Now
Bringing it
Cambria Suites
all together.
The stylish alternative for today ’s guests and developers
The time has come for Cambria Suites®. Today’s travelers are looking for a hotel that delivers the convenient functionality of a modern home with style and intelligence. This is the heart of Cambria Suites, an upscale all-suites hotel where form and function come together perfectly. Its unique blend of effortless style and smart design meets the expectations of guests who want to take their lifestyle with them when they travel. And, with demand for upscale lodging increasing, Cambria Suites is also the perfect hotel brand for developers looking to add an all-suites hotel to their portfolio. Thoughtful design. Exceptional style. Standout onsite support by a team dedicated to Cambria Suites. Backed by the resources of Choice Hotels®. This extraordinary all-suites brand is in very well received airport, suburban, major metropolitan areas and gateway cities. So, when we say it all comes together, we mean here… and we mean now.
“Choice has done a phenomenal job of figuring out who our customer is and who they’re going to be for the next few years. I think Cambria is truly the brand of the times.”
David Swift
President & CEO
Swift Hospitality
Sophist “Cambria Suites is a 21st century product that will fulfill an untapped market segment. The hotel’s sleek design and functional space will appeal to both the Generation X and Baby Boomer travelers who have been requesting and expecting an updated alternative to today’s lodging options.”
David Crisafi President Ceres Enterprises , L LC
ticated GUEST MARKET
The new generation of travelers, primarily age 25 to 49, are well educated, with high incomes.* 83% work full time, are career driven and more likely to travel for business – 62% vs. 43% for the industry.* They are focused on quality, concerned with style, and look for environments that give them the amenities and technologies that their lifestyles demand.
This market is impacting development in the travel industry. It is clear from every industry indicator that we must accommodate this growing segment now.
“A new emphasis that’s ripping through the hotel business.” THE WALL STREET JOURNAL
*Source: Internal Cohort research, 2006. Ipsos Guest Tracking Study, 2006. Ipsos is an independent global research company. www.ipsos.com. Simmons data, 2006. Simmons is one of four major syndicated research resources for demographic, psychographic, product and media usage information. www.simmonssurvey.com.
Intelligent hotel de s ig n
Cambria Suites is an all-new construction brand, designed with spacious suites. The hotels offer a very appealing balance between high tech and home-style amenities, and include a number of unique features demonstrating our commitment to our guests’ experience.
Refresh
A fitness center that feels like a spa A state-of-the-art fitness center continues the striking architecture of the lobby. Refresh offers guests an array of equipment and an indoor pool with a resort feel. This facility maximizes space and location in keeping with an upscale health club and represents the perfect place for guests to replenish and maintain balance in their lives.
A food and beverage area where travelers can UNWIND Reflect is the place where people can relax, connect with the help of wireless Internet access, and enjoy a healthy or indulgent selection of refreshments from morning ‘til night. It starts with a barista bar in the morning where they can order premium Wolfgang Puck® coffee. Plus an extensive hot breakfast buffet. In the evening, guests
Reflect
can enjoy a beverage from the full service bar and choose among a variety of delicious options from the dinner menu plus sinful desserts from the Cheesecake Factory®.
Refill
A smart answer to a travelers’ SUNDRY SHOP A lobby sundry shop should be more than just handy. Refill offers a more thoughtful approach to filling guest needs, as well as providing simple and efficient operations from the front desk. Upscale, health-conscious, it provides energy drinks and organic snacks.
Individual Propert y - l e v e l s u p p ort
Our support is property-specific and tailored to your hotel, designed to help you achieve peak performance for your hotel as quickly as possible and long-term brand equity for the future.
Our Cambria Hotel Performance Support (HPS) team will guide you through strategic planning and implementation to successfully position and manage your hotel efficiently and effectively. Field Sales Support –
the effectiveness of the hotel for an
Training – Proper training is
Our Cambria Suites Field Sales
enduring length of time.
critical to cost-efficient operations
®
Support team is dedicated to driving
and to ensure the long-term success
local sales for the entire pre-opening
Marketing – We provide
of your hotel. We emphasize
and open Cambria Suites hotels. The
one-on-one support to help develop
ongoing, brand-specific education
team’s focus is on producing top line
a hotel-specific plan for effectively
and training for you, your hotel
revenue results, minimizing ramp up
pricing, selling and marketing your
management and staff in sales,
time, maximizing yield indices, and
new hotel, and includes strategies for
service and operations, with easy-
mentoring the local sales leadership
every segment of the market and focus
to-access, self-paced training, as
in how to fully engage in corporate,
on each of your top target accounts.
well as classroom and interactive
group, and leisure segments to sustain
online training.
