Cambria Suites

Cambria Suites Premier upscale, all-suites brand With a thoughtful stay that accommodates the pace of business, and the luxuries of relaxation, guests will enjoy a unique experience with Cambria. A stylish all-suites hotel offering a contemporary, awardwinning design, Cambria SuitesÂŽ is perfectly balanced for the way guests travel.* Cambria brand hotels are 100% new-construction hotels, perfectly suited for urban, airport and mixed-use markets.

The economical development cost and efficient operational model make Cambria the perfect hotel brand for developers looking to add an all-suites hotel to their portfolio.

With 70 years experience, and over 6,600 properties open and under development worldwide, Choice HotelsŽ is one of the largest franchise organizations in the world.**  We offer services, resources, field support, property management systems and ongoing training all designed to optimize hotel performance. In 2011, the total system-wide revenue generated from the Choice Hotels marketing and reservations channels was over $2.4 billion and over $202 million was spent system-wide on programs and promotions designed to increase brand awareness and drive hotel reservations.***

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800.547.0007

cambriasuitesfranchise.com

br and Hig h li g h ts · 50 Cambria Suites properties open and under development worldwide.** · Recently signed high profile deals in Miami, Washington DC and New York City.

Property-Level Support Our dedicated, upscale team provides property-specific support tailored to your hotel in order to help you achieve peak performance and promote longterm brand equity. · Field Sales Support – standout onsite sales team dedicated to driving local revenue with the goal of reaching Revenue Per Available Room premiums.

Key Brand Standards/Identifiers · Refresh – State-of-the-art fitness center with indoor pool and whirlpool. · Reflect – Full-service bar and gourmet bistro serving a hot breakfast buffet with made-to-order items, as well as dinner.

· A multimillion dollar capital campaign to support Cambria Suites developers and the growth of the brand. In special circumstances, Choice Hotels will consider providing a project(s) and developer select capital support.†

· Refill – 24/7 sundry shop, featuring energy drinks, organic snacks, and fresh grab ‘n go gourmet salads and sandwiches.

· Marketing – drive trial and build awareness through focused marketing initiatives, including social media marketing, targeted media outreach, online advertising and local marketing support. · Training – brand-specific education and training for you and your staff via classroom and interactive online training. · Food & Beverage – our sophisticated Food & Beverage program offers efficient operations for developers.

*Source: In 2008, the Cambria Suites brand won a Travel Weekly Magellan Silver Award for the design of Refresh – Fitness Center, Reflect – Lounge/Lobby, and the Guest Suites. The Travel Weekly Magellan Awards honor the best in travel and salutes outstanding design, marketing, and services. www.travelweeklyawards.com

This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Cambria Suites #F-4986.

***Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2011. The spend figure is based on accounting records of the System Fee in 2011 and has been compiled in a manner consistent with generally accepted accounting principles. See applicable Franchise Disclosure Document dated April 1, 2012.

For California: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING.

Source: See Franchise Disclosure Document dated April 1, 2012 for more details.

A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901, 800.547.0007.

**Source: Internal data as of December 31, 2011

†

© 2012 Choice Hotels International, Inc. All rights reserved.

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