Ascend Hotel Collection Overview

Ascend Hotel Collection速

The Ascend Hotel Collection速 membership program by Choice Hotels速 represents an ideal opportunity for independent hoteliers. Unlike traditional franchise concepts, Ascend Hotel Collection members are able to retain their unique name, local identity, and individuality while benefiting from the resources only a major lodging company like Choice Hotels can provide.

As Ascend Hotel Collection members, independent hoteliers gain access to a $3.1 billion global reservations and marketing system; a fast-growing guest rewards program; and industry-leading technology, services and resources.* Each Ascend速 member is a unique reflection of the distinct character of its host city, but with the united goal of providing personalized guest experiences.

AscendMembership.com

What is Ascend Hotel Collection?

Brand Highlights

• A growing network of proud hoteliers that give discerning guests a one-of-a-kind native experience and an authentic taste of the local flavor when they travel.

• 145 Ascend Hotel Collection member hotels open or under development worldwide currently.

• An innovative cost-saving membership program that does NOT require: – Signage changes or conformities to brand standard Property Improvement Plans – Brand identifiers for operations or specific brand deliverables – Annual property inspections – Mandatory owner training

Member Benefits • Strong reservations contribution through the Choice Hotels Central Reservation System (CRS) and other CRS marketing channels • Property management system that simplifies inventory and rate management • Dedicated team to provide a range of support services designed to optimize performance • Enhanced online presence on ChoiceHotels.com while keeping your own website • Choice Privileges® guest loyalty program, one of the fastestgrowing rewards programs in the hotel industry

• In 2013, Ascend Hotel Collection member hotels in primary markets received more than 58% of all their property reservations from Choice Hotels central reservations and marketing channels.* • Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry, with more than 19 million members.

• The Choice Hotels Global Sales team works with more than 640 corporate accounts and is committed to increasing the number of room nights from the critical business travel market.

• Access to the Choice Hotels proprietary web-based property management system, choiceADVANTAGE®, that provides effective rate and inventory management designed to drive higher yield.

• In 2013, the total system-wide revenue generated from Choice Hotels marketing and reservations channels was more than $3.1 billion.**

ChoiceHotelsFranchise.com | Open for Opportunity *Source: See Ascend Hotel Collection Franchise Disclosure Document dated April 1, 2014, Item 19. For the 22 hotels that were included in the sample, 10 hotels or 45.5% met or exceeded this amount. INDIVIDUAL RESULTS MAY VARY. **Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2013. See Ascend Hotel Collection Franchise Disclosure Document dated April 1, 2014.

Unless otherwise noted, all figures and statistic in this document are from the Ascend Hotel Collection Franchise Disclosure Document, dated April 1, 2014, or from internal data of Choice Hotels International, Inc. This advertisement is not an offering. For New York: An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Ascend Collection #F-5980. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, franchise_sales@choicehotels.com.

© 2014 Choice Hotels International, Inc. All rights reserved. 14-161/05/14 CH-ASBRS 6/14