Ascend Hotel Collection速
The Ascend Hotel Collection速 membership program by Choice Hotels速 represents an ideal opportunity for independent hoteliers. Unlike traditional franchise concepts, Ascend Hotel Collection members are able to retain their unique name, local identity, and individuality while benefiting from the resources only a major lodging company like Choice Hotels can provide. As Ascend Hotel Collection members, independent hoteliers gain access to a $3.1 billion global reservations and marketing system; a fast-growing guest rewards program; and industry-leading technology, services and resources.* Each Ascend速 member is a unique reflection of the distinct character of its host city, but with the united goal of providing personalized guest experiences.