The
Stylish
Opportunity
Today’s Developers in the for
Upscale Segment
The Stylish Selection for Today’s Guests and Developers Today’s travelers are looking for a hotel that delivers the convenient functionality of a modern home with style and intelligence. This is the heart of Cambria Suites®, an upscale all-suites hotel where form and function come together perfectly. And, with demand growth for upscale lodging outpacing supply in many markets, Cambria Suites is also the perfect hotel brand for developers looking to capitalize on the favorable outlook for this segment. Thoughtful design. Exceptional style. Standout support by a dedicated Cambria Suites team. All backed by the resources of Choice Hotels®, one of the world’s largest hotel companies.
Unless otherwise noted, all figures and statistics in this document are from the Cambria Suites Franchise Disclosure Document, dated April 1, 2013, or from internal data of Choice Hotels International, Inc. This advertisement is not an offering. For New York: An offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Cambria Suites #F-4986. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International® at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, franchise_sales@choicehotels.com.
“The
Cambria Suites
design meets the needs of
today’s business traveler, and we are excited by the commitment that Choice Hotels has made to the development of this new upscale brand.” Mark Laport President & CEO Concord Hospitality
Guest Market The next generation of travelers are looking for a hospitality offering that gives them the amenities and modern conveniences that their lifestyles demand. Guests want to be as productive while on the road as they are in their personal lives, and Cambria Suites allows them to achieve this balance.
Hotel Design Cambria Suites is a 100% newconstruction brand with an all-suites design concept that has strong guest appeal. Each suite is generously appointed to allow guests to take care of business in a separate work area, rest comfortably on premium bedding, or relax in a spa-like bath.
Reflect
A food and beverage area where travelers can unwind
Refresh
An upscale, functionally designed fitness center
Refill
A thoughtful approach to filling guests’ needs via an on-site market
Brand Support A dedicated support team focused on your hotel and designed to help you achieve peak performance. The Cambria Suites brand team will guide you through the strategic planning and execution necessary to position and manage your hotel as a market leader
Corporate Capital A variety of corporate-backed financing options including sliver equity, mezzanine lending, land acquisition, and debt guarantees
Operations Support • Dedicated Brand Performance Consultants (BPCs) to serve as your single point of contact in leveraging the power of Choice Hotels • Operating manuals and training as well as key metrics in the areas of operations, service and quality Food & Beverage • A food and beverage (F&B) program that offers efficient operations and competitive food costs • Appealing menus with cross-utilization of high-quality core ingredients, lowering inventory requirements • On-site training by a professional, industry-renowned chef during the opening process
Property–Level Training • Ongoing education and training in sales, marketing, F&B, service and operations • Variety of interactive online and traditional classroom training options Sales & Marketing • One-on-one support to help develop a hotel-specific plan for effectively pricing, selling and marketing • On-the-ground local sales support and strategies for local market segments and top target accounts Brand Quality Assurance • A Quality Assurance program where each hotel is inspected by an outside agency multiple times a year to maintain brand consistency • Access to industry-leading Medallia Guest Satisfaction surveys Development Support • Provides site selection and feasibility information for developers • Architectural and Construction Team site-specific design support—a significant value-added service
Powered by Choice Hotels Choice Hotels is one of the largest hotel franchise companies in the world, with over 6,700 properties open or under development. We have over 70 years of experience in development services, field support, property management systems and ongoing training that are designed to optimize hotel performance. Our franchisees gain access to: • Strong reservations contribution through the Choice Hotels Central Reservations System (CRS) and other CRS marketing channels that delivered $2.8 billion in 2012* • National marketing program that spent over $208 million system-wide in 2012 on programs and promotions designed to increase brand awareness and drive hotel reservations**
• Dedicated toll-free number with high conversion rates and commission-free reservations • High visibility on major third-party websites • Preferred status with influential travel agencies to receive maximum exposure that delivers business and leisure travelers to your hotel • A Global Sales team that delivers millions in revenue annually via top travel segments and corporate accounts • Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards program in the hotel industry
*Source: See Cambria Franchise Disclosure Document dated April 1, 2013. Figure represents the revenues delivered through the Choice Hotels Central Reservations System (CRS) as well as non-CRS marketing channels. **Source: Figure is based on accounting records of the System Fee in 2012 and has been compiled in a manner consistent with generally acceptable accounting principles. See applicable Franchise Disclosure Document dated April 1, 2013.
