport – Blue Lagoon (December 2013) • West Fargo, North Dakota (April 2014) • Washington, DC (May 2014) Comfort Inn® and Comfort Suites® deliver more consistent, upgraded experience • 300 incentive properties expected to be renovated by Fall 2014 • New prototypes continue to offer contemporary, welcoming experience Sleep Inn® Designed to Dream® program continues to drive an average customer satisfaction score of 8.7 • Over 40% of Sleep Inn® is now Designed to Dream®, with the majority of

properties expected to be renovated by the end of 2014

2014 Highlights

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Introducing: Virtual Credit Cards

Faxing Your Payment Authorizations is so 2013 Virtual Credit Cards Are Ready When You Are. Choice puts the hassle of manually faxing or emailing authorizations firmly in the past with a new, completely automated solution. When you’re ready to book travel, just enter your company code. No more credit card numbers sitting on fax machines or front desks. The set up just takes minutes and implementation is simple and prompt.

Contact your Global Account Director to learn more.

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Verified Reviews

• Choice launched Verified Reviews on ChoiceHotels.com

• We have more than 229,887 reviews already, with 77.1% of our hotels earning 4-5 star ratings

Verified Reviews

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Cambria Hotels & Suites® – Strategic Expansion 2014 – 2015 Openings

Upcoming Locations

• Washington, DC (now open DC)

• Asheville, NC

• Plano, TX (August 2014)

• Calgary, Canada

• White Plains, NY (September 2014)

• Desert Ridge, AZ

• Avon, OH (Nov. 2014)

• El Segundo, CA

• Chelsea, NY (Nov. 2014)

• McAllen, TX

• Rockville, MD (March 2015)

• Midland, TX

• Times Square, NYC (March 2015)

• South Lake, TX • West Orange, NJ • New Brunswick, Newfoundland

Brand Updates

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Ascend Hotel Collection®

• Opened 150th hotel in 2014 • Expanded in Europe & opened in Australia an innovative member program by Choice Hotels International®

Brand Updates

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Ascend Resort Collection®, Bluegreen Resorts • Three new Bluegreen Vacation Club® Resorts were added to upscale Ascend Hotel Collection • Ascend Hotel Collection now includes Bluegreen resorts in top destinations such as Hawaii, Aruba, New Orleans, Las Vegas, Miami, Orlando, Cape Cod, Phoenix, Savannah and Myrtle Beach • Guests can stay for business during the week and earn rewards for trips on the weekends

Club La Pension, New Orleans

Hotel Blake, Chicago

Lake Eve Resort, Orlando

Stay here from your Choice Privileges redemption

Noteworthy Hotels

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Blake Hotel New Orleans Ascend Hotel Collection® Member

• Located in the heart of New Orleans • Upscale luxury in a stylish boutique hotel • Free wireless Internet, fitness center, flat-screen high-definition television, boutique restaurant and cocktail lounge

Noteworthy Hotels

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Peacock Inn, Ascend Hotel Collection® Member

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Located in Princeton, NJ near Princeton University

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18th century mansion transformed into a luxury hotel with 16 individually designed rooms

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Free wireless Internet, fitness center, flat-screen high-definition television, intimate restaurant and bar

Noteworthy Hotels

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The Port Inn, Ascend Hotel Collection® Member

• Minutes from downtown Portsmouth, NH • Free continental breakfast and wireless Internet, fitness center, indoor and outdoor pools

Noteworthy Hotels

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Meet the New Comfort速

New prototypes and strong conversions are strengthening the overall brand.

Choice Hotels announced a first-ever development incentive to fuel the refresh of nearly 1,900 domestic Comfort Inn速 and Comfort Suites速 hotels

Stricter standards implemented to drive overall quality & consistency

300 incentive hotels are expected to complete renovations by Fall 2014

Brand Updates

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The Future of the Comfort® Brand We're working to give you the Comfort brand that guests want and you feel good recommending.

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New Hotels – bringing new hotels into the brand, including new construction featuring our guestendorsed designs.

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Meaningful Terminations – removing hotels that do not embrace the new brand vision.

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Drive Guest Satisfaction – brand programs and amenities, staff service, hotel appearance, breakfast quality with choices and a focus on room condition.

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Strong Quality Assurance – increased required minimum guest satisfaction scores and LRA inspection of cleanliness and condition.

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Incentive for Hotels to Renovate – Choice has committed $40M in incentive dollars to improve Comfort Inn properties. Together with our franchisees, it has resulted in over $120M in renovations to our properties.

Brand Updates

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It’s a New Day at Comfort Comfort Inn is at an all-time high in guest satisfaction system-wide!

(Comfort Suites is near its all-time high, too!)

HIGHEST GUEST SATISFACTION SCORES EVER

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Reaching New Highs in Guest Satisfaction – How did it Happen?