“Every aspect, from finding the type of site we were looking for, to design and construction, it feels more like a partnership than anything else.” Sean Leatherman Owner American Hospitality Group
Food & Beverage –
Brand Quality
The mission of the Real Estate
Developed with the assistance of
Assurance – A Quality
Acquisitions Team is to acquire real
one of the most respected food and
Assurance program, where each hotel
estate sites in top U.S. markets for
beverage consultants in the industry,
is reviewed by an outside agency
future development by Cambria
the Vucurevich l Simons Advisory
to maintain brand consistency.
Suites franchisees.
Group (VSAG), whose concepts
Additionally, we provide mystery
include Eatzi’s and The Cheesecake
shops and the industry-leading
Factory®, Cambria Suites sophisticated
Medallia Guest Satisfaction surveys.
®
Food & Beverage program offers
The Architectural and Construction Design Team works diligently to provide the right design for your
efficient operations for developers.
Franchise Development
site- a significant value-added
This includes appealing menus,
Support – The Franchise
service.Architechural orientation,
Development Team collects and refers
plan reviews and on-site inspection
market information regarding available
are additional components of this
sites and potential development
team’s service delivery.
cross utilization of high quality core ingredients, lowering inventory requirements, easy-to-execute recipes, station schematics, detailed training and operations manuals and highmargin Wolfgang Puck® specialty coffee drinks and Numi® teas.
opportunities that may be of interest to Cambria Suites developers. And, a true unconditional 100% Satisfaction Guarantee with a unique service recovery protocol, to ensure that the high expectations of all your guests are met.
Choice W or l d w i de Infras t ru ct u r e Choice Hotels® is one of the largest hotel franchising companies in the world, with nearly 6,700 hotels open and under development worldwide. * A strong, stable organization with over 65 years experience in developing brands, services and resources designed to drive hotel performance. As a Cambria Suites franchisee, you will enjoy local, national and worldwide support from one of the largest and respected organizations in the travel industry, whose only focus is helping develop top performing hotel franchises: • A strong reservation system that drives reservations to your hotel. In 2009, our central reservations system booked over $1.7 billion system- wide in gross room revenue. ** • We cover national marketing channels in the industry with a bold, coordinated effort. In 2009, $179 million was spent system-wide on programs and promotions designed to increase brand awareness and drive hotel performance. ** • Participation in the award-winning Choice Privileges® rewards program, with over 10 million members globally and growing.*** • Access to ChoiceADVANTAGE®, the Choice Hotels proprietary property management system designed to effectively manage inventory, rates, and reservations. And, with the Cambria Suites team, you receive the personal, individual attention and responsiveness of a dedicated group focused on building your hotel within this exciting brand and helping all Cambria Suites owners enhance their potential for returns. * Source: Internal data as of 6/30/10. ** Figures are based on our accounting records and have been compiled in a manner consistent with generally acceptable accounting principles. It reflects the revenues delivered through our Central Reservations System in 2009, excluding Cambria Suites and Ascend Collection®, and the System Fee in 2009. See applicable Franchise Disclosure Document dated April 1, 2010, as amended September 1, 2010. *** In 2006, the Choice Privileges rewards program received a Freddie Award for being voted #1 in Best Award. The award is given to the program that has the best flexibility and value for its members. The Freddies allow frequent travelers to rate airline and hotel programs resulting in identifying the best frequent travel programs via the Freddie Awards. www.freddieawards.com.
M
More
More
for today ’s guests and developers for your share of
More, Contact us today
877.335.9873 cambriasuites_franchise@choicehotels.com cambriasuitesfranchise.com
For New York: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: F#-4986. For California: These franchises have been
registered under the franchise investment law of the state of california. Such registration does not constitute approval, recommendation or endorsement by the commissioner of corporations nor a finding by the commissioner that the information provided herein is true, complete and not misleading. A copy of the Uniform Franchise Offering Circular may be obtained through contacting Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901 877.335.9873.
CH-CAMBRO
Š2010 Choice Hotels International, Inc. All rights reserved. 10-706/11/10