“The rapidly-growing
Cambria Suites
brand
provides a perfect fit with our commitment to creating memorable experiences for our guests.” William Meyer Chairman Meyer Jabara Hotels
Brand Signature Elements Cambria Suites provides an attractive modern design with appealing market flexibility. The brand features prototypical, modified prototype and custom architecture options in both urban and dense suburban markets. Unifying all project types are key signature brand elements and guest touch points that reflect the true personality of the brand.
MEDIA WALL • Flat–Panel Television • Intimate Seating • Suspended Aluminum Ceiling BARISTA & BAR • Radial Barista Bar & Ceiling FITNESS CENTER & POOL • State-of-the-art Fitness Center • Grotto-Style Pool
EXTERIOR • Projected Entry Canopy • Architectural Metal Trim • Angled Roof Overhang • Entry Tower with Oversized Windows
GUEST SUITE • Grid-Style Divider Wall • Separate Living/Sleeping Areas • Two Televisions
LOBBY • Double-Height Lobby • Dramatic Full-Height Rock Wall • Regional Artifacts Wall
GUEST BATH • Spa-Style Design • Vessel Sink • Tile Shower with Glass Panel
MODIFIED PROTOTYPE: MIAMI, FL
URBAN: TIMES SQUARE, NY
Building Design & Project Types Designed to be adaptable to meet competitive location and market needs. Urban Locations: • Reduced site area for custom modifications • Flexible program to meet the needs of the urban model • Mixed-use acceptable Prototype Locations: • 2.0 acres • 121 suites • 75,000 gross SF • Designed for high-efficiency Dense Suburban Locations: • 1.5 - 2 acres • Greater verticality with a smaller footprint • Mixed-use acceptable
DENSE SUBURBAN: WHITE PLAINS, NY
Cambria Suites Prototype
121 Guestrooms/4–Story Hotel w/ Indoor Pool
Construction Type: Wood Frame
BACK-OF-HOUSE
Number of Stories: 4
Administration
Square Footage
PUBLIC SPACE
Reception Area
168
Food & Beverage
Seats
“REFILL” Sundries “REFLECT” Dining, Bar/Lounge areas
45
Square Footage
Work Room
58
110
Work Center
280
Manager’s Office
134
1,346
Function
Square Footage
Meeting/Conference (2 bays)
934
Director of Sales Office
118
Employee
10
286
Employee Break Room
Recreation
Square Footage
“REFRESH” Fitness Club
1,060
“REFRESH” Spa Vestibule
142
“REFRESH” Indoor Pool & Spa
1,410
Lobby & Public Area Support
Square Footage
Lobby (includes Media Wall, Feature Wall,and Reception Area)
134 130
64
Meeting Storage Board Room (1 bay)
Assistant Manager’s Office
32
1,358
118 Square Footage
Engineering Office Miscellaneous Service
Unit Area
81
355
Square Footage 28,755
Tower King Suite
2%
2
474
84
555
555
422
8,862
One-Bedroom Suite (19’-7”x20’-0”)
7%
9
374
3,366
Accessible King Suite
4%
5
423
2,115
Accessible Double Queen Suite
1%
1
596
596
Accessible One-Bedroom Suite
1%
1
563
563
121
378
45,760 Square Footage 6,991
Stairs
2
Elevators
2
Housekeeping/Linen Storage
1
148
444
Vending @Upper Floors
1
66
198
Linen Chute
1,564 636
64 1
88
264
Mechanical/Electrical/Telephone
520
Storage
314
TOTAL GUESTROOM SUPPORT
104
Cart Storage
1
Guest Laundry
Elevator Equipment
94
21
Guestroom Corridors, Upper Floor Lobbies
420
298
1%
Unit Area
154
Main Mechanical/Electrical
Pool Equipment/Storage
17%
Per Floor
Receiving/General Storage
948
Double Queen Suite (12’8”x34’-8 1/2”)
GUESTROOM SUPPORT
102 Square Footage
I.T. Room
Tower Two Bedroom Suite
TOTAL GUESTROOMS
574
Dry Storage
749
Rooms
Square Footage
Preparation Area
404
67%
158
Kitchen
Public Corridors
Area Percentage
552
Linen Storage
Public Restrooms
King Suite (12’-8”x29’-4 3/4”)
Square Footage
Main Laundry & Housekeeping
Engineering
GUESTROOMS
126
Laundry
122
8,039
186
Employee Toilet/Locker Room
Main Vestibule
TOTAL PUBLIC SPACE
Square Footage
10,995
Luggage Storage
62
Back-of-House Corridor
286
TOTAL BACK-OF-HOUSE
4,222
PROGRAM AREA SUMMARY
Square Footage
Total Guestrooms
45,760
Total Guestroom Support
10,995
Total Public Space
8,039
Total Back-of-House
4,222
TOTAL NET BUILDING AREA
69,016
Walls & Shafts/Total Estimated
5,832
TOTAL GROSS BUILDING AREA
74,848
Total SF per Room
619
DEVELOPED SITE SUMMARY
Square Footage
Building Coverage
20,152
Paved Areas (Parking, Walks, Decks, etc.)