Bringing on Great New Hotels!

• Opened 175 hotels between Comfort Inn and Comfort Suites since 2011 • New hotels consistently have above-average guest satisfaction

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Reaching New Highs in Guest Satisfaction – How did it Happen?

Holding Hotels Accountable • Terminated 20% of Comfort Inn hotels since 2011, and will continue to do so if hotels can’t meet brand expectations • Raised minimum standards for guest satisfaction and removed hotels that did not improve above the threshold

IMPROVE

REMOVE

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Comfort速 Brand Refresh

Before

After

For illustrative purposes only and does not represent all renovated properties

Brand Updates

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Comfort速 Brand Refresh

Before

After

For illustrative purposes only and does not represent all renovated properties

Brand Updates

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Comfort Suites®

Space/Size

• Spacious Suites with a Sofa Bed, Mircrowave & Refrigerator • Plush Premium Bedding • Free High-Speed Internet Access

Technology

• 24-Hour Business Center • Recharge Station • Fitness Center and/or Swimming Pool

Health & Fitness

• 100% Smoke-Free • Ergonomic Work Chairs

Added Level of Service Amenities vary by location

• • • • •

Free Hot Breakfast Grab It & Go Breakfast Bag Express Checkout Marketplace Free Daily Newspaper Brand Updates

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Sleep Inn® – Designed to Dream® Sleep Inn hotels that are part of the Designed to Dream program offer a fresh and well-designed experience.

Guests get a restful and simply stylish stay while enjoying the free hot breakfast buffet and free amenities such as high speed Internet, fitness center and/or pool.

• Indicated on ChoiceHotels.com

Designed to Dream Milestones As of April 2014, over 40% of all Sleep Inn hotels are fully Designed to Dream with the majority of the remaining hotels expected to be renovated by the end of 2014.

2013 - 2014 Sleep Inn Designed to Dream Openings • • • • •

Austin, TX Cambridge, OH Devil’s Lake, ND Elk City, OK Fargo, ND

• • • • •

Flagstaff, AZ Garden City, KS Hennessey, OK Marshall, MN Moundsville, WV

Brand Updates

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Designed to Impress More Guest

Designed to Dream速

8.7 Likelihood To Recommend

Not Yet Designed to Dream

8.3

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Designed to Keep Guests Coming Back

8.8 out of 10

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Award-Winning Hotels Earning a Gold Award means ranking in the top 10% of our hotels within each Choice brand. These properties achieve high marks for providing exceptional guest services and facilities. Awards are based on a ranking system measuring: • • • • •

Guest satisfaction Product quality Room condition Room cleanliness Staff service

Choice Hotels honored 135 hotels with the prestigious Platinum Award.

These awards are based on a ranking system that measure: •

Guest satisfaction

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Product quality

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Room condition

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Room cleanliness

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Staff service

Award-Winning Hotels

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Hotel of the Year Properties

Traverse City, MI Cambria Suites

De Pere, WI Kress Inn Ascend Hotel Collection Member

Branson, MO Comfort Inn & Suites

North Conway, NH Comfort Inn & Suites

Ontario, CA Comfort Suites Ontario Airport

Midlothian, VA Sleep Inn & Suites Harbour Pointe

Hotel of the Year

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Hotel of the Year Properties

Augusta, ME Quality Inn & Suites Evergreen Hotel

Pigeon Forge, TN Clarion Inn Dollywood Area

Jacksonville, NC Suburban Extended Stay Hotel Camp Lejeune

Rochester, MN Econo Lodge

Saint Robert, MO MainStay Suites St. Robert – Fort Leonard Wood

Cozad, NE Rodeway Inn

Hotel of the Year

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Hotel of the Year Properties – International

Amritsar, India Comfort Inn Alstonia

Val-d’Or, Québec, Canada Quality Inn & Suites

Trondheim, Norway Clarion Hotel & Congress Trondheim

Hotel of the Year

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Earn Rewards with Choice Privileges速

Free Nights at Luxury Hotels and Resorts

Sport and Entertainment Rewards

Airline Rewards

Magazines and Memberships

Gift Cards and Virtual Shopping

Music Downloads

Dining Rewards

Charitable Donations

Earn points at over 5,500 Choice Privileges locations in the U.S. (including U.S. Territories), Canada, Europe, Mexico, Central America, the Caribbean and Australasia.* Excluding Brazil, China, Denmark, Estonia, Finland, Iceland, India, Japan, Latvia, Lithuania, Norway and Sweden and including Australia, New Zealand, Singapore, Papua New Guinea and Fiji.

Choice Privileges速

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Thank You Choice Hotels Global Sales Team

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Š 2014 Choice Hotels International, Inc. All rights reserved. 14-386/07/14

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