46,490
Net Landscape Area TOTAL DEVELOPED SITE AREA
19,110 1.97
AC.
85,752
Cambria Suites Prototype First Floor Plan – “L” Prototype
First Floor Plan – “I” Prototype
Cambria Suites, Custom Project
140 Guestrooms/7–story Hotel/Mixed-Use
BACK-OF-HOUSE
PUBLIC SPACE Food & Beverage
Square Footage
Administration
Square Footage
“REFILL” Sundries
81
Reception Area
150
“REFLECT” Dining, Bar/Lounge areas Function Meeting/Conference (2 bays)
1,003
Work Room
0
Square Footage
Work Center
245
1,422
Closet
0
Meeting Storage
205
Manager’s Office
Prefunction Corridor
546
Assistant Manager’s Office
119
286
Director of Sales Office
120
Board Room (1 bay) Recreation
Square Footage
“REFRESH” Fitness Center
506
“REFRESH” Spa Vestibule
0
“REFRESH” Indoor Pool & Spa Lobby & Public Area Support Lobby (includes Media Wall, Feature Wall,and Reception Area) Main Vestibule Public Restrooms Public Corridors TOTAL PUBLIC SPACE
983 Square Footage 3,036 0
Employee
Square Footage
Employee Break Room
171
Employee Toilet/Locker Room
124
Laundry Main Laundry & Housekeeping Linen Storage Kitchen
Square Footage 521 123 Square Footage
414
Preparation Area
652
Dry Storage
217
9,134
Engineering
Square Footage
Engineering Office Miscellaneous Service Storage GUESTROOM SUPPORT
144
Square Footage
640
66 Square Footage 77
Shipping Receiving
0
Elevator Hall & Elevator Lobby
364
Janitor
20
Stair 1
345
Main Mechanical/Electrical
291
Stair 3
166
Elevator Equipment
49
Elevators 1 &2
144
I.T. Room
98
159
Pool Equipment / Pool Mechanical / Fitness Storage
130
Cart Storage
86
Luggage Storage
63
Elevators 3&4 TOTAL GUESTROOM SUPPORT
1,178
BOH Elevator
73
Back-of-House Corridor
695
TOTAL BACK-OF-HOUSE
4,222
PROGRAM AREA SUMMARY
Square Footage
Total Guestroom Support
1,178
Total Public Space
9,134
Total Back-of-House
4,222
TOTAL NET BUILDING AREA
14,534
Walls & Shafts/Total Estimated
1,613
TOTAL GROSS BUILDING AREA (Lobby Level only)
16,147
Custom Project White Plains, NY Custom Floor Plan Example White Plains. NY
“We have long admired the
FOR MORE INFORMATION: CambriaSuitesFranchise.com franchise_sales@choicehotels.com
©2013 Choice Hotels International, Inc. All rights reserved. 13-694/08/13
Cambria Suites
brand’s strong product design and appropriateness for today’s lifestyle-oriented traveler.” Ronald E. Silva President & CEO Fillmore Capital Partners